ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Evexia Wealth LLC | 4,114 | $553.8K | 0.15% | +1,014+32.7% | AddedConverted for a 5-for-1 split |
| Secure Asset Management, LLC | 3,616 | $553.9K | 0.09% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Fi3 FINANCIAL ADVISORS, LLC | 3,630 | $556.1K | 0.17% | +1,150+46.4% | AddedConverted for a 5-for-1 split |
| Fedenia Advisers LLC | 3,650 | $559.1K | 0.21% | −1,915−34.4% | ReducedConverted for a 5-for-1 split |
| Baron Wealth Management LLC | 3,670 | $562.2K | 0.17% | −65−1.7% | ReducedConverted for a 5-for-1 split |
| Nicholas Hoffman & Company, LLC. | 3,680 | $563.7K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| BOK Financial Private Wealth, Inc. | 3,690 | $565.3K | 0.03% | −295−7.4% | ReducedConverted for a 5-for-1 split |
| Fairscale Capital, LLC | 3,695 | $566.0K | 0.38% | +1,045+39.4% | AddedConverted for a 5-for-1 split |
| waypoint wealth counsel | 3,695 | $566.0K | 0.21% | +2,395+184.2% | AddedConverted for a 5-for-1 split |
| Quotient Wealth Partners, LLC | 3,698 | $566.4K | 0.02% | −107−2.8% | ReducedConverted for a 5-for-1 split |
| First National Bank Sioux Falls | 3,710 | $568.3K | 0.17% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Dearborn Partners LLC | 3,717 | $569.4K | 0.03% | −138−3.6% | ReducedConverted for a 5-for-1 split |
| Citizens Business Bank | 3,725 | $570.6K | 0.09% | −1,110−23.0% | ReducedConverted for a 5-for-1 split |
| Renasant Bank | 3,725 | $570.6K | 0.39% | −685−15.5% | ReducedConverted for a 5-for-1 split |
| Minot DeBlois Advisors LLC | 3,735 | $572.2K | 0.51% | +285+8.3% | AddedConverted for a 5-for-1 split |
| Edentree Asset Management Ltd | 3,750 | $574.3K | 0.18% | +750+25.0% | AddedConverted for a 5-for-1 split |
| Cross Staff Investments Inc | 3,750 | $574.5K | 0.35% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Boston Trust Walden Corp | 3,755 | $575.2K | 0.00% | −60−1.6% | ReducedConverted for a 5-for-1 split |
| ORG Wealth Partners, LLC | 3,772 | $577.8K | 0.14% | +507+15.5% | AddedConverted for a 5-for-1 split |
| GPS Wealth Strategies Group, LLC | 3,780 | $579.1K | 0.49% | −25,285−87.0% | ReducedConverted for a 5-for-1 split |
| Beck Capital Management, LLC | 3,783 | $579.5K | 0.14% | −1,557−29.2% | ReducedConverted for a 5-for-1 split |
| Compass Ion Advisors, LLC | 3,795 | $581.4K | 0.06% | −95−2.4% | ReducedConverted for a 5-for-1 split |
| Somerset Group LLC | 3,860 | $582.5K | 0.44% | −1,965−33.7% | ReducedConverted for a 5-for-1 split |
| KG&L Capital Management,LLC | 3,812 | $584.0K | 0.15% | −4,163−52.2% | ReducedConverted for a 5-for-1 split |
| Family Management Corp | 3,819 | $585.0K | 0.07% | +1,714+81.4% | AddedConverted for a 5-for-1 split |
| Valley National Advisers Inc | 3,830 | $586.0K | 0.08% | −590−13.3% | ReducedConverted for a 5-for-1 split |
| McLaughlin Asset Management, Inc. | 3,845 | $589.0K | 0.53% | +3,845 | New |
| Larson Financial Group LLC | 3,846 | $589.2K | 0.02% | −439−10.2% | ReducedConverted for a 5-for-1 split |
| Cornercap Investment Counsel Inc | 3,851 | $589.9K | 0.29% | −34−0.9% | ReducedConverted for a 5-for-1 split |
| Strategic Investment Advisors | 3,869 | $592.7K | 0.05% | +784+25.4% | AddedConverted for a 5-for-1 split |
| Element Pointe Advisors, LLC | 3,890 | $596.0K | 0.12% | +300+8.4% | AddedConverted for a 5-for-1 split |
| Fortress Wealth Group, LLC | 5,107 | $597.5K | 0.23% | +637+14.3% | AddedConverted for a 5-for-1 split |
| Cookson Peirce & Co Inc | 3,912 | $599.3K | 0.02% | +1,232+46.0% | AddedConverted for a 5-for-1 split |
| Austin Private Wealth, LLC | 3,927 | $601.6K | 0.05% | +972+32.9% | AddedConverted for a 5-for-1 split |
| LVW Advisors, LLC | 3,927 | $601.6K | 0.06% | +747+23.5% | AddedConverted for a 5-for-1 split |
| Texas Capital Bank Wealth Management Services Inc | 3,930 | $602.0K | 0.03% | +245+6.6% | AddedConverted for a 5-for-1 split |
| Chokshi & Queen Wealth Advisors, Inc | 3,935 | $602.8K | 0.31% | +3,935 | New |
| Triad Wealth Partners, LLC | 3,937 | $603.1K | 0.06% | +192+5.1% | AddedConverted for a 5-for-1 split |
| Net Worth Advisory Group | 3,940 | $603.6K | 0.12% | −1,405−26.3% | ReducedConverted for a 5-for-1 split |
| Capital Performance Advisors LLP | 3,951 | $605.3K | 0.04% | +1,181+42.6% | AddedConverted for a 5-for-1 split |
| Outlook Wealth Advisors, LLC | 3,962 | $606.9K | 0.14% | −113−2.8% | ReducedConverted for a 5-for-1 split |
| Cane Capital Partners, LLC | 3,984 | $610.3K | 0.26% | +3,984 | New |
| Capital Advisors Inc | 3,995 | $612.0K | 0.01% | +1,950+95.4% | AddedConverted for a 5-for-1 split |
| Buckland Partners Management Co LLC | 4,000 | $612.8K | 0.34% | +4,000 | New |
| Trust Co of Toledo NA | 4,002 | $613.1K | 0.06% | +242+6.4% | AddedConverted for a 5-for-1 split |
| Alta Advisers Ltd | 4,015 | $615.1K | 0.22% | −1,400−25.9% | ReducedConverted for a 5-for-1 split |
| Eurizon SLJ Capital Ltd | 4,015 | $615.1K | 0.24% | +4,015 | New |
| Battery Global Advisors, LLC | 4,030 | $617.4K | 0.29% | 00.0% | UnchangedConverted for a 5-for-1 split |
| KRS Capital Management, LLC | 4,035 | $618.1K | 0.36% | +105+2.7% | AddedConverted for a 5-for-1 split |
| Hallmark Capital Management Inc | 4,069 | $623.3K | 0.04% | +264+6.9% | AddedConverted for a 5-for-1 split |
| Daybright Advisory Services, Inc. | 4,074 | $624.1K | 0.17% | +4,074 | New |
| Legacy Capital Wealth Partners, LLC | 4,077 | $624.6K | 0.13% | +1,172+40.3% | AddedConverted for a 5-for-1 split |
| Paladin Wealth, LLC | 4,079 | $624.9K | 0.43% | +159+4.1% | AddedConverted for a 5-for-1 split |
| Polymer Capital Management (US) LLC | 4,079 | $624.9K | 0.08% | +4,079 | New |
| Salvus Wealth Management, LLC | 4,090 | $626.5K | 0.35% | −140−3.3% | ReducedConverted for a 5-for-1 split |
| Sax Wealth Advisors, LLC | 4,111 | $629.8K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Beese Fulmer Investment Management, Inc. | 4,115 | $630.4K | 0.04% | +1,995+94.1% | AddedConverted for a 5-for-1 split |
| Meyer Handelman Co | 4,125 | $631.9K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Evanson Asset Management, LLC | 4,133 | $633.2K | 0.03% | −637−13.4% | ReducedConverted for a 5-for-1 split |
| Founders Financial Securities LLC | 4,137 | $633.7K | 0.04% | +2,217+115.5% | AddedConverted for a 5-for-1 split |
| Elevated Capital Advisors, LLC | 4,139 | $634.1K | 0.15% | −671−14.0% | ReducedConverted for a 5-for-1 split |
| Elgethun Capital Management | 4,150 | $635.7K | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Kozak & Associates, Inc. | 4,498 | $637.8K | 0.12% | −362−7.4% | ReducedConverted for a 5-for-1 split |
| Parkside Financial Bank & Trust | 4,165 | $638.0K | 0.05% | −855−17.0% | ReducedConverted for a 5-for-1 split |
| Knightsbridge Asset Management, LLC | 4,170 | $638.8K | 0.10% | +1,925+85.7% | AddedConverted for a 5-for-1 split |
| CM Wealth Advisors LLC | 4,185 | $641.1K | 0.14% | +4,185 | New |
| Old National Bancorp | 4,192 | $642.2K | 0.01% | −3,878−48.1% | ReducedConverted for a 5-for-1 split |
| Daymark Wealth Partners, LLC | 4,206 | $644.3K | 0.02% | −1,409−25.1% | ReducedConverted for a 5-for-1 split |
| Magnetar Financial LLC | 4,212 | $645.2K | 0.01% | +4,212 | New |
| Independence Bank of Kentucky | 4,215 | $645.7K | 0.08% | +2,150+104.1% | AddedConverted for a 5-for-1 split |
| Paces Ferry Wealth Advisors, LLC | 4,220 | $646.5K | 0.26% | −310−6.8% | ReducedConverted for a 5-for-1 split |
| Seelaus Asset Management LLC | 4,235 | $648.8K | 0.51% | +4,235 | New |
| BSW Wealth Partners | 4,238 | $649.2K | 0.08% | −842−16.6% | ReducedConverted for a 5-for-1 split |
| Bullock Wealth Management Group | 4,239 | $649.4K | 0.32% | +424+11.1% | AddedConverted for a 5-for-1 split |
| Allen Capital Group, LLC | 4,250 | $651.1K | 0.06% | +105+2.5% | AddedConverted for a 5-for-1 split |
| Forefront Wealth Partners, LLC | 4,255 | $651.8K | 0.31% | +80+1.9% | AddedConverted for a 5-for-1 split |
| Abacus Wealth Partners, LLC | 4,265 | $653.4K | 0.06% | +4,265 | New |
| Private Trust Co NA | 4,270 | $654.1K | 0.06% | +735+20.8% | AddedConverted for a 5-for-1 split |
| WealthPLAN Partners, LLC | 4,281 | $655.8K | 0.10% | +171+4.2% | AddedConverted for a 5-for-1 split |
| Aventura Private Wealth, LLC | 4,290 | $657.2K | 0.24% | +145+3.5% | AddedConverted for a 5-for-1 split |
| Accent Capital Management, LLC | 3,670 | $658.2K | 0.28% | −3,610−49.6% | ReducedConverted for a 5-for-1 split |
| Childress Capital Advisors, LLC | 4,298 | $658.4K | 0.11% | −27−0.6% | ReducedConverted for a 5-for-1 split |
| Aprio Wealth Management, LLC | 4,304 | $659.4K | 0.04% | +1,379+47.1% | AddedConverted for a 5-for-1 split |
| Wilian Securities, LLC | 4,315 | $661.0K | 0.71% | +4,315 | New |
| Zullo Investment Group, Inc. | 4,328 | $663.0K | 0.24% | −272−5.9% | ReducedConverted for a 5-for-1 split |
| Power Wealth Management LLC | 4,351 | $666.5K | 0.23% | +81+1.9% | AddedConverted for a 5-for-1 split |
| Smithfield Trust Co | 4,393 | $669.0K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Camden Capital, LLC | 4,357 | $671.3K | 0.04% | −2,398−35.5% | ReducedConverted for a 5-for-1 split |
| Payne Capital Management, LLC | 4,390 | $672.5K | 0.21% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Compass Capital Corp | 6,701 | $673.3K | 0.26% | +421+6.7% | AddedConverted for a 5-for-1 split |
| West Family Investments, Inc. | 4,397 | $673.6K | 0.16% | −1,198−21.4% | ReducedConverted for a 5-for-1 split |
| Advyzon Investment Management, LLC | 4,402 | $674.3K | 0.08% | +1,662+60.7% | AddedConverted for a 5-for-1 split |
| Chesley Taft & Associates LLC | 4,460 | $683.2K | 0.03% | −27,645−86.1% | ReducedConverted for a 5-for-1 split |
| Brandywine Managers, LLC | 4,465 | $684.0K | 0.34% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Fiduciary Family Office, LLC | 4,475 | $685.5K | 0.20% | +160+3.7% | AddedConverted for a 5-for-1 split |
| Prosperity Financial Group, Inc. | 4,486 | $687.2K | 0.25% | +286+6.8% | AddedConverted for a 5-for-1 split |
| Generation Capital Management LLC | 4,490 | $687.8K | 0.45% | +90+2.0% | AddedConverted for a 5-for-1 split |
| Addison Capital Co | 4,497 | $688.9K | 0.17% | +1,827+68.4% | AddedConverted for a 5-for-1 split |
| Claro Advisors LLC | 4,506 | $690.3K | 0.09% | +431+10.6% | AddedConverted for a 5-for-1 split |
| Revolve Wealth Partners, LLC | 4,509 | $690.7K | 0.08% | +29+0.6% | AddedConverted for a 5-for-1 split |