ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Legacy Wealth Asset Management, LLC | 11,610 | $1.78M | 0.44% | +615+5.6% | AddedConverted for a 5-for-1 split |
| Moneta Group Investment Advisors LLC | 11,624 | $1.78M | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Essential Partners LLC | 11,695 | $1.79M | 0.55% | +3,330+39.8% | AddedConverted for a 5-for-1 split |
| GeoWealth Management, LLC | 11,700 | $1.79M | 0.07% | +880+8.1% | AddedConverted for a 5-for-1 split |
| Resources Management Corp | 11,715 | $1.79M | 0.23% | +2,305+24.5% | AddedConverted for a 5-for-1 split |
| Principle Wealth Partners LLC | 11,724 | $1.80M | 0.10% | +1,834+18.5% | AddedConverted for a 5-for-1 split |
| NDWM LLC | 11,744 | $1.80M | 1.19% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Oak Grove Capital LLC | 11,780 | $1.80M | 0.36% | +275+2.4% | AddedConverted for a 5-for-1 split |
| Convergence Financial, LLC | 11,780 | $1.80M | 0.26% | −290−2.4% | ReducedConverted for a 5-for-1 split |
| Ardsley Advisory Partners LP | 11,850 | $1.81M | 0.23% | +11,850 | New |
| Thoroughbred Financial Services, LLC | 11,892 | $1.82M | 0.11% | −203−1.7% | ReducedConverted for a 5-for-1 split |
| Eagle Strategies LLC | 11,915 | $1.83M | 0.23% | +1,060+9.8% | AddedConverted for a 5-for-1 split |
| Dockside LLC | 11,947 | $1.83M | 0.47% | +11,947 | New |
| Central Pacific Bank - Trust Division | 11,950 | $1.83M | 0.22% | −8,395−41.3% | ReducedConverted for a 5-for-1 split |
| L & S Advisors Inc | 11,975 | $1.83M | 0.17% | +305+2.6% | AddedConverted for a 5-for-1 split |
| Orion Investment Co | 12,000 | $1.84M | 0.56% | 00.0% | UnchangedConverted for a 5-for-1 split |
| CSM Advisors, LLC | 12,070 | $1.85M | 0.05% | +2,115+21.2% | AddedConverted for a 5-for-1 split |
| Park Place Capital Corp | 12,094 | $1.85M | 0.39% | −346−2.8% | ReducedConverted for a 5-for-1 split |
| Guided Capital Wealth Management, LLC | 12,102 | $1.85M | 1.30% | +2,087+20.8% | AddedConverted for a 5-for-1 split |
| RFG - Bristol Wealth Advisors, LLC | 12,131 | $1.86M | 0.52% | −1,409−10.4% | ReducedConverted for a 5-for-1 split |
| AlphaCore Capital LLC | 12,163 | $1.86M | 0.04% | −4,537−27.2% | ReducedConverted for a 5-for-1 split |
| HBW Advisory Services LLC | 12,181 | $1.87M | 0.20% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Grant Private Wealth Management Inc | 12,220 | $1.87M | 1.13% | −265−2.1% | ReducedConverted for a 5-for-1 split |
| Summit Financial, LLC | 12,261 | $1.88M | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Intact Investment Management Inc. | 12,265 | $1.88M | 0.05% | +2,315+23.3% | AddedConverted for a 5-for-1 split |
| Laurion Capital Management LP | 12,300 | $1.88M | 0.13% | +12,300 | New |
| Romano Brothers and Company | 12,385 | $1.90M | 0.22% | +380+3.2% | AddedConverted for a 5-for-1 split |
| Kentucky Farm Bureau Mutual Insurance Co | 12,500 | $1.91M | 0.52% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Diversified Management Inc | 12,500 | $1.91M | 0.45% | +12,500 | New |
| Burney Co | 12,541 | $1.92M | 0.06% | −1,309−9.5% | ReducedConverted for a 5-for-1 split |
| Doliver Advisors, LP | 12,648 | $1.94M | 0.48% | +1,373+12.2% | AddedConverted for a 5-for-1 split |
| Legacy Financial Advisors, Inc. | 12,679 | $1.94M | 0.27% | +7,544+146.9% | AddedConverted for a 5-for-1 split |
| Stamos Capital Partners, L.P. | 12,700 | $1.95M | 0.31% | +7,475+143.1% | AddedConverted for a 5-for-1 split |
| Weiss Asset Management LP | 12,705 | $1.95M | 0.03% | +12,705 | New |
| Personal Cfo Solutions, LLC | 12,735 | $1.95M | 0.31% | +1,135+9.8% | AddedConverted for a 5-for-1 split |
| Pathway Capital Management, LP | 12,757 | $1.95M | 25.08% | +12,757 | New |
| Harfst & Associates, Inc. | 12,810 | $1.96M | 0.35% | −500−3.8% | ReducedConverted for a 5-for-1 split |
| Next Century Growth Investors LLC | 12,870 | $1.97M | 0.14% | −3,235−20.1% | ReducedConverted for a 5-for-1 split |
| Walleye Capital LLC | 12,922 | $1.98M | 0.01% | +1,017+8.5% | AddedConverted for a 5-for-1 split |
| Granite Islands Private Wealth, LLC | 13,040 | $1.98M | 1.83% | +13,040 | New |
| Canvas Wealth Advisors, LLC | 12,989 | $1.99M | 0.34% | +9,889+319.0% | AddedConverted for a 5-for-1 split |
| Flagship Harbor Advisors, LLC | 12,995 | $1.99M | 0.09% | −2,410−15.6% | ReducedConverted for a 5-for-1 split |
| Garrett Investment Advisors LLC | 13,022 | $1.99M | 0.16% | +697+5.7% | AddedConverted for a 5-for-1 split |
| Marathon Wealth Advisors LLC | 13,078 | $2.00M | 0.80% | +13,078 | New |
| Williams Jones Wealth Management, LLC. | 13,090 | $2.01M | 0.02% | −8,425−39.2% | ReducedConverted for a 5-for-1 split |
| RMB Capital Management, LLC | 13,262 | $2.03M | 0.04% | +4,772+56.2% | AddedConverted for a 5-for-1 split |
| Parr McKnight Wealth Management Group, LLC | 13,267 | $2.03M | 0.27% | +142+1.1% | AddedConverted for a 5-for-1 split |
| Umpqua Bank | 13,311 | $2.04M | 0.57% | −324−2.4% | ReducedConverted for a 5-for-1 split |
| Vienna Asset Management LLC | 13,395 | $2.05M | 1.16% | +2,495+22.9% | AddedConverted for a 5-for-1 split |
| Wedmont Private Capital | 13,624 | $2.06M | 0.07% | −906−6.2% | ReducedConverted for a 5-for-1 split |
| Colonial Trust Co | 13,514 | $2.07M | 0.28% | +2,779+25.9% | AddedConverted for a 5-for-1 split |
| SkyOak Wealth, LLC | 13,545 | $2.07M | 0.37% | 00.0% | UnchangedConverted for a 5-for-1 split |
| National Asset Management, Inc. | 13,635 | $2.09M | 0.10% | +1,425+11.7% | AddedConverted for a 5-for-1 split |
| Fidelis Capital Partners, LLC | 13,651 | $2.09M | 0.15% | +1,856+15.7% | AddedConverted for a 5-for-1 split |
| Beta Wealth Group, Inc. | 13,750 | $2.11M | 0.85% | +5,475+66.2% | AddedConverted for a 5-for-1 split |
| Prakash Investment Advisors LLC | 13,760 | $2.11M | 1.60% | −990−6.7% | ReducedConverted for a 5-for-1 split |
| Institute for Wealth Management, LLC. | 13,785 | $2.11M | 0.22% | −2,365−14.6% | ReducedConverted for a 5-for-1 split |
| Bay Rivers Group | 13,805 | $2.11M | 0.86% | −415−2.9% | ReducedConverted for a 5-for-1 split |
| Genesis Financial Group, LLC | 13,845 | $2.12M | 1.23% | +13,845 | New |
| Asset Dedication, LLC | 14,032 | $2.15M | 0.14% | −1,168−7.7% | ReducedConverted for a 5-for-1 split |
| Altus Wealth Group LLC | 14,064 | $2.15M | 0.86% | +1,824+14.9% | AddedConverted for a 5-for-1 split |
| Investment Insight Wealth Management, LLC | 14,085 | $2.16M | 2.12% | +14,085 | New |
| Sentinel Dome Partners, LLC | 14,250 | $2.18M | 1.49% | +14,250 | New |
| Bowen Hanes & Co Inc | 14,250 | $2.18M | 0.05% | −450−3.1% | ReducedConverted for a 5-for-1 split |
| Taikang Asset Management (Hong Kong) Co Ltd | 14,275 | $2.19M | 0.22% | −22,455−61.1% | ReducedConverted for a 5-for-1 split |
| Leelyn Smith, LLC | 14,344 | $2.20M | 0.32% | +694+5.1% | AddedConverted for a 5-for-1 split |
| WSFS Capital Management, LLC | 14,357 | $2.20M | 0.11% | +2,162+17.7% | AddedConverted for a 5-for-1 split |
| Beaumont Asset Management, L.L.C. | 14,381 | $2.20M | 1.10% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Jamison Private Wealth Management, Inc. | 14,413 | $2.21M | 0.27% | +163+1.1% | AddedConverted for a 5-for-1 split |
| Evelyn Partners Investment Management LLP | 14,430 | $2.21M | 0.06% | +3,115+27.5% | AddedConverted for a 5-for-1 split |
| Hobart Private Capital, LLC | 14,430 | $2.21M | 0.43% | +7,155+98.4% | AddedConverted for a 5-for-1 split |
| Atomi Financial Group, Inc. | 14,450 | $2.21M | 0.07% | +430+3.1% | AddedConverted for a 5-for-1 split |
| Dorsey & Whitney Trust CO LLC | 14,480 | $2.22M | 0.12% | +255+1.8% | AddedConverted for a 5-for-1 split |
| Western Wealth Management, LLC | 14,493 | $2.22M | 0.10% | −3,297−18.5% | ReducedConverted for a 5-for-1 split |
| Fifth Third Wealth Advisors LLC | 14,495 | $2.22M | 0.08% | −1,050−6.8% | ReducedConverted for a 5-for-1 split |
| Bank Hapoalim BM | 14,553 | $2.23M | 0.19% | −967−6.2% | ReducedConverted for a 5-for-1 split |
| Turtle Creek Wealth Advisors, LLC | 14,568 | $2.23M | 0.18% | +4,863+50.1% | AddedConverted for a 5-for-1 split |
| Simmons Bank | 14,595 | $2.24M | 0.15% | −650−4.3% | ReducedConverted for a 5-for-1 split |
| Graham Capital Management, L.P. | 14,699 | $2.25M | 0.08% | +14,699 | New |
| Acima Private Wealth, LLC | 14,785 | $2.26M | 0.70% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Signet Financial Management, LLC | 14,798 | $2.27M | 0.25% | −222−1.5% | ReducedConverted for a 5-for-1 split |
| Mutual Advisors, LLC | 14,809 | $2.27M | 0.05% | −4,576−23.6% | ReducedConverted for a 5-for-1 split |
| Zions Bancorporation, National Association | 14,836 | $2.27M | 0.11% | +3,776+34.1% | AddedConverted for a 5-for-1 split |
| Shay Capital LLC | 14,900 | $2.28M | 0.37% | +12,400+496.0% | AddedConverted for a 5-for-1 split |
| Mendel Money Management | 15,126 | $2.32M | 0.97% | +4,496+42.3% | AddedConverted for a 5-for-1 split |
| Valeo Financial Advisors, LLC | 15,253 | $2.34M | 0.05% | +2,113+16.1% | AddedConverted for a 5-for-1 split |
| Baker Avenue Asset Management, LP | 15,356 | $2.35M | 0.05% | +346+2.3% | AddedConverted for a 5-for-1 split |
| Mattson Financial Services, LLC | 15,365 | $2.35M | 0.55% | +2,245+17.1% | AddedConverted for a 5-for-1 split |
| Hillsdale Investment Management Inc. | 15,385 | $2.36M | 0.07% | −18,840−55.0% | ReducedConverted for a 5-for-1 split |
| Great Lakes Retirement, Inc. | 15,529 | $2.38M | 0.25% | +1,014+7.0% | AddedConverted for a 5-for-1 split |
| StepStone Group LP | 15,592 | $2.39M | 1.28% | +15,592 | New |
| OMC Financial Services LTD | 15,645 | $2.40M | 0.89% | −575−3.5% | ReducedConverted for a 5-for-1 split |
| SeaCrest Wealth Management, LLC | 15,927 | $2.40M | 0.24% | +367+2.4% | AddedConverted for a 5-for-1 split |
| Atom Investors LP | 15,716 | $2.41M | 0.19% | −21,559−57.8% | ReducedConverted for a 5-for-1 split |
| Modern Wealth Management, LLC | 15,718 | $2.41M | 0.04% | +13,768+706.1% | AddedConverted for a 5-for-1 split |
| Strong Retirement Solutions LLC | 15,766 | $2.42M | 1.63% | +15,766 | New |
| TownSquare Capital, LLC | 15,772 | $2.42M | 0.54% | −5,093−24.4% | ReducedConverted for a 5-for-1 split |
| Headlands Technologies LLC | 15,805 | $2.42M | 0.20% | +15,805 | New |
| Strategic Advocates LLC | 15,864 | $2.45M | 0.63% | +1,534+10.7% | AddedConverted for a 5-for-1 split |
| Morningstar Investment Management LLC | 15,975 | $2.45M | 0.14% | −12,905−44.7% | ReducedConverted for a 5-for-1 split |