ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Twin Peaks Wealth Advisors, LLC | 359 | $330.8K | 0.11% | +7+2.0% | Added |
| Cornerstone Wealth Management, LLC | 361 | $332.2K | 0.02% | 00.0% | Unchanged |
| City National Bank of Florida | 362 | $333.1K | 0.22% | −70−16.2% | Reduced |
| Syverson Strege & Co | 362 | $333.1K | 0.08% | −51−12.3% | Reduced |
| Sharp Financial Services, LLC | 362 | $333.1K | 0.18% | −25−6.5% | Reduced |
| D'Orazio & Associates, Inc. | 362 | $333.1K | 0.04% | −5−1.4% | Reduced |
| Financial Life Planners | 364 | $335.0K | 0.23% | −35−8.8% | Reduced |
| Boltwood Capital Management | 364 | $335.0K | 0.09% | +24+7.1% | Added |
| Integrity Alliance, LLC. | 366 | $336.8K | 0.02% | +33+9.9% | Added |
| Archford Capital Strategies, LLC | 367 | $337.7K | 0.04% | +15+4.3% | Added |
| Westwood Holdings Group Inc. | 367 | $338.0K | 0.00% | 00.0% | Unchanged |
| First Citizens Bank & Trust Co | 368 | $338.7K | 0.01% | −328−47.1% | Reduced |
| Gordian Capital Singapore Pte Ltd | 368 | $338.7K | 0.46% | −5−1.3% | Reduced |
| Insight Wealth Partners, LLC | 368 | $338.7K | 0.15% | +9+2.5% | Added |
| Watts Gwilliam & Co., LLC | 368 | $338.7K | 0.05% | 00.0% | Unchanged |
| Pictet & Cie (Europe) SA | 370 | $340.5K | 0.01% | 00.0% | Unchanged |
| Martin Capital Advisors, LLP | 370 | $340.5K | 0.21% | +128+52.9% | Added |
| WoodTrust Financial Corp | 370 | $341.0K | 0.04% | 00.0% | Unchanged |
| Essex Financial Services, Inc. | 372 | $342.3K | 0.02% | −12−3.1% | Reduced |
| Farrell Financial LLC | 372 | $342.3K | 0.21% | 00.0% | Unchanged |
| Marino, Stram & Associates LLC | 372 | $342.3K | 0.06% | +3+0.8% | Added |
| Watershed Private Wealth LLC | 373 | $343.3K | 0.11% | 00.0% | Unchanged |
| FRG Family Wealth Advisors LLC | 374 | $344.2K | 0.06% | −30−7.4% | Reduced |
| RiverFront Investment Group, LLC | 374 | $344.2K | 0.01% | +178+90.8% | Added |
| Mathes Company, Inc. | 375 | $345.0K | 0.12% | +50+15.4% | Added |
| Quantitative Investment Management, LLC | 377 | $346.0K | 0.05% | −4,312−92.0% | Reduced |
| Blue Barn Wealth, LLC | 376 | $346.0K | 0.15% | −31−7.6% | Reduced |
| United Advisor Group, LLC | 376 | $346.0K | 0.05% | +376 | New |
| Meadowbrook Wealth Management, LLC | 376 | $346.0K | 0.36% | +376 | New |
| Rossmore Private Capital | 377 | $346.5K | 0.04% | 00.0% | Unchanged |
| Integral Investment Advisors, Inc. | 379 | $348.8K | 0.09% | −214−36.1% | Reduced |
| RKL Wealth Management LLC | 379 | $348.8K | 0.03% | 00.0% | Unchanged |
| McAdam, LLC | 380 | $349.5K | 0.02% | +39+11.4% | Added |
| Jackson Square Capital, LLC | 380 | $349.7K | 0.08% | −1,239−76.5% | Reduced |
| J.Safra Asset Management Corp | 380 | $349.7K | 0.02% | −469−55.2% | Reduced |
| Weil Company, Inc. | 380 | $350.0K | 0.08% | −1−0.3% | Reduced |
| Great Diamond Partners, LLC | 382 | $351.5K | 0.07% | −25−6.1% | Reduced |
| MONECO Advisors, LLC | 382 | $351.5K | 0.03% | +42+12.4% | Added |
| Counterpoint Mutual Funds LLC | 382 | $351.5K | 0.03% | +382 | New |
| Cobblestone Capital Advisors LLC | 384 | $353.4K | 0.02% | +30+8.5% | Added |
| Founders Financial Securities LLC | 384 | $353.4K | 0.02% | +114+42.2% | Added |
| JT Stratford LLC | 385 | $354.3K | 0.05% | +13+3.5% | Added |
| Bridgefront Capital, LLC | 387 | $356.1K | 0.10% | +174+81.7% | Added |
| Driehaus Capital Management LLC | 388 | $357.1K | 0.00% | −372−48.9% | Reduced |
| Cary Street Partner Investment Advisory LLC | 389 | $358.0K | 0.15% | −6−1.5% | Reduced |
| CFO4Life Group, LLC | 389 | $358.0K | 0.05% | +35+9.9% | Added |
| Nvest Financial, LLC | 389 | $358.0K | 0.21% | +131+50.8% | Added |
| Cambria Investment Management, L.P. | 390 | $358.9K | 0.02% | +390 | New |
| Modern Wealth Management, LLC | 390 | $358.9K | 0.01% | −28−6.7% | Reduced |
| Hazlett, Burt & Watson, Inc. | 394 | $361.0K | 0.13% | +131+49.8% | Added |
| Drucker Wealth 3.0, LLC | 393 | $361.3K | 0.06% | +57+17.0% | Added |
| Granite Group Advisors, LLC | 394 | $362.6K | 0.22% | +6+1.5% | Added |
| Requisite Capital Management, LLC | 397 | $365.4K | 0.06% | +397 | New |
| FSM Wealth Advisors, LLC | 397 | $365.6K | 0.05% | +86+27.7% | Added |
| W.H. Cornerstone Investments Inc. | 400 | $368.1K | 0.22% | 00.0% | Unchanged |
| North Berkeley Wealth Management, LLC | 400 | $368.1K | 0.29% | 00.0% | Unchanged |
| Birch Financial Group, LLC | 401 | $368.6K | 0.22% | −27−6.3% | Reduced |
| Powell Investment Advisors, LLC | 401 | $369.0K | 0.13% | 00.0% | Unchanged |
| Sandy Cove Advisors, LLC | 402 | $370.0K | 0.12% | −5−1.2% | Reduced |
| First Business Financial Services, Inc. | 403 | $370.9K | 0.03% | 00.0% | Unchanged |
| Sunburst Financial Group, LLC | 406 | $373.6K | 0.08% | +172+73.5% | Added |
| Rydar Equities, Inc. | 412 | $375.9K | 0.30% | +118+40.1% | Added |
| Crown Wealth Group, LLC | 409 | $376.4K | 0.11% | +8+2.0% | Added |
| Capital Advisors Inc | 409 | $376.4K | 0.01% | −352−46.3% | Reduced |
| Regent Peak Wealth Advisors LLC | 412 | $379.2K | 0.08% | +412 | New |
| Independence Bank of Kentucky | 413 | $380.1K | 0.05% | 00.0% | Unchanged |
| Advus Financial Partners, LLC | 414 | $381.0K | 0.09% | −46−10.0% | Reduced |
| VisionPoint Advisory Group, LLC | 415 | $381.9K | 0.08% | −1,137−73.3% | Reduced |
| United Community Bank | 421 | $387.4K | 0.12% | +32+8.2% | Added |
| Family Management Corp | 421 | $387.4K | 0.05% | +55+15.0% | Added |
| Lifeworks Advisors, LLC | 423 | $389.5K | 0.05% | +423 | New |
| Beese Fulmer Investment Management, Inc. | 424 | $390.2K | 0.03% | −52−10.9% | Reduced |
| Capital Asset Advisory Services LLC | 424 | $390.2K | 0.02% | −8−1.9% | Reduced |
| West Oak Capital, LLC | 424 | $390.2K | 0.16% | −62−12.8% | Reduced |
| Knuff & Co LLC | 425 | $391.1K | 0.11% | 00.0% | Unchanged |
| Plancorp, LLC | 429 | $394.8K | 0.01% | −30−6.5% | Reduced |
| Parsonex Advisory Services, Inc. | 429 | $394.8K | 0.27% | −1−0.2% | Reduced |
| Foster Dykema Cabot & Partners, LLC | 430 | $395.7K | 0.03% | +19+4.6% | Added |
| Cascade Investment Group, Inc. | 431 | $396.6K | 0.26% | +17+4.1% | Added |
| Legacy Edge Advisors, LLC | 432 | $397.6K | 0.05% | −12−2.7% | Reduced |
| New World Advisors LLC | 432 | $397.6K | 0.07% | +34+8.5% | Added |
| Catalyst Capital Advisors LLC | 434 | $399.4K | 0.01% | −19−4.2% | Reduced |
| David J Yvars Group | 435 | $400.3K | 0.21% | 00.0% | Unchanged |
| Kathmere Capital Management, LLC | 435 | $400.3K | 0.03% | +66+17.9% | Added |
| YANKCOM Partnership | 436 | $401.2K | 0.18% | +8+1.9% | Added |
| Cyndeo Wealth Partners, LLC | 436 | $401.2K | 0.02% | +436 | New |
| Pinnacle Bancorp, Inc. | 437 | $402.2K | 0.12% | +27+6.6% | Added |
| Exane Asset Management | 372 | $402.3K | 0.14% | 00.0% | Unchanged |
| Pines Wealth Management, LLC | 438 | $403.1K | 0.14% | −137−23.8% | Reduced |
| Anderson Financial Strategies, LLC | 441 | $405.6K | 0.24% | 00.0% | Unchanged |
| Edgemoor Investment Advisors, Inc. | 443 | $408.3K | 0.03% | −16−3.5% | Reduced |
| Morris Retirement Advisors, LLC | 445 | $409.3K | 0.18% | −51−10.3% | Reduced |
| Strategic Blueprint, LLC | 445 | $409.5K | 0.02% | +21+5.0% | Added |
| Jacobsen Capital Management | 446 | $410.4K | 0.14% | +2+0.5% | Added |
| Cardinal Point Capital Management, ULC | 445 | $411.0K | 0.03% | −132−22.9% | Reduced |
| Maridea Wealth Management LLC | 448 | $411.5K | 0.06% | +28+6.7% | Added |
| Rossby Financial, LCC | 452 | $412.4K | 0.14% | +53+13.3% | Added |
| Consolidated Portfolio Review Corp | 450 | $413.2K | 0.05% | −386−46.2% | Reduced |
| Integrated Investment Consultants, LLC | 449 | $413.2K | 0.07% | 00.0% | Unchanged |
| Knightsbridge Asset Management, LLC | 449 | $413.2K | 0.07% | +10+2.3% | Added |