ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Womack Financial LLC | 450 | $414.1K | 0.31% | 00.0% | Unchanged |
| PUREfi Wealth, LLC | 451 | $415.0K | 0.32% | +149+49.3% | Added |
| Bourgeon Capital Management LLC | 452 | $416.0K | 0.08% | 00.0% | Unchanged |
| Finivi Inc. | 452 | $416.0K | 0.26% | +11+2.5% | Added |
| LCM Capital Management Inc | 453 | $416.9K | 0.20% | +1+0.2% | Added |
| Avidian Wealth Solutions, LLC | 453 | $416.9K | 0.02% | +11+2.5% | Added |
| Total Clarity Wealth Management, Inc. | 455 | $418.7K | 0.11% | −52−10.3% | Reduced |
| Teamwork Financial Advisors, LLC | 457 | $420.6K | 0.05% | −114−20.0% | Reduced |
| Castleview Partners, LLC | 458 | $421.5K | 0.23% | −119−20.6% | Reduced |
| Yarger Wealth Strategies, LLC | 458 | $421.5K | 0.19% | +220+92.4% | Added |
| Wealth Preservation Advisors, LLC | 460 | $423.3K | 0.25% | −20−4.2% | Reduced |
| Liberty One Investment Management, LLC | 463 | $425.3K | 0.02% | +85+22.5% | Added |
| Howe & Rusling Inc | 463 | $426.4K | 0.03% | −4−0.9% | Reduced |
| First Heartland Consultants, Inc. | 464 | $427.0K | 0.03% | −137−22.8% | Reduced |
| E Fund Management (Hong Kong) Co., Ltd. | 464 | $427.0K | 0.26% | +205+79.2% | Added |
| Mason & Associates Inc | 464 | $427.0K | 0.09% | +464 | New |
| AMG National Trust Bank | 465 | $428.2K | 0.01% | −15−3.1% | Reduced |
| Cornell Pochily Investment Advisors, Inc. | 467 | $429.8K | 0.13% | +49+11.7% | Added |
| First American Trust, FSB | 470 | $432.5K | 0.03% | −6,400−93.2% | Reduced |
| Presidio Capital Management, LLC | 470 | $432.5K | 0.15% | 00.0% | Unchanged |
| Quantbot Technologies LP | 470 | $432.5K | 0.01% | +309+191.9% | Added |
| Clarendon Private LLC | 470 | $432.5K | 0.39% | +470 | New |
| Sepio Capital, LP | 471 | $433.5K | 0.03% | +145+44.5% | Added |
| TFB Advisors LLC | 476 | $433.8K | 0.13% | −275−36.6% | Reduced |
| RiverGlades Family Offices LLC | 475 | $437.1K | 0.27% | 00.0% | Unchanged |
| Maripau Wealth Management LLC | 476 | $438.3K | 0.22% | −135−22.1% | Reduced |
| FLC Capital Advisors | 477 | $439.0K | 0.09% | +1+0.2% | Added |
| Liberty Square Wealth Partners LLC | 478 | $439.9K | 0.14% | +3+0.6% | Added |
| GQG Partners LLC | 479 | $440.6K | 0.00% | −14−2.8% | Reduced |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 467 | $441.9K | 0.15% | 00.0% | Unchanged |
| Hudock, Inc. | 486 | $447.3K | 0.07% | +4+0.8% | Added |
| Contravisory Investment Management, Inc. | 486 | $447.3K | 0.09% | +6+1.3% | Added |
| Semus Wealth Partners LLC | 489 | $450.0K | 0.25% | +22+4.7% | Added |
| Asset Advisors Investment Management, LLC | 490 | $450.9K | 0.04% | 00.0% | Unchanged |
| Morling Financial Advisors, LLC | 494 | $454.6K | 0.15% | +9+1.9% | Added |
| Founders Financial Alliance, LLC | 495 | $455.5K | 0.09% | +10+2.1% | Added |
| Fullcircle Wealth LLC | 514 | $456.2K | 0.16% | +21+4.3% | Added |
| Financiere des Professionnels - Fonds d,investissement inc. | 496 | $456.5K | 0.03% | 00.0% | Unchanged |
| Fi3 FINANCIAL ADVISORS, LLC | 496 | $456.5K | 0.15% | +17+3.5% | Added |
| Atticus Wealth Management, LLC | 496 | $456.5K | 0.12% | +248+100.0% | Added |
| Pandora Wealth, Inc. | 499 | $459.2K | 0.28% | +38+8.2% | Added |
| Seven Mile Advisory | 499 | $459.2K | 0.07% | +49+10.9% | Added |
| Maxi Investments CY Ltd | 500 | $460.0K | 0.10% | 00.0% | Unchanged |
| Shay Capital LLC | 500 | $460.1K | 0.08% | −1,300−72.2% | Reduced |
| Abbot Financial Management, Inc. | 502 | $462.0K | 0.20% | +14+2.9% | Added |
| Parisi Gray Wealth Management | 503 | $462.7K | 0.12% | +145+40.5% | Added |
| Westfuller Advisors, LLC | 504 | $463.7K | 0.21% | +504 | New |
| Cladis Investment Advisory, LLC | 505 | $464.7K | 0.27% | +5+1.0% | Added |
| Opes Wealth Management LLC | 507 | $466.6K | 0.08% | +17+3.5% | Added |
| FNY Investment Advisers, LLC | 512 | $471.0K | 0.15% | +118+29.9% | Added |
| Calton & Associates, Inc. | 512 | $471.1K | 0.07% | +92+21.9% | Added |
| Clark Capital Management Group, Inc. | 514 | $473.2K | 0.00% | +18+3.6% | Added |
| Dynamic Wealth Strategies, LLC | 515 | $473.9K | 0.32% | +97+23.2% | Added |
| Wealth Management Associates, Inc. | 517 | $475.8K | 0.17% | −3−0.6% | Reduced |
| Proactive Wealth Strategies LLC | 518 | $476.7K | 0.21% | 00.0% | Unchanged |
| IFC Advisors LLC | 522 | $480.4K | 0.09% | +8+1.6% | Added |
| Coppell Advisory Solutions LLC | 511 | $480.8K | 0.05% | +2+0.4% | Added |
| Congress Park Capital LLC | 524 | $482.2K | 0.15% | +524 | New |
| Redhawk Wealth Advisors, Inc. | 529 | $486.8K | 0.06% | +66+14.3% | Added |
| Onyx Bridge Wealth Group LLC | 530 | $487.7K | 0.05% | +29+5.8% | Added |
| Fairscale Capital, LLC | 530 | $487.7K | 0.34% | 00.0% | Unchanged |
| Klingman & Associates, LLC | 530 | $487.7K | 0.02% | −3−0.6% | Reduced |
| Accurate Wealth Management, LLC | 536 | $488.4K | 0.07% | +95+21.5% | Added |
| Carnegie Capital Asset Management, LLC | 531 | $488.7K | 0.01% | +72+15.7% | Added |
| Riverstone Advisors, LLC | 532 | $489.6K | 0.24% | +50+10.4% | Added |
| Versor Investments LP | 533 | $490.5K | 0.09% | −108−16.8% | Reduced |
| Addison Capital Co | 534 | $491.4K | 0.15% | +273+104.6% | Added |
| Kestra Investment Management, LLC | 535 | $492.4K | 0.01% | −242−31.1% | Reduced |
| Caldwell Trust Co | 535 | $492.4K | 0.05% | +43+8.7% | Added |
| Schmidt P J Investment Management Inc | 535 | $492.4K | 0.08% | +66+14.1% | Added |
| Centurion Wealth Management LLC | 535 | $492.4K | 0.11% | −31−5.5% | Reduced |
| Cookson Peirce & Co Inc | 536 | $493.3K | 0.02% | −168−23.9% | Reduced |
| Verus Capital Partners, LLC | 538 | $495.1K | 0.04% | +76+16.5% | Added |
| Banque Pictet & Cie SA | 538 | $495.1K | 0.00% | +538 | New |
| Severin Investments, LLC | 541 | $498.0K | 0.44% | −76−12.3% | Reduced |
| Jefferies Financial Group Inc. | 543 | $499.3K | 0.00% | +58+12.0% | Added |
| WMG Financial Advisors, LLC | 543 | $499.7K | 0.17% | +76+16.3% | Added |
| Financial Perspectives, Inc | 545 | $501.6K | 0.14% | 00.0% | Unchanged |
| Advyzon Investment Management, LLC | 548 | $504.6K | 0.09% | +112+25.7% | Added |
| Harbor Investment Advisory, LLC | 549 | $505.2K | 0.04% | −1,450−72.5% | Reduced |
| Boston Private Wealth LLC | 550 | $506.2K | 0.03% | −158−22.3% | Reduced |
| Rakuten Securities, Inc. | 550 | $506.2K | 0.19% | −33−5.7% | Reduced |
| Exencial Wealth Advisors, LLC | 551 | $506.7K | 0.02% | +38+7.4% | Added |
| Aspiriant, LLC | 551 | $507.1K | 0.02% | +73+15.3% | Added |
| Meridian Wealth Advisors, LLC | 552 | $508.0K | 0.07% | +12+2.2% | Added |
| Capital Performance Advisors LLP | 554 | $509.9K | 0.08% | +3+0.5% | Added |
| Vivaldi Capital Management, LLC | 557 | $512.6K | 0.07% | +7+1.3% | Added |
| Nemes Rush Group LLC | 558 | $513.5K | 0.05% | +4+0.7% | Added |
| Rothschild Investment LLC | 562 | $517.2K | 0.03% | −7−1.2% | Reduced |
| Hollencrest Capital Management | 562 | $517.2K | 0.02% | +382+212.2% | Added |
| New Wave Wealth Advisors LLC | 563 | $518.1K | 0.20% | −10−1.7% | Reduced |
| Hilltop National Bank | 564 | $519.0K | 0.13% | −45−7.4% | Reduced |
| Acorn Financial Advisory Services Inc | 566 | $520.9K | 0.08% | −54−8.7% | Reduced |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 567 | $521.8K | 0.06% | −8−1.4% | Reduced |
| Onefund, LLC | 567 | $521.8K | 0.34% | +20+3.7% | Added |
| Holistic Financial Partners | 567 | $521.8K | 0.21% | +47+9.0% | Added |
| Quadcap Wealth Management, LLC | 568 | $522.7K | 0.06% | −68−10.7% | Reduced |
| True North Advisors, LLC | 569 | $523.6K | 0.08% | +116+25.6% | Added |
| Redwood Financial Network Corp | 570 | $524.6K | 0.33% | +12+2.2% | Added |
| Index Fund Advisors, Inc. | 570 | $524.6K | 0.03% | −384−40.3% | Reduced |