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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2025

Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,326
+122 vs. Q3 2025
Shares held
902.5M
+8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
Total value
$138.5B
−$25.1B (−15.3%) vs. Q3 2025
New holders
340
886 more added
Sold out
218
805 more reduced

45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 2,326 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2025: $138.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.

Institutions holding NOW in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Perennial Investment Advisors, LLC1,872$286.8K0.02%+522+38.7%AddedConverted for a 5-for-1 split
Sovereign Financial Group, Inc.1,877$287.5K0.05%+97+5.4%AddedConverted for a 5-for-1 split
Cambient Family Office, LLC1,879$287.8K0.04%+1,879New
National Philanthropic Trust1,880$288.0K0.00%+405+27.5%AddedConverted for a 5-for-1 split
Box Hill Private Wealth LLC1,890$289.5K0.29%+1,890New
AGH Wealth Advisors, LLC1,895$290.3K0.22%+1,895New
Prentice Wealth Management LLC1,897$290.6K0.07%+117+6.6%AddedConverted for a 5-for-1 split
Palisade Capital Management LLC1,900$291.1K0.01%+1,900New
OneAscent Financial Services LLC1,907$292.1K0.03%+337+21.5%AddedConverted for a 5-for-1 split
FRG Family Wealth Advisors LLC1,910$292.6K0.05%+40+2.1%AddedConverted for a 5-for-1 split
Gerber Kawasaki Wealth & Investment Management1,912$292.9K0.01%−3,658−65.7%ReducedConverted for a 5-for-1 split
Rydar Equities, Inc.1,915$293.4K0.23%−145−7.0%ReducedConverted for a 5-for-1 split
Teamwork Financial Advisors, LLC1,918$293.8K0.03%−367−16.1%ReducedConverted for a 5-for-1 split
David J Yvars Group1,920$294.1K0.16%−255−11.7%ReducedConverted for a 5-for-1 split
Capital Asset Advisory Services LLC1,978$294.3K0.01%−142−6.7%ReducedConverted for a 5-for-1 split
D.B. Root & Company, LLC1,925$294.9K0.07%−1,040−35.1%ReducedConverted for a 5-for-1 split
Champlain Investment Partners, LLC1,925$294.9K0.00%+425+28.3%AddedConverted for a 5-for-1 split
Three Arch Wealth Management LLC1,925$294.9K0.06%+1,925New
Counterpoint Mutual Funds LLC1,940$297.2K0.02%+30+1.6%AddedConverted for a 5-for-1 split
Boltwood Capital Management1,941$297.3K0.08%+121+6.6%AddedConverted for a 5-for-1 split
Integral Investment Advisors, Inc.1,945$298.0K0.07%+50+2.6%AddedConverted for a 5-for-1 split
Valley Brook Capital Group1,950$298.7K0.20%−1,220−38.5%ReducedConverted for a 5-for-1 split
Strategic Blueprint, LLC1,955$299.5K0.02%−270−12.1%ReducedConverted for a 5-for-1 split
E&G Advisors, LP1,965$301.0K0.07%+425+27.6%AddedConverted for a 5-for-1 split
Poinciana Advisors Group, LLC1,965$301.0K0.24%+1,965New
Capstone Capital Management Ltd1,965$301.0K0.29%+1,965New
Archford Capital Strategies, LLC1,973$302.2K0.04%+138+7.5%AddedConverted for a 5-for-1 split
Sepio Capital, LP1,990$304.8K0.02%−365−15.5%ReducedConverted for a 5-for-1 split
First Business Financial Services, Inc.1,990$304.8K0.03%−25−1.2%ReducedConverted for a 5-for-1 split
RKL Wealth Management LLC1,990$304.8K0.03%+95+5.0%AddedConverted for a 5-for-1 split
Numerai GP LLC1,995$305.6K0.04%+1,995New
W.H. Cornerstone Investments Inc.2,000$306.4K0.18%00.0%UnchangedConverted for a 5-for-1 split
North Berkeley Wealth Management, LLC2,000$306.4K0.18%00.0%UnchangedConverted for a 5-for-1 split
Martin Capital Advisors, LLP2,000$306.4K0.18%+150+8.1%AddedConverted for a 5-for-1 split
Kazazian Asset Management, LLC2,000$306.4K0.32%+2,000New
Powell Investment Advisors, LLC2,005$307.1K0.11%00.0%UnchangedConverted for a 5-for-1 split
Sandy Cove Advisors, LLC2,010$307.9K0.09%00.0%UnchangedConverted for a 5-for-1 split
Teza Capital Management LLC2,010$307.9K0.99%+2,010New
Drucker Wealth 3.0, LLC2,011$308.1K0.05%+46+2.3%AddedConverted for a 5-for-1 split
Volterra Technologies LP2,014$308.5K0.32%−1,806−47.3%ReducedConverted for a 5-for-1 split
Sentinus, LLC2,024$310.1K0.03%+2,024New
EJMK Ventures LLC2,028$310.7K0.19%+2,028New
Foster Dykema Cabot & Partners, LLC2,030$311.0K0.02%−120−5.6%ReducedConverted for a 5-for-1 split
Arista Wealth Management, LLC2,030$311.0K0.04%+2,030New
Avidian Wealth Solutions, LLC2,035$311.7K0.01%−230−10.2%ReducedConverted for a 5-for-1 split
Crown Wealth Group, LLC2,039$312.4K0.09%00.0%UnchangedConverted for a 5-for-1 split
Pines Wealth Management, LLC2,050$314.0K0.10%−140−6.4%ReducedConverted for a 5-for-1 split
ProCore Advisors, LLC2,056$315.0K0.32%+2,056New
Birch Financial Group, LLC2,063$316.0K0.18%+58+2.9%AddedConverted for a 5-for-1 split
Regent Peak Wealth Advisors LLC2,080$318.6K0.06%+20+1.0%AddedConverted for a 5-for-1 split
Revisor Wealth Management LLC2,363$319.4K0.09%+1,178+99.4%AddedConverted for a 5-for-1 split
VisionPoint Advisory Group, LLC2,086$319.6K0.06%+11+0.5%AddedConverted for a 5-for-1 split
Northwest Wealth Management, LLC2,090$320.2K0.05%+2,090New
Cary Street Partner Investment Advisory LLC2,092$320.5K0.09%+147+7.6%AddedConverted for a 5-for-1 split
ClearAlpha Technologies LP2,108$322.9K0.92%+2,108New
Parsonex Advisory Services, Inc.2,116$324.1K0.21%−29−1.4%ReducedConverted for a 5-for-1 split
BankChampaign, National Association2,120$324.8K0.32%+2,120New
Accurate Wealth Management, LLC2,291$324.9K0.04%−389−14.5%ReducedConverted for a 5-for-1 split
MQS Management LLC2,130$326.3K0.19%+2,130New
Pacific Wealth Strategies Group, Inc.2,135$327.1K0.19%+595+38.6%AddedConverted for a 5-for-1 split
Legacy Edge Advisors, LLC2,140$327.8K0.04%−20−0.9%ReducedConverted for a 5-for-1 split
MONECO Advisors, LLC2,155$330.1K0.03%+245+12.8%AddedConverted for a 5-for-1 split
Great Lakes Advisors, LLC2,164$331.5K0.00%−911−29.6%ReducedConverted for a 5-for-1 split
Finivi Inc.2,165$331.7K0.19%−95−4.2%ReducedConverted for a 5-for-1 split
Hazlett, Burt & Watson, Inc.2,185$332.0K0.11%+215+10.9%AddedConverted for a 5-for-1 split
Pinnacle Bancorp, Inc.2,185$334.7K0.10%00.0%UnchangedConverted for a 5-for-1 split
City National Bank of Florida2,192$335.8K0.22%+382+21.1%AddedConverted for a 5-for-1 split
Wealth Preservation Advisors, LLC2,200$337.0K0.17%−100−4.3%ReducedConverted for a 5-for-1 split
McAdam, LLC2,203$337.4K0.02%+303+15.9%AddedConverted for a 5-for-1 split
Continuum Advisory, LLC2,203$337.5K0.03%+773+54.1%AddedConverted for a 5-for-1 split
First Citizens Bank & Trust Co2,205$337.8K0.01%+365+19.8%AddedConverted for a 5-for-1 split
Jacobsen Capital Management2,213$339.0K0.11%−17−0.8%ReducedConverted for a 5-for-1 split
GenTrust, LLC2,220$340.1K0.01%+2,220New
Abbot Financial Management, Inc.2,225$340.8K0.14%−285−11.4%ReducedConverted for a 5-for-1 split
Atalanta Sosnoff Capital, LLC2,226$341.0K0.01%−149,109−98.5%ReducedConverted for a 5-for-1 split
Plancorp, LLC2,227$341.2K0.01%+82+3.8%AddedConverted for a 5-for-1 split
Meridian Wealth Advisors, LLC2,230$341.6K0.05%−530−19.2%ReducedConverted for a 5-for-1 split
North Dallas Bank & Trust Co2,230$341.6K0.22%+2,230New
Cyndeo Wealth Partners, LLC2,235$342.4K0.02%+55+2.5%AddedConverted for a 5-for-1 split
Richard W. Paul & Associates, LLC2,249$344.5K0.11%+519+30.0%AddedConverted for a 5-for-1 split
Womack Financial LLC2,250$344.7K0.25%00.0%UnchangedConverted for a 5-for-1 split
ZEGA Investments, LLC2,251$344.8K0.07%−849−27.4%ReducedConverted for a 5-for-1 split
Sbe LLC Dba Cedar Cove Wealth Partners2,252$345.0K0.18%+2,252New
LCM Capital Management Inc2,255$345.4K0.17%00.0%UnchangedConverted for a 5-for-1 split
B.O.S.S. Retirement Advisors, LLC2,256$345.6K0.11%−3,144−58.2%ReducedConverted for a 5-for-1 split
Wellspring Financial Advisors, LLC2,265$347.1K0.03%+2,265New
Obermeyer Wood Investment Counsel, LLLP2,280$349.3K0.02%−900−28.3%ReducedConverted for a 5-for-1 split
Contravisory Investment Management, Inc.2,300$352.3K0.07%−130−5.3%ReducedConverted for a 5-for-1 split
Hudock, Inc.2,315$354.6K0.05%−115−4.7%ReducedConverted for a 5-for-1 split
Sherbrooke Park Advisers LLC2,316$354.8K0.92%−2,789−54.6%ReducedConverted for a 5-for-1 split
Meridian Financial Partners LLC2,835$355.2K0.14%−160−5.3%ReducedConverted for a 5-for-1 split
Kestra Investment Management, LLC2,325$356.2K0.01%−350−13.1%ReducedConverted for a 5-for-1 split
McMahon Financial Advisors, LLC2,335$357.7K0.08%−1,815−43.7%ReducedConverted for a 5-for-1 split
Carlton Hofferkamp & Jenks Wealth Management, LLC2,335$357.7K0.12%00.0%UnchangedConverted for a 5-for-1 split
Cardinal Point Capital Management, ULC2,335$357.7K0.02%+110+4.9%AddedConverted for a 5-for-1 split
GQG Partners LLC2,338$358.2K0.00%−57−2.4%ReducedConverted for a 5-for-1 split
Morling Financial Advisors, LLC2,345$359.2K0.11%−125−5.1%ReducedConverted for a 5-for-1 split
Nvest Financial, LLC2,365$362.3K0.15%+420+21.6%AddedConverted for a 5-for-1 split
VUB Generali dochodkova spravcovska spolocnost, a.s.2,365$362.3K0.28%+2,365New
Inscription Capital, LLC2,369$362.9K0.04%−3,966−62.6%ReducedConverted for a 5-for-1 split