ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Golden State Wealth Management, LLC | 282 | $43.3K | 0.00% | −13−4.4% | ReducedConverted for a 5-for-1 split |
| Signature Equity Partners, LLC | 290 | $44.4K | 0.02% | +290 | New |
| Align Financial, LLC | 45,191 | $45.2K | 0.03% | +45,191 | New |
| Mowery & Schoenfeld Wealth Management, LLC | 295 | $45.2K | 0.07% | +190+181.0% | AddedConverted for a 5-for-1 split |
| Asset Planning,Inc | 300 | $46.0K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Perkins Coie Trust Co | 300 | $46.0K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Archer Investment Corp | 300 | $46.0K | 0.01% | +80+36.4% | AddedConverted for a 5-for-1 split |
| Meramec Financial Planners, LLC | 460 | $46.3K | 0.02% | +460 | New |
| Sachetta, LLC | 310 | $47.5K | 0.03% | −10−3.1% | ReducedConverted for a 5-for-1 split |
| Lloyd Advisory Services, LLC. | 310 | $47.5K | 0.02% | +310 | New |
| N.E.W. Advisory Services LLC | 315 | $48.3K | 0.00% | −425−57.4% | ReducedConverted for a 5-for-1 split |
| Dunhill Financial, LLC | 321 | $49.1K | 0.01% | +31+10.7% | AddedConverted for a 5-for-1 split |
| MidAtlantic Capital Management, Inc. | 325 | $49.8K | 0.03% | +325 | New |
| Mechanics Financial Corp | 335 | $51.3K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| IMG Wealth Management, Inc. | 340 | $52.1K | 0.03% | +285+518.2% | AddedConverted for a 5-for-1 split |
| Abound Wealth Management | 341 | $52.2K | 0.01% | +16+4.9% | AddedConverted for a 5-for-1 split |
| Armstrong Advisory Group, Inc | 345 | $52.9K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Centerpoint Advisors, LLC | 350 | $54.0K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sankala Group LLC | 500 | $54.0K | 0.04% | +500 | New |
| Ignite Planners, LLC | 470 | $55.0K | 0.01% | +470 | New |
| Disciplina Capital Management LLC | 360 | $55.1K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Bernard Wealth Management Corp. | 370 | $56.7K | 0.02% | −205−35.7% | ReducedConverted for a 5-for-1 split |
| State of Wyoming | 371 | $56.8K | 0.01% | +371 | New |
| Bogart Wealth, LLC | 375 | $57.4K | 0.00% | +220+141.9% | AddedConverted for a 5-for-1 split |
| Financial Network Wealth Advisors LLC | 380 | $58.2K | 0.06% | +45+13.4% | AddedConverted for a 5-for-1 split |
| Washington Trust Advisors, Inc. | 383 | $58.6K | 0.00% | −217−36.2% | ReducedConverted for a 5-for-1 split |
| MCF Advisors LLC | 383 | $58.7K | 0.00% | +363+1,815.0% | AddedConverted for a 5-for-1 split |
| Barrett & Company, Inc. | 390 | $59.7K | 0.02% | +25+6.8% | AddedConverted for a 5-for-1 split |
| Princeton Global Asset Management LLC | 405 | $62.0K | 0.01% | +125+44.6% | AddedConverted for a 5-for-1 split |
| Capital Advisors, Ltd. LLC | 412 | $63.0K | 0.01% | −3−0.7% | ReducedConverted for a 5-for-1 split |
| Vestor Capital, LLC | 313 | $63.0K | 0.00% | −47−13.1% | ReducedConverted for a 5-for-1 split |
| GoalVest Advisory LLC | 415 | $63.6K | 0.01% | +125+43.1% | AddedConverted for a 5-for-1 split |
| Kemnay Advisory Services Inc. | 415 | $63.6K | 0.01% | +415 | New |
| WPG Advisers, LLC | 427 | $65.4K | 0.05% | −58−12.0% | ReducedConverted for a 5-for-1 split |
| Stephenson National Bank & Trust | 430 | $65.9K | 0.02% | +25+6.2% | AddedConverted for a 5-for-1 split |
| Arlington Trust Co LLC | 440 | $67.4K | 0.01% | −160−26.7% | ReducedConverted for a 5-for-1 split |
| University of Texas/Texas Am Investment Managment Co | 444 | $68.0K | 0.01% | +444 | New |
| Tucker Asset Management LLC | 460 | $70.5K | 0.02% | +460 | New |
| Financial Connections Group, Inc. | 465 | $71.0K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Wellington-Altus USA Inc. | 465 | $71.2K | 0.05% | +465 | New |
| Wellington Grp LLC | 465 | $71.2K | 0.02% | +465 | New |
| Solstein Capital, LLC | 470 | $72.0K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Activest Wealth Management | 470 | $72.0K | 0.01% | +240+104.3% | AddedConverted for a 5-for-1 split |
| Modus Advisors, LLC | 475 | $72.8K | 0.02% | +475 | New |
| 1620 Investment Advisors, Inc. | 480 | $73.5K | 0.05% | +5+1.1% | AddedConverted for a 5-for-1 split |
| Bell Investment Advisors, Inc | 490 | $75.1K | 0.01% | +165+50.8% | AddedConverted for a 5-for-1 split |
| Ramirez Asset Management, Inc. | 500 | $76.6K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Peck Wealth Management, LLC | 500 | $76.6K | 0.07% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Hilton Head Capital Partners, LLC | 510 | $78.1K | 0.05% | +510 | New |
| Financial Management Professionals, Inc. | 515 | $78.9K | 0.01% | +140+37.3% | AddedConverted for a 5-for-1 split |
| Cornerstone Planning Group LLC | 610 | $79.1K | 0.01% | +480+369.2% | AddedConverted for a 5-for-1 split |
| West Branch Capital LLC | 535 | $82.0K | 0.02% | −910−63.0% | ReducedConverted for a 5-for-1 split |
| Pin Oak Investment Advisors Inc | 810 | $82.0K | 0.06% | +140+20.9% | AddedConverted for a 5-for-1 split |
| Bollard Group LLC | 540 | $83.0K | 0.00% | +540 | New |
| Root Financial Partners, LLC | 578 | $88.5K | 0.00% | −442−43.3% | ReducedConverted for a 5-for-1 split |
| JFS Wealth Advisors, LLC | 579 | $88.7K | 0.00% | −561−49.2% | ReducedConverted for a 5-for-1 split |
| Prestige Wealth Management Group LLC | 610 | $93.4K | 0.02% | −2,435−80.0% | ReducedConverted for a 5-for-1 split |
| Vega Investment Solutions | 615 | $94.2K | 0.01% | +615 | New |
| Fourth Dimension Wealth, LLC | 620 | $95.0K | 0.03% | +620 | New |
| Hollencrest Capital Management | 635 | $97.3K | 0.00% | −2,175−77.4% | ReducedConverted for a 5-for-1 split |
| Medallion Wealth Advisors, LLC | 635 | $97.3K | 0.03% | −10−1.6% | ReducedConverted for a 5-for-1 split |
| True Wealth Design, LLC | 641 | $98.2K | 0.03% | +451+237.4% | AddedConverted for a 5-for-1 split |
| Limestone Investment Advisors LP | 650 | $99.6K | 0.07% | +650 | New |
| AdvisorNet Financial, Inc | 673 | $103.1K | 0.01% | −577−46.2% | ReducedConverted for a 5-for-1 split |
| Meeder Asset Management Inc | 700 | $107.2K | 0.01% | −40−5.4% | ReducedConverted for a 5-for-1 split |
| Truvestments Capital LLC | 705 | $108.0K | 0.02% | +145+25.9% | AddedConverted for a 5-for-1 split |
| Ameliora Wealth Management Ltd. | 710 | $108.8K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Laurel Wealth Advisors LLC | 715 | $109.5K | 0.01% | +715 | New |
| Centiva Capital, LP | 716 | $109.7K | 0.01% | +716 | New |
| MB, Levis & Associates, LLC | 725 | $111.1K | 0.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Moisand Fitzgerald Tamayo, LLC | 730 | $111.8K | 0.01% | +575+371.0% | AddedConverted for a 5-for-1 split |
| Rossby Financial, LCC | 737 | $112.9K | 0.04% | −1,523−67.4% | ReducedConverted for a 5-for-1 split |
| Keating Financial Advisory Services, Inc. | 742 | $113.7K | 0.02% | +742 | New |
| Chesapeake Asset Management LLC | 750 | $114.9K | 0.10% | +750 | New |
| Fortitude Family Office, LLC | 750 | $114.9K | 0.03% | +275+57.9% | AddedConverted for a 5-for-1 split |
| Core Alternative Capital | 755 | $115.7K | 0.03% | +565+297.4% | AddedConverted for a 5-for-1 split |
| SJS Investment Consulting Inc. | 755 | $115.7K | 0.01% | +275+57.3% | AddedConverted for a 5-for-1 split |
| GHP Investment Advisors, Inc. | 768 | $117.6K | 0.00% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Triumph Capital Management | 775 | $118.7K | 0.03% | +775 | New |
| Steigerwald, Gordon & Koch Inc. | 780 | $119.5K | 0.01% | +50+6.8% | AddedConverted for a 5-for-1 split |
| TD Capital Management LLC | 785 | $120.3K | 0.01% | +70+9.8% | AddedConverted for a 5-for-1 split |
| Bay Harbor Wealth Management, LLC | 810 | $124.1K | 0.03% | +175+27.6% | AddedConverted for a 5-for-1 split |
| Farmers & Merchants Investments Inc | 820 | $125.6K | 0.00% | +10+1.2% | AddedConverted for a 5-for-1 split |
| CoreCap Advisors, LLC | 830 | $127.1K | 0.00% | −185−18.2% | ReducedConverted for a 5-for-1 split |
| Montag A & Associates Inc | 840 | $128.7K | 0.01% | +90+12.0% | AddedConverted for a 5-for-1 split |
| E Fund Management (Hong Kong) Co., Ltd. | 1,092 | $128.9K | 0.05% | −1,228−52.9% | ReducedConverted for a 5-for-1 split |
| Bartlett & Co. Wealth Management LLC | 850 | $130.2K | 0.00% | −210−19.8% | ReducedConverted for a 5-for-1 split |
| Investors Research Corp | 855 | $131.0K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Quarry LP | 862 | $132.1K | 0.02% | −528−38.0% | ReducedConverted for a 5-for-1 split |
| TFC Financial Management | 865 | $132.5K | 0.02% | −375−30.2% | ReducedConverted for a 5-for-1 split |
| Addison Advisors LLC | 932 | $142.8K | 0.03% | +32+3.6% | AddedConverted for a 5-for-1 split |
| Private Wealth Asset Management, LLC | 945 | $144.8K | 0.02% | −170−15.2% | ReducedConverted for a 5-for-1 split |
| ORG Partners LLC | 946 | $144.9K | 0.03% | −14−1.5% | ReducedConverted for a 5-for-1 split |
| Dixon Mitchell Investment Counsel Inc. | 960 | $147.1K | 0.00% | +960 | New |
| Wexford Capital LP | 975 | $149.4K | 0.04% | −285−22.6% | ReducedConverted for a 5-for-1 split |
| SHP Wealth Management | 980 | $150.2K | 0.01% | +980 | New |
| Center for Financial Planning, Inc. | 990 | $151.7K | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Greenline Wealth Management LLC | 1,009 | $154.6K | 0.16% | +1,009 | New |
| Western Pacific Wealth Management, LP | 1,020 | $156.3K | 0.15% | +175+20.7% | AddedConverted for a 5-for-1 split |
| DiNuzzo Private Wealth, Inc. | 1,030 | $157.8K | 0.02% | +20+2.0% | AddedConverted for a 5-for-1 split |