ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Nixon Peabody Trust Co | 45,542 | $6.98M | 0.53% | +9,757+27.3% | AddedConverted for a 5-for-1 split |
| Moors & Cabot, Inc. | 45,630 | $6.99M | 0.30% | −1,150−2.5% | ReducedConverted for a 5-for-1 split |
| Alley Investment Management Company, LLC | 45,673 | $7.00M | 0.82% | −2,292−4.8% | ReducedConverted for a 5-for-1 split |
| Terry L. Blaker | 45,824 | $7.02M | 0.26% | +1,179+2.6% | AddedConverted for a 5-for-1 split |
| Dash Acquisitions Inc. | 63,769 | $7.08M | 1.48% | +63,769 | New |
| River Wealth Advisors LLC | 46,275 | $7.09M | 0.79% | +9,140+24.6% | AddedConverted for a 5-for-1 split |
| Soltis Investment Advisors LLC | 46,294 | $7.09M | 0.47% | +42,514+1,124.7% | AddedConverted for a 5-for-1 split |
| Intech Investment Management LLC | 46,320 | $7.10M | 0.06% | +1,080+2.4% | AddedConverted for a 5-for-1 split |
| GAM Holding AG | 46,353 | $7.10M | 0.45% | −16,377−26.1% | ReducedConverted for a 5-for-1 split |
| Sterling Capital Management LLC | 46,433 | $7.11M | 0.12% | −7,932−14.6% | ReducedConverted for a 5-for-1 split |
| Laird Norton Trust Company, LLC | 46,524 | $7.13M | 0.15% | +46,524 | New |
| Community Financial Services Group, LLC | 46,529 | $7.13M | 1.31% | −321−0.7% | ReducedConverted for a 5-for-1 split |
| Horizon Investments, LLC | 47,338 | $7.25M | 0.09% | −467−1.0% | ReducedConverted for a 5-for-1 split |
| Keybank National Association | 47,387 | $7.26M | 0.03% | −1,968−4.0% | ReducedConverted for a 5-for-1 split |
| Dnca Finance | 47,600 | $7.29M | 0.42% | 00.0% | UnchangedConverted for a 5-for-1 split |
| New Mexico Educational Retirement Board | 47,750 | $7.32M | 0.22% | +1,000+2.1% | AddedConverted for a 5-for-1 split |
| Gilder Gagnon Howe & Co LLC | 47,800 | $7.32M | 0.08% | −4,540−8.7% | ReducedConverted for a 5-for-1 split |
| Pensionmark Financial Group, LLC | 47,955 | $7.35M | 0.12% | +1,095+2.3% | AddedConverted for a 5-for-1 split |
| Havemeyer Place LP | 48,081 | $7.37M | 1.45% | +48,081 | New |
| Fortis Capital Management LLC | 48,381 | $7.41M | 0.98% | +10,841+28.9% | AddedConverted for a 5-for-1 split |
| Lombard Odier Asset Management (Europe) Ltd | 48,705 | $7.46M | 0.38% | −3,094,555−98.5% | ReducedConverted for a 5-for-1 split |
| Hennion & Walsh Asset Management, Inc. | 48,726 | $7.46M | 0.26% | +2,661+5.8% | AddedConverted for a 5-for-1 split |
| Beacon Investment Advisory Services, Inc. | 49,283 | $7.55M | 0.31% | −12,412−20.1% | ReducedConverted for a 5-for-1 split |
| Virginia Retirement Systems Et Al | 49,500 | $7.58M | 0.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Park Avenue Securities LLC | 50,004 | $7.66M | 0.06% | −4,131−7.6% | ReducedConverted for a 5-for-1 split |
| Tower Research Capital LLC (TRC) | 50,207 | $7.69M | 0.19% | +39,252+358.3% | AddedConverted for a 5-for-1 split |
| Sanibel Captiva Trust Company, Inc. | 50,405 | $7.72M | 0.21% | −2,660−5.0% | ReducedConverted for a 5-for-1 split |
| Independent Advisor Alliance | 50,529 | $7.74M | 0.19% | +2,364+4.9% | AddedConverted for a 5-for-1 split |
| Illinois Municipal Retirement Fund | 50,565 | $7.75M | 0.10% | −7,410−12.8% | ReducedConverted for a 5-for-1 split |
| Telos Capital Management, Inc. | 50,940 | $7.80M | 0.73% | +19,340+61.2% | AddedConverted for a 5-for-1 split |
| Dakota Wealth Management | 51,025 | $7.82M | 0.14% | +3,020+6.3% | AddedConverted for a 5-for-1 split |
| Walter Public Investments Inc. | 51,064 | $7.82M | 1.38% | −38,311−42.9% | ReducedConverted for a 5-for-1 split |
| Concurrent Investment Advisors, LLC | 51,358 | $7.87M | 0.09% | +29,183+131.6% | AddedConverted for a 5-for-1 split |
| Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna | 51,405 | $7.87M | 2.98% | +10,965+27.1% | AddedConverted for a 5-for-1 split |
| Janney Capital Management LLC | 51,454 | $7.88M | 0.50% | −786−1.5% | ReducedConverted for a 5-for-1 split |
| Maryland State Retirement & Pension System | 51,530 | $7.89M | 0.16% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Advisors Capital Management, LLC | 51,550 | $7.90M | 0.09% | +4,110+8.7% | AddedConverted for a 5-for-1 split |
| Equitable Holdings, Inc. | 51,567 | $7.90M | 0.05% | +2,882+5.9% | AddedConverted for a 5-for-1 split |
| Progressive Investment Management Corp | 51,603 | $7.91M | 1.89% | −337−0.6% | ReducedConverted for a 5-for-1 split |
| Red Door Wealth Management, LLC | 52,018 | $7.97M | 0.83% | −992−1.9% | ReducedConverted for a 5-for-1 split |
| Quest Investment Management LLC | 52,026 | $7.97M | 0.86% | −8,514−14.1% | ReducedConverted for a 5-for-1 split |
| Bradley Foster & Sargent Inc | 52,625 | $8.06M | 0.12% | −83,390−61.3% | ReducedConverted for a 5-for-1 split |
| Louisiana State Employees Retirement System | 53,000 | $8.12M | 0.14% | −1,500−2.8% | ReducedConverted for a 5-for-1 split |
| Gulf International Bank (UK) Ltd | 53,020 | $8.12M | 0.26% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Clio Asset Management LLC | 53,300 | $8.17M | 6.34% | −720−1.3% | ReducedConverted for a 5-for-1 split |
| Sawgrass Asset Management LLC | 53,390 | $8.18M | 1.02% | −34,435−39.2% | ReducedConverted for a 5-for-1 split |
| Octahedron Capital Management L.P. | 53,400 | $8.18M | 5.57% | +32,150+151.3% | AddedConverted for a 5-for-1 split |
| Focus Financial Network, Inc. | 53,650 | $8.22M | 0.29% | −15,820−22.8% | ReducedConverted for a 5-for-1 split |
| Laffer Tengler Investments | 53,847 | $8.25M | 1.25% | +582+1.1% | AddedConverted for a 5-for-1 split |
| Appleton Partners Inc | 53,889 | $8.26M | 0.54% | −5,476−9.2% | ReducedConverted for a 5-for-1 split |
| TD Waterhouse Canada Inc. | 54,215 | $8.30M | 0.05% | −48,055−47.0% | ReducedConverted for a 5-for-1 split |
| LMCG Investments, LLC | 54,534 | $8.35M | 0.48% | −18,136−25.0% | ReducedConverted for a 5-for-1 split |
| Forbes J M & Co LLP | 54,739 | $8.39M | 0.68% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Lakehouse Capital Pty Ltd | 54,860 | $8.40M | 6.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Crestwood Advisors Group LLC | 55,037 | $8.43M | 0.14% | −1,588−2.8% | ReducedConverted for a 5-for-1 split |
| Signal Advisors Wealth, LLC | 56,586 | $8.67M | 0.69% | +4,531+8.7% | AddedConverted for a 5-for-1 split |
| Accuvest Global Advisors | 56,948 | $8.72M | 6.43% | +33,043+138.2% | AddedConverted for a 5-for-1 split |
| Consolidated Investment Group LLC | 57,500 | $8.81M | 1.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Kovack Advisors, Inc. | 57,597 | $8.82M | 0.42% | +36,572+173.9% | AddedConverted for a 5-for-1 split |
| Broadleaf Partners, LLC | 57,625 | $8.83M | 1.86% | −5,935−9.3% | ReducedConverted for a 5-for-1 split |
| Ravenswood Partners LP | 58,085 | $8.90M | 2.97% | +355+0.6% | AddedConverted for a 5-for-1 split |
| CMH Wealth Management LLC | 58,167 | $8.91M | 1.91% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Vestmark Advisory Solutions, Inc. | 58,592 | $8.98M | 0.12% | +13,207+29.1% | AddedConverted for a 5-for-1 split |
| HB Wealth Management, LLC | 58,870 | $9.02M | 0.06% | +6,610+12.6% | AddedConverted for a 5-for-1 split |
| Washington Trust Bank | 59,086 | $9.05M | 0.63% | +426+0.7% | AddedConverted for a 5-for-1 split |
| Adviser Investments LLC | 59,515 | $9.12M | 0.10% | +19,615+49.2% | AddedConverted for a 5-for-1 split |
| Meiji Yasuda Asset Management Co Ltd. | 59,766 | $9.16M | 0.44% | −2,254−3.6% | ReducedConverted for a 5-for-1 split |
| Oak Ridge Investments LLC | 59,795 | $9.16M | 0.56% | −875−1.4% | ReducedConverted for a 5-for-1 split |
| Hartford Investment Management Co | 60,170 | $9.22M | 0.28% | −760−1.2% | ReducedConverted for a 5-for-1 split |
| Alkeon Capital Management LLC | 60,170 | $9.22M | 0.04% | +60,170 | New |
| Jacobs & Co | 60,245 | $9.23M | 0.87% | +8,065+15.5% | AddedConverted for a 5-for-1 split |
| QRG Capital Management, Inc. | 60,301 | $9.24M | 0.10% | +3,356+5.9% | AddedConverted for a 5-for-1 split |
| FineMark National Bank & Trust | 60,416 | $9.26M | 0.29% | −1,154−1.9% | ReducedConverted for a 5-for-1 split |
| Stock Yards Bank & Trust Co | 61,127 | $9.36M | 0.29% | +49,627+431.5% | AddedConverted for a 5-for-1 split |
| NewEdge Wealth, LLC | 61,234 | $9.38M | 0.11% | −5,821−8.7% | ReducedConverted for a 5-for-1 split |
| Boothe Investment Group, Inc. | 61,249 | $9.38M | 3.36% | +18,509+43.3% | AddedConverted for a 5-for-1 split |
| 71 West Capital Partners | 61,272 | $9.39M | 0.43% | +61,272 | New |
| Advisory Services Network, LLC | 61,513 | $9.42M | 0.13% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Quantbot Technologies LP | 61,773 | $9.46M | 0.31% | +59,423+2,528.6% | AddedConverted for a 5-for-1 split |
| Intesa Sanpaolo S.p.A. | 61,748 | $9.52M | 0.61% | +61,748 | New |
| Groupama Asset Managment | 62,250 | $9.54M | 0.14% | −5,085−7.6% | ReducedConverted for a 5-for-1 split |
| Atlantic Union Bankshares Corp | 62,458 | $9.57M | 0.18% | +923+1.5% | AddedConverted for a 5-for-1 split |
| Generate Investment Management Ltd | 62,500 | $9.57M | 0.44% | +7,820+14.3% | AddedConverted for a 5-for-1 split |
| Bokf, NA | 62,512 | $9.58M | 0.15% | −11,053−15.0% | ReducedConverted for a 5-for-1 split |
| Bender Robert & Associates | 62,970 | $9.65M | 2.00% | +540+0.9% | AddedConverted for a 5-for-1 split |
| First Horizon Corp | 64,395 | $9.86M | 0.44% | +62,985+4,467.0% | AddedConverted for a 5-for-1 split |
| Kentucky Retirement Systems | 64,880 | $9.94M | 0.27% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Slow Capital, Inc. | 65,626 | $10.1M | 1.20% | +6,431+10.9% | AddedConverted for a 5-for-1 split |
| Twinbeech Capital LP | 65,835 | $10.1M | 0.72% | +65,835 | New |
| Compass Capital Management, Inc | 65,885 | $10.1M | 0.56% | −14,955−18.5% | ReducedConverted for a 5-for-1 split |
| Calamos Wealth Management LLC | 66,370 | $10.2M | 0.35% | +910+1.4% | AddedConverted for a 5-for-1 split |
| Norinchukin Bank, The | 66,655 | $10.2M | 0.12% | +4,415+7.1% | AddedConverted for a 5-for-1 split |
| Benjamin Edwards Inc | 67,002 | $10.3M | 0.11% | +832+1.3% | AddedConverted for a 5-for-1 split |
| Biondo Investment Advisors, LLC | 67,123 | $10.3M | 1.24% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Eventide Asset Management, LLC | 68,035 | $10.4M | 0.16% | +17,350+34.2% | AddedConverted for a 5-for-1 split |
| Occudo Quantitative Strategies LP | 68,261 | $10.5M | 0.70% | +63,466+1,323.6% | AddedConverted for a 5-for-1 split |
| Resources Investment Advisors, LLC. | 69,057 | $10.6M | 0.10% | +3,362+5.1% | AddedConverted for a 5-for-1 split |
| Archon Partners LLC | 70,000 | $10.7M | 1.12% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Avanza Fonder AB | 71,462 | $10.9M | 0.28% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Private Advisor Group, LLC | 72,749 | $11.1M | 0.05% | −3,296−4.3% | ReducedConverted for a 5-for-1 split |