ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Jacobi Capital Management LLC | 8,290 | $823.0K | 0.04% | +8,290 | New |
| KLCM Advisors, Inc. | 8,300 | $824.0K | 0.07% | +8,300 | New |
| Dynasty Wealth Management, LLC | 8,311 | $825.1K | 0.01% | −769−8.5% | Reduced |
| Visionary Wealth Advisors | 8,347 | $828.7K | 0.03% | +322+4.0% | Added |
| CX Institutional | 8,415 | $835.0K | 0.02% | +3,117+58.8% | Added |
| Greykasell Wealth Strategies, Inc. | 8,519 | $845.7K | 0.31% | −1,691−16.6% | Reduced |
| Odyssey Capital Advisors, Inc. | 8,520 | $845.9K | 0.61% | +1,768+26.2% | Added |
| WealthPlan Investment Management, LLC | 8,540 | $847.9K | 0.04% | +3,045+55.4% | Added |
| Unique Wealth Strategies, LLC | 8,585 | $852.3K | 0.31% | −210−2.4% | Reduced |
| Pure Financial Advisors, Inc. | 8,620 | $855.8K | 0.01% | +1,237+16.8% | Added |
| Koshinski Asset Management, Inc. | 4,543 | $857.3K | 0.05% | +1,017+28.8% | Added |
| Hancock Whitney Corp | 8,660 | $859.8K | 0.01% | −12,341−58.8% | Reduced |
| Bayesian Capital Management, LP | 8,700 | $863.7K | 0.55% | −1,900−17.9% | Reduced |
| WealthCare Investment Partners, LLC | 8,700 | $863.7K | 0.21% | +80+0.9% | Added |
| Harbour Investments, Inc. | 8,706 | $864.4K | 0.01% | +3,743+75.4% | Added |
| Letson Investment Management, Inc. | 8,750 | $868.7K | 0.32% | +8,750 | New |
| Mangrove Partners | 8,783 | $872.0K | 0.06% | 00.0% | Unchanged |
| Sky Investment Group LLC | 8,790 | $872.7K | 0.14% | +1,430+19.4% | Added |
| EverSource Wealth Advisors, LLC | 8,806 | $874.2K | 0.03% | −3,270−27.1% | Reduced |
| Correct Capital Wealth Management | 8,869 | $880.5K | 0.15% | +3,901+78.5% | Added |
| WD Rutherford LLC | 8,871 | $880.7K | 0.32% | −10,327−53.8% | Reduced |
| TownSquare Capital, LLC | 8,936 | $887.1K | 0.16% | −7,124−44.4% | Reduced |
| Redmond Asset Management, LLC | 8,976 | $891.1K | 0.22% | −404−4.3% | Reduced |
| Valmark Advisers, Inc. | 8,983 | $891.8K | 0.01% | −399−4.3% | Reduced |
| Mason & Associates Inc | 8,992 | $892.7K | 0.14% | +2,945+48.7% | Added |
| Sender Co & Partners, Inc. | 9,004 | $893.9K | 0.38% | +9,004 | New |
| Bridge Generations Wealth Management LLC | 9,113 | $904.7K | 0.46% | −997−9.9% | Reduced |
| Gables Capital Management Inc. | 9,155 | $908.9K | 0.33% | +5,090+125.2% | Added |
| Patriot Financial Group Insurance Agency, LLC | 9,177 | $911.1K | 0.09% | −10,003−52.2% | Reduced |
| Williams Jones Wealth Management, LLC. | 9,254 | $918.7K | 0.01% | −1,361−12.8% | Reduced |
| Ponta Wealth Partners, LLC | 9,263 | $919.6K | 0.49% | −226−2.4% | Reduced |
| Clarkston Capital Partners, LLC | 9,265 | $919.8K | 0.08% | +1,263+15.8% | Added |
| Agf Management Ltd | 9,291 | $922.4K | 0.00% | −1,040,940−99.1% | Reduced |
| Signature Estate & Investment Advisors LLC | 9,329 | $926.9K | 0.02% | +9,329 | New |
| Guerra Pan Advisors, LLC | 9,347 | $928.0K | 0.52% | −1,765−15.9% | Reduced |
| Sawgrass Asset Management LLC | 9,350 | $928.3K | 0.12% | −40−0.4% | Reduced |
| Consilium Wealth Advisory, LLC | 9,352 | $928.5K | 0.28% | +9,352 | New |
| Westbourne Investments, Inc. | 9,390 | $932.2K | 0.38% | +9,390 | New |
| Mengis Capital Management, Inc. | 9,395 | $932.7K | 0.14% | −291−3.0% | Reduced |
| Concord Asset Management, LLC | 9,445 | $937.7K | 0.15% | −5,559−37.1% | Reduced |
| NorthCrest Asset Manangement, LLC | 8,622 | $938.4K | 0.02% | −4,962−36.5% | Reduced |
| WP Advisors, LLC | 9,456 | $938.8K | 0.23% | +9,456 | New |
| VELA Investment Management, LLC | 9,468 | $940.0K | 0.23% | 00.0% | Unchanged |
| Raleigh Capital Management Inc. | 9,476 | $940.7K | 0.30% | +114+1.2% | Added |
| Everhart Financial Group, Inc. | 9,504 | $943.6K | 0.06% | −3,456−26.7% | Reduced |
| Evergreen Capital Management LLC | 9,516 | $944.8K | 0.02% | −13,154−58.0% | Reduced |
| Argentarii, LLC | 7,411 | $945.2K | 0.29% | −3,383−31.3% | Reduced |
| Global Assets Advisory, LLC | 8,915 | $948.1K | 0.21% | +6,785+318.5% | Added |
| Miller Capital Partners, Inc. | 9,586 | $951.7K | 0.37% | +1,136+13.4% | Added |
| Premier Path Wealth Partners, LLC | 9,599 | $953.0K | 0.11% | −3,902−28.9% | Reduced |
| Procyon Private Wealth Partners, LLC | 9,612 | $954.2K | 0.04% | +2,269+30.9% | Added |
| Fairfield, Bush & Co. | 9,625 | $955.6K | 0.47% | +2,720+39.4% | Added |
| Cigna Investments Inc | 9,671 | $960.0K | 0.13% | −250−2.5% | Reduced |
| Advyzon Investment Management, LLC | 9,715 | $964.5K | 0.07% | +3,581+58.4% | Added |
| Palumbo Wealth Management LLC | 9,720 | $965.0K | 0.20% | −355−3.5% | Reduced |
| Fulton Bank, N.A. | 9,749 | $967.9K | 0.03% | −332−3.3% | Reduced |
| Aries Wealth Management | 9,768 | $969.8K | 0.19% | +1,832+23.1% | Added |
| Trivant Custom Portfolio Group, LLC | 9,775 | $970.5K | 0.52% | −577−5.6% | Reduced |
| Concord Wealth Partners | 9,783 | $971.3K | 0.11% | −5,316−35.2% | Reduced |
| Dearborn Partners LLC | 9,816 | $974.5K | 0.06% | +2,334+31.2% | Added |
| Aspire Private Capital, LLC | 9,831 | $976.0K | 0.20% | −265−2.6% | Reduced |
| Sagespring Wealth Partners, LLC | 9,836 | $976.6K | 0.02% | −2,498−20.3% | Reduced |
| Three Seasons Wealth, LLC | 9,891 | $982.0K | 0.09% | −3,057−23.6% | Reduced |
| Prana Capital Management, LP | 9,908 | $983.7K | 0.03% | +9,908 | New |
| OpenArc Corporate Advisory, LLC | 9,994 | $992.2K | 0.01% | −27,441−73.3% | Reduced |
| Gabelli Funds LLC | 10,000 | $992.8K | 0.01% | −142,633−93.4% | Reduced |
| Alight Capital Management LP | 10,000 | $992.8K | 0.16% | −5,000−33.3% | Reduced |
| Cohen Klingenstein LLC | 10,000 | $992.8K | 0.03% | 00.0% | Unchanged |
| Steinberganna Wealth Management | 10,027 | $995.5K | 0.40% | +10,027 | New |
| Canopy Partners, LLC | 10,079 | $1.00M | 0.30% | −1,397−12.2% | Reduced |
| Larson Financial Group LLC | 10,109 | $1.00M | 0.03% | +2,465+32.2% | Added |
| Crew Capital Management, Ltd. | 10,137 | $1.01M | 0.55% | +10,137 | New |
| Sierra Capital LLC | 10,193 | $1.01M | 0.10% | +3,000+41.7% | Added |
| Dauntless Investment Group, LLC | 10,200 | $1.01M | 1.76% | +10,200 | New |
| Viawealth, LLC | 10,264 | $1.02M | 0.51% | +2,017+24.5% | Added |
| Coastal Investment Advisors, Inc. | 10,269 | $1.02M | 0.32% | +10,269 | New |
| Great Lakes Advisors, LLC | 10,286 | $1.02M | 0.01% | +8,284+413.8% | Added |
| First National Trust Co | 10,293 | $1.02M | 0.03% | −11,252−52.2% | Reduced |
| Fearless Solutions, LLC dba Best Invest | 10,305 | $1.02M | 0.54% | +6,776+192.0% | Added |
| Simplicity Wealth,LLC | 10,344 | $1.03M | 0.03% | +4,786+86.1% | Added |
| BFSG, LLC | 10,368 | $1.03M | 0.09% | +505+5.1% | Added |
| Central Trust Co | 10,416 | $1.03M | 0.02% | −985−8.6% | Reduced |
| Syon Capital LLC | 10,430 | $1.04M | 0.05% | −2,012−16.2% | Reduced |
| Bowen Hanes & Co Inc | 10,000 | $1.05M | 0.03% | 00.0% | Unchanged |
| Douglass Winthrop Advisors, LLC | 10,535 | $1.05M | 0.02% | −2,070−16.4% | Reduced |
| Blue Line Capital, LLC | 10,564 | $1.05M | 0.91% | +3,548+50.6% | Added |
| Silver Oak Securities, Inc | 10,595 | $1.05M | 0.06% | −94−0.9% | Reduced |
| Tiaa-Cref Individual & Institutional Services, LLC | 10,701 | $1.06M | 0.00% | −370−3.3% | Reduced |
| Asset One Wealth Management LLC | 10,146 | $1.06M | 0.11% | +7,671+309.9% | Added |
| Paragon Capital Management Inc | 10,741 | $1.07M | 0.80% | +10,741 | New |
| Wealthedge Investment Advisors, LLC | 10,818 | $1.07M | 0.37% | +3,819+54.6% | Added |
| Sovereign's Capital Management, LLC | 10,812 | $1.07M | 0.72% | −154−1.4% | Reduced |
| Regal Investment Advisors LLC | 10,839 | $1.08M | 0.06% | +553+5.4% | Added |
| GeoWealth Management, LLC | 10,879 | $1.08M | 0.03% | −288−2.6% | Reduced |
| Eastern Bank | 10,978 | $1.09M | 0.02% | −10,942−49.9% | Reduced |
| Magnetar Financial LLC | 10,985 | $1.09M | 0.01% | +1,279+13.2% | Added |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 11,000 | $1.09M | 0.51% | +3,000+37.5% | Added |
| Naviter Wealth, LLC | 11,002 | $1.09M | 0.10% | +1,972+21.8% | Added |
| Wedmont Private Capital | 10,157 | $1.09M | 0.03% | −409−3.9% | Reduced |
| Krilogy Financial LLC | 11,052 | $1.10M | 0.03% | −8−0.1% | Reduced |