ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,325
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 804 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Angeles Wealth Management, LLC | 9,012 | $1.38M | 0.08% | +462+5.4% | AddedConverted for a 5-for-1 split |
| Sargent Investment Group, LLC | 9,013 | $1.38M | 0.17% | +9,013 | New |
| Alliance Wealth Advisors, LLC | 9,069 | $1.39M | 0.30% | −3,131−25.7% | ReducedConverted for a 5-for-1 split |
| Premier Path Wealth Partners, LLC | 9,085 | $1.39M | 0.18% | +55+0.6% | AddedConverted for a 5-for-1 split |
| GraniteShares Advisors LLC | 9,089 | $1.39M | 0.85% | +1,154+14.5% | AddedConverted for a 5-for-1 split |
| U.S. Capital Wealth Advisors, LLC | 9,089 | $1.39M | 0.04% | +1,484+19.5% | AddedConverted for a 5-for-1 split |
| Glen Eagle Advisors, LLC | 9,095 | $1.39M | 0.19% | −1,240−12.0% | ReducedConverted for a 5-for-1 split |
| Evergreen Capital Management LLC | 9,104 | $1.39M | 0.03% | −306−3.3% | ReducedConverted for a 5-for-1 split |
| Citizens & Northern Corp | 9,127 | $1.40M | 0.35% | −153−1.6% | ReducedConverted for a 5-for-1 split |
| AAFMAA Wealth Management & Trust LLC | 9,142 | $1.40M | 0.55% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sphera Management Technology Funds Ltd | 9,200 | $1.41M | 0.74% | +9,200 | New |
| Bank of New Hampshire | 9,275 | $1.42M | 0.32% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Valmark Advisers, Inc. | 9,325 | $1.43M | 0.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Dynasty Wealth Management, LLC | 9,335 | $1.43M | 0.01% | +295+3.3% | AddedConverted for a 5-for-1 split |
| Concord Asset Management, LLC | 9,367 | $1.43M | 0.25% | +657+7.5% | AddedConverted for a 5-for-1 split |
| Twin Tree Management, LP | 9,448 | $1.45M | 0.15% | +9,448 | New |
| Concord Wealth Partners | 9,472 | $1.45M | 0.19% | +902+10.5% | AddedConverted for a 5-for-1 split |
| Aspire Private Capital, LLC | 9,480 | $1.45M | 0.32% | +2,840+42.8% | AddedConverted for a 5-for-1 split |
| Verdence Capital Advisors LLC | 9,524 | $1.46M | 0.09% | +1,049+12.4% | AddedConverted for a 5-for-1 split |
| Sagespring Wealth Partners, LLC | 9,532 | $1.46M | 0.03% | +72+0.8% | AddedConverted for a 5-for-1 split |
| Ashton Thomas Private Wealth, LLC | 9,535 | $1.46M | 0.04% | +3,645+61.9% | AddedConverted for a 5-for-1 split |
| Triangle Securities Wealth Management | 9,620 | $1.47M | 0.31% | +1,270+15.2% | AddedConverted for a 5-for-1 split |
| Journey Retirement Planning & Investment Management LLC | 9,620 | $1.47M | 0.30% | +9,620 | New |
| EPG Wealth Management LLC | 9,650 | $1.48M | 0.40% | +235+2.5% | AddedConverted for a 5-for-1 split |
| Sendero Wealth Management, LLC | 9,666 | $1.48M | 0.16% | +2,851+41.8% | AddedConverted for a 5-for-1 split |
| Strategic Wealth Partners, Ltd. | 9,675 | $1.48M | 0.10% | −1,170−10.8% | ReducedConverted for a 5-for-1 split |
| Gibbs Wealth Management | 10,468 | $1.48M | 0.36% | +663+6.8% | AddedConverted for a 5-for-1 split |
| Brookwood Investment Group LLC | 9,692 | $1.48M | 0.18% | +5,907+156.1% | AddedConverted for a 5-for-1 split |
| Savant Capital, LLC | 9,692 | $1.48M | 0.01% | −213−2.2% | ReducedConverted for a 5-for-1 split |
| Transcend Wealth Collective, LLC | 9,704 | $1.49M | 0.12% | +989+11.3% | AddedConverted for a 5-for-1 split |
| Palumbo Wealth Management LLC | 9,712 | $1.49M | 0.37% | +5,417+126.1% | AddedConverted for a 5-for-1 split |
| Fiduciary Group LLC | 9,741 | $1.49M | 0.13% | +701+7.8% | AddedConverted for a 5-for-1 split |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 9,744 | $1.49M | 0.03% | −1,641−14.4% | ReducedConverted for a 5-for-1 split |
| Heritage Trust Co | 9,745 | $1.49M | 0.15% | −50−0.5% | ReducedConverted for a 5-for-1 split |
| Central Bank & Trust Co | 9,745 | $1.49M | 0.23% | −1,945−16.6% | ReducedConverted for a 5-for-1 split |
| Naviter Wealth, LLC | 9,789 | $1.50M | 0.20% | −1,651−14.4% | ReducedConverted for a 5-for-1 split |
| Polianta Ltd | 9,800 | $1.50M | 0.20% | +9,800 | New |
| Syon Capital LLC | 9,829 | $1.51M | 0.08% | +974+11.0% | AddedConverted for a 5-for-1 split |
| Douglass Winthrop Advisors, LLC | 9,845 | $1.51M | 0.03% | +170+1.8% | AddedConverted for a 5-for-1 split |
| CNB Bank | 9,849 | $1.51M | 0.62% | −171−1.7% | ReducedConverted for a 5-for-1 split |
| Hoey Investments, Inc | 9,876 | $1.51M | 0.21% | −3,979−28.7% | ReducedConverted for a 5-for-1 split |
| Central Trust Co | 9,882 | $1.51M | 0.03% | +997+11.2% | AddedConverted for a 5-for-1 split |
| Ponta Wealth Partners, LLC | 9,963 | $1.53M | 1.42% | +9,963 | New |
| Cigna Investments Inc | 9,990 | $1.53M | 0.22% | −165−1.6% | ReducedConverted for a 5-for-1 split |
| Cohen Klingenstein LLC | 10,000 | $1.53M | 0.05% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Formula Growth Ltd | 10,000 | $1.53M | 0.59% | +10,000 | New |
| American Alpha Advisors, LLC | 10,000 | $1.53M | 0.97% | +10,000 | New |
| PKO Investment Management Joint-Stock Co | 10,000 | $1.53M | 0.12% | +10,000 | New |
| Bridgefront Capital, LLC | 10,021 | $1.54M | 0.39% | +8,086+417.9% | AddedConverted for a 5-for-1 split |
| Everhart Financial Group, Inc. | 10,031 | $1.54M | 0.14% | +536+5.6% | AddedConverted for a 5-for-1 split |
| Savvy Advisors, Inc. | 10,032 | $1.54M | 0.05% | +5,622+127.5% | AddedConverted for a 5-for-1 split |
| Highland Capital Management, LLC | 10,110 | $1.55M | 0.08% | +585+6.1% | AddedConverted for a 5-for-1 split |
| Virtus Investment Advisers, Inc. | 10,169 | $1.56M | 0.42% | +869+9.3% | AddedConverted for a 5-for-1 split |
| RMR Wealth Builders | 10,226 | $1.57M | 0.13% | +421+4.3% | AddedConverted for a 5-for-1 split |
| Sterling Investment Counsel, LLC | 10,230 | $1.57M | 0.45% | +400+4.1% | AddedConverted for a 5-for-1 split |
| Evelyn Partners Investment Management Services Ltd | 10,284 | $1.58M | 0.20% | +2,144+26.3% | AddedConverted for a 5-for-1 split |
| Pekao Towarzystwo Funduszy Inwestycyjnych S.A. | 10,295 | $1.58M | 1.29% | +10,295 | New |
| Teucrium Investment Advisors, LLC | 10,304 | $1.58M | 1.73% | +10,304 | New |
| Fred Alger Management, LLC | 10,305 | $1.58M | 0.01% | −14,325−58.2% | ReducedConverted for a 5-for-1 split |
| Texas Yale Capital Corp. | 10,310 | $1.58M | 0.05% | −575−5.3% | ReducedConverted for a 5-for-1 split |
| Signature Wealth Management Group | 10,326 | $1.58M | 0.64% | +366+3.7% | AddedConverted for a 5-for-1 split |
| Field & Main Bank | 10,370 | $1.59M | 0.46% | −130−1.2% | ReducedConverted for a 5-for-1 split |
| SRS Capital Advisors, Inc. | 10,375 | $1.59M | 0.05% | −8,120−43.9% | ReducedConverted for a 5-for-1 split |
| Grove Bank & Trust | 10,398 | $1.59M | 0.18% | −3,887−27.2% | ReducedConverted for a 5-for-1 split |
| RDA Financial Network | 10,451 | $1.60M | 0.39% | +10,451 | New |
| Gryphon Financial Partners LLC | 10,455 | $1.60M | 0.17% | −695−6.2% | ReducedConverted for a 5-for-1 split |
| Freemont Management S.A. | 10,500 | $1.61M | 0.32% | +7,000+200.0% | AddedConverted for a 5-for-1 split |
| Silvant Capital Management LLC | 10,526 | $1.61M | 0.05% | +76+0.7% | AddedConverted for a 5-for-1 split |
| Castle Rock Wealth Management, LLC | 14,916 | $1.62M | 0.35% | +771+5.5% | AddedConverted for a 5-for-1 split |
| EverSource Wealth Advisors, LLC | 10,609 | $1.63M | 0.06% | +3,149+42.2% | AddedConverted for a 5-for-1 split |
| Hamilton Lane Advisors LLC | 10,631 | $1.63M | 0.90% | +10,631 | New |
| Uniting Wealth Partners, LLC | 10,635 | $1.63M | 0.50% | +110+1.0% | AddedConverted for a 5-for-1 split |
| Peapack Gladstone Financial Corp | 10,638 | $1.63M | 0.02% | +1,853+21.1% | AddedConverted for a 5-for-1 split |
| Alaethes Wealth LLC | 10,677 | $1.64M | 0.46% | −923−8.0% | ReducedConverted for a 5-for-1 split |
| RiverPark Advisors, LLC | 10,848 | $1.66M | 0.48% | +448+4.3% | AddedConverted for a 5-for-1 split |
| Reuter James Wealth Management, LLC | 10,867 | $1.66M | 0.23% | +122+1.1% | AddedConverted for a 5-for-1 split |
| Lineweaver Wealth Advisors, LLC | 10,868 | $1.66M | 0.23% | +1,008+10.2% | AddedConverted for a 5-for-1 split |
| Moody National Bank Trust Division | 10,897 | $1.67M | 0.16% | −4,448−29.0% | ReducedConverted for a 5-for-1 split |
| Baader Bank INC | 10,928 | $1.67M | 0.14% | −982−8.2% | ReducedConverted for a 5-for-1 split |
| Aviso Financial Inc. | 10,920 | $1.67M | 0.06% | −195−1.8% | ReducedConverted for a 5-for-1 split |
| Wealth Enhancement Trust Services, Inc. | 10,995 | $1.68M | 0.21% | +10,995 | New |
| Sivia Capital Partners, LLC | 10,997 | $1.68M | 0.34% | +7,397+205.5% | AddedConverted for a 5-for-1 split |
| MYDA Advisors LLC | 11,000 | $1.69M | 0.47% | +11,000 | New |
| Little House Capital LLC | 11,035 | $1.69M | 0.42% | +965+9.6% | AddedConverted for a 5-for-1 split |
| Argentarii, LLC | 11,075 | $1.70M | 0.57% | +745+7.2% | AddedConverted for a 5-for-1 split |
| Guardian Wealth Advisors, LLC | 11,084 | $1.70M | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Pitcairn Wealth Advisors LLC | 11,132 | $1.71M | 0.15% | +11,132 | New |
| Greykasell Wealth Strategies, Inc. | 11,160 | $1.71M | 0.68% | −100−0.9% | ReducedConverted for a 5-for-1 split |
| Guerra Pan Advisors, LLC | 11,170 | $1.71M | 1.02% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Conscious Wealth Investments, LLC | 16,691 | $1.71M | 1.03% | −3,819−18.6% | ReducedConverted for a 5-for-1 split |
| Canopy Partners, LLC | 11,205 | $1.72M | 0.56% | −495−4.2% | ReducedConverted for a 5-for-1 split |
| Mission Creek Capital Partners, Inc. | 11,250 | $1.72M | 0.35% | +280+2.6% | AddedConverted for a 5-for-1 split |
| Rockline Wealth Management, LLC | 11,254 | $1.72M | 0.35% | +1,184+11.8% | AddedConverted for a 5-for-1 split |
| Insigneo Advisory Services, LLC | 11,282 | $1.73M | 0.12% | +702+6.6% | AddedConverted for a 5-for-1 split |
| Axq Capital, LP | 11,320 | $1.73M | 0.39% | +7,850+226.2% | AddedConverted for a 5-for-1 split |
| Trust Asset Management LLC | 11,435 | $1.75M | 0.12% | −425−3.6% | ReducedConverted for a 5-for-1 split |
| Fulton Bank, N.A. | 11,547 | $1.77M | 0.06% | +87+0.8% | AddedConverted for a 5-for-1 split |
| BIT Capital GmbH | 11,575 | $1.77M | 0.08% | +1,915+19.8% | AddedConverted for a 5-for-1 split |
| Dara Capital US, Inc. | 11,585 | $1.77M | 1.57% | +11,585 | New |
| BTC Capital Management, Inc. | 11,593 | $1.78M | 0.12% | +2,173+23.1% | AddedConverted for a 5-for-1 split |