ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fairvoy Private Wealth, LLC | 739 | $680.1K | 0.15% | +739 | New |
| Real Talk Capital, LLC | 742 | $682.8K | 0.73% | −3−0.4% | Reduced |
| First National Bank Sioux Falls | 742 | $682.8K | 0.21% | 00.0% | Unchanged |
| Asahi Life Asset Management Co., Ltd. | 745 | $685.6K | 0.38% | +745 | New |
| Gallacher Capital Management LLC | 746 | $686.7K | 0.27% | +746 | New |
| Baron Wealth Management LLC | 747 | $687.4K | 0.23% | −207−21.7% | Reduced |
| Pinnacle Wealth Management Advisory Group, LLC | 748 | $688.4K | 0.05% | +5+0.7% | Added |
| Provenance Wealth Advisors, LLC | 748 | $688.4K | 0.09% | +23+3.2% | Added |
| Triad Wealth Partners, LLC | 749 | $689.3K | 0.09% | +50+7.2% | Added |
| Cross Staff Investments Inc | 750 | $690.2K | 0.48% | 00.0% | Unchanged |
| Trust Co of Toledo NA | 752 | $692.1K | 0.07% | +126+20.1% | Added |
| Sandbox Financial Partners, LLC | 754 | $693.9K | 0.20% | −62−7.6% | Reduced |
| Soltis Investment Advisors LLC | 756 | $696.1K | 0.05% | +49+6.9% | Added |
| Bullock Wealth Management Group | 763 | $696.2K | 0.35% | −1−0.1% | Reduced |
| Brookwood Investment Group LLC | 757 | $696.7K | 0.09% | +223+41.8% | Added |
| Denali Advisors LLC | 758 | $697.6K | 0.08% | −2,236−74.7% | Reduced |
| Hallmark Capital Management Inc | 761 | $700.3K | 0.05% | +125+19.7% | Added |
| Quotient Wealth Partners, LLC | 761 | $700.7K | 0.02% | −21−2.7% | Reduced |
| Boston Trust Walden Corp | 763 | $702.2K | 0.01% | −16−2.1% | Reduced |
| Volterra Technologies LP | 764 | $703.1K | 0.47% | +764 | New |
| Wealth Alliance | 765 | $703.7K | 0.07% | −114−13.0% | Reduced |
| Palumbo Wealth Management LLC | 859 | $704.0K | 0.22% | +151+21.3% | Added |
| Kennedy Investment Group | 766 | $704.9K | 0.28% | +69+9.9% | Added |
| Carr Financial Group Corp | 770 | $708.6K | 0.19% | −271−26.0% | Reduced |
| Sonoma Allocations LLC | 791 | $709.3K | 0.26% | +791 | New |
| Western Financial Corp | 771 | $709.5K | 0.31% | +41+5.6% | Added |
| Dearborn Partners LLC | 771 | $709.5K | 0.03% | +47+6.5% | Added |
| Summit Global Investments | 773 | $711.0K | 0.04% | −55−6.6% | Reduced |
| McDaniel Terry & Co | 774 | $712.3K | 0.06% | +254+48.8% | Added |
| RD Lewis Holdings, Inc. | 825 | $712.8K | 0.67% | 00.0% | Unchanged |
| Cornercap Investment Counsel Inc | 777 | $715.1K | 0.36% | −10−1.3% | Reduced |
| Green Square Capital Advisors LLC | 696 | $715.8K | 0.09% | 00.0% | Unchanged |
| Compass Ion Advisors, LLC | 778 | $716.0K | 0.07% | −4−0.5% | Reduced |
| Paladin Wealth, LLC | 784 | $721.5K | 0.52% | +7+0.9% | Added |
| Koshinski Asset Management, Inc. | 4,713 | $722.3K | 0.05% | +436+10.2% | Added |
| Lewis Asset Management, LLC | 785 | $722.8K | 0.30% | −18−2.2% | Reduced |
| KRS Capital Management, LLC | 786 | $723.3K | 0.44% | +26+3.4% | Added |
| Drive Wealth Management, LLC | 789 | $726.2K | 0.15% | +4+0.5% | Added |
| SummitTX Capital, L.P. | 792 | $728.9K | 0.03% | +792 | New |
| Nicolet Bankshares Inc | 794 | $730.7K | 0.12% | +33+4.3% | Added |
| BOK Financial Private Wealth, Inc. | 797 | $733.5K | 0.05% | −10−1.2% | Reduced |
| Sanders Morris Harris LLC | 800 | $736.2K | 0.10% | +800 | New |
| Simplify Asset Management Inc. | 804 | $739.9K | 0.01% | +804 | New |
| Battery Global Advisors, LLC | 806 | $741.7K | 0.35% | 00.0% | Unchanged |
| Johnson Financial Group, Inc. | 809 | $744.5K | 0.03% | +276+51.8% | Added |
| Outlook Wealth Advisors, LLC | 815 | $750.0K | 0.19% | −8−1.0% | Reduced |
| Claro Advisors LLC | 815 | $750.5K | 0.11% | +3+0.4% | Added |
| Cynosure Management, LLC | 817 | $751.9K | 0.08% | 00.0% | Unchanged |
| WealthPLAN Partners, LLC | 822 | $756.5K | 0.11% | +30+3.8% | Added |
| Diversified Enterprises, LLC | 822 | $756.5K | 0.05% | +380+86.0% | Added |
| Sax Wealth Advisors, LLC | 824 | $758.3K | 0.04% | +26+3.3% | Added |
| Meyer Handelman Co | 825 | $759.2K | 0.02% | 00.0% | Unchanged |
| Journey Strategic Wealth LLC | 826 | $760.2K | 0.02% | −285−25.7% | Reduced |
| Allen Capital Group, LLC | 829 | $762.9K | 0.07% | −9−1.1% | Reduced |
| Aventura Private Wealth, LLC | 829 | $762.9K | 0.28% | +86+11.6% | Added |
| McMahon Financial Advisors, LLC | 830 | $763.8K | 0.17% | +22+2.7% | Added |
| Forefront Wealth Partners, LLC | 835 | $768.4K | 0.19% | −65−7.2% | Reduced |
| Sovran Advisors, LLC | 823 | $769.2K | 0.07% | −93−10.2% | Reduced |
| Shaker Investments LLC | 838 | $771.2K | 0.31% | −2,910−77.6% | Reduced |
| Elgethun Capital Management | 830 | $772.2K | 0.14% | 00.0% | Unchanged |
| Prosperity Financial Group, Inc. | 840 | $773.0K | 0.28% | +63+8.1% | Added |
| Relyea Zuckerberg Hanson LLC | 842 | $774.9K | 0.08% | −7−0.8% | Reduced |
| Brady Martz Wealth Solutions, LLC | 842 | $774.9K | 0.14% | +11+1.3% | Added |
| Salvus Wealth Management, LLC | 846 | $778.6K | 0.44% | +57+7.2% | Added |
| Power Wealth Management LLC | 854 | $785.9K | 0.29% | +564+194.5% | Added |
| Larson Financial Group LLC | 857 | $788.7K | 0.03% | −1,118−56.6% | Reduced |
| Y.D. More Investments Ltd | 860 | $791.4K | 0.04% | −160−15.7% | Reduced |
| Fiduciary Family Office, LLC | 863 | $794.2K | 0.23% | +263+43.8% | Added |
| Childress Capital Advisors, LLC | 865 | $796.3K | 0.15% | +196+29.3% | Added |
| Gilliland Jeter Wealth Management LLC | 867 | $797.9K | 0.25% | 00.0% | Unchanged |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 870 | $800.6K | 0.19% | +450+107.1% | Added |
| Keebeck Wealth Management, LLC | 871 | $801.6K | 0.09% | 00.0% | Unchanged |
| QVT Financial LP | 873 | $803.4K | 0.09% | +873 | New |
| Smithfield Trust Co | 878 | $807.0K | 0.04% | −39−4.3% | Reduced |
| Payne Capital Management, LLC | 878 | $808.0K | 0.26% | 00.0% | Unchanged |
| Huntleigh Advisors, Inc. | 879 | $808.9K | 0.14% | +2+0.2% | Added |
| Generation Capital Management LLC | 880 | $809.8K | 0.59% | −8−0.9% | Reduced |
| Renasant Bank | 882 | $811.7K | 0.52% | +6+0.7% | Added |
| Savvy Advisors, Inc. | 882 | $811.8K | 0.04% | −198−18.3% | Reduced |
| Valley National Advisers Inc | 884 | $812.0K | 0.13% | +52+6.3% | Added |
| Kozak & Associates, Inc. | 972 | $812.4K | 0.16% | +4+0.4% | Added |
| Country Club Bank | 866 | $814.8K | 0.05% | −39−4.3% | Reduced |
| Fortress Wealth Group, LLC | 894 | $814.8K | 0.35% | +39+4.6% | Added |
| Keystone Investors Pte Ltd | 886 | $815.4K | 0.09% | +886 | New |
| Ancora Advisors, LLC | 888 | $817.6K | 0.02% | −38−4.1% | Reduced |
| Edmond de Rothschild Holding S.A. | 889 | $818.1K | 0.01% | −89−9.1% | Reduced |
| Evermay Wealth Management LLC | 889 | $818.1K | 0.09% | +76+9.3% | Added |
| First Affirmative Financial Network | 892 | $821.0K | 0.39% | +15+1.7% | Added |
| Brandywine Managers, LLC | 893 | $821.8K | 0.79% | 00.0% | Unchanged |
| Revolve Wealth Partners, LLC | 896 | $824.6K | 0.10% | −11−1.2% | Reduced |
| Capula Management Ltd | 903 | $831.0K | 0.01% | +903 | New |
| Paces Ferry Wealth Advisors, LLC | 906 | $833.8K | 0.35% | −1−0.1% | Reduced |
| Affiance Financial, LLC | 907 | $834.7K | 0.15% | −8−0.9% | Reduced |
| Sym Financial Corp | 908 | $835.6K | 0.09% | −442−32.7% | Reduced |
| Patron Partners Advisors, LLC | 909 | $836.5K | 0.38% | +81+9.8% | Added |
| Caxton Associates LLP | 912 | $839.3K | 0.02% | −980−51.8% | Reduced |
| Wallace Advisory Group, LLC | 817 | $839.9K | 0.68% | −7−0.8% | Reduced |
| Signature Wealth Management Partners, LLC | 919 | $845.7K | 0.44% | −15−1.6% | Reduced |
| Zullo Investment Group, Inc. | 920 | $846.7K | 0.31% | +2+0.2% | Added |
| First United Bank Trust | 920 | $846.7K | 0.27% | +53+6.1% | Added |