ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Spence Asset Management | 121,560 | $18.6M | 3.80% | −2,220−1.8% | ReducedConverted for a 5-for-1 split |
| Klingenstein Fields & Co LP | 123,089 | $18.9M | 0.71% | −1,871−1.5% | ReducedConverted for a 5-for-1 split |
| Cambridge Investment Research Advisors, Inc. | 124,607 | $19.1M | 0.05% | +7,292+6.2% | AddedConverted for a 5-for-1 split |
| AIA Group Ltd | 125,955 | $19.3M | 0.29% | −37,645−23.0% | ReducedConverted for a 5-for-1 split |
| Capital International Ltd | 126,437 | $19.4M | 0.68% | +10,997+9.5% | AddedConverted for a 5-for-1 split |
| CWM, LLC | 126,740 | $19.4M | 0.05% | +70,500+125.4% | AddedConverted for a 5-for-1 split |
| M&G Plc | 127,465 | $19.5M | 0.10% | +50,255+65.1% | AddedConverted for a 5-for-1 split |
| Ethic Inc. | 127,581 | $19.5M | 0.30% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Glenmede Trust Co NA | 128,267 | $19.6M | 0.09% | +128,267 | New |
| NS Partners Ltd | 129,022 | $19.8M | 0.77% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Avalon Global Asset Management LLC | 129,600 | $19.9M | 4.41% | 00.0% | UnchangedConverted for a 5-for-1 split |
| BI Asset Management Fondsmaeglerselskab A/S | 130,291 | $20.0M | 0.18% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Lyell Wealth Management, LP | 130,385 | $20.0M | 1.45% | −1,885−1.4% | ReducedConverted for a 5-for-1 split |
| Tocqueville Asset Management L.P. | 130,525 | $20.0M | 0.29% | −1,225−0.9% | ReducedConverted for a 5-for-1 split |
| Public Employees Retirement Association of Colorado | 133,365 | $20.4M | 0.08% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Spears Abacus Advisors LLC | 133,760 | $20.5M | 0.38% | −13,560−9.2% | ReducedConverted for a 5-for-1 split |
| Nissay Asset Management Corp | 134,266 | $20.6M | 0.11% | +1,036+0.8% | AddedConverted for a 5-for-1 split |
| Mercer Global Advisors Inc | 133,172 | $20.6M | 0.03% | +35,362+36.2% | AddedConverted for a 5-for-1 split |
| Elo Mutual Pension Insurance Co | 135,158 | $20.7M | 0.32% | +17,168+14.6% | AddedConverted for a 5-for-1 split |
| Howland Capital Management LLC | 136,120 | $20.9M | 0.79% | −6,745−4.7% | ReducedConverted for a 5-for-1 split |
| Benchstone Capital Management LP | 137,591 | $21.1M | 2.37% | −65,979−32.4% | ReducedConverted for a 5-for-1 split |
| Rakuten Investment Management, Inc. | 136,748 | $21.1M | 0.07% | +49,058+55.9% | AddedConverted for a 5-for-1 split |
| Nicola Wealth Management Ltd. | 138,000 | $21.1M | 1.92% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Visualize Group LP | 138,870 | $21.3M | 7.95% | +10,800+8.4% | AddedConverted for a 5-for-1 split |
| Ostrum Asset Management | 139,115 | $21.3M | 1.02% | +6,630+5.0% | AddedConverted for a 5-for-1 split |
| D.A. Davidson & Co. | 139,228 | $21.3M | 0.13% | +54,308+64.0% | AddedConverted for a 5-for-1 split |
| Capital Group Private Client Services, Inc. | 140,115 | $21.5M | 0.34% | −4,940−3.4% | ReducedConverted for a 5-for-1 split |
| Hantz Financial Services, Inc. | 140,396 | $21.5M | 0.32% | +15,991+12.9% | AddedConverted for a 5-for-1 split |
| DDD Partners, LLC | 141,424 | $21.7M | 1.38% | +58,594+70.7% | AddedConverted for a 5-for-1 split |
| Liontrust Investment Partners LLP | 141,564 | $21.7M | 0.32% | −93,806−39.9% | ReducedConverted for a 5-for-1 split |
| Wealthfront Advisers LLC | 142,290 | $21.8M | 0.05% | −4,780−3.3% | ReducedConverted for a 5-for-1 split |
| Gabelli Funds LLC | 142,365 | $21.8M | 0.15% | 00.0% | UnchangedConverted for a 5-for-1 split |
| NZS Capital, LLC | 142,676 | $21.9M | 0.67% | +10,251+7.7% | AddedConverted for a 5-for-1 split |
| NEOS Investment Management LLC | 143,341 | $22.0M | 0.13% | +16,401+12.9% | AddedConverted for a 5-for-1 split |
| Danica Pension, Livsforsikringsaktieselskab | 144,025 | $22.1M | 0.32% | +25,175+21.2% | AddedConverted for a 5-for-1 split |
| CIBC World Markets Corp | 144,402 | $22.1M | 0.11% | +144,402 | New |
| Boston Family Office LLC | 146,977 | $22.5M | 1.43% | +16,482+12.6% | AddedConverted for a 5-for-1 split |
| Braun Stacey Associates Inc | 147,225 | $22.6M | 0.73% | −8,235−5.3% | ReducedConverted for a 5-for-1 split |
| F/M Investments LLC | 147,712 | $22.6M | 0.86% | −4,718−3.1% | ReducedConverted for a 5-for-1 split |
| Moody Lynn & Lieberson, LLC | 148,227 | $22.7M | 1.20% | −2,448−1.6% | ReducedConverted for a 5-for-1 split |
| Sycomore Asset Management | 25,703 | $22.7M | 3.76% | −102,812−80.0% | ReducedConverted for a 5-for-1 split |
| Harvest Portfolios Group Inc. | 150,332 | $23.0M | 0.40% | +11,482+8.3% | AddedConverted for a 5-for-1 split |
| Public Sector Pension Investment Board | 153,220 | $23.5M | 0.08% | +43,305+39.4% | AddedConverted for a 5-for-1 split |
| Davis R M Inc | 153,459 | $23.5M | 0.40% | −18,006−10.5% | ReducedConverted for a 5-for-1 split |
| Pittenger & Anderson Inc | 153,566 | $23.5M | 0.91% | −6,734−4.2% | ReducedConverted for a 5-for-1 split |
| New York Life Investment Management LLC | 153,944 | $23.6M | 0.20% | +1,699+1.1% | AddedConverted for a 5-for-1 split |
| Pathstone Holdings, LLC | 154,388 | $23.7M | 0.09% | −10,847−6.6% | ReducedConverted for a 5-for-1 split |
| Walleye Trading LLC | 154,720 | $23.7M | 0.38% | +17,585+12.8% | AddedConverted for a 5-for-1 split |
| Gradient Investments LLC | 155,305 | $23.8M | 0.38% | +23,270+17.6% | AddedConverted for a 5-for-1 split |
| Pacer Advisors, Inc. | 156,407 | $24.0M | 0.06% | −14,678−8.6% | ReducedConverted for a 5-for-1 split |
| O'Shaughnessy Asset Management, LLC | 157,785 | $24.2M | 0.13% | +3,820+2.5% | AddedConverted for a 5-for-1 split |
| Police & Firemen's Retirement System of New Jersey | 157,850 | $24.2M | 0.20% | −8,780−5.3% | ReducedConverted for a 5-for-1 split |
| LGT Group Foundation | 157,093 | $24.2M | 0.26% | +71,423+83.4% | AddedConverted for a 5-for-1 split |
| JustInvest LLC | 158,379 | $24.3M | 0.24% | −3,181−2.0% | ReducedConverted for a 5-for-1 split |
| Scotia Capital Inc. | 158,856 | $24.3M | 0.10% | +3,231+2.1% | AddedConverted for a 5-for-1 split |
| Pinnacle Financial Partners, Inc. | 159,330 | $24.4M | 0.18% | +159,330 | New |
| Northwest & Ethical Investments L.P. | 159,352 | $24.4M | 0.55% | −9,058−5.4% | ReducedConverted for a 5-for-1 split |
| Grace & Mercy Foundation, Inc. | 159,500 | $24.4M | 5.52% | +3,500+2.2% | AddedConverted for a 5-for-1 split |
| Sanctuary Advisors, LLC | 161,722 | $24.8M | 0.14% | −28,528−15.0% | ReducedConverted for a 5-for-1 split |
| GWM Advisors LLC | 161,896 | $24.8M | 0.09% | +27,736+20.7% | AddedConverted for a 5-for-1 split |
| Ofi Invest Asset Management | 194,369 | $25.5M | 0.36% | +193,734+30,509.3% | AddedConverted for a 5-for-1 split |
| Torrey Growth & Income Advisors | 167,467 | $25.7M | 8.92% | −25,388−13.2% | ReducedConverted for a 5-for-1 split |
| Sava Infond d.o.o. | 167,800 | $25.7M | 3.47% | +5,000+3.1% | AddedConverted for a 5-for-1 split |
| Verition Fund Management LLC | 167,939 | $25.7M | 0.14% | +57,954+52.7% | AddedConverted for a 5-for-1 split |
| USS Investment Management Ltd | 169,925 | $26.0M | 0.13% | +3,090+1.9% | AddedConverted for a 5-for-1 split |
| Select Equity Group, L.P. | 171,131 | $26.2M | 0.12% | −5,674−3.2% | ReducedConverted for a 5-for-1 split |
| Alberta Investment Management Corp | 173,502 | $26.6M | 0.16% | +173,502 | New |
| Utah Retirement Systems | 173,504 | $26.6M | 0.25% | +2,729+1.6% | AddedConverted for a 5-for-1 split |
| Varma Mutual Pension Insurance Co | 175,415 | $26.9M | 0.16% | −24,500−12.3% | ReducedConverted for a 5-for-1 split |
| Heritage Investors Management Corp | 178,511 | $27.3M | 0.80% | +29,441+19.7% | AddedConverted for a 5-for-1 split |
| Ami Asset Management Corp | 178,774 | $27.4M | 1.55% | −12,781−6.7% | ReducedConverted for a 5-for-1 split |
| Capital Investment Services of America, Inc. | 180,159 | $27.6M | 2.60% | −2,541−1.4% | ReducedConverted for a 5-for-1 split |
| Quintet Private Bank (Europe) S.A. | 180,693 | $27.7M | 1.61% | −6,332−3.4% | ReducedConverted for a 5-for-1 split |
| Generali Powszechne Towarzystwo Emerytalne | 181,250 | $27.8M | 4.75% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Woodline Partners LP | 181,971 | $27.9M | 0.11% | +44,521+32.4% | AddedConverted for a 5-for-1 split |
| Vancity Investment Management Ltd | 184,687 | $28.3M | 3.85% | −8,178−4.2% | ReducedConverted for a 5-for-1 split |
| M&T Bank Corp | 184,908 | $28.3M | 0.09% | −6,967−3.6% | ReducedConverted for a 5-for-1 split |
| Renaissance Group LLC | 187,414 | $28.7M | 1.15% | +3,739+2.0% | AddedConverted for a 5-for-1 split |
| Tiaa Trust, National Association | 188,404 | $28.9M | 0.07% | −20,321−9.7% | ReducedConverted for a 5-for-1 split |
| Nisa Investment Advisors, LLC | 189,602 | $29.0M | 0.10% | −33,788−15.1% | ReducedConverted for a 5-for-1 split |
| Comerica Bank | 192,146 | $29.4M | 0.12% | −14,939−7.2% | ReducedConverted for a 5-for-1 split |
| Segall Bryant & Hamill, LLC | 192,638 | $29.5M | 0.40% | −64,687−25.1% | ReducedConverted for a 5-for-1 split |
| B. Metzler seel. Sohn & Co. AG | 192,475 | $29.6M | 0.26% | +2,720+1.4% | AddedConverted for a 5-for-1 split |
| Captrust Financial Advisors | 194,110 | $29.8M | 0.06% | +21,490+12.4% | AddedConverted for a 5-for-1 split |
| Worldquant Millennium Advisors LLC | 196,283 | $30.1M | 0.12% | +13,103+7.2% | AddedConverted for a 5-for-1 split |
| BNP Paribas | 196,825 | $30.2M | 0.86% | +11,030+5.9% | AddedConverted for a 5-for-1 split |
| Ithaka Group LLC | 205,543 | $31.5M | 5.61% | +2,628+1.3% | AddedConverted for a 5-for-1 split |
| Banco Santander, S.A. | 208,477 | $31.9M | 0.24% | −63,093−23.2% | ReducedConverted for a 5-for-1 split |
| Guggenheim Capital LLC | 210,536 | $32.3M | 0.24% | +2,271+1.1% | AddedConverted for a 5-for-1 split |
| Jupiter Asset Management Ltd | 212,255 | $32.5M | 0.26% | −1,220−0.6% | ReducedConverted for a 5-for-1 split |
| Prudential PLC | 213,242 | $32.7M | 0.26% | −13,588−6.0% | ReducedConverted for a 5-for-1 split |
| Aptus Capital Advisors, LLC | 219,056 | $33.6M | 0.29% | −49,799−18.5% | ReducedConverted for a 5-for-1 split |
| ING Groep NV | 220,070 | $33.7M | 0.20% | +95,350+76.5% | AddedConverted for a 5-for-1 split |
| Retirement Systems of Alabama | 220,695 | $33.8M | 0.11% | −1,150−0.5% | ReducedConverted for a 5-for-1 split |
| Badgley Phelps Wealth Managers, LLC | 224,120 | $34.3M | 0.63% | −25,230−10.1% | ReducedConverted for a 5-for-1 split |
| Andra AP-fonden | 224,400 | $34.4M | 0.43% | +143,845+178.6% | AddedConverted for a 5-for-1 split |
| Bamco Inc | 224,966 | $34.5M | 0.09% | −26,284−10.5% | ReducedConverted for a 5-for-1 split |
| IFM Investors Pty Ltd | 226,169 | $34.6M | 0.29% | +12,424+5.8% | AddedConverted for a 5-for-1 split |
| Welch & Forbes LLC | 226,177 | $34.6M | 0.42% | −44,053−16.3% | ReducedConverted for a 5-for-1 split |
| Mirae Asset Global Investments Co., Ltd. | 226,203 | $34.7M | 0.10% | +5,538+2.5% | AddedConverted for a 5-for-1 split |