ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,249
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.7K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 740 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| One River Asset Management, LLC | 85 | $78.0K | 0.25% | +85 | New |
| Pension & Wealth Management Advisors, Inc. | 86 | $80.5K | 0.03% | −30−25.9% | Reduced |
| Kimelman & Baird, LLC | 91 | $83.7K | 0.01% | 00.0% | Unchanged |
| Salomon & Ludwin, LLC | 93 | $84.8K | 0.01% | +93 | New |
| Financial Connections Group, Inc. | 93 | $85.0K | 0.03% | 00.0% | Unchanged |
| Solstein Capital, LLC | 94 | $86.5K | 0.04% | −18−16.1% | Reduced |
| MRP Capital Investments, LLC | 85 | $87.4K | 0.08% | 00.0% | Unchanged |
| Fortitude Family Office, LLC | 95 | $87.4K | 0.02% | +1+1.1% | Added |
| 1620 Investment Advisors, Inc. | 95 | $87.8K | 0.06% | +93+4,650.0% | Added |
| Ameritas Advisory Services, LLC | 96 | $88.3K | 0.01% | −112−53.8% | Reduced |
| SJS Investment Consulting Inc. | 96 | $88.3K | 0.01% | +48+100.0% | Added |
| WPG Advisers, LLC | 97 | $89.3K | 0.07% | +6+6.6% | Added |
| Ramirez Asset Management, Inc. | 100 | $92.0K | 0.01% | 00.0% | Unchanged |
| Peck Wealth Management, LLC | 100 | $92.0K | 0.09% | +100 | New |
| Operose Advisors LLC | 101 | $92.9K | 0.02% | +101 | New |
| Ofi Invest Asset Management | 127 | $99.5K | 0.00% | −1−0.8% | Reduced |
| Truvestments Capital LLC | 112 | $103.1K | 0.02% | +62+124.0% | Added |
| Bernard Wealth Management Corp. | 115 | $105.8K | 0.04% | 00.0% | Unchanged |
| S.A. Mason LLC | 116 | $106.8K | 0.05% | +5+4.5% | Added |
| Washington Trust Advisors, Inc. | 120 | $110.1K | 0.01% | +28+30.4% | Added |
| Alpine Bank Wealth Management | 120 | $110.4K | 0.02% | +16+15.4% | Added |
| Arlington Trust Co LLC | 120 | $110.4K | 0.02% | +14+13.2% | Added |
| Cloud Capital Management, LLC | 122 | $112.0K | 0.06% | +122 | New |
| Boreal Capital Management LLC | 122 | $112.3K | 0.09% | +102+510.0% | Added |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 127 | $116.9K | 0.23% | −1,525−92.3% | Reduced |
| Bay Harbor Wealth Management, LLC | 127 | $116.9K | 0.03% | +2+1.6% | Added |
| Medallion Wealth Advisors, LLC | 129 | $118.7K | 0.04% | −1−0.8% | Reduced |
| Pin Oak Investment Advisors Inc | 134 | $123.3K | 0.09% | +23+20.7% | Added |
| Barrier Capital Management, LLC | 139 | $127.9K | 0.09% | −12,959−98.9% | Reduced |
| Ameliora Wealth Management Ltd. | 142 | $130.7K | 0.04% | 00.0% | Unchanged |
| TD Capital Management LLC | 143 | $131.6K | 0.01% | −473−76.8% | Reduced |
| MB, Levis & Associates, LLC | 145 | $133.4K | 0.06% | 00.0% | Unchanged |
| Steigerwald, Gordon & Koch Inc. | 146 | $134.4K | 0.01% | +146 | New |
| N.E.W. Advisory Services LLC | 148 | $136.2K | 0.01% | 00.0% | Unchanged |
| Meeder Asset Management Inc | 148 | $136.2K | 0.01% | +40+37.0% | Added |
| Quest Partners LLC | 149 | $137.1K | 0.01% | −128−46.2% | Reduced |
| JPL Wealth Management, LLC | 149 | $137.5K | 0.03% | +149 | New |
| Gladstone Capital Management LLP | 150 | $138.0K | 0.02% | +150 | New |
| Montag A & Associates Inc | 150 | $138.4K | 0.01% | −65−30.2% | Reduced |
| GHP Investment Advisors, Inc. | 154 | $141.3K | 0.01% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 162 | $149.1K | 0.00% | 00.0% | Unchanged |
| Sound Income Strategies, LLC | 166 | $152.4K | 0.01% | +121+268.9% | Added |
| Western Pacific Wealth Management, LP | 169 | $155.5K | 0.15% | +10+6.3% | Added |
| Investors Research Corp | 171 | $157.4K | 0.03% | 00.0% | Unchanged |
| Crowley Wealth Management, Inc. | 178 | $163.8K | 0.13% | 00.0% | Unchanged |
| Addison Advisors LLC | 180 | $165.7K | 0.04% | +1+0.6% | Added |
| Hemington Wealth Management | 184 | $169.0K | 0.02% | −1−0.5% | Reduced |
| Heartwood Wealth Advisors LLC | 186 | $171.2K | 0.02% | +186 | New |
| North Capital, Inc. | 187 | $172.1K | 0.13% | +1+0.5% | Added |
| Manchester Capital Management LLC | 188 | $173.0K | 0.02% | −203−51.9% | Reduced |
| ORG Partners LLC | 192 | $176.7K | 0.03% | +31+19.3% | Added |
| Center for Financial Planning, Inc. | 198 | $182.2K | 0.02% | 00.0% | Unchanged |
| Family Capital Trust Co | 201 | $185.0K | 0.06% | +201 | New |
| DiNuzzo Private Wealth, Inc. | 202 | $185.3K | 0.02% | 00.0% | Unchanged |
| CoreCap Advisors, LLC | 203 | $186.8K | 0.01% | −100−33.0% | Reduced |
| Root Financial Partners, LLC | 204 | $187.7K | 0.01% | +204 | New |
| Toth Financial Advisory Corp | 205 | $188.7K | 0.02% | −615−75.0% | Reduced |
| Motco | 210 | $193.3K | 0.02% | +24+12.9% | Added |
| Turning Point Benefit Group, Inc. | 213 | $194.3K | 0.12% | +213 | New |
| Mount Lucas Management LP | 212 | $195.1K | 0.09% | −16−7.0% | Reduced |
| Bartlett & Co. Wealth Management LLC | 212 | $195.1K | 0.00% | +19+9.8% | Added |
| Destination Wealth Management | 214 | $196.9K | 0.01% | +11+5.4% | Added |
| Rise Advisors, LLC | 214 | $196.9K | 0.07% | +28+15.1% | Added |
| Arvest Bank Trust Division | 218 | $200.6K | 0.01% | +218 | New |
| Summit Wealth Group, LLC | 220 | $202.5K | 0.05% | 00.0% | Unchanged |
| Values Added Financial LLC | 220 | $202.5K | 0.09% | +16+7.8% | Added |
| Warwick Investment Management, Inc. | 220 | $202.5K | 0.04% | +220 | New |
| New Century Financial Group, LLC | 221 | $203.4K | 0.36% | −266−54.6% | Reduced |
| Marietta Investment Partners LLC | 221 | $203.4K | 0.04% | +6+2.8% | Added |
| Aspen Grove Capital, LLC | 222 | $204.3K | 0.03% | −58−20.7% | Reduced |
| Lake Street Financial LLC | 222 | $204.3K | 0.03% | +1+0.5% | Added |
| Mach-1 Financial Group, Inc. | 222 | $204.3K | 0.03% | +222 | New |
| Integrity Advisory Solutions, LLC | 222 | $204.3K | 0.03% | +222 | New |
| Berkeley Capital Partners, LLC | 222 | $204.3K | 0.05% | −17−7.1% | Reduced |
| Private Wealth Asset Management, LLC | 223 | $205.2K | 0.02% | +1+0.5% | Added |
| Cozad Asset Management Inc | 223 | $205.2K | 0.02% | +14+6.7% | Added |
| SFMG, LLC | 224 | $205.8K | 0.01% | −31−12.2% | Reduced |
| Clark Estates Inc | 225 | $207.1K | 0.05% | 00.0% | Unchanged |
| BLVD Private Wealth, LLC | 226 | $208.0K | 0.18% | −5−2.2% | Reduced |
| Kensington Investment Counsel, LLC | 226 | $208.0K | 0.08% | 00.0% | Unchanged |
| Ullmann Financial Group, Inc. | 226 | $208.0K | 0.02% | +26+13.0% | Added |
| Curated Wealth Partners LLC | 226 | $208.0K | 0.03% | +226 | New |
| Schwarz Dygos Wheeler Investment Advisors LLC | 227 | $208.9K | 0.04% | 00.0% | Unchanged |
| Daner Wealth Management, LLC | 232 | $209.6K | 0.14% | +232 | New |
| Fundamentun, LLC | 228 | $209.8K | 0.01% | −372−62.0% | Reduced |
| Berger Financial Group, Inc | 228 | $209.8K | 0.01% | −3−1.3% | Reduced |
| Ssi Investment Management LLC | 228 | $209.8K | 0.01% | 00.0% | Unchanged |
| B&L Asset Management LLC | 228 | $209.8K | 0.11% | +24+11.8% | Added |
| JFS Wealth Advisors, LLC | 228 | $209.8K | 0.01% | +200+714.3% | Added |
| Acorns Advisers, LLC | 228 | $210.0K | 0.00% | +26+12.9% | Added |
| Chemung Canal Trust Co | 229 | $210.7K | 0.04% | −182−44.3% | Reduced |
| Francis Financial, Inc. | 130 | $211.7K | 0.04% | +130 | New |
| Abundance Wealth Counselors | 231 | $212.6K | 0.04% | 00.0% | Unchanged |
| Victory Financial Group, LLC | 232 | $213.5K | 0.03% | −53−18.6% | Reduced |
| Patton Fund Management, Inc. | 232 | $213.5K | 0.04% | 00.0% | Unchanged |
| PFW Advisors LLC | 233 | $214.4K | 0.06% | +37+18.9% | Added |
| Blackhawk Capital Partners LLC. | 233 | $214.4K | 0.08% | +233 | New |
| Atlas Legacy Advisors, LLC | 233 | $214.4K | 0.04% | +233 | New |
| First National Bank of Omaha | 234 | $215.3K | 0.01% | 00.0% | Unchanged |
| Darwin Advisors, LLC | 234 | $215.3K | 0.07% | +8+3.5% | Added |