ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Sentry Investment Management LLC | 2,920 | $447.0K | 0.29% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Stiles Financial Services Inc | 2,925 | $448.1K | 0.14% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Capital Investment Advisory Services, LLC | 2,940 | $450.4K | 0.03% | +45+1.6% | AddedConverted for a 5-for-1 split |
| CVA Family Office, LLC | 2,945 | $451.1K | 0.05% | −120−3.9% | ReducedConverted for a 5-for-1 split |
| RD Lewis Holdings, Inc. | 4,125 | $452.8K | 0.39% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Kera Capital Partners, Inc. | 3,872 | $453.1K | 0.06% | −1,013−20.7% | ReducedConverted for a 5-for-1 split |
| Provident Living Financial Services, Inc. | 2,962 | $453.7K | 0.45% | +2,962 | New |
| HMS Capital Management, LLC | 2,965 | $454.2K | 0.19% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Holderness Investments Co | 2,970 | $455.0K | 0.09% | +40+1.4% | AddedConverted for a 5-for-1 split |
| Confluence Wealth Services, Inc. | 2,975 | $455.7K | 0.02% | −350−10.5% | ReducedConverted for a 5-for-1 split |
| Oak Harbor Wealth Partners, LLC | 2,994 | $458.7K | 0.11% | +109+3.8% | AddedConverted for a 5-for-1 split |
| Credit Capital Investments LLC | 3,000 | $459.6K | 0.43% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Essex Financial Services, Inc. | 3,001 | $459.7K | 0.03% | +1,141+61.3% | AddedConverted for a 5-for-1 split |
| Onefund, LLC | 3,004 | $460.2K | 0.27% | +169+6.0% | AddedConverted for a 5-for-1 split |
| Caldwell Trust Co | 3,004 | $460.2K | 0.04% | +329+12.3% | AddedConverted for a 5-for-1 split |
| Howe & Rusling Inc | 3,005 | $460.4K | 0.03% | +690+29.8% | AddedConverted for a 5-for-1 split |
| Canal Capital Management, LLC | 3,009 | $460.9K | 0.07% | −16,651−84.7% | ReducedConverted for a 5-for-1 split |
| Magnus Financial Group LLC | 3,025 | $463.4K | 0.04% | +80+2.7% | AddedConverted for a 5-for-1 split |
| Essex Savings Bank | 3,041 | $465.8K | 0.10% | +66+2.2% | AddedConverted for a 5-for-1 split |
| Financial Plan, Inc. | 3,045 | $466.5K | 0.05% | +3,045 | New |
| WoodTrust Financial Corp | 3,050 | $467.0K | 0.05% | +1,200+64.9% | AddedConverted for a 5-for-1 split |
| Leeward Financial Partners, LLC | 3,056 | $468.1K | 0.13% | −10,899−78.1% | ReducedConverted for a 5-for-1 split |
| Oxford Financial Group Ltd | 3,060 | $468.8K | 0.03% | −355−10.4% | ReducedConverted for a 5-for-1 split |
| Emerald Advisers, LLC | 3,070 | $470.3K | 0.01% | −75−2.4% | ReducedConverted for a 5-for-1 split |
| PEAK6 LLC | 3,076 | $471.2K | 0.01% | −12,159−79.8% | ReducedConverted for a 5-for-1 split |
| Wilkerson Advisory Group LLC | 3,079 | $471.7K | 0.17% | +3,079 | New |
| Nemes Rush Group LLC | 3,080 | $471.8K | 0.04% | +290+10.4% | AddedConverted for a 5-for-1 split |
| Castleview Partners, LLC | 3,082 | $472.1K | 0.23% | +792+34.6% | AddedConverted for a 5-for-1 split |
| Transatlantique Private Wealth LLC | 3,087 | $472.9K | 0.15% | −148−4.6% | ReducedConverted for a 5-for-1 split |
| Income Insurance Ltd | 3,105 | $475.7K | 0.31% | +3,105 | New |
| Cache Advisors, LLC | 3,110 | $476.4K | 0.06% | −10,815−77.7% | ReducedConverted for a 5-for-1 split |
| Stonebrook Private Inc. | 3,115 | $477.2K | 0.10% | −75−2.4% | ReducedConverted for a 5-for-1 split |
| Wallace Advisory Group, LLC | 3,117 | $477.5K | 0.50% | −968−23.7% | ReducedConverted for a 5-for-1 split |
| Clark Capital Management Group, Inc. | 3,120 | $478.0K | 0.00% | +550+21.4% | AddedConverted for a 5-for-1 split |
| Alpha Cubed Investments, LLC | 3,130 | $479.5K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 3,132 | $479.7K | 0.01% | −18−0.6% | ReducedConverted for a 5-for-1 split |
| Aspiriant, LLC | 3,135 | $480.3K | 0.01% | +380+13.8% | AddedConverted for a 5-for-1 split |
| Machina Capital S.A.S. | 3,136 | $480.4K | 0.09% | +3,136 | New |
| Acorn Financial Advisory Services Inc | 3,141 | $481.2K | 0.07% | +311+11.0% | AddedConverted for a 5-for-1 split |
| Sonoma Allocations LLC | 3,966 | $481.6K | 0.16% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Marex Group plc | 3,149 | $482.4K | 0.01% | −352,601−99.1% | ReducedConverted for a 5-for-1 split |
| Winthrop Advisory Group LLC | 3,160 | $484.1K | 0.04% | +50+1.6% | AddedConverted for a 5-for-1 split |
| Regatta Capital Group, LLC | 3,165 | $484.8K | 0.07% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Marshall & Sterling Wealth Advisors Inc. | 3,176 | $486.5K | 0.32% | +96+3.1% | AddedConverted for a 5-for-1 split |
| Financial Consulate, Inc | 3,180 | $487.1K | 0.07% | +125+4.1% | AddedConverted for a 5-for-1 split |
| Comprehensive Financial Planning, Inc. | 3,185 | $487.9K | 0.32% | −235−6.9% | ReducedConverted for a 5-for-1 split |
| Bahl & Gaynor Inc | 3,185 | $487.9K | 0.00% | −185−5.5% | ReducedConverted for a 5-for-1 split |
| Banque Pictet & Cie SA | 3,197 | $489.7K | 0.00% | +507+18.8% | AddedConverted for a 5-for-1 split |
| Eos Management, L.P. | 3,200 | $490.2K | 0.19% | 00.0% | UnchangedConverted for a 5-for-1 split |
| R Squared Ltd | 3,209 | $491.6K | 0.23% | +3,209 | New |
| Pathfinder Wealth Consulting, Inc. | 3,210 | $491.7K | 0.31% | +3,210 | New |
| MLG Wealth Management DBA Pine Grove Financial Group | 3,216 | $492.7K | 0.06% | +3,216 | New |
| First Heartland Consultants, Inc. | 3,220 | $493.3K | 0.04% | +900+38.8% | AddedConverted for a 5-for-1 split |
| Schmidt P J Investment Management Inc | 3,230 | $494.8K | 0.08% | +555+20.7% | AddedConverted for a 5-for-1 split |
| Harel Insurance Investments & Financial Services Ltd. | 3,253 | $495.0K | 0.00% | −164,912−98.1% | ReducedConverted for a 5-for-1 split |
| Impact Capital Partners LLC | 3,232 | $495.1K | 0.15% | −63−1.9% | ReducedConverted for a 5-for-1 split |
| Trueblood Wealth Management, LLC | 3,235 | $495.6K | 0.19% | −365−10.1% | ReducedConverted for a 5-for-1 split |
| BNB Wealth Management, LLC | 3,275 | $501.7K | 0.32% | +3,275 | New |
| Ebert Capital Management Inc. | 4,330 | $506.7K | 0.49% | +4,330 | New |
| Fund Advisors of America Inc | 3,310 | $507.1K | 0.47% | +3,310 | New |
| Prelude Capital Management, LLC | 3,311 | $507.2K | 0.04% | +316+10.6% | AddedConverted for a 5-for-1 split |
| Values First Advisors, Inc. | 3,318 | $508.2K | 0.26% | +338+11.3% | AddedConverted for a 5-for-1 split |
| Montecito Bank & Trust | 3,320 | $508.6K | 0.08% | −1,470−30.7% | ReducedConverted for a 5-for-1 split |
| Verus Capital Partners, LLC | 3,335 | $510.9K | 0.03% | +645+24.0% | AddedConverted for a 5-for-1 split |
| GM Advisory Group, Inc. | 3,340 | $511.7K | 0.02% | −175−5.0% | ReducedConverted for a 5-for-1 split |
| Wealth Management Partners, LLC | 3,345 | $512.4K | 0.15% | +205+6.5% | AddedConverted for a 5-for-1 split |
| Kennedy Investment Group | 3,350 | $513.2K | 0.19% | −480−12.5% | ReducedConverted for a 5-for-1 split |
| Moss Adams Wealth Advisors LLC | 3,356 | $514.1K | 0.04% | −19−0.6% | ReducedConverted for a 5-for-1 split |
| Cromwell Holdings LLC | 3,360 | $514.7K | 0.28% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Oarsman Capital, Inc. | 3,362 | $515.0K | 0.07% | +407+13.8% | AddedConverted for a 5-for-1 split |
| Axxcess Wealth Management, LLC | 3,368 | $515.9K | 0.01% | −5,262−61.0% | ReducedConverted for a 5-for-1 split |
| Dynamic Advisor Solutions LLC | 3,392 | $519.6K | 0.02% | −1,433−29.7% | ReducedConverted for a 5-for-1 split |
| Tradition Wealth Management, LLC | 3,397 | $520.4K | 0.04% | −68−2.0% | ReducedConverted for a 5-for-1 split |
| Pathway Financial Advisers, LLC | 3,406 | $521.7K | 0.15% | +121+3.7% | AddedConverted for a 5-for-1 split |
| HM Payson & Co | 3,408 | $522.1K | 0.01% | +293+9.4% | AddedConverted for a 5-for-1 split |
| Boothbay Fund Management, LLC | 3,412 | $522.7K | 0.01% | −8,028−70.2% | ReducedConverted for a 5-for-1 split |
| Dynamic Wealth Strategies, LLC | 3,415 | $523.1K | 0.31% | +840+32.6% | AddedConverted for a 5-for-1 split |
| Centerpoint Advisory Group | 3,415 | $523.1K | 0.40% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Vista Cima Wealth Management LLC | 3,430 | $525.4K | 0.44% | +1,855+117.8% | AddedConverted for a 5-for-1 split |
| Anchyra Partners LLC | 3,435 | $526.2K | 0.16% | +3,435 | New |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 3,437 | $526.5K | 0.06% | +602+21.2% | AddedConverted for a 5-for-1 split |
| New Republic Capital, LLC | 3,443 | $527.4K | 0.14% | +1,673+94.5% | AddedConverted for a 5-for-1 split |
| Coign Capital Advisors LLC | 3,453 | $529.0K | 0.28% | +148+4.5% | AddedConverted for a 5-for-1 split |
| Waddell & Associates, LLC | 3,455 | $529.3K | 0.04% | +2,145+163.7% | AddedConverted for a 5-for-1 split |
| SmartHarvest Portfolios, LLC | 3,456 | $529.4K | 0.18% | +3,456 | New |
| Prosperity Wealth Management, Inc. | 3,465 | $530.8K | 0.18% | +25+0.7% | AddedConverted for a 5-for-1 split |
| LRI Investments, LLC | 3,466 | $530.9K | 0.04% | −1,859−34.9% | ReducedConverted for a 5-for-1 split |
| South Dakota Investment Council | 3,500 | $536.0K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| CastleKnight Management LP | 3,500 | $536.2K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Dogwood Wealth Management LLC | 3,500 | $536.2K | 0.24% | +3,430+4,900.0% | AddedConverted for a 5-for-1 split |
| Eagle Wealth Advisors LLC | 3,510 | $537.7K | 0.46% | +3,510 | New |
| Caerus Investment Advisors, LLC | 3,515 | $538.5K | 0.18% | +3,515 | New |
| Integrity Alliance, LLC. | 3,520 | $539.2K | 0.02% | +1,690+92.3% | AddedConverted for a 5-for-1 split |
| Parcion Private Wealth LLC | 3,520 | $539.2K | 0.03% | +3,520 | New |
| Green Square Capital Advisors LLC | 3,521 | $539.4K | 0.06% | +41+1.2% | AddedConverted for a 5-for-1 split |
| Keudell/Morrison Wealth Management | 3,560 | $545.4K | 0.11% | +3,560 | New |
| Argos Wealth Advisors, LLC | 3,577 | $548.0K | 0.16% | +3,577 | New |
| Aster Capital Management (DIFC) Ltd | 3,603 | $551.9K | 0.24% | −1,237−25.6% | ReducedConverted for a 5-for-1 split |
| Papamarkou Wellner Asset Management inc. | 3,610 | $553.0K | 0.33% | −3,250−47.4% | ReducedConverted for a 5-for-1 split |
| Denali Advisors LLC | 3,615 | $553.8K | 0.06% | −175−4.6% | ReducedConverted for a 5-for-1 split |