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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2025

Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,326
+122 vs. Q3 2025
Shares held
902.5M
+8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
Total value
$138.5B
−$25.1B (−15.3%) vs. Q3 2025
New holders
340
886 more added
Sold out
218
805 more reduced

45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 2,326 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2025: $138.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.

Institutions holding NOW in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
First Growth Capital LLC3,618$363.9K0.32%+3,618New
FLC Capital Advisors2,381$364.7K0.07%00.0%UnchangedConverted for a 5-for-1 split
Liberty Square Wealth Partners LLC2,390$366.1K0.10%00.0%UnchangedConverted for a 5-for-1 split
Presidio Capital Management, LLC2,395$366.9K0.11%+45+1.9%AddedConverted for a 5-for-1 split
YANKCOM Partnership2,400$367.7K0.16%+220+10.1%AddedConverted for a 5-for-1 split
RiverFront Investment Group, LLC2,410$369.2K0.01%+540+28.9%AddedConverted for a 5-for-1 split
Wick Capital Partners, LLC2,410$369.2K0.07%+2,410New
Vision Retirement, LLC2,410$369.2K0.10%+2,410New
One Capital Management, LLC2,417$370.3K0.01%+2,417New
Custom Index Systems, LLC2,425$371.5K0.16%−655−21.3%ReducedConverted for a 5-for-1 split
Atticus Wealth Management, LLC2,430$372.3K0.09%−50−2.0%ReducedConverted for a 5-for-1 split
Gallacher Capital Management LLC2,431$372.4K0.14%−1,299−34.8%ReducedConverted for a 5-for-1 split
Onyx Bridge Wealth Group LLC2,435$373.0K0.04%−215−8.1%ReducedConverted for a 5-for-1 split
Two Sigma Securities, LLC2,444$374.4K0.05%−2,396−49.5%ReducedConverted for a 5-for-1 split
TFB Advisors LLC2,444$374.4K0.10%+64+2.7%AddedConverted for a 5-for-1 split
Asset Advisors Investment Management, LLC2,450$375.3K0.03%00.0%UnchangedConverted for a 5-for-1 split
Opes Wealth Management LLC2,465$377.6K0.06%−70−2.8%ReducedConverted for a 5-for-1 split
Harbour Investments, Inc.2,468$378.1K0.01%+1,003+68.5%AddedConverted for a 5-for-1 split
Cornell Pochily Investment Advisors, Inc.2,480$379.9K0.11%+145+6.2%AddedConverted for a 5-for-1 split
Cambria Investment Management, L.P.2,483$380.4K0.02%+533+27.3%AddedConverted for a 5-for-1 split
Parisi Gray Wealth Management2,498$382.6K0.09%−17−0.7%ReducedConverted for a 5-for-1 split
Provenance Wealth Advisors, LLC2,500$383.0K0.04%−1,240−33.2%ReducedConverted for a 5-for-1 split
Maxi Investments CY Ltd2,500$383.0K0.07%00.0%UnchangedConverted for a 5-for-1 split
Proactive Wealth Strategies LLC2,515$385.3K0.15%−75−2.9%ReducedConverted for a 5-for-1 split
Klingman & Associates, LLC2,517$385.6K0.02%−133−5.0%ReducedConverted for a 5-for-1 split
New Hampshire Trust2,520$386.0K0.08%−370−12.8%ReducedConverted for a 5-for-1 split
Boston Private Wealth LLC2,525$386.8K0.02%−225−8.2%ReducedConverted for a 5-for-1 split
Csenge Advisory Group2,538$388.9K0.02%−847−25.0%ReducedConverted for a 5-for-1 split
Nwam LLC2,842$389.3K0.02%−748−20.8%ReducedConverted for a 5-for-1 split
Westfuller Advisors, LLC2,543$389.6K0.16%+23+0.9%AddedConverted for a 5-for-1 split
Marble Wealth, LLC2,547$390.2K0.05%+2,547New
Strategic Family Wealth Counselors, L.L.C.3,113$390.4K0.09%+3,113New
Kathmere Capital Management, LLC2,552$390.9K0.03%+377+17.3%AddedConverted for a 5-for-1 split
AlphaStar Capital Management, LLC2,553$391.1K0.03%+2,553New
Bernicke Wealth Management, Ltd.2,569$393.5K0.05%+2,569New
Monetary Management Group Inc2,575$394.5K0.09%−4,875−65.4%ReducedConverted for a 5-for-1 split
Versant Capital Management, Inc2,580$395.2K0.05%−2,240−46.5%ReducedConverted for a 5-for-1 split
Semus Wealth Partners LLC2,580$395.2K0.21%+135+5.5%AddedConverted for a 5-for-1 split
IFC Advisors LLC2,589$396.6K0.06%−21−0.8%ReducedConverted for a 5-for-1 split
Annis Gardner Whiting Capital Advisors, LLC2,592$397.1K0.08%−3,898−60.1%ReducedConverted for a 5-for-1 split
Ameritas Advisory Services, LLC2,598$398.0K0.01%+2,118+441.2%AddedConverted for a 5-for-1 split
Harbor Investment Advisory, LLC2,610$399.8K0.03%−135−4.9%ReducedConverted for a 5-for-1 split
Neo Ivy Capital Management2,611$400.0K0.06%+2,611New
Vickerman Investment Advisors, Inc.2,615$400.6K0.08%+2,615New
Coastline Trust Co2,620$401.4K0.04%−5,750−68.7%ReducedConverted for a 5-for-1 split
Highline Wealth Partners LLC2,620$401.4K0.11%−405−13.4%ReducedConverted for a 5-for-1 split
Asset Advisory Group, Inc.2,625$402.1K0.20%+2,625New
Yarger Wealth Strategies, LLC2,626$402.3K0.17%+336+14.7%AddedConverted for a 5-for-1 split
Redhawk Wealth Advisors, Inc.2,631$403.0K0.05%−14−0.5%ReducedConverted for a 5-for-1 split
Relyea Zuckerberg Hanson LLC2,640$404.4K0.04%−1,570−37.3%ReducedConverted for a 5-for-1 split
Riversedge Advisors, LLC2,646$405.3K0.07%+1,266+91.7%AddedConverted for a 5-for-1 split
Hilltop National Bank2,650$406.0K0.10%−170−6.0%ReducedConverted for a 5-for-1 split
Caliber Wealth Management, LLC2,653$406.4K0.04%−252−8.7%ReducedConverted for a 5-for-1 split
Integrated Investment Consultants, LLC2,680$410.5K0.08%+435+19.4%AddedConverted for a 5-for-1 split
Global Assets Advisory, LLC2,685$411.3K0.12%−2,755−50.6%ReducedConverted for a 5-for-1 split
Ankerstar Wealth, LLC2,685$411.3K0.41%+2,685New
Wesbanco Bank Inc2,690$412.1K0.01%−160−5.6%ReducedConverted for a 5-for-1 split
Hengehold Capital Management LLC2,690$412.1K0.03%+1,160+75.8%AddedConverted for a 5-for-1 split
Vivaldi Capital Management, LLC2,697$413.2K0.06%−88−3.2%ReducedConverted for a 5-for-1 split
Mathes Company, Inc.2,700$414.0K0.15%+825+44.0%AddedConverted for a 5-for-1 split
Maripau Wealth Management LLC2,705$414.4K0.19%+325+13.7%AddedConverted for a 5-for-1 split
Calton & Associates, Inc.2,705$414.4K0.06%+145+5.7%AddedConverted for a 5-for-1 split
Nicolet Bankshares Inc2,714$415.8K0.07%−1,256−31.6%ReducedConverted for a 5-for-1 split
Johnson Financial Group, Inc.2,715$415.9K0.02%−1,330−32.9%ReducedConverted for a 5-for-1 split
Financial Perspectives, Inc2,725$417.4K0.11%00.0%UnchangedConverted for a 5-for-1 split
Holistic Financial Partners2,730$418.2K0.15%−105−3.7%ReducedConverted for a 5-for-1 split
Cascade Investment Group, Inc.2,730$418.2K0.28%+575+26.7%AddedConverted for a 5-for-1 split
Exencial Wealth Advisors, LLC2,734$418.9K0.01%−21−0.8%ReducedConverted for a 5-for-1 split
Urban Wealth Management, LLC2,740$419.7K0.39%+2,740New
Alvarez & Marsal Private Wealth Partners, LLC2,750$421.3K0.08%+2,750New
Potomac Fund Management Inc2,751$421.4K0.02%+961+53.7%AddedConverted for a 5-for-1 split
Lifeworks Advisors, LLC2,760$422.8K0.05%+645+30.5%AddedConverted for a 5-for-1 split
True North Advisors, LLC2,770$424.3K0.05%−75−2.6%ReducedConverted for a 5-for-1 split
South Shore Capital Advisors2,775$425.1K0.31%+2,775New
Westerkirk Capital Inc.2,776$425.3K0.04%−224−7.5%ReducedConverted for a 5-for-1 split
Basecamp Wealth Advisors LLC2,788$427.0K0.09%+2,788New
Clarus Group, Inc.2,790$427.4K0.15%−190−6.4%ReducedConverted for a 5-for-1 split
Wealth Management Associates, Inc.2,805$429.7K0.15%+220+8.5%AddedConverted for a 5-for-1 split
Centurion Wealth Management LLC2,807$430.0K0.09%+132+4.9%AddedConverted for a 5-for-1 split
Rakuten Securities, Inc.2,808$430.2K0.14%+58+2.1%AddedConverted for a 5-for-1 split
Second Half Financial Partners, LLC2,815$431.2K0.19%−205−6.8%ReducedConverted for a 5-for-1 split
Allred Capital Management, LLC2,820$432.0K0.16%−65−2.3%ReducedConverted for a 5-for-1 split
Enterprise Financial Services Corp2,833$434.0K0.22%−62−2.1%ReducedConverted for a 5-for-1 split
Larry Mathis Financial Planning, LLC2,834$434.1K0.38%+2,834New
Mesirow Financial Investment Management, Inc.2,835$434.3K0.01%−610−17.7%ReducedConverted for a 5-for-1 split
United Advisor Group, LLC2,846$436.0K0.06%+966+51.4%AddedConverted for a 5-for-1 split
Index Fund Advisors, Inc.2,848$436.3K0.02%00.0%UnchangedConverted for a 5-for-1 split
Redwood Financial Network Corp2,850$436.6K0.28%00.0%UnchangedConverted for a 5-for-1 split
Founders Financial Alliance, LLC2,859$438.0K0.08%+384+15.5%AddedConverted for a 5-for-1 split
1015 Capital Partners, LLC2,860$438.1K0.43%+2,860New
Resonant Capital Advisors, LLC2,870$439.7K0.02%−795−21.7%ReducedConverted for a 5-for-1 split
1776 Wealth LLC2,870$439.7K0.17%−200−6.5%ReducedConverted for a 5-for-1 split
Mirador Capital Partners LP2,883$441.6K0.06%−297−9.3%ReducedConverted for a 5-for-1 split
Curated Wealth Partners LLC2,887$442.3K0.05%+1,757+155.5%AddedConverted for a 5-for-1 split
TritonPoint Partners, LLC2,888$442.4K0.24%+2,888New
Ambassador Advisors, LLC2,892$443.0K0.06%−22,163−88.5%ReducedConverted for a 5-for-1 split
Capital Square, LLC2,895$443.5K0.23%−635−18.0%ReducedConverted for a 5-for-1 split
Oakmont Investment Advisors, Inc.2,900$444.3K0.33%+2,900New
Sound Income Strategies, LLC3,500$445.6K0.02%+2,670+321.7%AddedConverted for a 5-for-1 split
Marion Wealth Management3,355$446.6K0.10%−50−1.5%ReducedConverted for a 5-for-1 split