ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| PFG Investments, LLC | 1,461 | $1.34M | 0.07% | −234−13.8% | Reduced |
| Avantax Planning Partners, Inc. | 1,475 | $1.36M | 0.04% | +442+42.8% | Added |
| Sage Mountain Advisors LLC | 1,481 | $1.36M | 0.08% | +33+2.3% | Added |
| SageView Advisory Group, LLC | 1,489 | $1.37M | 0.05% | −222−13.0% | Reduced |
| Livforsakringsbolaget Skandia, Omsesidigt | 1,490 | $1.37M | 0.05% | 00.0% | Unchanged |
| Monetary Management Group Inc | 1,490 | $1.37M | 0.31% | −60−3.9% | Reduced |
| EverSource Wealth Advisors, LLC | 1,492 | $1.37M | 0.05% | +82+5.8% | Added |
| Paradigm Financial Partners, LLC | 1,501 | $1.38M | 0.14% | −1,786−54.3% | Reduced |
| Impact Investors, Inc | 1,503 | $1.38M | 0.91% | −52−3.3% | Reduced |
| AXA S.A. | 1,505 | $1.39M | 0.69% | −340,167−99.6% | Reduced |
| Portfolio Design Labs, LLC | 1,506 | $1.39M | 0.24% | +720+91.6% | Added |
| Mayflower Financial Advisors, LLC | 1,511 | $1.39M | 0.17% | +40+2.7% | Added |
| NBT Bank N A | 1,512 | $1.39M | 0.09% | +5+0.3% | Added |
| Howard Capital Management Inc. | 1,513 | $1.39M | 0.02% | +48+3.3% | Added |
| Optimize Financial Inc | 1,514 | $1.39M | 0.73% | −553−26.8% | Reduced |
| Procyon Private Wealth Partners, LLC | 1,516 | $1.40M | 0.08% | −7−0.5% | Reduced |
| VELA Investment Management, LLC | 1,519 | $1.40M | 0.40% | 00.0% | Unchanged |
| U.S. Capital Wealth Advisors, LLC | 1,521 | $1.40M | 0.04% | −499−24.7% | Reduced |
| Legacy Advisors, LLC | 1,521 | $1.40M | 0.17% | +1,521 | New |
| Stablepoint Partners, LLC | 1,531 | $1.41M | 0.22% | +135+9.7% | Added |
| Simplicity Wealth,LLC | 1,535 | $1.41M | 0.08% | −965−38.6% | Reduced |
| OV Management LLC | 1,543 | $1.42M | 1.20% | +244+18.8% | Added |
| Kingswood Wealth Advisors, LLC | 1,543 | $1.42M | 0.09% | +279+22.1% | Added |
| Motiv8 Investments LLC | 1,551 | $1.43M | 0.76% | +426+37.9% | Added |
| Integrated Advisors Network LLC | 1,555 | $1.43M | 0.06% | −290−15.7% | Reduced |
| ISAM Funds (UK) Ltd | 1,558 | $1.43M | 0.29% | +909+140.1% | Added |
| Princeton Capital Management LLC | 1,572 | $1.45M | 0.39% | −18−1.1% | Reduced |
| GraniteShares Advisors LLC | 1,587 | $1.46M | 0.85% | +152+10.6% | Added |
| Horst & Graben Wealth Management LLC | 1,589 | $1.46M | 0.22% | +8+0.5% | Added |
| KG&L Capital Management,LLC | 1,595 | $1.47M | 0.40% | +1,202+305.9% | Added |
| StoneX Group Inc. | 1,612 | $1.48M | 0.06% | +179+12.5% | Added |
| Old National Bancorp | 1,614 | $1.49M | 0.03% | −40−2.4% | Reduced |
| Chicago Partners Investment Group LLC | 1,587 | $1.49M | 0.04% | +704+79.7% | Added |
| Spire Wealth Management | 1,623 | $1.49M | 0.05% | −6,626−80.3% | Reduced |
| Evelyn Partners Investment Management Services Ltd | 1,628 | $1.50M | 0.20% | +391+31.6% | Added |
| Wolverine Asset Management LLC | 1,638 | $1.51M | 0.02% | +1,638 | New |
| Fox Run Management, L.L.C. | 1,653 | $1.52M | 0.24% | +717+76.6% | Added |
| Taylor Hoffman Capital Management LLC | 1,655 | $1.52M | 0.48% | 00.0% | Unchanged |
| Beta Wealth Group, Inc. | 1,655 | $1.52M | 0.60% | +93+6.0% | Added |
| Global X Japan Co., Ltd. | 1,657 | $1.52M | 0.13% | +1,628+5,613.8% | Added |
| Connecticut Wealth Management, LLC | 1,665 | $1.53M | 0.07% | −11−0.7% | Reduced |
| Triangle Securities Wealth Management | 1,670 | $1.54M | 0.35% | +29+1.8% | Added |
| Essential Partners LLC | 1,673 | $1.54M | 0.51% | −94−5.3% | Reduced |
| Coastline Trust Co | 1,674 | $1.54M | 0.17% | −297−15.1% | Reduced |
| Platinum Investment Management Ltd | 1,677 | $1.54M | 0.10% | +528+46.0% | Added |
| Yarbrough Capital, LLC | 1,680 | $1.55M | 0.05% | 00.0% | Unchanged |
| Capital Insight Partners, LLC | 1,693 | $1.56M | 0.26% | −9−0.5% | Reduced |
| RMB Capital Management, LLC | 1,698 | $1.56M | 0.03% | +173+11.3% | Added |
| Ronald Blue Trust, Inc. | 1,704 | $1.57M | 0.02% | +214+14.4% | Added |
| Clarius Group, LLC | 1,705 | $1.57M | 0.09% | −290−14.5% | Reduced |
| Kane Investment Management, Inc. | 1,705 | $1.57M | 0.76% | −5−0.3% | Reduced |
| Angeles Wealth Management, LLC | 1,710 | $1.57M | 0.10% | −35−2.0% | Reduced |
| United Bank | 1,710 | $1.57M | 0.55% | +191+12.6% | Added |
| Concord Wealth Partners | 1,714 | $1.58M | 0.22% | +186+12.2% | Added |
| Axxcess Wealth Management, LLC | 1,726 | $1.59M | 0.03% | +238+16.0% | Added |
| Intrust Bank NA | 1,731 | $1.59M | 0.13% | −81−4.5% | Reduced |
| Means Investment Co., Inc. | 1,732 | $1.59M | 0.14% | −256−12.9% | Reduced |
| HBK Sorce Advisory LLC | 1,768 | $1.60M | 0.04% | −58−3.2% | Reduced |
| Argus Investors' Counsel, Inc. | 1,737 | $1.60M | 1.27% | −7−0.4% | Reduced |
| Concord Asset Management, LLC | 1,742 | $1.60M | 0.29% | +214+14.0% | Added |
| Verdence Capital Advisors LLC | 1,695 | $1.60M | 0.09% | +23+1.4% | Added |
| Transcend Wealth Collective, LLC | 1,743 | $1.60M | 0.11% | −185−9.6% | Reduced |
| Peapack Gladstone Financial Corp | 1,757 | $1.62M | 0.02% | +136+8.4% | Added |
| Voya Financial Advisors, Inc. | 1,719 | $1.62M | 0.16% | −106−5.8% | Reduced |
| Bridge Generations Wealth Management LLC | 1,760 | $1.62M | 1.08% | +71+4.2% | Added |
| Fiduciary Alliance LLC | 1,763 | $1.62M | 0.11% | +70+4.1% | Added |
| Edgestream Partners, L.P. | 1,764 | $1.62M | 0.05% | −1,055−37.4% | Reduced |
| Syon Capital LLC | 1,771 | $1.63M | 0.09% | +411+30.2% | Added |
| Central Trust Co | 1,777 | $1.64M | 0.03% | −611−25.6% | Reduced |
| Cullinan Associates Inc | 1,800 | $1.66M | 0.11% | 00.0% | Unchanged |
| Commons Capital, LLC | 1,804 | $1.66M | 1.11% | +19+1.1% | Added |
| Premier Path Wealth Partners, LLC | 1,806 | $1.66M | 0.21% | −115−6.0% | Reduced |
| Fiduciary Group LLC | 1,808 | $1.66M | 0.15% | +197+12.2% | Added |
| Dynasty Wealth Management, LLC | 1,808 | $1.66M | 0.02% | +327+22.1% | Added |
| WealthCare Investment Partners, LLC | 1,824 | $1.66M | 0.54% | 00.0% | Unchanged |
| Redmond Asset Management, LLC | 1,819 | $1.67M | 0.41% | −41−2.2% | Reduced |
| AAFMAA Wealth Management & Trust LLC | 1,827 | $1.68M | 0.67% | −25−1.3% | Reduced |
| Trust Point Inc. | 1,829 | $1.68M | 0.14% | −80−4.2% | Reduced |
| Bank of New Hampshire | 1,848 | $1.70M | 0.39% | +354+23.7% | Added |
| Citizens & Northern Corp | 1,856 | $1.71M | 0.42% | +3+0.2% | Added |
| Virtus Investment Advisers, Inc. | 1,860 | $1.71M | 0.49% | +396+27.0% | Added |
| Valmark Advisers, Inc. | 1,862 | $1.71M | 0.02% | −58−3.0% | Reduced |
| NorthCrest Asset Manangement, LLC | 1,904 | $1.72M | 0.04% | +260+15.8% | Added |
| Evergreen Capital Management LLC | 1,882 | $1.73M | 0.04% | +347+22.6% | Added |
| Resources Management Corp | 1,882 | $1.73M | 0.22% | +295+18.6% | Added |
| EPG Wealth Management LLC | 1,883 | $1.73M | 0.48% | +105+5.9% | Added |
| BTC Capital Management, Inc. | 1,884 | $1.73M | 0.12% | +426+29.2% | Added |
| Centaurus Financial, Inc. | 1,890 | $1.74M | 0.08% | −5−0.3% | Reduced |
| Sagespring Wealth Partners, LLC | 1,892 | $1.74M | 0.03% | −106−5.3% | Reduced |
| Everhart Financial Group, Inc. | 1,899 | $1.75M | 0.18% | +34+1.8% | Added |
| Wealthspire Advisors, LLC | 1,901 | $1.75M | 0.01% | −380−16.7% | Reduced |
| Highland Capital Management, LLC | 1,905 | $1.75M | 0.09% | −1,226−39.2% | Reduced |
| BIT Capital GmbH | 1,932 | $1.78M | 0.08% | +48+2.5% | Added |
| Douglass Winthrop Advisors, LLC | 1,935 | $1.78M | 0.03% | +67+3.6% | Added |
| MWA Asset Management | 1,940 | $1.79M | 0.99% | +24+1.3% | Added |
| Turtle Creek Wealth Advisors, LLC | 1,941 | $1.79M | 0.16% | +194+11.1% | Added |
| Weaver Capital Management LLC | 1,947 | $1.79M | 0.39% | +148+8.2% | Added |
| PFG Advisors | 1,952 | $1.80M | 0.07% | +319+19.5% | Added |
| Generali Investments, Management Co LLC | 1,956 | $1.80M | 0.38% | −2,382−54.9% | Reduced |
| Heritage Trust Co | 1,959 | $1.80M | 0.19% | +29+1.5% | Added |