ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Credit Industriel Et Commercial | 2,560 | $2.36M | 0.38% | +2,071+423.5% | Added |
| Aaron Wealth Advisors | 2,583 | $2.38M | 0.14% | +1,575+156.3% | Added |
| Mattson Financial Services, LLC | 2,624 | $2.41M | 0.58% | +177+7.2% | Added |
| Parr McKnight Wealth Management Group, LLC | 2,625 | $2.42M | 0.32% | +214+8.9% | Added |
| Valeo Financial Advisors, LLC | 2,628 | $2.42M | 0.06% | +111+4.4% | Added |
| We Are One Seven, LLC | 2,633 | $2.42M | 0.06% | −1,387−34.5% | Reduced |
| Sunbelt Securities, Inc. | 2,643 | $2.43M | 0.17% | −99−3.6% | Reduced |
| LGT Fund Management Co Ltd. | 2,680 | $2.45M | 0.20% | +151+6.0% | Added |
| Harfst & Associates, Inc. | 2,662 | $2.45M | 0.45% | +20+0.8% | Added |
| Umpqua Bank | 2,727 | $2.46M | 0.69% | +183+7.2% | Added |
| RFG - Bristol Wealth Advisors, LLC | 2,708 | $2.49M | 0.72% | −178−6.2% | Reduced |
| SkyOak Wealth, LLC | 2,709 | $2.49M | 0.47% | 00.0% | Unchanged |
| 1858 Wealth Management, LLC | 2,709 | $2.49M | 1.75% | +523+23.9% | Added |
| Clare Market Investments LLC | 2,710 | $2.49M | 0.50% | −10−0.4% | Reduced |
| Krane Funds Advisors LLC | 2,788 | $2.51M | 0.07% | +2,025+265.4% | Added |
| Leelyn Smith, LLC | 2,730 | $2.51M | 0.38% | +112+4.3% | Added |
| Burney Co | 2,770 | $2.55M | 0.08% | −55−1.9% | Reduced |
| Hoey Investments, Inc | 2,771 | $2.55M | 0.34% | −140−4.8% | Reduced |
| Montrusco Bolton Investments Inc. | 2,773 | $2.55M | 0.03% | +2,773 | New |
| Cache Advisors, LLC | 2,785 | $2.56M | 0.45% | 00.0% | Unchanged |
| Leeward Financial Partners, LLC | 2,791 | $2.57M | 0.73% | −56−2.0% | Reduced |
| Atomi Financial Group, Inc. | 2,804 | $2.58M | 0.08% | +91+3.4% | Added |
| Castle Rock Wealth Management, LLC | 2,829 | $2.58M | 0.57% | +90+3.3% | Added |
| Change Path, LLC | 2,836 | $2.61M | 0.06% | +733+34.9% | Added |
| Bay Rivers Group | 2,844 | $2.62M | 1.10% | +31+1.1% | Added |
| Dorsey & Whitney Trust CO LLC | 2,845 | $2.62M | 0.14% | −10.0% | Reduced |
| Jamison Private Wealth Management, Inc. | 2,850 | $2.62M | 0.33% | +239+9.2% | Added |
| Wedmont Private Capital | 2,906 | $2.63M | 0.10% | +30+1.0% | Added |
| Grove Bank & Trust | 2,857 | $2.63M | 0.31% | −171−5.6% | Reduced |
| Strategic Advocates LLC | 2,866 | $2.64M | 0.69% | −100−3.4% | Reduced |
| Beaumont Asset Management, L.L.C. | 2,885 | $2.66M | 1.34% | −51−1.7% | Reduced |
| Connable Office Inc | 2,886 | $2.66M | 0.25% | +2,886 | New |
| Brighton Jones LLC | 2,902 | $2.67M | 0.06% | −440−13.2% | Reduced |
| Great Lakes Retirement, Inc. | 2,903 | $2.67M | 0.29% | +157+5.7% | Added |
| Bowen Hanes & Co Inc | 2,940 | $2.71M | 0.07% | −830−22.0% | Reduced |
| Prakash Investment Advisors LLC | 2,950 | $2.71M | 1.94% | +200+7.3% | Added |
| Acima Private Wealth, LLC | 2,957 | $2.72M | 0.85% | 00.0% | Unchanged |
| Allworth Financial LP | 2,979 | $2.74M | 0.01% | −4,619−60.8% | Reduced |
| Terra Nova Asset Management LLC | 2,984 | $2.75M | 1.73% | +49+1.7% | Added |
| Financial Engines Advisors L.L.C. | 2,990 | $2.75M | 0.01% | −9−0.3% | Reduced |
| Baker Avenue Asset Management, LP | 3,002 | $2.76M | 0.07% | −1,416−32.1% | Reduced |
| Signet Financial Management, LLC | 3,004 | $2.76M | 0.32% | −13−0.4% | Reduced |
| Penserra Capital Management LLC | 3,022 | $2.78M | 0.03% | +579+23.7% | Added |
| Asset Dedication, LLC | 3,040 | $2.80M | 0.19% | +147+5.1% | Added |
| PEAK6 LLC | 3,047 | $2.80M | 0.07% | −4,981−62.0% | Reduced |
| Simmons Bank | 3,049 | $2.81M | 0.19% | −29−0.9% | Reduced |
| Guardian Capital LP | 3,052 | $2.81M | 0.09% | −83−2.6% | Reduced |
| Stenger Family Office, LLC | 2,970 | $2.81M | 0.59% | +415+16.2% | Added |
| Moody National Bank Trust Division | 3,069 | $2.82M | 0.24% | +117+4.0% | Added |
| Flagship Harbor Advisors, LLC | 3,081 | $2.84M | 0.12% | +965+45.6% | Added |
| SeaCrest Wealth Management, LLC | 3,112 | $2.85M | 0.30% | −44−1.4% | Reduced |
| Game Creek Capital, LP | 3,100 | $2.85M | 1.23% | +1,000+47.6% | Added |
| Bank Hapoalim BM | 3,104 | $2.86M | 0.35% | −1,332−30.0% | Reduced |
| Fifth Third Wealth Advisors LLC | 3,109 | $2.86M | 0.11% | +304+10.8% | Added |
| Game Plan Financial Advisors, LLC | 3,153 | $2.90M | 1.20% | −150−4.5% | Reduced |
| Argent Trust Co | 3,172 | $2.92M | 0.10% | −252−7.4% | Reduced |
| Ascent Group, LLC | 3,175 | $2.92M | 0.10% | +1,573+98.2% | Added |
| Pinnacle Associates Ltd | 3,181 | $2.93M | 0.04% | +10.0% | Added |
| AXS Investments LLC | 3,197 | $2.94M | 0.93% | +117+3.8% | Added |
| JBF Capital, Inc. | 3,204 | $2.95M | 0.42% | 00.0% | Unchanged |
| SWS Partners | 3,207 | $2.95M | 0.72% | +487+17.9% | Added |
| Bryn Mawr Trust Co | 3,214 | $2.96M | 0.07% | −3,431−51.6% | Reduced |
| Next Century Growth Investors LLC | 3,221 | $2.96M | 0.22% | −1,025−24.1% | Reduced |
| Institute for Wealth Management, LLC. | 3,230 | $2.97M | 0.31% | +117+3.8% | Added |
| BBR Partners, LLC | 3,234 | $2.98M | 0.17% | +7+0.2% | Added |
| Sender Co & Partners, Inc. | 3,238 | $2.98M | 1.15% | +682+26.7% | Added |
| OMC Financial Services LTD | 3,244 | $2.99M | 1.11% | +153+4.9% | Added |
| Loomis Sayles & Co L P | 3,272 | $3.01M | 0.00% | +10.0% | Added |
| Boomfish Wealth Group, LLC | 3,286 | $3.02M | 1.63% | +171+5.5% | Added |
| Mather Group, LLC. | 3,291 | $3.03M | 0.03% | −38−1.1% | Reduced |
| Second Line Capital, LLC | 3,315 | $3.05M | 0.63% | +2,954+818.3% | Added |
| NBC Securities, Inc. | 3,333 | $3.07M | 0.24% | +432+14.9% | Added |
| AlphaCore Capital LLC | 3,340 | $3.07M | 0.10% | +300+9.9% | Added |
| Generali Investments CEE, investicni spolecnost, a.s. | 3,341 | $3.07M | 0.23% | −59−1.7% | Reduced |
| RFG Advisory, LLC | 3,343 | $3.08M | 0.06% | −1,550−31.7% | Reduced |
| S-Bank Fund Management Ltd | 3,366 | $3.10M | 0.41% | −44−1.3% | Reduced |
| GTS Securities LLC | 3,373 | $3.10M | 0.12% | −6,063−64.3% | Reduced |
| Cunning Capital Partners, LP | 3,405 | $3.13M | 1.45% | 00.0% | Unchanged |
| Gallagher Capital Advisors, LLC | 3,530 | $3.14M | 1.82% | −92−2.5% | Reduced |
| Wealth Advisors of Tampa Bay, LLC | 3,459 | $3.18M | 1.06% | +2,110+156.4% | Added |
| PDS Planning, Inc | 3,468 | $3.19M | 0.22% | +51+1.5% | Added |
| Bosman Wealth Management, LLC | 3,493 | $3.21M | 2.49% | −415−10.6% | Reduced |
| Frank, Rimerman Advisors LLC | 3,500 | $3.22M | 0.21% | −25−0.7% | Reduced |
| Sculati Wealth Management, LLC | 3,503 | $3.22M | 1.14% | −32−0.9% | Reduced |
| Ballentine Partners, LLC | 3,509 | $3.23M | 0.04% | −74−2.1% | Reduced |
| Cabot Wealth Management Inc | 3,516 | $3.24M | 0.36% | −1,329−27.4% | Reduced |
| Icon Advisers Inc | 3,524 | $3.24M | 0.71% | 00.0% | Unchanged |
| Davidson Capital Management Inc. | 3,524 | $3.24M | 0.72% | +419+13.5% | Added |
| Principal Securities, Inc. | 3,526 | $3.24M | 0.05% | +489+16.1% | Added |
| Kingsview Wealth Management, LLC | 3,533 | $3.25M | 0.05% | +557+18.7% | Added |
| Partners Capital Investment Group, LLP | 3,535 | $3.25M | 0.13% | 00.0% | Unchanged |
| Whitford Management LLC | 3,551 | $3.27M | 3.29% | −1,530−30.1% | Reduced |
| Western Wealth Management, LLC | 3,558 | $3.27M | 0.17% | +195+5.8% | Added |
| Quantum Private Wealth, LLC | 3,564 | $3.28M | 0.96% | +8+0.2% | Added |
| Smith, Salley & Associates | 3,590 | $3.30M | 0.17% | +929+34.9% | Added |
| Lazard Freres Gestion S.A.S. | 3,638 | $3.35M | 0.06% | −300−7.6% | Reduced |
| Waldron Private Wealth LLC | 3,646 | $3.36M | 0.14% | +51+1.4% | Added |
| CBOE Vest Financial, LLC | 3,672 | $3.38M | 0.04% | +700+23.6% | Added |
| Skopos Labs, Inc. | 3,317 | $3.39M | 0.46% | −37−1.1% | Reduced |
| SRS Capital Advisors, Inc. | 3,699 | $3.40M | 0.05% | +2,555+223.3% | Added |