ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Pitcairn Co | 7,173 | $6.60M | 0.52% | −2,599−26.6% | Reduced |
| Security National Bank | 7,207 | $6.63M | 1.02% | +1,119+18.4% | Added |
| Caisse des Depots Et Consignations | 7,221 | $6.65M | 0.28% | 00.0% | Unchanged |
| Taikang Asset Management (Hong Kong) Co Ltd | 7,346 | $6.76M | 0.76% | +1,720+30.6% | Added |
| Duncker Streett & Co Inc | 7,389 | $6.80M | 1.18% | +234+3.3% | Added |
| River Wealth Advisors LLC | 7,427 | $6.83M | 0.80% | +1,351+22.2% | Added |
| Silvercrest Asset Management Group LLC | 7,434 | $6.84M | 0.05% | +2,648+55.3% | Added |
| Atom Investors LP | 7,455 | $6.86M | 0.52% | +6,394+602.6% | Added |
| FIL Ltd | 7,474 | $6.88M | 0.01% | +6,112+448.8% | Added |
| Weatherly Asset Management L. P. | 7,491 | $6.89M | 0.57% | +52+0.7% | Added |
| Stonegate Investment Group, LLC | 7,504 | $6.91M | 0.16% | +825+12.4% | Added |
| Mirabella Financial Services LLP | 7,514 | $6.91M | 0.60% | +2,313+44.5% | Added |
| Fortis Capital Management LLC | 7,508 | $6.91M | 0.97% | +495+7.1% | Added |
| Goodman Advisory Group, LLC | 7,531 | $6.93M | 1.72% | +2,432+47.7% | Added |
| Fiduciary Trust Co | 7,536 | $6.93M | 0.08% | +196+2.7% | Added |
| Eisler Capital Management Ltd. | 7,400 | $6.94M | 0.16% | +2,208+42.5% | Added |
| Allstate Corp | 7,645 | $7.04M | 0.16% | +7,220+1,698.8% | Added |
| Shelton Capital Management | 7,721 | $7.11M | 0.15% | −1,410−15.4% | Reduced |
| Farther Finance Advisors, LLC | 7,736 | $7.12M | 0.11% | +340+4.6% | Added |
| Covenant Asset Management, LLC | 7,749 | $7.13M | 1.35% | −37−0.5% | Reduced |
| 1832 Asset Management L.P. | 7,776 | $7.16M | 0.01% | −190,814−96.1% | Reduced |
| SCS Capital Management LLC | 7,908 | $7.28M | 0.08% | −210−2.6% | Reduced |
| Brasada Capital Management, LP | 8,004 | $7.28M | 1.24% | +540+7.2% | Added |
| Umb Bank N A | 7,922 | $7.29M | 0.11% | +56+0.7% | Added |
| Adviser Investments LLC | 7,980 | $7.34M | 0.08% | +225+2.9% | Added |
| Venture Visionary Partners LLC | 7,982 | $7.35M | 0.25% | +543+7.3% | Added |
| Wolverine Trading, LLC | 7,827 | $7.36M | 0.15% | −7,421−48.7% | Reduced |
| DuPont Capital Management Corp | 8,074 | $7.43M | 0.77% | −1,250−13.4% | Reduced |
| Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna | 8,088 | $7.44M | 2.98% | −242−2.9% | Reduced |
| Balyasny Asset Management LLC | 8,094 | $7.45M | 0.02% | +7,014+649.4% | Added |
| Diversified Trust Co | 8,104 | $7.46M | 0.15% | +81+1.0% | Added |
| Lynch Asset Management, Inc. | 8,155 | $7.50M | 2.40% | +80+1.0% | Added |
| Allianz SE | 8,164 | $7.51M | 0.16% | +919+12.7% | Added |
| TrimTabs Asset Management, LLC | 8,176 | $7.52M | 1.00% | −7,720−48.6% | Reduced |
| Johnson Investment Counsel Inc | 8,237 | $7.58M | 0.06% | +153+1.9% | Added |
| Brown Shipley& Co Ltd | 8,241 | $7.58M | 4.00% | −120−1.4% | Reduced |
| Torray LLC | 8,284 | $7.62M | 1.03% | −283−3.3% | Reduced |
| Apollon Wealth Management, LLC | 8,304 | $7.64M | 0.14% | +154+1.9% | Added |
| Fullerton Fund Management Co Ltd. | 8,320 | $7.66M | 0.30% | −75,307−90.1% | Reduced |
| Overbrook Management Corp | 8,518 | $7.84M | 1.41% | +40.0% | Added |
| Kempen Capital Management N.V. | 8,543 | $7.86M | 0.07% | −1,007−10.5% | Reduced |
| Boothe Investment Group, Inc. | 8,548 | $7.87M | 2.88% | +839+10.9% | Added |
| AG2R la Mondiale Gestion D'Actifs | 7,713 | $7.93M | 0.41% | 00.0% | Unchanged |
| MASTERINVEST Kapitalanlage GmbH | 8,686 | $7.99M | 0.78% | −1,438−14.2% | Reduced |
| Gluskin Sheff & Assoc Inc | 8,714 | $8.02M | 1.01% | −84−1.0% | Reduced |
| Sone Capital Management, LLC | 8,872 | $8.16M | 0.68% | +8,872 | New |
| Terry L. Blaker | 8,929 | $8.22M | 0.31% | −2,464−21.6% | Reduced |
| GFG Capital, LLC | 9,030 | $8.31M | 2.87% | +49+0.5% | Added |
| Intech Investment Management LLC | 9,048 | $8.33M | 0.07% | +2,937+48.1% | Added |
| Vestmark Advisory Solutions, Inc. | 9,077 | $8.35M | 0.16% | −472−4.9% | Reduced |
| Trifecta Capital Advisors, LLC | 9,178 | $8.45M | 1.28% | +160+1.8% | Added |
| Hennion & Walsh Asset Management, Inc. | 9,213 | $8.48M | 0.31% | +631+7.4% | Added |
| RSM US Wealth Management LLC | 9,288 | $8.55M | 0.11% | +252+2.8% | Added |
| New Mexico Educational Retirement Board | 9,350 | $8.61M | 0.27% | −300−3.1% | Reduced |
| Moors & Cabot, Inc. | 9,356 | $8.61M | 0.38% | +116+1.3% | Added |
| Community Financial Services Group, LLC | 9,370 | $8.62M | 1.58% | +46+0.5% | Added |
| Pensionmark Financial Group, LLC | 9,372 | $8.62M | 0.18% | +59+0.6% | Added |
| Advisors Capital Management, LLC | 9,488 | $8.73M | 0.11% | +109+1.2% | Added |
| Dnca Finance | 9,520 | $8.76M | 0.60% | +2,520+36.0% | Added |
| Rakuten Investment Management, Inc. | 17,538 | $8.79M | 0.03% | +17,538 | New |
| Horizon Investments, LLC | 9,561 | $8.80M | 0.12% | +1,771+22.7% | Added |
| Alley Investment Management Company, LLC | 9,593 | $8.83M | 1.03% | +9,593 | New |
| Dakota Wealth Management | 9,601 | $8.84M | 0.18% | +316+3.4% | Added |
| Independent Advisor Alliance | 9,633 | $8.86M | 0.23% | +9+0.1% | Added |
| Equitable Holdings, Inc. | 9,737 | $8.96M | 0.07% | +2,416+33.0% | Added |
| Keybank National Association | 9,871 | $9.08M | 0.03% | +178+1.8% | Added |
| Virginia Retirement Systems Et Al | 9,900 | $9.11M | 0.06% | 00.0% | Unchanged |
| Stratos Wealth Partners, LTD. | 9,903 | $9.11M | 0.11% | +976+10.9% | Added |
| Empowered Funds, LLC | 10,065 | $9.26M | 0.09% | +3,018+42.8% | Added |
| Securian Asset Management, Inc | 10,117 | $9.31M | 0.25% | −707−6.5% | Reduced |
| Eventide Asset Management, LLC | 10,137 | $9.37M | 0.15% | +3,943+63.7% | Added |
| Simplex Trading, LLC | 10,300 | $9.48M | 0.21% | +5,625+120.3% | Added |
| Maryland State Retirement & Pension System | 10,306 | $9.48M | 0.20% | +260+2.6% | Added |
| Progressive Investment Management Corp | 10,388 | $9.56M | 2.32% | −103−1.0% | Reduced |
| Banque Cantonale Vaudoise | 10,407 | $9.58M | 0.36% | +145+1.4% | Added |
| Signal Advisors Wealth, LLC | 10,411 | $9.58M | 0.87% | +4,150+66.3% | Added |
| Jacobs & Co | 10,436 | $9.60M | 0.92% | +1,011+10.7% | Added |
| Janney Capital Management LLC | 10,448 | $9.62M | 0.60% | −274−2.6% | Reduced |
| HB Wealth Management, LLC | 10,452 | $9.62M | 0.07% | +2,317+28.5% | Added |
| Gilder Gagnon Howe & Co LLC | 10,468 | $9.63M | 0.10% | −674−6.0% | Reduced |
| Gulf International Bank (UK) Ltd | 10,581 | $9.74M | 0.32% | −181−1.7% | Reduced |
| Red Door Wealth Management, LLC | 10,602 | $9.76M | 1.04% | +471+4.6% | Added |
| Sanibel Captiva Trust Company, Inc. | 10,613 | $9.77M | 0.28% | −149−1.4% | Reduced |
| Oppenheimer & Co Inc | 10,620 | $9.77M | 0.12% | +2,720+34.4% | Added |
| Zweig-DiMenna Associates LLC | 10,650 | $9.80M | 0.76% | +10,650 | New |
| Laffer Tengler Investments | 10,653 | $9.80M | 1.55% | +1,319+14.1% | Added |
| Leonteq Securities AG | 10,683 | $9.83M | 0.53% | +7,188+205.7% | Added |
| Robocap Asset Management Ltd | 10,690 | $9.84M | 6.27% | +1,102+11.5% | Added |
| Oribel Capital Management, LP | 10,700 | $9.85M | 1.15% | +10,700 | New |
| Clio Asset Management LLC | 10,804 | $9.94M | 7.38% | −71−0.7% | Reduced |
| Park Avenue Securities LLC | 10,827 | $9.96M | 0.08% | +678+6.7% | Added |
| Sterling Capital Management LLC | 10,873 | $10.0M | 0.15% | −1,281−10.5% | Reduced |
| Louisiana State Employees Retirement System | 10,900 | $10.0M | 0.17% | 00.0% | Unchanged |
| Generate Investment Management Ltd | 10,936 | $10.1M | 0.51% | −2,386−17.9% | Reduced |
| Forbes J M & Co LLP | 10,940 | $10.1M | 0.84% | +18+0.2% | Added |
| Lakehouse Capital Pty Ltd | 10,972 | $10.1M | 6.17% | 00.0% | Unchanged |
| Cantor Fitzgerald, L. P. | 11,010 | $10.1M | 0.20% | +11,010 | New |
| Crossmark Global Holdings, Inc. | 11,123 | $10.2M | 0.15% | −77−0.7% | Reduced |
| Rokos Capital Management LLP | 11,183 | $10.3M | 0.13% | −6,128−35.4% | Reduced |
| Firetrail Investments Pty Ltd | 11,294 | $10.3M | 2.58% | −40−0.4% | Reduced |