ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fred Alger Management, LLC | 4,926 | $4.53M | 0.02% | −35,406−87.8% | Reduced |
| Palo Alto Wealth Advisors, LLC | 5,280 | $4.54M | 1.32% | 00.0% | Unchanged |
| St Germain D J Co Inc | 4,955 | $4.56M | 0.18% | +26+0.5% | Added |
| Gladstone Institutional Advisory LLC | 4,973 | $4.58M | 0.18% | −406−7.5% | Reduced |
| Clean Yield Group | 4,976 | $4.58M | 1.29% | +70+1.4% | Added |
| Capital Group Investment Management Pte. Ltd. | 5,004 | $4.61M | 0.77% | +89+1.8% | Added |
| Ambassador Advisors, LLC | 5,011 | $4.61M | 0.69% | −56−1.1% | Reduced |
| Stevens Capital Management LP | 5,015 | $4.62M | 0.61% | +4,091+442.7% | Added |
| Montgomery Investment Management Inc | 5,021 | $4.62M | 1.63% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 5,036 | $4.63M | 0.15% | +378+8.1% | Added |
| Alps Advisors Inc | 5,066 | $4.66M | 0.03% | +943+22.9% | Added |
| Beacon Pointe Advisors, LLC | 5,073 | $4.67M | 0.04% | −446−8.1% | Reduced |
| Capital Investment Advisors, LLC | 5,186 | $4.77M | 0.08% | +256+5.2% | Added |
| MinichMacGregor Wealth Management, LLC | 5,193 | $4.78M | 0.93% | +5,193 | New |
| Kestra Private Wealth Services, LLC | 5,194 | $4.78M | 0.06% | −32−0.6% | Reduced |
| Legato Capital Management LLC | 5,200 | $4.79M | 0.52% | 00.0% | Unchanged |
| Generali Investments Towarzystwo Funduszy Inwestycyjnych | 5,200 | $4.79M | 2.54% | +400+8.3% | Added |
| Aft, Forsyth & Sober, LLC | 5,200 | $4.79M | 1.48% | +500+10.6% | Added |
| Mission Wealth Management, LP | 5,202 | $4.79M | 0.10% | −330−6.0% | Reduced |
| Phoenix Holdings Ltd. | 5,203 | $4.79M | 0.06% | +2,662+104.8% | Added |
| Parallel Advisors, LLC | 5,240 | $4.82M | 0.09% | −464−8.1% | Reduced |
| DRW Securities, LLC | 5,254 | $4.84M | 0.25% | −3,174−37.7% | Reduced |
| Richwood Investment Advisors, LLC | 5,259 | $4.84M | 3.79% | −144−2.7% | Reduced |
| Colonial Trust Advisors | 5,277 | $4.86M | 0.37% | +4,774+949.1% | Added |
| Evolutionary Tree Capital Management, LLC | 5,325 | $4.90M | 5.34% | +4+0.1% | Added |
| Equitable Trust Co | 5,340 | $4.91M | 0.23% | −28−0.5% | Reduced |
| First American Bank | 5,348 | $4.92M | 0.31% | −43−0.8% | Reduced |
| Twin Lakes Capital Management, LLC | 5,397 | $4.97M | 2.30% | 00.0% | Unchanged |
| Rosenblum Silverman Sutton S F Inc | 5,430 | $5.00M | 1.14% | 00.0% | Unchanged |
| Cornerstone Wealth Group, LLC | 5,432 | $5.00M | 0.34% | +35+0.6% | Added |
| Kentucky Retirement Systems Insurance Trust Fund | 5,439 | $5.01M | 0.33% | −147−2.6% | Reduced |
| Strategic Advisors LLC | 5,469 | $5.03M | 0.81% | +856+18.6% | Added |
| Two Sigma Investments, LP | 5,482 | $5.04M | 0.01% | −17,878−76.5% | Reduced |
| George Kaiser Family Foundation | 5,550 | $5.08M | 0.71% | 00.0% | Unchanged |
| Picton Mahoney Asset Management | 5,553 | $5.11M | 0.07% | −2,503−31.1% | Reduced |
| Wahed Invest LLC | 5,583 | $5.14M | 0.70% | −36−0.6% | Reduced |
| Meeder Advisory Services, Inc. | 5,590 | $5.14M | 0.24% | −36−0.6% | Reduced |
| MUFG Securities Americas Inc. | 5,609 | $5.16M | 0.33% | +1,022+22.3% | Added |
| Miracle Mile Advisors, LLC | 5,629 | $5.18M | 0.08% | −18−0.3% | Reduced |
| Codex Capital Asset Management L.L.C. | 5,650 | $5.20M | 1.96% | 00.0% | Unchanged |
| Fort Washington Investment Advisors Inc | 5,650 | $5.20M | 0.03% | +2,003+54.9% | Added |
| Linden Thomas Advisory Services, LLC | 5,688 | $5.23M | 0.53% | +265+4.9% | Added |
| Regions Financial Corp | 5,698 | $5.24M | 0.03% | −363−6.0% | Reduced |
| Stephens Inc | 5,699 | $5.24M | 0.07% | −61−1.1% | Reduced |
| YHB Investment Advisors, Inc. | 5,714 | $5.26M | 0.38% | +53+0.9% | Added |
| Ameritas Investment Partners, Inc. | 5,724 | $5.27M | 0.16% | +87+1.5% | Added |
| Hudson Valley Investment Advisors Inc | 5,773 | $5.31M | 0.55% | +294+5.4% | Added |
| Morningstar Investment Management LLC | 5,776 | $5.32M | 0.20% | +5,776 | New |
| GPS Wealth Strategies Group, LLC | 5,813 | $5.35M | 0.56% | −41−0.7% | Reduced |
| J.W. Cole Advisors, Inc. | 5,822 | $5.36M | 0.10% | −839−12.6% | Reduced |
| Newbridge Financial Services Group, Inc. | 5,876 | $5.41M | 0.81% | +2,057+53.9% | Added |
| Alerus Financial NA | 5,882 | $5.41M | 0.28% | +179+3.1% | Added |
| Bridgewater Advisors Inc. | 6,341 | $5.45M | 0.38% | −218−3.3% | Reduced |
| Thornburg Investment Management Inc | 5,967 | $5.49M | 0.07% | 00.0% | Unchanged |
| Cresset Asset Management, LLC | 5,984 | $5.51M | 0.02% | +611+11.4% | Added |
| Alight Capital Management LP | 6,000 | $5.52M | 1.32% | −2,000−25.0% | Reduced |
| Merit Financial Group, LLC | 6,027 | $5.55M | 0.05% | −240−3.8% | Reduced |
| Gardner Lewis Asset Management L P | 6,029 | $5.55M | 1.46% | +353+6.2% | Added |
| Left Brain Wealth Management, LLC | 6,044 | $5.56M | 1.75% | +34+0.6% | Added |
| VestGen Advisors, LLC | 6,093 | $5.61M | 0.19% | +1,837+43.2% | Added |
| North Star Asset Management Inc | 6,101 | $5.61M | 0.23% | +5,905+3,012.8% | Added |
| Paloma Partners Management Co | 6,124 | $5.64M | 1.12% | +5,124+512.4% | Added |
| Coldstream Capital Management Inc | 6,165 | $5.67M | 0.08% | +312+5.3% | Added |
| Siemens Fonds Invest GmbH | 6,222 | $5.73M | 0.31% | −150−2.4% | Reduced |
| Everence Capital Management Inc | 6,293 | $5.79M | 0.35% | 00.0% | Unchanged |
| BDF-Gestion | 6,314 | $5.81M | 0.69% | −1,315−17.2% | Reduced |
| Telos Capital Management, Inc. | 6,320 | $5.82M | 0.56% | +425+7.2% | Added |
| APG Asset Management US Inc. | 6,386 | $5.83M | 0.04% | 00.0% | Unchanged |
| CFM Wealth Partners LLC | 6,346 | $5.84M | 0.85% | +707+12.5% | Added |
| Wealthcare Advisory Partners LLC | 6,386 | $5.88M | 0.12% | +61+1.0% | Added |
| Chesley Taft & Associates LLC | 6,421 | $5.91M | 0.25% | +80+1.3% | Added |
| Transamerica Financial Advisors, Inc. | 6,444 | $5.93M | 0.49% | +25+0.4% | Added |
| Point72 Hong Kong Ltd | 6,454 | $5.94M | 0.27% | +6,454 | New |
| Mirova | 6,455 | $5.94M | 0.84% | +80+1.3% | Added |
| Summit Trail Advisors, LLC | 6,520 | $6.00M | 0.08% | +1,323+25.5% | Added |
| Sequoia Financial Advisors, LLC | 6,529 | $6.01M | 0.04% | +4+0.1% | Added |
| Petredis Investment Advisors LLC | 6,538 | $6.02M | 0.48% | +67+1.0% | Added |
| Wetherby Asset Management Inc | 6,573 | $6.05M | 0.25% | +44+0.7% | Added |
| Northwestern Mutual Investment Management Company, LLC | 6,629 | $6.10M | 0.09% | +26+0.4% | Added |
| First Manhattan Co | 6,634 | $6.11M | 0.02% | +2,277+52.3% | Added |
| EFG Asset Management (Americas) Corp. | 6,656 | $6.13M | 1.06% | −130−1.9% | Reduced |
| Perigon Wealth Management, LLC | 6,683 | $6.15M | 0.13% | +803+13.7% | Added |
| EFG Asset Management (North America) Corp. | 6,735 | $6.20M | 0.80% | +234+3.6% | Added |
| NewSquare Capital LLC | 6,752 | $6.21M | 0.42% | +74+1.1% | Added |
| Wedbush Securities Inc | 6,760 | $6.22M | 0.20% | −261−3.7% | Reduced |
| Arkadios Wealth Advisors | 6,791 | $6.25M | 0.15% | +618+10.0% | Added |
| Empirical Finance, LLC | 6,798 | $6.26M | 0.30% | +72+1.1% | Added |
| Hillsdale Investment Management Inc. | 6,845 | $6.30M | 0.19% | +4,730+223.6% | Added |
| Vise Technologies, Inc. | 6,890 | $6.34M | 0.24% | +151+2.2% | Added |
| Oxbow Advisors, LLC | 6,893 | $6.34M | 0.59% | −1,718−20.0% | Reduced |
| Sienna Gestion | 7,650 | $6.42M | 0.45% | +7,650 | New |
| Trinity Legacy Partners, LLC | 6,988 | $6.42M | 1.48% | +168+2.5% | Added |
| FourThought Financial Partners, LLC | 6,985 | $6.43M | 0.57% | +178+2.6% | Added |
| Kinneret Advisory, LLC | 6,998 | $6.44M | 0.55% | −31−0.4% | Reduced |
| Tokio Marine Asset Management Co Ltd | 6,999 | $6.44M | 0.23% | +160+2.3% | Added |
| Once Capital Management, LLC | 7,050 | $6.49M | 1.76% | 00.0% | Unchanged |
| Level Four Advisory Services, LLC | 7,080 | $6.52M | 0.22% | −354−4.8% | Reduced |
| Siren, L.L.C. | 7,126 | $6.56M | 0.26% | +2,000+39.0% | Added |
| First Foundation Advisors | 7,149 | $6.58M | 0.24% | −794−10.0% | Reduced |
| Nixon Peabody Trust Co | 7,157 | $6.59M | 0.48% | +16+0.2% | Added |