ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2025
Institutional positions in ServiceNow, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,326
- +122 vs. Q3 2025
- Shares held
- 902.5M
- +8.30M (+0.9%) vs. Q3 2025Converted for a 5-for-1 split
- Total value
- $138.5B
- −$25.1B (−15.3%) vs. Q3 2025
- New holders
- 340
- 886 more added
- Sold out
- 218
- 805 more reduced
45 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Shelton Wealth Management, LLC | 5,621 | $861.1K | 0.38% | −1,094−16.3% | ReducedConverted for a 5-for-1 split |
| Legacy Bridge, LLC | 5,645 | $864.8K | 0.35% | +120+2.2% | AddedConverted for a 5-for-1 split |
| Paragon Private Wealth Management, LLC | 5,648 | $865.2K | 0.27% | −107−1.9% | ReducedConverted for a 5-for-1 split |
| Spirit of America Management Corp | 5,650 | $865.5K | 0.18% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Probity Advisors, Inc. | 5,653 | $866.0K | 0.14% | +223+4.1% | AddedConverted for a 5-for-1 split |
| Blueshift Asset Management, LLC | 5,660 | $867.1K | 0.25% | +5,660 | New |
| Checchi Capital Advisers, LLC | 5,682 | $870.3K | 0.06% | −423−6.9% | ReducedConverted for a 5-for-1 split |
| Lighthouse Investment Partners, LLC | 5,698 | $872.9K | 0.03% | +5,698 | New |
| Freestone Capital Holdings, LLC | 5,700 | $873.2K | 0.03% | −875−13.3% | ReducedConverted for a 5-for-1 split |
| Murphy & Mullick Capital Management Corp | 5,720 | $876.2K | 0.63% | −135−2.3% | ReducedConverted for a 5-for-1 split |
| Odyssey Capital Advisors, Inc. | 5,726 | $877.2K | 0.78% | +5,726 | New |
| Integrated Advisors Network LLC | 5,736 | $878.7K | 0.04% | −2,039−26.2% | ReducedConverted for a 5-for-1 split |
| Orrstown Financial Services Inc | 5,736 | $878.7K | 0.15% | +171+3.1% | AddedConverted for a 5-for-1 split |
| Prosperity Consulting Group, LLC | 5,740 | $879.3K | 0.04% | +70+1.2% | AddedConverted for a 5-for-1 split |
| Knuff & Co LLC | 5,740 | $879.3K | 0.26% | +3,615+170.1% | AddedConverted for a 5-for-1 split |
| Robinhood Asset Management, LLC | 5,771 | $884.1K | 0.07% | +5,771 | New |
| Aviso Wealth Management | 5,772 | $884.2K | 0.37% | +847+17.2% | AddedConverted for a 5-for-1 split |
| Bell Bank | 5,775 | $884.7K | 0.04% | −250−4.1% | ReducedConverted for a 5-for-1 split |
| Centaurus Financial, Inc. | 5,819 | $891.0K | 0.04% | −3,631−38.4% | ReducedConverted for a 5-for-1 split |
| Cim Investment Mangement Inc | 5,825 | $892.3K | 0.23% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Choate Investment Advisors | 5,840 | $894.6K | 0.02% | −40−0.7% | ReducedConverted for a 5-for-1 split |
| Evercore Wealth Management, LLC | 5,855 | $896.9K | 0.01% | −140−2.3% | ReducedConverted for a 5-for-1 split |
| Symphony Financial, Ltd. Co. | 5,841 | $899.6K | 0.12% | −164−2.7% | ReducedConverted for a 5-for-1 split |
| Brady Martz Wealth Solutions, LLC | 5,879 | $900.6K | 0.16% | +1,669+39.6% | AddedConverted for a 5-for-1 split |
| Frec Markets, Inc. | 5,889 | $902.2K | 0.26% | +5,889 | New |
| Virtue Capital Management, LLC | 6,148 | $906.5K | 0.14% | −390,167−98.4% | ReducedConverted for a 5-for-1 split |
| Elevated Private Wealth, LLC | 5,924 | $907.5K | 0.94% | +5,924 | New |
| Simplify Asset Management Inc. | 5,929 | $908.3K | 0.01% | +1,909+47.5% | AddedConverted for a 5-for-1 split |
| Ticino Wealth | 5,954 | $912.1K | 0.34% | +5,954 | New |
| 17 Capital Partners, LLC | 5,955 | $912.2K | 0.47% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Pure Financial Advisors, Inc. | 5,961 | $913.2K | 0.01% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Chicago Trust Co NA | 5,985 | $916.8K | 0.14% | +600+11.1% | AddedConverted for a 5-for-1 split |
| Advisor OS, LLC | 5,992 | $917.9K | 0.07% | −913−13.2% | ReducedConverted for a 5-for-1 split |
| New Insight Wealth Advisors | 5,995 | $918.4K | 0.33% | +40+0.7% | AddedConverted for a 5-for-1 split |
| Broderick Brian C | 6,000 | $919.1K | 0.17% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Ratan Capital Management LP | 6,000 | $919.1K | 0.25% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sage Mountain Advisors LLC | 6,007 | $920.2K | 0.05% | −1,398−18.9% | ReducedConverted for a 5-for-1 split |
| RB Capital Management, LLC | 6,065 | $929.1K | 0.19% | −365−5.7% | ReducedConverted for a 5-for-1 split |
| Invst, LLC | 6,067 | $929.4K | 0.10% | 00.0% | UnchangedConverted for a 5-for-1 split |
| AlTi Global, Inc. | 6,094 | $933.5K | 0.02% | +624+11.4% | AddedConverted for a 5-for-1 split |
| PeakShares LLC | 6,120 | $937.5K | 0.92% | +6,120 | New |
| David Loasby | 6,582 | $938.9K | 0.06% | −728−10.0% | ReducedConverted for a 5-for-1 split |
| Veracity Capital LLC | 6,130 | $939.1K | 0.28% | +265+4.5% | AddedConverted for a 5-for-1 split |
| Ellevest, Inc. | 6,131 | $939.2K | 0.13% | −374−5.7% | ReducedConverted for a 5-for-1 split |
| Parsons Capital Management Inc | 6,155 | $942.9K | 0.05% | −1,060−14.7% | ReducedConverted for a 5-for-1 split |
| Stoneridge Investment Partners LLC | 6,165 | $944.0K | 0.66% | +6,165 | New |
| Rothschild Investment LLC | 6,164 | $944.2K | 0.05% | +3,354+119.4% | AddedConverted for a 5-for-1 split |
| CX Institutional | 6,186 | $948.0K | 0.03% | −239−3.7% | ReducedConverted for a 5-for-1 split |
| Sym Financial Corp | 6,194 | $948.9K | 0.10% | +1,654+36.4% | AddedConverted for a 5-for-1 split |
| Harold Davidson & Associates Inc. | 6,200 | $949.8K | 0.42% | −230−3.6% | ReducedConverted for a 5-for-1 split |
| Fieldview Capital Management, LLC | 6,205 | $950.5K | 0.16% | −1,035−14.3% | ReducedConverted for a 5-for-1 split |
| Keel Point, LLC | 6,231 | $954.5K | 0.06% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Systematic Alpha Investments, LLC | 6,234 | $955.1K | 0.03% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Voleon Capital Management LP | 6,246 | $956.8K | 0.02% | −13,944−69.1% | ReducedConverted for a 5-for-1 split |
| Sunbelt Securities, Inc. | 6,266 | $959.8K | 0.06% | −6,949−52.6% | ReducedConverted for a 5-for-1 split |
| MidWestOne Financial Group, Inc. | 6,267 | $960.0K | 0.11% | +872+16.2% | AddedConverted for a 5-for-1 split |
| WBH Advisory Inc | 6,275 | $961.3K | 0.07% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Delta Investment Management, LLC | 6,292 | $963.9K | 0.17% | +247+4.1% | AddedConverted for a 5-for-1 split |
| First National Bank of Omaha | 6,265 | $964.0K | 0.03% | +5,095+435.5% | AddedConverted for a 5-for-1 split |
| Sierra Capital LLC | 6,315 | $967.0K | 0.10% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Chilton Investment Co LLC | 6,325 | $968.9K | 0.02% | −167,480−96.4% | ReducedConverted for a 5-for-1 split |
| Barbara Oil Co. | 6,325 | $968.9K | 0.36% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Raleigh Capital Management Inc. | 6,329 | $969.5K | 0.35% | +3,009+90.6% | AddedConverted for a 5-for-1 split |
| Ashton Thomas Securities, LLC | 6,336 | $970.6K | 0.18% | −454−6.7% | ReducedConverted for a 5-for-1 split |
| AXA S.A. | 6,373 | $976.3K | 0.46% | −1,152−15.3% | ReducedConverted for a 5-for-1 split |
| Element Capital Management LLC | 6,380 | $977.4K | 0.51% | +6,380 | New |
| Ted Buchan & Co | 6,433 | $985.5K | 0.36% | +878+15.8% | AddedConverted for a 5-for-1 split |
| Meadowbrook Advisors Group, LLC | 6,445 | $987.3K | 0.55% | +6,445 | New |
| Perfromance Wealth Partners, LLC | 6,452 | $988.4K | 0.03% | +952+17.3% | AddedConverted for a 5-for-1 split |
| Ausdal Financial Partners, Inc. | 6,462 | $989.9K | 0.05% | +662+11.4% | AddedConverted for a 5-for-1 split |
| Sowell Financial Services LLC | 6,496 | $995.1K | 0.04% | −174−2.6% | ReducedConverted for a 5-for-1 split |
| Bannerstone Capital Management, LLC | 6,525 | $999.6K | 0.96% | +6,525 | New |
| Argonautica Private Wealth Management, Inc | 6,540 | $1.00M | 0.29% | −295−4.3% | ReducedConverted for a 5-for-1 split |
| Paradigm Financial Partners, LLC | 6,595 | $1.01M | 0.10% | −910−12.1% | ReducedConverted for a 5-for-1 split |
| Bradyco, Inc. | 6,600 | $1.01M | 1.25% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Synergy Financial Group, LTD | 6,615 | $1.01M | 0.71% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Regal Investment Advisors LLC | 6,626 | $1.02M | 0.06% | +546+9.0% | AddedConverted for a 5-for-1 split |
| Intesa Sanpaolo Wealth Management | 6,500 | $1.02M | 0.21% | +6,500 | New |
| Generali Investments, Management Co LLC | 6,665 | $1.02M | 0.20% | −3,115−31.9% | ReducedConverted for a 5-for-1 split |
| AssuredPartners Investment Advisors, LLC | 6,701 | $1.03M | 0.15% | +706+11.8% | AddedConverted for a 5-for-1 split |
| Ak Global Asset Management, LLC | 6,710 | $1.03M | 0.90% | +6,710 | New |
| Icapital Wealth LLC | 6,712 | $1.03M | 0.50% | +5,157+331.6% | AddedConverted for a 5-for-1 split |
| Catalyst Financial Partners LLC | 6,713 | $1.03M | 0.11% | +363+5.7% | AddedConverted for a 5-for-1 split |
| Clarius Group, LLC | 6,720 | $1.03M | 0.06% | −1,805−21.2% | ReducedConverted for a 5-for-1 split |
| Wolff Wiese Magana LLC | 6,765 | $1.04M | 0.57% | +485+7.7% | AddedConverted for a 5-for-1 split |
| Krilogy Financial LLC | 7,613 | $1.04M | 0.04% | +93+1.2% | AddedConverted for a 5-for-1 split |
| Summit Global Investments | 6,785 | $1.04M | 0.06% | +2,920+75.5% | AddedConverted for a 5-for-1 split |
| Princeton Capital Management LLC | 6,791 | $1.04M | 0.27% | −1,069−13.6% | ReducedConverted for a 5-for-1 split |
| Hudson Value Partners, LLC | 6,775 | $1.04M | 0.31% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Livforsakringsbolaget Skandia, Omsesidigt | 6,845 | $1.05M | 0.04% | −605−8.1% | ReducedConverted for a 5-for-1 split |
| 1248 Management, LLC | 6,850 | $1.05M | 0.56% | 00.0% | UnchangedConverted for a 5-for-1 split |
| Sound View Wealth Advisors Group, LLC | 6,875 | $1.05M | 0.07% | −215−3.0% | ReducedConverted for a 5-for-1 split |
| PCM Encore, LLC | 6,878 | $1.05M | 0.22% | +6,878 | New |
| Knights of Columbus Asset Advisors LLC | 6,885 | $1.05M | 0.06% | −240−3.4% | ReducedConverted for a 5-for-1 split |
| Mount Yale Investment Advisors, LLC | 6,889 | $1.06M | 0.05% | −4,196−37.9% | ReducedConverted for a 5-for-1 split |
| Intellectus Partners, LLC | 6,890 | $1.06M | 0.20% | +1,235+21.8% | AddedConverted for a 5-for-1 split |
| Kampmann Melissa S. | 8,450 | $1.06M | 0.78% | +8,450 | New |
| SFM, LLC | 6,938 | $1.06M | 0.62% | +233+3.5% | AddedConverted for a 5-for-1 split |
| Grantham, Mayo, Van Otterloo & Co. LLC | 6,945 | $1.06M | 0.00% | −55−0.8% | ReducedConverted for a 5-for-1 split |
| Riverpark Capital Management LLC | 6,948 | $1.06M | 2.06% | +163+2.4% | AddedConverted for a 5-for-1 split |