ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Wesbanco Bank Inc | 570 | $524.6K | 0.01% | +222+63.8% | Added |
| Archetype Wealth Partners | 577 | $531.0K | 0.07% | +577 | New |
| Allred Capital Management, LLC | 577 | $531.0K | 0.18% | −55−8.7% | Reduced |
| Oak Harbor Wealth Partners, LLC | 577 | $531.0K | 0.13% | +128+28.5% | Added |
| New Hampshire Trust | 578 | $531.9K | 0.10% | +20+3.6% | Added |
| Enterprise Financial Services Corp | 579 | $532.8K | 0.27% | +108+22.9% | Added |
| Capital Investment Advisory Services, LLC | 579 | $532.8K | 0.04% | +17+3.0% | Added |
| Sentry Investment Management LLC | 584 | $534.0K | 0.36% | −458−44.0% | Reduced |
| Caliber Wealth Management, LLC | 581 | $534.7K | 0.06% | −72−11.0% | Reduced |
| Legacy Capital Wealth Partners, LLC | 581 | $534.7K | 0.12% | +43+8.0% | Added |
| Main Street Financial Solutions, LLC | 582 | $535.6K | 0.03% | +121+26.2% | Added |
| Aprio Wealth Management, LLC | 585 | $538.0K | 0.05% | −142−19.5% | Reduced |
| Stiles Financial Services Inc | 585 | $538.4K | 0.17% | 00.0% | Unchanged |
| Holderness Investments Co | 586 | $539.3K | 0.11% | +52+9.7% | Added |
| Magnus Financial Group LLC | 589 | $542.0K | 0.04% | +11+1.9% | Added |
| Austin Private Wealth, LLC | 591 | $543.9K | 0.04% | −34−5.4% | Reduced |
| Oarsman Capital, Inc. | 591 | $543.9K | 0.08% | +38+6.9% | Added |
| HMS Capital Management, LLC | 593 | $545.7K | 0.23% | 00.0% | Unchanged |
| D.B. Root & Company, LLC | 593 | $545.7K | 0.14% | +9+1.5% | Added |
| Formidable Asset Management, LLC | 569 | $547.1K | 0.09% | +569 | New |
| Essex Savings Bank | 595 | $547.6K | 0.12% | −17−2.8% | Reduced |
| Meridian Financial Partners LLC | 599 | $547.7K | 0.23% | −151−20.1% | Reduced |
| Clarus Group, Inc. | 596 | $548.5K | 0.19% | +256+75.3% | Added |
| Values First Advisors, Inc. | 596 | $548.9K | 0.29% | +113+23.4% | Added |
| Prelude Capital Management, LLC | 599 | $551.2K | 0.04% | −429−41.7% | Reduced |
| Edentree Asset Management Ltd | 600 | $551.9K | 0.13% | 00.0% | Unchanged |
| Credit Capital Investments LLC | 600 | $552.2K | 0.62% | +600 | New |
| Westerkirk Capital Inc. | 600 | $552.2K | 0.06% | +600 | New |
| Second Half Financial Partners, LLC | 604 | $555.8K | 0.24% | +604 | New |
| Highline Wealth Partners LLC | 605 | $556.8K | 0.15% | −18−2.9% | Reduced |
| Prestige Wealth Management Group LLC | 609 | $560.5K | 0.11% | +285+88.0% | Added |
| Financial Consulate, Inc | 611 | $562.3K | 0.08% | +611 | New |
| CVA Family Office, LLC | 613 | $564.1K | 0.07% | +10+1.7% | Added |
| 1776 Wealth LLC | 614 | $565.1K | 0.22% | 00.0% | Unchanged |
| Canvas Wealth Advisors, LLC | 620 | $565.7K | 0.10% | −139−18.3% | Reduced |
| Great Lakes Advisors, LLC | 615 | $566.0K | 0.00% | −2,196−78.1% | Reduced |
| Sonora Investment Management Group, LLC | 615 | $566.0K | 0.04% | +94+18.0% | Added |
| Custom Index Systems, LLC | 616 | $566.9K | 0.17% | +65+11.8% | Added |
| Marshall & Sterling Wealth Advisors Inc. | 616 | $566.9K | 0.36% | +22+3.7% | Added |
| Strategic Investment Advisors | 617 | $567.8K | 0.05% | −41−6.2% | Reduced |
| ZEGA Investments, LLC | 620 | $570.6K | 0.13% | 00.0% | Unchanged |
| Winthrop Advisory Group LLC | 622 | $572.4K | 0.05% | +8+1.3% | Added |
| Evexia Wealth LLC | 620 | $572.7K | 0.17% | +116+23.0% | Added |
| Nicholas Investment Partners, LP | 623 | $573.3K | 0.04% | −79−11.3% | Reduced |
| HM Payson & Co | 623 | $573.3K | 0.01% | −60−8.8% | Reduced |
| Milestone Asset Management, LLC | 624 | $574.3K | 0.11% | −7−1.1% | Reduced |
| Alpha Cubed Investments, LLC | 626 | $576.1K | 0.02% | +50+8.7% | Added |
| Wealth Management Partners, LLC | 628 | $577.9K | 0.18% | +28+4.7% | Added |
| Emerald Advisers, LLC | 629 | $578.9K | 0.02% | 00.0% | Unchanged |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 630 | $580.1K | 0.02% | +37+6.2% | Added |
| Regatta Capital Group, LLC | 633 | $582.5K | 0.09% | +12+1.9% | Added |
| Valley Brook Capital Group | 634 | $583.5K | 0.39% | +13+2.1% | Added |
| Mirador Capital Partners LP | 636 | $585.3K | 0.08% | 00.0% | Unchanged |
| Obermeyer Wood Investment Counsel, LLLP | 636 | $585.3K | 0.03% | +19+3.1% | Added |
| LVW Advisors, LLC | 636 | $585.3K | 0.06% | +37+6.2% | Added |
| Stonebrook Private Inc. | 638 | $587.1K | 0.13% | −30−4.5% | Reduced |
| Unique Wealth Strategies, LLC | 639 | $587.9K | 0.23% | −1−0.2% | Reduced |
| Galvin, Gaustad & Stein, LLC | 639 | $588.3K | 0.05% | +3+0.5% | Added |
| Eos Management, L.P. | 640 | $589.0K | 0.23% | 00.0% | Unchanged |
| Transatlantique Private Wealth LLC | 647 | $595.4K | 0.19% | −51−7.3% | Reduced |
| Pathway Financial Advisers, LLC | 657 | $598.1K | 0.17% | +13+2.0% | Added |
| ORG Wealth Partners, LLC | 653 | $600.9K | 0.13% | +2+0.3% | Added |
| Impact Capital Partners LLC | 659 | $606.5K | 0.18% | −17−2.5% | Reduced |
| Coign Capital Advisors LLC | 661 | $608.3K | 0.33% | +661 | New |
| Raleigh Capital Management Inc. | 664 | $610.6K | 0.23% | +249+60.0% | Added |
| Confluence Wealth Services, Inc. | 665 | $612.0K | 0.03% | −27−3.9% | Reduced |
| Cromwell Holdings LLC | 672 | $618.4K | 0.33% | 00.0% | Unchanged |
| Investment House LLC | 673 | $619.3K | 0.03% | −124−15.6% | Reduced |
| Bahl & Gaynor Inc | 674 | $620.3K | 0.00% | +37+5.8% | Added |
| Moss Adams Wealth Advisors LLC | 675 | $621.0K | 0.05% | −16−2.3% | Reduced |
| Csenge Advisory Group | 677 | $623.0K | 0.03% | −6−0.9% | Reduced |
| Marion Wealth Management | 681 | $626.7K | 0.15% | +476+232.2% | Added |
| Centerpoint Advisory Group | 683 | $628.6K | 0.49% | 00.0% | Unchanged |
| Oxford Financial Group Ltd | 683 | $628.6K | 0.04% | +25+3.8% | Added |
| Comprehensive Financial Planning, Inc. | 684 | $629.5K | 0.43% | −25−3.5% | Reduced |
| Mesirow Financial Investment Management, Inc. | 689 | $633.2K | 0.01% | −15−2.1% | Reduced |
| Prosperity Wealth Management, Inc. | 688 | $633.2K | 0.21% | +112+19.4% | Added |
| Minot DeBlois Advisors LLC | 690 | $635.0K | 0.58% | +53+8.3% | Added |
| Tradition Wealth Management, LLC | 693 | $637.8K | 0.05% | −16−2.3% | Reduced |
| Axq Capital, LP | 694 | $638.7K | 0.24% | +334+92.8% | Added |
| South Dakota Investment Council | 700 | $644.0K | 0.01% | −100−12.5% | Reduced |
| Freemont Management S.A. | 700 | $644.2K | 0.50% | −5,300−88.3% | Reduced |
| CastleKnight Management LP | 700 | $644.2K | 0.03% | 00.0% | Unchanged |
| GM Advisory Group, Inc. | 703 | $647.0K | 0.03% | −61−8.0% | Reduced |
| Westwood Wealth Management | 705 | $648.8K | 0.24% | −475−40.3% | Reduced |
| Capital Square, LLC | 706 | $649.7K | 0.33% | −78−9.9% | Reduced |
| Private Trust Co NA | 707 | $650.2K | 0.06% | −110−13.5% | Reduced |
| Willner & Heller, LLC | 707 | $650.6K | 0.50% | +45+6.8% | Added |
| Moloney Securities Asset Management, LLC | 708 | $651.6K | 0.08% | +224+46.3% | Added |
| Nwam LLC | 718 | $658.9K | 0.04% | −3,913−84.5% | Reduced |
| Secure Asset Management, LLC | 723 | $659.2K | 0.11% | +37+5.4% | Added |
| Element Pointe Advisors, LLC | 718 | $660.8K | 0.14% | −10−1.4% | Reduced |
| SGL Investment Advisors, Inc. | 725 | $662.5K | 0.28% | +396+120.4% | Added |
| Sivia Capital Partners, LLC | 720 | $662.6K | 0.19% | −117−14.0% | Reduced |
| Trueblood Wealth Management, LLC | 720 | $662.6K | 0.26% | +137+23.5% | Added |
| First National Bank of Hutchinson | 723 | $665.4K | 0.35% | −540−42.8% | Reduced |
| Resonant Capital Advisors, LLC | 733 | $674.6K | 0.04% | −14−1.9% | Reduced |
| Nicholas Hoffman & Company, LLC. | 734 | $675.5K | 0.02% | −1−0.1% | Reduced |
| Texas Capital Bank Wealth Management Services Inc | 737 | $678.2K | 0.06% | +137+22.8% | Added |
| Red Lighthouse Investment Management, LLC | 739 | $680.1K | 0.24% | 00.0% | Unchanged |