ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| WBH Advisory Inc | 6,317 | $627.2K | 0.04% | +42+0.7% | Added |
| Synergy Financial Group, LTD | 6,358 | $631.2K | 0.45% | −353−5.3% | Reduced |
| Proffitt & Goodson Inc | 6,376 | $633.0K | 0.09% | +553+9.5% | Added |
| Karras Company, Inc. | 6,380 | $633.4K | 0.57% | −2,187−25.5% | Reduced |
| Ostrum Asset Management | 6,479 | $643.2K | 0.03% | 00.0% | Unchanged |
| Dumont & Blake Investment Advisors LLC | 6,509 | $646.2K | 0.15% | −171−2.6% | Reduced |
| Yarger Wealth Strategies, LLC | 6,025 | $648.9K | 0.23% | +1,021+20.4% | Added |
| Dakota Wealth Management | 6,537 | $649.0K | 0.01% | −1,364−17.3% | Reduced |
| Novare Capital Management LLC | 6,545 | $649.8K | 0.05% | +4,103+168.0% | Added |
| Paladin Wealth, LLC | 6,581 | $653.4K | 0.38% | +2,111+47.2% | Added |
| Supplemental Annuity Collective Trust of NJ | 6,615 | $656.7K | 0.17% | −409−5.8% | Reduced |
| Regions Financial Corp | 6,623 | $657.5K | 0.00% | −5,528−45.5% | Reduced |
| Stenger Family Office, LLC | 6,625 | $657.7K | 0.11% | −1,011−13.2% | Reduced |
| KPP Advisory Services LLC | 6,640 | $659.2K | 0.08% | +645+10.8% | Added |
| Lavelle Capital LP | 6,658 | $661.0K | 0.34% | +6,658 | New |
| Principal Street Partners, LLC | 6,660 | $661.2K | 0.10% | −94−1.4% | Reduced |
| Kennedy Investment Group | 6,660 | $661.2K | 0.22% | +1,275+23.7% | Added |
| VARCOV Co. | 6,691 | $664.3K | 0.25% | +6,691 | New |
| RMB Capital Management, LLC | 6,712 | $666.4K | 0.01% | −6,730−50.1% | Reduced |
| Two Sigma Securities, LLC | 6,717 | $666.9K | 0.06% | −19,788−74.7% | Reduced |
| Triad Wealth Partners, LLC | 5,849 | $667.9K | 0.04% | +721+14.1% | Added |
| Advisors Capital Management, LLC | 6,781 | $673.2K | 0.01% | −39,409−85.3% | Reduced |
| Gryphon Financial Partners LLC | 6,789 | $674.0K | 0.06% | −4,447−39.6% | Reduced |
| Freestone Capital Holdings, LLC | 6,798 | $675.0K | 0.02% | +1,040+18.1% | Added |
| Meridian Wealth Management, LLC | 6,822 | $677.3K | 0.02% | −3,197−31.9% | Reduced |
| Lewis Asset Management, LLC | 6,835 | $678.6K | 0.24% | +4,789+234.1% | Added |
| Livforsakringsbolaget Skandia, Omsesidigt | 6,845 | $679.5K | 0.02% | 00.0% | Unchanged |
| Cane Capital Partners, LLC | 6,847 | $679.8K | 0.27% | −789−10.3% | Reduced |
| Real Talk Capital, LLC | 6,850 | $680.1K | 0.51% | +674+10.9% | Added |
| Catalyst Financial Partners LLC | 6,885 | $683.5K | 0.07% | −1,495−17.8% | Reduced |
| Eschler Asset Management LLP | 6,900 | $685.0K | 1.23% | 00.0% | Unchanged |
| Diversified Enterprises, LLC | 6,904 | $685.4K | 0.03% | +1,251+22.1% | Added |
| Legacy Capital Group California, Inc. | 6,926 | $687.6K | 0.21% | −163−2.3% | Reduced |
| Birchbrook, Inc. | 6,927 | $687.7K | 0.32% | +6,927 | New |
| Frank, Rimerman Advisors LLC | 6,934 | $688.4K | 0.04% | −4,105−37.2% | Reduced |
| Dudley Capital Management, LLC | 6,974 | $692.4K | 0.28% | +2,674+62.2% | Added |
| Caldwell Investment Management Ltd. | 7,000 | $694.4K | 0.46% | 00.0% | Unchanged |
| Intercapital, LLC | 7,000 | $695.0K | 0.30% | +7,000 | New |
| Verus Capital Partners, LLC | 7,023 | $697.2K | 0.04% | +2,483+54.7% | Added |
| LifePlan Financial, LLC | 7,029 | $697.8K | 0.49% | +7,029 | New |
| Samalin Investment Counsel, LLC | 7,037 | $698.6K | 0.22% | +7,037 | New |
| Tower Research Capital LLC (TRC) | 7,093 | $704.2K | 0.02% | −55,484−88.7% | Reduced |
| SageView Advisory Group, LLC | 7,101 | $705.0K | 0.02% | −717−9.2% | Reduced |
| Pines Wealth Management, LLC | 7,125 | $707.4K | 0.20% | +779+12.3% | Added |
| AlphaGrep UK Ltd | 7,140 | $708.9K | 0.22% | +846+13.4% | Added |
| WealthTrust Axiom LLC | 7,174 | $712.2K | 0.16% | +7,174 | New |
| Fortis Capital Advisors, LLC | 7,177 | $712.5K | 0.08% | +3,917+120.2% | Added |
| HighPoint Advisor Group LLC | 7,179 | $712.7K | 0.03% | +4,240+144.3% | Added |
| First Bank & Trust | 7,184 | $713.2K | 0.10% | −1,612−18.3% | Reduced |
| Pittenger & Anderson Inc | 7,210 | $715.8K | 0.03% | +6,420+812.7% | Added |
| Salvus Wealth Management, LLC | 7,223 | $717.1K | 0.40% | −841−10.4% | Reduced |
| Forefront Wealth Partners, LLC | 7,230 | $717.8K | 0.22% | +524+7.8% | Added |
| Morangie Management LLC | 7,234 | $718.2K | 0.60% | −452−5.9% | Reduced |
| Strategic Investment Advisors | 7,275 | $722.3K | 0.04% | −935−11.4% | Reduced |
| Excelsior Advisor Network LLC | 7,288 | $723.6K | 0.10% | +7,288 | New |
| Members Advisory Group LLC | 7,310 | $725.7K | 0.20% | +7,310 | New |
| PCM Encore, LLC | 7,336 | $728.4K | 0.13% | −311−4.1% | Reduced |
| Partners Capital Investment Group, LLP | 7,345 | $729.2K | 0.03% | 00.0% | Unchanged |
| Probity Advisors, Inc. | 7,354 | $730.1K | 0.10% | +416+6.0% | Added |
| Westpac Banking Corp | 7,368 | $731.5K | 0.05% | 00.0% | Unchanged |
| CNB Bank | 7,370 | $731.7K | 0.29% | −1,217−14.2% | Reduced |
| Intesa Sanpaolo Wealth Management | 7,390 | $733.7K | 0.15% | +1,440+24.2% | Added |
| Intrust Bank NA | 7,397 | $734.4K | 0.05% | −637−7.9% | Reduced |
| Qtron Investments LLC | 7,415 | $736.2K | 0.10% | −910−10.9% | Reduced |
| Science & Technology Partners, L.P. | 7,477 | $742.3K | 0.13% | +7,477 | New |
| Hoey Investments, Inc | 7,496 | $744.2K | 0.10% | −1,315−14.9% | Reduced |
| Paradigm Financial Partners, LLC | 7,505 | $745.1K | 0.07% | +1,012+15.6% | Added |
| Field & Main Bank | 7,620 | $756.5K | 0.16% | +170+2.3% | Added |
| Symphony Financial, Ltd. Co. | 7,584 | $757.3K | 0.08% | +115+1.5% | Added |
| Compass Capital Corp | 6,101 | $759.7K | 0.25% | −560−8.4% | Reduced |
| Investors Research Corp | 7,674 | $761.9K | 0.14% | +6,809+787.2% | Added |
| Littlejohn Financial Services, Inc. | 7,699 | $764.4K | 0.56% | +7,699 | New |
| Avidian Wealth Solutions, LLC | 7,700 | $764.5K | 0.02% | −1,636−17.5% | Reduced |
| Hohimer Wealth Management, LLC | 7,711 | $765.5K | 0.08% | +807+11.7% | Added |
| Evolve Private Wealth, LLC | 7,775 | $771.9K | 0.05% | −3,708−32.3% | Reduced |
| Means Investment Co., Inc. | 7,776 | $772.0K | 0.06% | −721−8.5% | Reduced |
| Legacy Advisors, LLC | 7,787 | $773.1K | 0.07% | +373+5.0% | Added |
| Horst & Graben Wealth Management LLC | 7,331 | $775.6K | 0.10% | +18+0.2% | Added |
| Crystal Cove Asset Management, LLC | 7,820 | $776.4K | 0.85% | +7,820 | New |
| GraniteShares Advisors LLC | 7,838 | $778.2K | 0.50% | −2,119−21.3% | Reduced |
| Chicago Trust Co NA | 7,860 | $780.3K | 0.11% | +4,783+155.4% | Added |
| Chiron Capital Management, LLC | 7,884 | $782.7K | 0.70% | +1,129+16.7% | Added |
| Summit Wealth Group LLC | 7,914 | $785.7K | 0.07% | −232−2.8% | Reduced |
| Cladis Investment Advisory, LLC | 7,925 | $786.8K | 0.37% | +2,230+39.2% | Added |
| Taylor Hoffman Capital Management LLC | 7,933 | $787.6K | 0.19% | −100−1.2% | Reduced |
| Trust Point Inc. | 7,961 | $790.4K | 0.07% | −556−6.5% | Reduced |
| Ellevest, Inc. | 7,913 | $793.1K | 0.09% | −132−1.6% | Reduced |
| Brady Martz Wealth Solutions, LLC | 7,990 | $793.2K | 0.12% | +377+5.0% | Added |
| ArrowMark Colorado Holdings LLC | 8,000 | $794.2K | 0.03% | 00.0% | Unchanged |
| Hampton Road Capital Management LP | 8,000 | $794.2K | 1.68% | +8,000 | New |
| Carr Financial Group Corp | 8,005 | $794.7K | 0.18% | −685−7.9% | Reduced |
| Carmel Capital Partners, LLC | 8,007 | $794.9K | 0.26% | +1,609+25.1% | Added |
| J. Goldman & Co LP | 8,015 | $795.7K | 0.03% | −14,380−64.2% | Reduced |
| Cornerstone Wealth Management, LLC | 8,091 | $803.3K | 0.03% | +1,754+27.7% | Added |
| Indivisible Partners | 8,092 | $803.4K | 0.05% | +938+13.1% | Added |
| Legacy Wealth Management, LLC | 8,109 | $805.1K | 0.21% | −259−3.1% | Reduced |
| Holderness Investments Co | 8,111 | $805.3K | 0.13% | +8,111 | New |
| Opal Wealth Advisors, LLC | 8,118 | $806.0K | 0.17% | +1,298+19.0% | Added |
| Connecticut Wealth Management, LLC | 8,186 | $812.7K | 0.03% | −62−0.8% | Reduced |
| Spirit of America Management Corp | 8,200 | $814.1K | 0.15% | +1,700+26.2% | Added |