ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fideuram Asset Management (Ireland) dac | 4,752 | $4.46M | 0.36% | +4,752 | New |
| Alerus Financial NA | 29,212 | $4.47M | 0.22% | −198−0.7% | ReducedConverted for a 5-for-1 split |
| Generali Investments CEE, investicni spolecnost, a.s. | 29,458 | $4.51M | 0.32% | +12,753+76.3% | AddedConverted for a 5-for-1 split |
| BDF-Gestion | 29,595 | $4.53M | 0.56% | −1,975−6.3% | ReducedConverted for a 5-for-1 split |
| Alcosta Capital Management, Inc. | 29,755 | $4.56M | 2.87% | −28,465−48.9% | ReducedConverted for a 5-for-1 split |
| Diversify Advisory Services, LLC | 35,835 | $4.56M | 0.14% | +14,540+68.3% | AddedConverted for a 5-for-1 split |
| Thornburg Investment Management Inc | 29,835 | $4.57M | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Y-Intercept (Hong Kong) Ltd | 29,907 | $4.58M | 0.10% | +17,142+134.3% | AddedConverted for a 5-for-1 split |
| Trust Co of Kansas | 29,932 | $4.58M | 2.11% | +8,887+42.2% | AddedConverted for a 5-for-1 split |
| ICICI Prudential Asset Management Co Ltd | 30,000 | $4.60M | 0.54% | +30,000 | New |
| Gardner Lewis Asset Management L P | 30,145 | $4.62M | 1.17% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Stephens Inc | 30,477 | $4.67M | 0.06% | +1,982+7.0% | AddedConverted for a 5-for-1 split |
| Colonial Trust Advisors | 30,607 | $4.69M | 0.35% | +4,222+16.0% | AddedConverted for a 5-for-1 split |
| FIL Ltd | 30,757 | $4.71M | 0.00% | −6,613−17.7% | ReducedConverted for a 5-for-1 split |
| CenterBook Partners LP | 30,865 | $4.73M | 0.23% | +30,865 | New |
| Stevens Capital Management LP | 30,875 | $4.73M | 1.66% | +5,800+23.1% | AddedConverted for a 5-for-1 split |
| Coldstream Capital Management Inc | 30,961 | $4.74M | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| First Foundation Advisors | 31,039 | $4.75M | 0.18% | −4,706−13.2% | ReducedConverted for a 5-for-1 split |
| Transamerica Financial Advisors, Inc. | 31,098 | $4.76M | 0.40% | −1,122−3.5% | ReducedConverted for a 5-for-1 split |
| Siemens Fonds Invest GmbH | 30,975 | $4.78M | 0.25% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Everence Capital Management Inc | 31,465 | $4.82M | 0.29% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Hudson Valley Investment Advisors Inc | 31,694 | $4.86M | 0.54% | +2,829+9.8% | AddedConverted for a 5-for-1 split |
| CFM Wealth Partners LLC | 32,070 | $4.91M | 0.71% | +340+1.1% | AddedConverted for a 5-for-1 split |
| Petredis Investment Advisors LLC | 32,197 | $4.93M | 0.39% | −493−1.5% | ReducedConverted for a 5-for-1 split |
| Paragon Advisors, LLC | 32,345 | $4.95M | 1.35% | +8,320+34.6% | AddedConverted for a 5-for-1 split |
| Empirical Finance, LLC | 32,513 | $4.98M | 0.24% | −1,477−4.3% | ReducedConverted for a 5-for-1 split |
| Phoenix Holdings Ltd. | 32,738 | $5.02M | 0.05% | +6,723+25.8% | AddedConverted for a 5-for-1 split |
| Northwestern Mutual Investment Management Company, LLC | 33,147 | $5.08M | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| First Manhattan Co | 33,415 | $5.12M | 0.01% | +245+0.7% | AddedConverted for a 5-for-1 split |
| Wedbush Securities Inc | 33,446 | $5.12M | 0.15% | −354−1.0% | ReducedConverted for a 5-for-1 split |
| Silvercrest Asset Management Group LLC | 33,597 | $5.15M | 0.04% | −3,573−9.6% | ReducedConverted for a 5-for-1 split |
| Vise Technologies, Inc. | 34,007 | $5.21M | 0.10% | −443−1.3% | ReducedConverted for a 5-for-1 split |
| Kinneret Advisory, LLC | 34,055 | $5.22M | 0.44% | −935−2.7% | ReducedConverted for a 5-for-1 split |
| Skopos Labs, Inc. | 33,849 | $5.23M | 0.24% | +17,264+104.1% | AddedConverted for a 5-for-1 split |
| Ameritas Investment Partners, Inc. | 34,175 | $5.24M | 0.16% | +5,555+19.4% | AddedConverted for a 5-for-1 split |
| Oxbow Advisors, LLC | 34,291 | $5.25M | 0.46% | −174−0.5% | ReducedConverted for a 5-for-1 split |
| OpenArc Corporate Advisory, LLC | 34,384 | $5.27M | 0.09% | +34,384 | New |
| Oppenheimer & Co Inc | 34,750 | $5.32M | 0.08% | −18,350−34.6% | ReducedConverted for a 5-for-1 split |
| Aristotle Atlantic Partners, LLC | 35,115 | $5.38M | 0.25% | −91,395−72.2% | ReducedConverted for a 5-for-1 split |
| Once Capital Management, LLC | 35,250 | $5.40M | 1.36% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Tokio Marine Asset Management Co Ltd | 35,380 | $5.42M | 0.19% | +385+1.1% | AddedConverted for a 5-for-1 split |
| North Dakota State Investment Board | 35,435 | $5.43M | 0.20% | +35,435 | New |
| Siren, L.L.C. | 35,630 | $5.46M | 0.16% | 00.0% | UnchangedConverted for a 5-for-1 split |
| FourThought Financial Partners, LLC | 35,664 | $5.46M | 0.46% | +739+2.1% | AddedConverted for a 5-for-1 split |
| Trinity Legacy Partners, LLC | 35,684 | $5.47M | 1.25% | +744+2.1% | AddedConverted for a 5-for-1 split |
| Sequoia Financial Advisors, LLC | 35,909 | $5.50M | 0.03% | +3,264+10.0% | AddedConverted for a 5-for-1 split |
| Generali Investments Towarzystwo Funduszy Inwestycyjnych | 36,000 | $5.51M | 2.68% | +10,000+38.5% | AddedConverted for a 5-for-1 split |
| Caisse des Depots Et Consignations | 36,105 | $5.53M | 0.13% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Fiduciary Trust Co | 36,200 | $5.55M | 0.06% | −1,480−3.9% | ReducedConverted for a 5-for-1 split |
| Wealthcare Advisory Partners LLC | 36,537 | $5.60M | 0.11% | +4,607+14.4% | AddedConverted for a 5-for-1 split |
| Perigon Wealth Management, LLC | 36,595 | $5.61M | 0.10% | +3,180+9.5% | AddedConverted for a 5-for-1 split |
| Iyo Bank, Ltd. | 36,984 | $5.67M | 1.81% | +12,364+50.2% | AddedConverted for a 5-for-1 split |
| Arkadios Wealth Advisors | 37,120 | $5.69M | 0.11% | +3,165+9.3% | AddedConverted for a 5-for-1 split |
| Umb Bank N A | 37,493 | $5.74M | 0.08% | −2,117−5.3% | ReducedConverted for a 5-for-1 split |
| Weatherly Asset Management L. P. | 37,581 | $5.76M | 0.44% | 00.0% | UnchangedConverted for a 5-for-1 split |
| LGT Fund Management Co Ltd. | 37,465 | $5.78M | 0.46% | +24,065+179.6% | AddedConverted for a 5-for-1 split |
| VestGen Advisors, LLC | 37,878 | $5.80M | 0.25% | +7,413+24.3% | AddedConverted for a 5-for-1 split |
| MASTERINVEST Kapitalanlage GmbH | 37,845 | $5.84M | 0.55% | −5,585−12.9% | ReducedConverted for a 5-for-1 split |
| Sienna Gestion | 38,250 | $5.87M | 0.36% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Meiji Yasuda America Inc | 38,550 | $5.91M | 1.36% | +38,550 | New |
| Shelton Capital Management | 38,605 | $5.91M | 0.12% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Level Four Advisory Services, LLC | 38,642 | $5.92M | 0.19% | +3,242+9.2% | AddedConverted for a 5-for-1 split |
| Optiver Holding B.V. | 38,661 | $5.92M | 0.11% | +38,661 | New |
| Kempen Capital Management N.V. | 38,687 | $5.93M | 0.05% | −4,028−9.4% | ReducedConverted for a 5-for-1 split |
| RSM US Wealth Management LLC | 38,468 | $5.94M | 0.08% | −7,972−17.2% | ReducedConverted for a 5-for-1 split |
| Fulton Breakefield Broenniman LLC | 38,770 | $5.94M | 0.37% | −21,460−35.6% | ReducedConverted for a 5-for-1 split |
| Harber Asset Management LLC | 38,800 | $5.94M | 2.49% | +38,800 | New |
| Robocap Asset Management Ltd | 38,890 | $5.96M | 5.32% | −14,560−27.2% | ReducedConverted for a 5-for-1 split |
| Mirova | 38,904 | $5.96M | 0.86% | +6,629+20.5% | AddedConverted for a 5-for-1 split |
| Venture Visionary Partners LLC | 39,287 | $6.02M | 0.20% | −623−1.6% | ReducedConverted for a 5-for-1 split |
| SCS Capital Management LLC | 39,415 | $6.04M | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Security National Bank | 39,556 | $6.06M | 0.87% | +3,521+9.8% | AddedConverted for a 5-for-1 split |
| Allianz SE | 39,890 | $6.11M | 0.08% | −930−2.3% | ReducedConverted for a 5-for-1 split |
| Merit Financial Group, LLC | 39,969 | $6.12M | 0.05% | +9,834+32.6% | AddedConverted for a 5-for-1 split |
| Edgestream Partners, L.P. | 40,068 | $6.14M | 0.17% | +31,248+354.3% | AddedConverted for a 5-for-1 split |
| Brown Shipley& Co Ltd | 40,214 | $6.16M | 3.29% | −991−2.4% | ReducedConverted for a 5-for-1 split |
| Torray LLC | 40,629 | $6.22M | 0.89% | −791−1.9% | ReducedConverted for a 5-for-1 split |
| Healthcare of Ontario Pension Plan Trust Fund | 41,010 | $6.28M | 0.01% | −86,480−67.8% | ReducedConverted for a 5-for-1 split |
| Goodman Advisory Group, LLC | 41,342 | $6.33M | 1.56% | +3,687+9.8% | AddedConverted for a 5-for-1 split |
| AG2R la Mondiale Gestion D'Actifs | 41,460 | $6.35M | 0.28% | +2,895+7.5% | AddedConverted for a 5-for-1 split |
| Lynch Asset Management, Inc. | 41,575 | $6.37M | 2.00% | +800+2.0% | AddedConverted for a 5-for-1 split |
| Firetrail Investments Pty Ltd | 41,455 | $6.38M | 2.09% | −15,015−26.6% | ReducedConverted for a 5-for-1 split |
| Johnson Investment Counsel Inc | 41,664 | $6.38M | 0.05% | +479+1.2% | AddedConverted for a 5-for-1 split |
| Gluskin Sheff & Assoc Inc | 41,908 | $6.42M | 0.89% | −1,662−3.8% | ReducedConverted for a 5-for-1 split |
| Global X Japan Co., Ltd. | 41,980 | $6.43M | 0.49% | +33,695+406.7% | AddedConverted for a 5-for-1 split |
| Trifecta Capital Advisors, LLC | 42,090 | $6.45M | 0.95% | −3,800−8.3% | ReducedConverted for a 5-for-1 split |
| Lombard Odier Asset Management (Switzerland) SA | 42,410 | $6.50M | 0.28% | +42,410 | New |
| Stratos Wealth Partners, LTD. | 42,808 | $6.56M | 0.07% | −6,707−13.5% | ReducedConverted for a 5-for-1 split |
| Kovitz Investment Group Partners, LLC | 43,164 | $6.61M | 0.15% | −44,751−50.9% | ReducedConverted for a 5-for-1 split |
| Simplex Trading, LLC | 43,174 | $6.61M | 0.19% | −8,326−16.2% | ReducedConverted for a 5-for-1 split |
| Farther Finance Advisors, LLC | 43,269 | $6.63M | 0.07% | +4,589+11.9% | AddedConverted for a 5-for-1 split |
| North Star Asset Management Inc | 43,491 | $6.66M | 0.27% | +12,986+42.6% | AddedConverted for a 5-for-1 split |
| XTX Topco Ltd | 43,705 | $6.70M | 0.18% | +41,955+2,397.4% | AddedConverted for a 5-for-1 split |
| Campbell & CO Investment Adviser LLC | 43,705 | $6.70M | 0.32% | +43,705 | New |
| Exane Asset Management | 38,000 | $6.84M | 1.44% | +36,140+1,943.0% | AddedConverted for a 5-for-1 split |
| Newbridge Financial Services Group, Inc. | 44,655 | $6.84M | 1.06% | +15,275+52.0% | AddedConverted for a 5-for-1 split |
| S-Bank Fund Management Ltd | 45,170 | $6.92M | 0.90% | +28,340+168.4% | AddedConverted for a 5-for-1 split |
| Diversified Trust Co | 45,203 | $6.92M | 0.13% | +4,683+11.6% | AddedConverted for a 5-for-1 split |
| Banque Cantonale Vaudoise | 45,377 | $6.95M | 0.25% | −6,658−12.8% | ReducedConverted for a 5-for-1 split |
| GFG Capital, LLC | 45,515 | $6.97M | 2.48% | +365+0.8% | AddedConverted for a 5-for-1 split |