ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Summit Wealth Group LLC | 6,969 | $1.07M | 0.14% | −26,791−79.4% | ReducedConverted for a 5-for-1 split |
| Ducere Wealth Management LLC | 7,037 | $1.08M | 0.42% | +7,037 | New |
| Caldwell Investment Management Ltd. | 7,000 | $1.08M | 0.66% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Westpac Banking Corp | 7,050 | $1.08M | 0.07% | −3,255−31.6% | ReducedConverted for a 5-for-1 split |
| Impact Investors, Inc | 7,053 | $1.08M | 0.75% | −462−6.1% | ReducedConverted for a 5-for-1 split |
| Fairfield, Bush & Co. | 7,073 | $1.08M | 0.57% | −42−0.6% | ReducedConverted for a 5-for-1 split |
| Morangie Management LLC | 7,104 | $1.09M | 0.87% | −136−1.9% | ReducedConverted for a 5-for-1 split |
| NBT Bank N A | 7,173 | $1.10M | 0.07% | −387−5.1% | ReducedConverted for a 5-for-1 split |
| Journey Strategic Wealth LLC | 7,191 | $1.10M | 0.03% | +3,061+74.1% | AddedConverted for a 5-for-1 split |
| Silver Oak Securities, Inc | 7,146 | $1.10M | 0.07% | +2,271+46.6% | AddedConverted for a 5-for-1 split |
| Pier 88 Investment Partners LLC | 7,200 | $1.10M | 0.25% | −100−1.4% | ReducedConverted for a 5-for-1 split |
| PFG Advisors | 7,201 | $1.10M | 0.05% | −2,559−26.2% | ReducedConverted for a 5-for-1 split |
| Golden State Equity Partners | 7,203 | $1.10M | 0.18% | +1,743+31.9% | AddedConverted for a 5-for-1 split |
| Kepler Cheuvreux (Suisse) SA | 7,245 | $1.11M | 0.06% | +970+15.5% | AddedConverted for a 5-for-1 split |
| Carr Financial Group Corp | 7,245 | $1.11M | 0.30% | +3,395+88.2% | AddedConverted for a 5-for-1 split |
| Pinnacle Wealth Management Advisory Group, LLC | 7,268 | $1.11M | 0.08% | +3,528+94.3% | AddedConverted for a 5-for-1 split |
| King Luther Capital Management Corp | 7,295 | $1.12M | 0.00% | +1,470+25.2% | AddedConverted for a 5-for-1 split |
| Sunstone Asset Management, L.P. | 7,300 | $1.12M | 1.10% | +7,300 | New |
| Northbridge Financial Group, LLC | 7,306 | $1.12M | 0.50% | +7,306 | New |
| Kesler, Norman & Wride, LLC | 7,338 | $1.12M | 0.19% | +1,878+34.4% | AddedConverted for a 5-for-1 split |
| 180 Wealth Advisors, LLC | 7,341 | $1.12M | 0.13% | +746+11.3% | AddedConverted for a 5-for-1 split |
| Anchor Investment Management, LLC | 7,355 | $1.13M | 0.09% | +710+10.7% | AddedConverted for a 5-for-1 split |
| Perpetual Ltd | 7,366 | $1.13M | 0.02% | −3,949−34.9% | ReducedConverted for a 5-for-1 split |
| Indivisible Partners | 7,383 | $1.13M | 0.12% | +7,383 | New |
| Three Seasons Wealth, LLC | 7,401 | $1.13M | 0.11% | +491+7.1% | AddedConverted for a 5-for-1 split |
| Horst & Graben Wealth Management LLC | 7,405 | $1.13M | 0.17% | −540−6.8% | ReducedConverted for a 5-for-1 split |
| Mayflower Financial Advisors, LLC | 7,434 | $1.14M | 0.14% | −121−1.6% | ReducedConverted for a 5-for-1 split |
| International Assets Investment Management, LLC | 7,461 | $1.14M | 0.08% | +1,676+29.0% | AddedConverted for a 5-for-1 split |
| Arjuna Capital | 7,470 | $1.14M | 0.28% | +205+2.8% | AddedConverted for a 5-for-1 split |
| Malaga Cove Capital, LLC | 7,540 | $1.16M | 0.40% | +2,295+43.8% | AddedConverted for a 5-for-1 split |
| IKE Capital, LLC | 7,565 | $1.16M | 1.01% | +7,565 | New |
| Hills Bank & Trust Co | 7,570 | $1.16M | 0.07% | +1,885+33.2% | AddedConverted for a 5-for-1 split |
| Aaron Wealth Advisors | 7,579 | $1.16M | 0.06% | −5,336−41.3% | ReducedConverted for a 5-for-1 split |
| OV Management LLC | 7,585 | $1.16M | 1.01% | −130−1.7% | ReducedConverted for a 5-for-1 split |
| Visionary Wealth Advisors | 7,590 | $1.16M | 0.05% | −2,720−26.4% | ReducedConverted for a 5-for-1 split |
| VELA Investment Management, LLC | 7,595 | $1.16M | 0.32% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Howard Capital Management Inc. | 7,605 | $1.17M | 0.02% | +40+0.5% | AddedConverted for a 5-for-1 split |
| Nine Masts Capital Ltd | 7,605 | $1.17M | 0.20% | +1,020+15.5% | AddedConverted for a 5-for-1 split |
| Canandaigua National Bank & Trust Co | 7,610 | $1.17M | 0.10% | +1,390+22.3% | AddedConverted for a 5-for-1 split |
| Gsa Capital Partners LLP | 7,620 | $1.17M | 0.10% | +7,620 | New |
| Parallax Volatility Advisers, L.P. | 7,638 | $1.17M | 0.04% | +7,638 | New |
| Keeler Thomas Management LLC | 7,673 | $1.18M | 0.56% | −2,257−22.7% | ReducedConverted for a 5-for-1 split |
| Optimize Financial Inc | 7,674 | $1.18M | 0.59% | +104+1.4% | AddedConverted for a 5-for-1 split |
| Kane Investment Management, Inc. | 7,675 | $1.18M | 0.57% | −850−10.0% | ReducedConverted for a 5-for-1 split |
| Bridge Generations Wealth Management LLC | 7,705 | $1.18M | 0.73% | −1,095−12.4% | ReducedConverted for a 5-for-1 split |
| United Bank | 7,727 | $1.18M | 0.40% | −823−9.6% | ReducedConverted for a 5-for-1 split |
| Haverford Trust Co | 7,770 | $1.19M | 0.01% | +655+9.2% | AddedConverted for a 5-for-1 split |
| Stablepoint Partners, LLC | 7,778 | $1.19M | 0.19% | +123+1.6% | AddedConverted for a 5-for-1 split |
| BTG Pactual Asset Management US LLC | 7,800 | $1.19M | 0.13% | −56,865−87.9% | ReducedConverted for a 5-for-1 split |
| Sovran Advisors, LLC | 9,112 | $1.20M | 0.10% | +4,997+121.4% | AddedConverted for a 5-for-1 split |
| Brown Financial Advisors | 7,819 | $1.20M | 0.44% | +789+11.2% | AddedConverted for a 5-for-1 split |
| Lord & Richards Wealth Management, LLC | 7,836 | $1.20M | 1.03% | −3,794−32.6% | ReducedConverted for a 5-for-1 split |
| LMR Partners LLP | 7,840 | $1.20M | 0.01% | +6,465+470.2% | AddedConverted for a 5-for-1 split |
| Voya Financial Advisors, Inc. | 7,783 | $1.20M | 0.12% | −812−9.4% | ReducedConverted for a 5-for-1 split |
| PDS Planning, Inc | 7,888 | $1.21M | 0.08% | −9,452−54.5% | ReducedConverted for a 5-for-1 split |
| Stanley-Laman Group, Ltd. | 7,925 | $1.21M | 0.15% | +7,925 | New |
| Cynosure Management, LLC | 7,945 | $1.22M | 0.12% | +3,860+94.5% | AddedConverted for a 5-for-1 split |
| MWA Asset Management | 7,961 | $1.22M | 0.68% | −1,739−17.9% | ReducedConverted for a 5-for-1 split |
| Legacy Advisors, LLC | 8,000 | $1.23M | 0.13% | +395+5.2% | AddedConverted for a 5-for-1 split |
| Patriot Financial Group Insurance Agency, LLC | 8,007 | $1.23M | 0.15% | +927+13.1% | AddedConverted for a 5-for-1 split |
| Kingswood Wealth Advisors, LLC | 8,037 | $1.23M | 0.06% | +322+4.2% | AddedConverted for a 5-for-1 split |
| Stance Capital LLC | 8,050 | $1.23M | 0.45% | +820+11.3% | AddedConverted for a 5-for-1 split |
| Ronald Blue Trust, Inc. | 8,059 | $1.23M | 0.01% | −461−5.4% | ReducedConverted for a 5-for-1 split |
| Steel Peak Wealth Management LLC | 8,070 | $1.24M | 0.04% | +1,150+16.6% | AddedConverted for a 5-for-1 split |
| Portfolio Design Labs, LLC | 8,088 | $1.24M | 0.20% | +558+7.4% | AddedConverted for a 5-for-1 split |
| Capital Insight Partners, LLC | 8,405 | $1.24M | 0.26% | −60−0.7% | ReducedConverted for a 5-for-1 split |
| Stenger Family Office, LLC | 8,121 | $1.24M | 0.26% | −6,729−45.3% | ReducedConverted for a 5-for-1 split |
| Evolve Private Wealth, LLC | 8,122 | $1.24M | 0.07% | +8,122 | New |
| Logan Capital Management Inc | 8,179 | $1.25M | 0.05% | −1,901−18.9% | ReducedConverted for a 5-for-1 split |
| Prospera Financial Services Inc | 8,224 | $1.26M | 0.02% | −3,401−29.3% | ReducedConverted for a 5-for-1 split |
| Avantax Planning Partners, Inc. | 8,245 | $1.26M | 0.04% | +870+11.8% | AddedConverted for a 5-for-1 split |
| Connecticut Wealth Management, LLC | 8,250 | $1.26M | 0.05% | −75−0.9% | ReducedConverted for a 5-for-1 split |
| Taylor Hoffman Capital Management LLC | 8,270 | $1.27M | 0.38% | 00.0% | UnchangedConverted for a 5-for-1 split |
| WealthCare Investment Partners, LLC | 8,620 | $1.27M | 0.37% | −500−5.5% | ReducedConverted for a 5-for-1 split |
| Qtron Investments LLC | 8,320 | $1.27M | 0.17% | −1,640−16.5% | ReducedConverted for a 5-for-1 split |
| TD Private Client Wealth LLC | 8,333 | $1.28M | 0.03% | −1,842−18.1% | ReducedConverted for a 5-for-1 split |
| Chicago Partners Investment Group LLC | 9,597 | $1.28M | 0.03% | +1,662+20.9% | AddedConverted for a 5-for-1 split |
| Reflection Asset Management | 8,424 | $1.28M | 0.91% | +8,424 | New |
| Trust Point Inc. | 8,357 | $1.28M | 0.10% | −788−8.6% | ReducedConverted for a 5-for-1 split |
| Motiv8 Investments LLC | 8,369 | $1.28M | 0.70% | +614+7.9% | AddedConverted for a 5-for-1 split |
| Harvest Fund Management Co., Ltd | 8,490 | $1.30M | 0.05% | +3,350+65.2% | AddedConverted for a 5-for-1 split |
| StoneX Group Inc. | 8,498 | $1.30M | 0.06% | +438+5.4% | AddedConverted for a 5-for-1 split |
| Lockheed Martin Investment Management Co | 8,505 | $1.30M | 0.04% | +8,505 | New |
| Bluebird Wealth Management LLC | 8,520 | $1.31M | 1.22% | +8,520 | New |
| Spire Wealth Management | 8,523 | $1.31M | 0.04% | +408+5.0% | AddedConverted for a 5-for-1 split |
| Means Investment Co., Inc. | 8,579 | $1.31M | 0.11% | −81−0.9% | ReducedConverted for a 5-for-1 split |
| Sciencast Management LP | 8,582 | $1.31M | 0.18% | +8,582 | New |
| Agf Management Ltd | 8,595 | $1.32M | 0.01% | −447,845−98.1% | ReducedConverted for a 5-for-1 split |
| Werba Rubin Papier Wealth Management | 8,606 | $1.32M | 0.36% | +6,866+394.6% | AddedConverted for a 5-for-1 split |
| Argus Investors' Counsel, Inc. | 8,671 | $1.33M | 1.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| PFG Investments, LLC | 8,684 | $1.33M | 0.06% | +1,379+18.9% | AddedConverted for a 5-for-1 split |
| Intrust Bank NA | 8,692 | $1.33M | 0.11% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Redmond Asset Management, LLC | 8,725 | $1.34M | 0.34% | −370−4.1% | ReducedConverted for a 5-for-1 split |
| Commons Capital, LLC | 8,790 | $1.35M | 0.95% | −230−2.5% | ReducedConverted for a 5-for-1 split |
| Money Concepts Capital Corp | 8,832 | $1.35M | 0.08% | +8,832 | New |
| Rare Wolf Capital LLC | 8,840 | $1.35M | 0.85% | +8,840 | New |
| Advisory Resource Group | 8,866 | $1.36M | 0.24% | +2,066+30.4% | AddedConverted for a 5-for-1 split |
| Fiduciary Alliance LLC | 8,958 | $1.37M | 0.09% | +143+1.6% | AddedConverted for a 5-for-1 split |
| Kirtland Hills Capital Management, LLC | 8,990 | $1.38M | 0.48% | −835−8.5% | ReducedConverted for a 5-for-1 split |
| Retirement Guys Formula LLC | 8,994 | $1.38M | 0.63% | +3,464+62.6% | AddedConverted for a 5-for-1 split |