ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Krilogy Financial LLC | 11,052 | $1.10M | 0.03% | −8−0.1% | Reduced |
| Noble Wealth Management PBC | 11,060 | $1.10M | 0.50% | +10,900+6,812.5% | Added |
| Cabot Wealth Management Inc | 11,087 | $1.10M | 0.11% | −5,198−31.9% | Reduced |
| Lord & Richards Wealth Management, LLC | 11,104 | $1.10M | 0.86% | +2,613+30.8% | Added |
| Integrity Alliance, LLC. | 11,134 | $1.11M | 0.03% | +6,857+160.3% | Added |
| Great Valley Advisor Group, Inc. | 11,146 | $1.11M | 0.02% | −1,327−10.6% | Reduced |
| IFC Advisors LLC | 11,175 | $1.11M | 0.14% | +8,744+359.7% | Added |
| Sunstone Asset Management, L.P. | 11,230 | $1.11M | 1.21% | +3,200+39.9% | Added |
| Mosaic Family Wealth Partners, LLC | 11,289 | $1.12M | 0.08% | +11,289 | New |
| Aaron Wealth Advisors | 11,311 | $1.12M | 0.06% | −1,173−9.4% | Reduced |
| Mutual Advisors, LLC | 11,360 | $1.13M | 0.02% | +2,000+21.4% | Added |
| CDC Financial, Inc. | 11,400 | $1.13M | 0.87% | −1,600−12.3% | Reduced |
| Uniting Wealth Partners, LLC | 11,428 | $1.13M | 0.23% | +5,171+82.6% | Added |
| Trust Asset Management LLC | 11,435 | $1.14M | 0.07% | 00.0% | Unchanged |
| Pekao Towarzystwo Funduszy Inwestycyjnych S.A. | 11,450 | $1.14M | 0.72% | +20.0% | Added |
| Equitable Trust Co | 11,455 | $1.14M | 0.05% | −12,586−52.4% | Reduced |
| Ducere Wealth Management LLC | 11,578 | $1.15M | 0.35% | +6,804+142.5% | Added |
| Palouse Capital Management, Inc. | 11,631 | $1.15M | 0.72% | +11,631 | New |
| Triumph Capital Management | 11,671 | $1.16M | 0.21% | +1,630+16.2% | Added |
| Renasant Bank | 11,715 | $1.16M | 0.75% | +7,570+182.6% | Added |
| Rhodes Investment Advisors Inc | 11,744 | $1.17M | 0.86% | +11,744 | New |
| Bank of Hawaii | 11,765 | $1.17M | 0.06% | +11,765 | New |
| Concentric Capital Strategies, LP | 11,801 | $1.17M | 0.07% | +11,801 | New |
| Agp Franklin, LLC | 11,805 | $1.17M | 0.51% | +11,805 | New |
| Milestone Asset Management, LLC | 11,813 | $1.17M | 0.18% | +5,240+79.7% | Added |
| Ticino Wealth | 11,846 | $1.18M | 0.37% | +4,493+61.1% | Added |
| Karani Asset Management LLC | 11,915 | $1.18M | 0.86% | +8,111+213.2% | Added |
| Brown Financial Advisors | 11,937 | $1.19M | 0.41% | +1,821+18.0% | Added |
| Cambria Investment Management, L.P. | 12,019 | $1.19M | 0.06% | +6,509+118.1% | Added |
| SeaCrest Wealth Management, LLC | 12,058 | $1.20M | 0.13% | −1,363−10.2% | Reduced |
| Bryn Mawr Trust Co | 12,094 | $1.20M | 0.03% | −134−1.1% | Reduced |
| Canton Hathaway, LLC | 12,160 | $1.21M | 0.23% | +12,160 | New |
| MN Wealth Advisors, LLC | 12,168 | $1.21M | 0.51% | −20,365−62.6% | Reduced |
| Capital Group Investment Management Pte. Ltd. | 12,172 | $1.21M | 0.18% | 00.0% | Unchanged |
| Wilian Securities, LLC | 12,255 | $1.22M | 0.72% | +8,295+209.5% | Added |
| Turtle Creek Wealth Advisors, LLC | 12,336 | $1.23M | 0.06% | −926−7.0% | Reduced |
| Northbridge Financial Group, LLC | 12,493 | $1.24M | 0.48% | +3,450+38.2% | Added |
| Diversified Management Inc | 12,500 | $1.24M | 0.27% | −78−0.6% | Reduced |
| Kentucky Farm Bureau Mutual Insurance Co | 12,500 | $1.24M | 0.34% | 00.0% | Unchanged |
| Bank of New Hampshire | 12,509 | $1.24M | 0.26% | +3,986+46.8% | Added |
| Moody National Bank Trust Division | 12,554 | $1.25M | 0.10% | +119+1.0% | Added |
| Silvant Capital Management LLC | 12,571 | $1.25M | 0.04% | +1,013+8.8% | Added |
| LM Advisors LLC | 12,584 | $1.25M | 0.14% | +11,471+1,030.6% | Added |
| Insigneo Advisory Services, LLC | 12,592 | $1.25M | 0.05% | +1,752+16.2% | Added |
| Disciplined Investors, L.L.C. | 12,600 | $1.25M | 0.63% | +3,534+39.0% | Added |
| Pacific Wealth Strategies Group, Inc. | 12,602 | $1.25M | 0.72% | +8,537+210.0% | Added |
| Elevated Private Wealth, LLC | 12,648 | $1.26M | 1.19% | +12,648 | New |
| EPG Wealth Management LLC | 12,701 | $1.26M | 0.30% | +2,702+27.0% | Added |
| Leelyn Smith, LLC | 12,735 | $1.26M | 0.15% | +2,269+21.7% | Added |
| Malaga Cove Capital, LLC | 12,764 | $1.27M | 0.40% | −322−2.5% | Reduced |
| Whittier Trust Co of Nevada Inc | 11,467 | $1.27M | 0.02% | −8,706−43.2% | Reduced |
| Waterfront Wealth Inc. | 11,810 | $1.27M | 0.20% | +153+1.3% | Added |
| Tandem Capital Management Corp | 12,905 | $1.28M | 0.54% | +8,145+171.1% | Added |
| Resurgent Financial Advisors LLC | 12,981 | $1.29M | 0.36% | +1,804+16.1% | Added |
| Alerus Financial NA | 12,999 | $1.29M | 0.06% | −5,565−30.0% | Reduced |
| Triglav Skladi, D.O.O. | 13,000 | $1.29M | 0.07% | +7,500+136.4% | Added |
| Nano Cap New Millennium Growth Fund L P | 13,000 | $1.29M | 0.99% | +10,500+420.0% | Added |
| Navalign, LLC | 13,017 | $1.29M | 0.30% | +1,297+11.1% | Added |
| Jasper Ridge Partners, L.P. | 13,041 | $1.29M | 0.03% | +8,716+201.5% | Added |
| RiverPark Advisors, LLC | 13,067 | $1.30M | 0.59% | +1,652+14.5% | Added |
| Romano Brothers and Company | 13,131 | $1.30M | 0.13% | +371+2.9% | Added |
| Sovran Advisors, LLC | 11,811 | $1.31M | 0.10% | +888+8.1% | Added |
| Prakash Investment Advisors LLC | 13,310 | $1.32M | 0.82% | −13,900−51.1% | Reduced |
| Broyhill Asset Management | 13,372 | $1.33M | 1.18% | +13,372 | New |
| Granite Islands Private Wealth, LLC | 13,462 | $1.33M | 0.98% | −45−0.3% | Reduced |
| Savvy Advisors, Inc. | 13,405 | $1.33M | 0.03% | +3,989+42.4% | Added |
| Caxton Associates LLP | 13,408 | $1.33M | 0.03% | −7,488−35.8% | Reduced |
| Z3 Capital Partners, LLC | 13,420 | $1.33M | 0.28% | +8,150+154.6% | Added |
| Chilton Investment Co LLC | 13,543 | $1.34M | 0.03% | −4,778−26.1% | Reduced |
| AMG National Trust Bank | 13,613 | $1.35M | 0.03% | +13,613 | New |
| Legacy Wealth Asset Management, LLC | 13,656 | $1.36M | 0.30% | +507+3.9% | Added |
| Altus Wealth Group LLC | 13,679 | $1.36M | 0.49% | −317−2.3% | Reduced |
| Norden Group LLC | 13,689 | $1.36M | 0.11% | −24,214−63.9% | Reduced |
| Cito Capital Group, LLC | 13,700 | $1.36M | 0.37% | +1,000+7.9% | Added |
| Valeo Financial Advisors, LLC | 13,703 | $1.36M | 0.03% | −963−6.6% | Reduced |
| Money Concepts Capital Corp | 13,725 | $1.36M | 0.06% | +3,400+32.9% | Added |
| Northern Financial Advisors Inc | 13,735 | $1.36M | 0.90% | +3,280+31.4% | Added |
| Arete Wealth Advisors, LLC | 13,815 | $1.37M | 0.09% | +13,815 | New |
| United Advisor Group, LLC | 13,900 | $1.38M | 0.15% | +4,930+55.0% | Added |
| Investment Insight Wealth Management, LLC | 13,916 | $1.38M | 1.20% | −19−0.1% | Reduced |
| Formula Growth Ltd | 14,000 | $1.39M | 0.49% | +14,000 | New |
| Liberty One Investment Management, LLC | 14,053 | $1.40M | 0.14% | +10,835+336.7% | Added |
| Stoneridge Investment Partners LLC | 12,597 | $1.40M | 0.92% | 00.0% | Unchanged |
| SkyOak Wealth, LLC | 14,140 | $1.40M | 0.23% | −635−4.3% | Reduced |
| Avantax Planning Partners, Inc. | 14,211 | $1.41M | 0.04% | +1,913+15.6% | Added |
| RDA Financial Network | 14,368 | $1.43M | 0.31% | +2,202+18.1% | Added |
| Sun Financial Inc | 11,309 | $1.44M | 0.68% | +11,309 | New |
| Centaurus Financial, Inc. | 14,577 | $1.45M | 0.06% | +4,453+44.0% | Added |
| AXS Investments LLC | 14,583 | $1.45M | 0.41% | +211+1.5% | Added |
| M Holdings Securities, Inc. | 14,480 | $1.45M | 0.20% | +275+1.9% | Added |
| Acima Private Wealth, LLC | 14,785 | $1.47M | 0.43% | 00.0% | Unchanged |
| Investment Partners Asset Management, Inc. | 14,799 | $1.47M | 0.82% | +7,789+111.1% | Added |
| Canandaigua National Bank & Trust Co | 14,848 | $1.47M | 0.12% | +14,848 | New |
| Ameritas Advisory Services, LLC | 14,857 | $1.47M | 0.03% | +11,741+376.8% | Added |
| Profund Advisors LLC | 14,868 | $1.48M | 0.04% | +1,916+14.8% | Added |
| Kingswood Wealth Advisors, LLC | 14,878 | $1.48M | 0.06% | +5,545+59.4% | Added |
| Swan Global Investments, LLC | 14,918 | $1.48M | 0.07% | +14,918 | New |
| Natural Investments, LLC | 14,928 | $1.48M | 0.33% | −1,265−7.8% | Reduced |
| Marathon Trading Investment Management LLC | 15,000 | $1.49M | 0.17% | +15,000 | New |
| Prelude Capital Management, LLC | 15,022 | $1.49M | 0.11% | +4,378+41.1% | Added |