ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Continuum Advisory, LLC | 286 | $263.2K | 0.03% | −971−77.2% | Reduced |
| Fiduciary Planning LLC | 286 | $263.2K | 0.08% | +3+1.1% | Added |
| Tidemark, LLC | 286 | $263.2K | 0.08% | 00.0% | Unchanged |
| Guardian Asset Advisors, LLC | 288 | $265.0K | 0.14% | −45−13.5% | Reduced |
| Pine Valley Investments Ltd Liability Co | 288 | $265.0K | 0.01% | +1+0.3% | Added |
| Elyxium Wealth, LLC | 288 | $265.0K | 0.09% | +8+2.9% | Added |
| West Branch Capital LLC | 289 | $266.0K | 0.07% | −12−4.0% | Reduced |
| Franklin Street Advisors Inc | 289 | $266.0K | 0.02% | 00.0% | Unchanged |
| Baker Tilly Wealth Management, LLC | 290 | $266.9K | 0.06% | −72−19.9% | Reduced |
| Colonial River Wealth Management, LLC | 290 | $266.9K | 0.10% | −3−1.0% | Reduced |
| WealthTrust Axiom LLC | 292 | $268.7K | 0.07% | +50+20.7% | Added |
| Lantz Financial LLC | 293 | $269.6K | 0.06% | −20−6.4% | Reduced |
| Harbour Investments, Inc. | 293 | $269.6K | 0.01% | +56+23.6% | Added |
| FDx Advisors, Inc. | 295 | $271.0K | 0.08% | −93−24.0% | Reduced |
| Diligent Investors, LLC | 295 | $271.5K | 0.07% | 00.0% | Unchanged |
| National Philanthropic Trust | 295 | $271.5K | 0.00% | +295 | New |
| Modera Wealth Management, LLC | 296 | $272.6K | 0.00% | +3+1.0% | Added |
| Westside Investment Management, Inc. | 299 | $272.8K | 0.04% | +57+23.6% | Added |
| Warren Street Wealth Advisors, LLC | 297 | $273.3K | 0.08% | −25−7.8% | Reduced |
| Osterweis Capital Management Inc | 297 | $273.3K | 0.01% | 00.0% | Unchanged |
| Chemistry Wealth Management LLC | 298 | $274.2K | 0.05% | +13+4.6% | Added |
| Paradigm Asset Management Co LLC | 300 | $276.1K | 0.06% | 00.0% | Unchanged |
| Champlain Investment Partners, LLC | 300 | $276.1K | 0.00% | 00.0% | Unchanged |
| Claret Asset Management Corp | 301 | $277.0K | 0.03% | +10+3.4% | Added |
| Pathway Financial Advisors LLC | 301 | $277.0K | 0.04% | −12−3.8% | Reduced |
| Spectrum Asset Management, Inc. (NB/CA) | 301 | $277.0K | 0.10% | +301 | New |
| KilterHowling LLC | 303 | $278.8K | 0.16% | +35+13.1% | Added |
| Amplius Wealth Advisors, LLC | 304 | $279.8K | 0.02% | +40+15.2% | Added |
| Benedict Financial Advisors Inc | 305 | $280.7K | 0.06% | 00.0% | Unchanged |
| AA Financial Advisors, LLC | 305 | $280.7K | 0.06% | 00.0% | Unchanged |
| Center For Asset Management LLC | 306 | $281.6K | 0.15% | +29+10.5% | Added |
| Hengehold Capital Management LLC | 306 | $281.6K | 0.02% | +3+1.0% | Added |
| Beirne Wealth Consulting Services, LLC | 306 | $281.6K | 0.07% | +306 | New |
| Empower Advisory Group, LLC | 307 | $282.5K | 0.00% | −3,125−91.1% | Reduced |
| Palisade Asset Management, LLC | 307 | $282.5K | 0.03% | +3+1.0% | Added |
| Navellier & Associates Inc | 307 | $282.5K | 0.03% | +7+2.3% | Added |
| E&G Advisors, LP | 308 | $283.4K | 0.07% | +308 | New |
| Pacific Wealth Strategies Group, Inc. | 308 | $283.4K | 0.17% | +308 | New |
| Brucke Financial, Inc. | 309 | $284.1K | 0.17% | −9−2.8% | Reduced |
| Jackson Thornton Asset Management, LLC | 311 | $284.4K | 0.03% | +69+28.5% | Added |
| Foster Group, Inc. | 310 | $285.3K | 0.01% | +3+1.0% | Added |
| Hanson & Doremus Investment Management | 311 | $286.0K | 0.04% | −148−32.2% | Reduced |
| World Equity Group, Inc. | 311 | $286.2K | 0.06% | +79+34.1% | Added |
| Icapital Wealth LLC | 311 | $286.2K | 0.16% | −1,799−85.3% | Reduced |
| Brogan Financial, Inc. | 311 | $286.2K | 0.12% | +7+2.3% | Added |
| Octavia Wealth Advisors, LLC | 313 | $288.0K | 0.03% | +25+8.7% | Added |
| OneAscent Financial Services LLC | 314 | $289.0K | 0.02% | −142−31.1% | Reduced |
| Moran Wealth Management, LLC | 315 | $289.9K | 0.01% | −959−75.3% | Reduced |
| Vista Cima Wealth Management LLC | 315 | $289.9K | 0.24% | −452−58.9% | Reduced |
| Alpha Family Trust | 315 | $289.9K | 0.14% | 00.0% | Unchanged |
| Ethos Financial Group, LLC | 317 | $291.7K | 0.02% | −4−1.2% | Reduced |
| Holistic Planning, LLC | 318 | $292.6K | 0.08% | +1+0.3% | Added |
| Westmount Partners, LLC | 322 | $293.8K | 0.08% | −40−11.0% | Reduced |
| Asset Allocation & Management Company, LLC | 320 | $294.0K | 0.12% | 00.0% | Unchanged |
| West Bancorporation Inc | 320 | $294.5K | 0.16% | +10+3.2% | Added |
| Nations Financial Group Inc, | 321 | $295.4K | 0.02% | +31+10.7% | Added |
| Balance Wealth, LLC | 321 | $295.7K | 0.07% | +321 | New |
| Traynor Capital Management, Inc. | 323 | $297.2K | 0.02% | +35+12.2% | Added |
| Souders Financial Advisors | 323 | $297.3K | 0.04% | +2+0.6% | Added |
| Spinnaker Investment Group, LLC | 325 | $299.1K | 0.06% | +16+5.2% | Added |
| Strive Asset Management, LLC | 326 | $300.0K | 0.16% | −51−13.5% | Reduced |
| Armbruster Capital Management, Inc. | 326 | $300.0K | 0.05% | 00.0% | Unchanged |
| Oak Thistle LLC | 326 | $300.0K | 0.05% | +326 | New |
| Tranquility Partners, LLC | 327 | $300.9K | 0.10% | −64−16.4% | Reduced |
| Panoramic Capital Partners, LLC | 327 | $300.9K | 0.19% | +2+0.6% | Added |
| Bellecapital International Ltd. | 329 | $302.8K | 0.05% | 00.0% | Unchanged |
| A4 Wealth Advisors LLC | 329 | $302.8K | 0.26% | +329 | New |
| Nichols & Pratt Advisers LLP | 330 | $303.7K | 0.02% | 00.0% | Unchanged |
| Harvest Investment Services, LLC | 330 | $303.7K | 0.06% | +113+52.1% | Added |
| Guyasuta Investment Advisors Inc | 330 | $303.7K | 0.02% | +1+0.3% | Added |
| Traveka Wealth, LLC | 330 | $304.1K | 0.14% | +12+3.8% | Added |
| Alteri Wealth LLC | 331 | $304.6K | 0.10% | −524−61.3% | Reduced |
| Bestgate Wealth Advisors, LLC | 335 | $308.3K | 0.54% | +14+4.4% | Added |
| Cooper/Haims Advisors, LLC | 337 | $310.1K | 0.14% | −32−8.7% | Reduced |
| Altfest L J & Co Inc | 338 | $311.1K | 0.03% | −1,870−84.7% | Reduced |
| Thrive Wealth Management, LLC | 338 | $311.1K | 0.05% | −95−21.9% | Reduced |
| Northside Capital Management, LLC | 338 | $311.1K | 0.03% | 00.0% | Unchanged |
| Everpar Advisors LLC | 338 | $311.1K | 0.12% | +16+5.0% | Added |
| Harris Associates L PSuperinvestorHarris Associates (Oakmark) | 340 | $312.9K | 0.00% | +340 | New |
| Armis Advisers, LLC | 343 | $313.5K | 0.03% | −37−9.7% | Reduced |
| Ewa, LLC | 342 | $314.7K | 0.09% | +2+0.6% | Added |
| Nautilus Advisors LLC | 343 | $315.7K | 0.21% | 00.0% | Unchanged |
| one8zero8, LLC | 345 | $317.5K | 0.07% | 00.0% | Unchanged |
| Bearing Point Capital, LLC | 345 | $317.5K | 0.05% | +5+1.5% | Added |
| Richard W. Paul & Associates, LLC | 346 | $318.4K | 0.11% | +1+0.3% | Added |
| Permanent Capital Management, LP | 346 | $318.4K | 0.06% | +346 | New |
| Horizon Bancorp Inc | 347 | $319.0K | 0.15% | +123+54.9% | Added |
| Werba Rubin Papier Wealth Management | 348 | $320.3K | 0.05% | +18+5.5% | Added |
| Anb Bank | 348 | $320.3K | 0.13% | +23+7.1% | Added |
| Lion Street Advisors, LLC | 459 | $320.3K | 0.11% | −182−28.4% | Reduced |
| Shoker Investment Counsel, Inc. | 349 | $321.2K | 0.09% | 00.0% | Unchanged |
| XTX Topco Ltd | 350 | $322.1K | 0.02% | −7,211−95.4% | Reduced |
| Optimum Investment Advisors | 350 | $322.1K | 0.13% | +100+40.0% | Added |
| New Republic Capital, LLC | 354 | $325.8K | 0.10% | +5+1.4% | Added |
| Naples Global Advisors, LLC | 354 | $325.8K | 0.03% | +354 | New |
| Empirical Asset Management, LLC | 355 | $326.7K | 0.09% | +140+65.1% | Added |
| Sovereign Financial Group, Inc. | 356 | $327.6K | 0.06% | −4−1.1% | Reduced |
| Prentice Wealth Management LLC | 356 | $327.6K | 0.08% | +356 | New |
| Clear Street Markets LLC | 357 | $328.5K | 0.11% | +218+156.8% | Added |
| Potomac Fund Management Inc | 358 | $329.5K | 0.01% | +101+39.3% | Added |