ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Everett Harris & Co | 234 | $215.3K | 0.00% | 00.0% | Unchanged |
| Fearless Solutions, LLC dba Best Invest | 234 | $215.3K | 0.14% | 00.0% | Unchanged |
| Motive Wealth Advisors | 234 | $215.3K | 0.09% | +5+2.2% | Added |
| TCFG Wealth Management, LLC | 235 | $216.3K | 0.08% | −29−11.0% | Reduced |
| Whalerock Point Partners, LLC | 235 | $216.3K | 0.04% | 00.0% | Unchanged |
| Wealthstream Advisors, Inc. | 236 | $217.2K | 0.03% | −49−17.2% | Reduced |
| Perbak Capital Partners LLP | 236 | $217.2K | 0.04% | +236 | New |
| Revisor Wealth Management LLC | 237 | $217.6K | 0.08% | +237 | New |
| WealthBridge Capital Management, LLC | 237 | $218.1K | 0.05% | +3+1.3% | Added |
| Leo Wealth, LLC | 237 | $218.1K | 0.03% | −24−9.2% | Reduced |
| Leonard Rickey Investment Advisors P.L.L.C. | 238 | $219.0K | 0.04% | +2+0.8% | Added |
| Busey Wealth Management | 238 | $219.0K | 0.01% | +17+7.7% | Added |
| Cascades Capital Asset Management, LLC | 239 | $219.9K | 0.10% | +239 | New |
| Allium Financial Advisors, LLC | 242 | $222.7K | 0.18% | −99−29.0% | Reduced |
| Rahlfs Capital, LLC | 242 | $222.7K | 0.18% | 00.0% | Unchanged |
| Symmetry Partners, LLC | 243 | $223.4K | 0.02% | +33+15.7% | Added |
| Encompass Wealth Advisors, LLC | 243 | $223.6K | 0.08% | −13−5.1% | Reduced |
| Masso Torrence Wealth Management Inc. | 243 | $223.6K | 0.09% | +24+11.0% | Added |
| Farmers & Merchants Trust Co of Long Beach | 244 | $224.5K | 0.05% | −4−1.6% | Reduced |
| Evelyn Partners Asset Management Ltd | 244 | $224.5K | 0.05% | +36+17.3% | Added |
| Almanack Investment Partners, LLC. | 245 | $225.5K | 0.03% | −4−1.6% | Reduced |
| ERn Financial, LLC | 245 | $225.9K | 0.04% | +5+2.1% | Added |
| WealthCollab, LLC | 246 | $226.4K | 0.10% | +37+17.7% | Added |
| Luts & Greenleigh Group, Inc | 247 | $227.3K | 0.20% | −1−0.4% | Reduced |
| TFC Financial Management | 248 | $228.2K | 0.03% | −8−3.1% | Reduced |
| Commonwealth Financial Services, LLC | 249 | $229.2K | 0.04% | −28−10.1% | Reduced |
| Cedar Wealth Management, LLC | 249 | $229.2K | 0.07% | 00.0% | Unchanged |
| EMC Capital Management | 250 | $230.0K | 0.11% | +100+66.7% | Added |
| AdvisorNet Financial, Inc | 250 | $230.1K | 0.01% | +32+14.7% | Added |
| Eight 31 Financial LLC | 250 | $230.1K | 0.13% | +250 | New |
| Advisory Alpha, LLC | 254 | $231.2K | 0.01% | +4+1.6% | Added |
| Wexford Capital LP | 252 | $231.9K | 0.07% | +252 | New |
| BostonPremier Wealth LLC | 252 | $231.9K | 0.12% | −60−19.2% | Reduced |
| Cora Capital Advisors LLC | 252 | $231.9K | 0.10% | +33+15.1% | Added |
| Azzad Asset Management Inc | 253 | $232.4K | 0.02% | +253 | New |
| MBE Wealth Management, LLC | 254 | $233.5K | 0.10% | +254 | New |
| Intellus Advisors LLC | 254 | $233.8K | 0.03% | 00.0% | Unchanged |
| Munich Reinsurance Co Stock Corp in Munich | 254 | $233.8K | 0.01% | +254 | New |
| Hummer Financial Advisory Services Inc | 255 | $234.7K | 0.17% | 00.0% | Unchanged |
| Legacy Trust | 255 | $234.7K | 0.05% | +255 | New |
| Summa Corp. | 256 | $235.6K | 0.10% | 00.0% | Unchanged |
| Osprey Private Wealth LLC | 256 | $235.6K | 0.09% | +256 | New |
| LM Advisors LLC | 257 | $236.0K | 0.03% | +2+0.8% | Added |
| Coyle Financial Counsel LLC | 257 | $236.5K | 0.05% | +257 | New |
| Sterneck Capital Management, LLC | 260 | $239.3K | 0.11% | 00.0% | Unchanged |
| waypoint wealth counsel | 260 | $239.3K | 0.09% | −19−6.8% | Reduced |
| Fragasso Group Inc. | 263 | $240.0K | 0.01% | +27+11.4% | Added |
| Ring Mountain Capital, LLC | 261 | $240.0K | 0.13% | +2+0.8% | Added |
| Alexander Labrunerie & Co., Inc. | 261 | $240.2K | 0.09% | −36−12.1% | Reduced |
| Waddell & Associates, LLC | 262 | $241.1K | 0.02% | +28+12.0% | Added |
| BKD Wealth Advisors, LLC | 263 | $242.0K | 0.00% | −48−15.4% | Reduced |
| 3Chopt Investment Partners, LLC | 263 | $242.0K | 0.06% | +23+9.6% | Added |
| Midwest Financial Group LLC | 263 | $242.0K | 0.12% | +25+10.5% | Added |
| Members Wealth LLC | 266 | $242.7K | 0.15% | +266 | New |
| Leavell Investment Management, Inc. | 264 | $243.0K | 0.01% | +2+0.8% | Added |
| Private Wealth Partners, LLC | 265 | $243.9K | 0.02% | −441−62.5% | Reduced |
| Red Wave Investments LLC | 265 | $243.9K | 0.07% | 00.0% | Unchanged |
| Smith, Moore & Co. | 266 | $244.8K | 0.02% | −9−3.3% | Reduced |
| KFG Wealth Management, LLC | 266 | $244.8K | 0.04% | +266 | New |
| River Street Advisors LLC | 266 | $244.8K | 0.09% | −3−1.1% | Reduced |
| BancorpSouth Bank | 267 | $245.7K | 0.01% | +7+2.7% | Added |
| Alphadyne Asset Management LP | 267 | $245.7K | 0.17% | +267 | New |
| Insight Advisors, LLC | 268 | $246.6K | 0.04% | −4−1.5% | Reduced |
| Corundum Group, Inc. | 268 | $246.6K | 0.10% | −30−10.1% | Reduced |
| Consilium Wealth Advisory, LLC | 269 | $247.6K | 0.10% | 00.0% | Unchanged |
| Phillips Financial Management, LLC | 269 | $248.0K | 0.02% | +269 | New |
| Abel Hall, LLC | 270 | $248.5K | 0.10% | +3+1.1% | Added |
| Perennial Investment Advisors, LLC | 270 | $248.5K | 0.02% | +17+6.7% | Added |
| Covestor Ltd | 270 | $249.0K | 0.14% | +1+0.4% | Added |
| Cornerstone Advisory, LLC | 271 | $249.4K | 0.02% | +7+2.7% | Added |
| Yoder Wealth Management, Inc. | 272 | $250.3K | 0.12% | +12+4.6% | Added |
| Consilio Wealth Advisors, LLC | 272 | $250.3K | 0.08% | +33+13.8% | Added |
| Chesapeake Wealth Management | 274 | $252.2K | 0.08% | 00.0% | Unchanged |
| Bey-Douglas LLC | 274 | $252.2K | 0.19% | +274 | New |
| SevenBridge Financial Group, LLC | 292 | $252.3K | 0.04% | −14−4.6% | Reduced |
| ZWJ Investment Counsel Inc | 275 | $253.1K | 0.01% | −176−39.0% | Reduced |
| Independent Solutions Wealth Management, LLC | 275 | $253.1K | 0.04% | −68−19.8% | Reduced |
| BlackDiamond Wealth Management Inc. | 275 | $253.1K | 0.14% | −52−15.9% | Reduced |
| Quantum Financial Planning Services, Inc. | 275 | $253.1K | 0.10% | 00.0% | Unchanged |
| WealthPlan Investment Management, LLC | 275 | $253.1K | 0.02% | +43+18.5% | Added |
| LMR Partners LLP | 275 | $253.1K | 0.00% | +275 | New |
| Riversedge Advisors, LLC | 276 | $254.0K | 0.04% | +62+29.0% | Added |
| Florida Financial Advisors, LLC | 278 | $255.8K | 0.08% | +5+1.8% | Added |
| Quarry LP | 278 | $255.8K | 0.06% | −11−3.8% | Reduced |
| Midland Wealth Advisors LLC | 280 | $257.7K | 0.01% | −137−32.9% | Reduced |
| TFR Capital, LLC. | 280 | $257.7K | 0.09% | −1−0.4% | Reduced |
| Blossom Wealth Management | 280 | $257.7K | 0.42% | 00.0% | Unchanged |
| Heck Capital Advisors, LLC | 280 | $257.7K | 0.02% | +14+5.3% | Added |
| Up Strategic Wealth Investment Advisors LLC | 286 | $258.3K | 0.19% | −4−1.4% | Reduced |
| QTR Family Wealth, LLC | 281 | $258.6K | 0.12% | −14−4.7% | Reduced |
| Kaufman Rossin Wealth, LLC | 281 | $258.8K | 0.14% | −209−42.7% | Reduced |
| Maia Wealth LLC | 299 | $259.0K | 0.04% | −10−3.2% | Reduced |
| Exchange Bank | 282 | $259.5K | 0.18% | +69+32.4% | Added |
| First Horizon Corp | 282 | $259.5K | 0.01% | +282 | New |
| Roble, Belko & Company, Inc | 283 | $260.0K | 0.04% | +3+1.1% | Added |
| Howard Bailey Securities, LLC | 283 | $260.4K | 0.07% | −4−1.4% | Reduced |
| Cahill Financial Advisors Inc | 283 | $260.4K | 0.03% | +7+2.5% | Added |
| IFG Advisory, LLC | 284 | $261.4K | 0.01% | −21−6.9% | Reduced |
| MV Capital Management, Inc. | 285 | $262.3K | 0.03% | 00.0% | Unchanged |
| Riverview Capital Advisers, LLC | 285 | $262.3K | 0.08% | +285 | New |