ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Prosperity Consulting Group, LLC | 1,134 | $1.04M | 0.05% | +92+8.8% | Added |
| Hills Bank & Trust Co | 1,137 | $1.05M | 0.06% | +154+15.7% | Added |
| Virtu Financial LLC | 1,144 | $1.05M | 0.06% | +1,144 | New |
| Paragon Private Wealth Management, LLC | 1,151 | $1.06M | 0.35% | +332+40.5% | Added |
| Prevail Innovative Wealth Advisors, LLC | 1,156 | $1.06M | 0.21% | +1,156 | New |
| Ausdal Financial Partners, Inc. | 1,160 | $1.07M | 0.05% | +560+93.3% | Added |
| Cim Investment Mangement Inc | 1,165 | $1.07M | 0.29% | −10−0.9% | Reduced |
| Somerset Group LLC | 1,165 | $1.07M | 0.85% | 00.0% | Unchanged |
| King Luther Capital Management Corp | 1,165 | $1.07M | 0.00% | +87+8.1% | Added |
| Murphy & Mullick Capital Management Corp | 1,171 | $1.08M | 0.80% | +2+0.2% | Added |
| Veracity Capital LLC | 1,173 | $1.08M | 0.35% | +190+19.3% | Added |
| Choate Investment Advisors | 1,176 | $1.08M | 0.02% | +474+67.5% | Added |
| Compass Capital Corp | 1,256 | $1.08M | 0.47% | −73−5.5% | Reduced |
| Ashton Thomas Private Wealth, LLC | 1,178 | $1.08M | 0.03% | +606+105.9% | Added |
| Highview Capital Management LLC | 1,185 | $1.09M | 0.40% | −27−2.2% | Reduced |
| New Insight Wealth Advisors | 1,191 | $1.10M | 0.41% | +626+110.8% | Added |
| Pure Financial Advisors, Inc. | 1,194 | $1.10M | 0.02% | +201+20.2% | Added |
| 17 Capital Partners, LLC | 1,196 | $1.10M | 0.60% | +5+0.4% | Added |
| Conning Inc. | 1,199 | $1.10M | 0.04% | 00.0% | Unchanged |
| AssuredPartners Investment Advisors, LLC | 1,199 | $1.10M | 0.25% | −16−1.3% | Reduced |
| Evercore Wealth Management, LLC | 1,199 | $1.10M | 0.02% | 00.0% | Unchanged |
| Broderick Brian C | 1,200 | $1.10M | 0.21% | 00.0% | Unchanged |
| Ratan Capital Management LP | 1,200 | $1.10M | 0.60% | 00.0% | Unchanged |
| Symphony Financial, Ltd. Co. | 1,201 | $1.11M | 0.13% | −5,986−83.3% | Reduced |
| Bell Bank | 1,205 | $1.11M | 0.05% | 00.0% | Unchanged |
| Sapient Capital LLC | 1,179 | $1.11M | 0.02% | −9−0.8% | Reduced |
| Delta Investment Management, LLC | 1,209 | $1.11M | 0.20% | +67+5.9% | Added |
| Regal Investment Advisors LLC | 1,216 | $1.12M | 0.07% | +183+17.7% | Added |
| Invst, LLC | 1,219 | $1.12M | 0.13% | +299+32.5% | Added |
| Checchi Capital Advisers, LLC | 1,221 | $1.12M | 0.08% | −405−24.9% | Reduced |
| UMA Financial Services, Inc. | 1,221 | $1.12M | 0.16% | +72+6.3% | Added |
| Sunpointe, LLC | 1,224 | $1.13M | 0.41% | −99−7.5% | Reduced |
| Whalen Wealth Management Inc. | 1,239 | $1.14M | 0.67% | +41+3.4% | Added |
| Canandaigua National Bank & Trust Co | 1,244 | $1.14M | 0.10% | +5+0.4% | Added |
| Systematic Alpha Investments, LLC | 1,247 | $1.15M | 0.04% | 00.0% | Unchanged |
| Keel Point, LLC | 1,249 | $1.15M | 0.07% | +183+17.2% | Added |
| WBH Advisory Inc | 1,255 | $1.15M | 0.09% | −12−0.9% | Reduced |
| Kepler Cheuvreux (Suisse) SA | 1,255 | $1.15M | 0.06% | +1,255 | New |
| Wolff Wiese Magana LLC | 1,256 | $1.16M | 0.65% | +34+2.8% | Added |
| Kesler, Norman & Wride, LLC | 1,092 | $1.16M | 0.23% | −568−34.2% | Reduced |
| Sierra Capital LLC | 1,259 | $1.16M | 0.13% | +5+0.4% | Added |
| Benchmark Investment Advisors LLC | 1,263 | $1.16M | 0.67% | +1,263 | New |
| Brevan Howard Capital Management LP | 1,264 | $1.16M | 0.02% | +934+283.0% | Added |
| Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A. | 1,265 | $1.16M | 0.09% | −1−0.1% | Reduced |
| Barbara Oil Co. | 1,265 | $1.16M | 0.43% | +1,265 | New |
| Inscription Capital, LLC | 1,267 | $1.17M | 0.13% | +964+318.2% | Added |
| Catalyst Financial Partners LLC | 1,270 | $1.17M | 0.14% | +13+1.0% | Added |
| International Assets Investment Management, LLC | 1,157 | $1.17M | 0.09% | 00.0% | Unchanged |
| CX Institutional | 1,285 | $1.18M | 0.04% | +114+9.7% | Added |
| RB Capital Management, LLC | 1,286 | $1.18M | 0.25% | −14−1.1% | Reduced |
| Harold Davidson & Associates Inc. | 1,286 | $1.18M | 0.54% | +396+44.5% | Added |
| Flputnam Investment Management Co | 1,294 | $1.19M | 0.02% | −6,907−84.2% | Reduced |
| Annis Gardner Whiting Capital Advisors, LLC | 1,298 | $1.19M | 0.25% | +994+327.0% | Added |
| Ellevest, Inc. | 1,301 | $1.20M | 0.17% | −127−8.9% | Reduced |
| Accent Capital Management, LLC | 1,456 | $1.20M | 0.51% | −385−20.9% | Reduced |
| Arthur M. Cohen & Associates, LLC | 1,312 | $1.21M | 0.20% | −42−3.1% | Reduced |
| Freestone Capital Holdings, LLC | 1,315 | $1.21M | 0.04% | +395+42.9% | Added |
| International Private Wealth Advisors LLC | 1,316 | $1.21M | 0.76% | +878+200.5% | Added |
| Nine Masts Capital Ltd | 1,317 | $1.21M | 0.58% | −835−38.8% | Reduced |
| 180 Wealth Advisors, LLC | 1,319 | $1.21M | 0.15% | +26+2.0% | Added |
| Bradyco, Inc. | 1,320 | $1.21M | 1.38% | 00.0% | Unchanged |
| Synergy Financial Group, LTD | 1,328 | $1.22M | 0.82% | +1+0.1% | Added |
| Aspire Private Capital, LLC | 1,328 | $1.22M | 0.27% | +111+9.1% | Added |
| Anchor Investment Management, LLC | 1,329 | $1.22M | 0.10% | +155+13.2% | Added |
| Sowell Financial Services LLC | 1,334 | $1.23M | 0.05% | −301−18.4% | Reduced |
| SFM, LLC | 1,341 | $1.23M | 0.72% | −1−0.1% | Reduced |
| Shelton Wealth Management, LLC | 1,343 | $1.24M | 0.58% | +129+10.6% | Added |
| Camden Capital, LLC | 1,351 | $1.24M | 0.09% | +685+102.9% | Added |
| Hudson Value Partners, LLC | 1,355 | $1.25M | 0.39% | 00.0% | Unchanged |
| Riverpark Capital Management LLC | 1,357 | $1.25M | 2.26% | −146−9.7% | Reduced |
| Ashton Thomas Securities, LLC | 1,358 | $1.25M | 0.17% | +45+3.4% | Added |
| Advisory Resource Group | 1,360 | $1.25M | 0.22% | +151+12.5% | Added |
| Sendero Wealth Management, LLC | 1,363 | $1.25M | 0.15% | +1,363 | New |
| Argonautica Private Wealth Management, Inc | 1,367 | $1.26M | 0.37% | −6−0.4% | Reduced |
| 1248 Management, LLC | 1,370 | $1.26M | 0.71% | −401−22.6% | Reduced |
| Papamarkou Wellner Asset Management inc. | 1,372 | $1.26M | 0.78% | −75−5.2% | Reduced |
| Advisor OS, LLC | 1,381 | $1.27M | 0.11% | −87−5.9% | Reduced |
| Three Seasons Wealth, LLC | 1,382 | $1.27M | 0.13% | +258+23.0% | Added |
| Steel Peak Wealth Management LLC | 1,384 | $1.27M | 0.04% | +50+3.7% | Added |
| Cornerstone Advisors, LLC | 1,400 | $1.29M | 0.04% | 00.0% | Unchanged |
| Grantham, Mayo, Van Otterloo & Co. LLC | 1,400 | $1.29M | 0.00% | +119+9.3% | Added |
| Brown Financial Advisors | 1,406 | $1.29M | 0.48% | +59+4.4% | Added |
| WBI Investments | 1,407 | $1.30M | 0.33% | +7+0.5% | Added |
| Patriot Financial Group Insurance Agency, LLC | 1,416 | $1.30M | 0.17% | +1,416 | New |
| Sound View Wealth Advisors Group, LLC | 1,418 | $1.30M | 0.09% | +114+8.7% | Added |
| Haverford Trust Co | 1,423 | $1.31M | 0.01% | +15+1.1% | Added |
| Fairfield, Bush & Co. | 1,423 | $1.31M | 0.67% | +85+6.4% | Added |
| Knights of Columbus Asset Advisors LLC | 1,425 | $1.31M | 0.08% | −3,047−68.1% | Reduced |
| Caldwell Investment Management Ltd. | 1,400 | $1.32M | 0.86% | +1,400 | New |
| David Loasby | 1,462 | $1.32M | 0.10% | +16+1.1% | Added |
| Krilogy Financial LLC | 1,504 | $1.32M | 0.05% | +1,504 | New |
| Parsons Capital Management Inc | 1,443 | $1.33M | 0.08% | +88+6.5% | Added |
| Stance Capital LLC | 1,446 | $1.33M | 0.49% | +124+9.4% | Added |
| Morangie Management LLC | 1,448 | $1.33M | 1.15% | −67−4.4% | Reduced |
| Fieldview Capital Management, LLC | 1,448 | $1.33M | 0.22% | +1,448 | New |
| Arjuna Capital | 1,453 | $1.34M | 0.33% | +1,453 | New |
| Hobart Private Capital, LLC | 1,455 | $1.34M | 0.28% | +328+29.1% | Added |
| Arete Wealth Advisors, LLC | 1,458 | $1.34M | 0.08% | −299−17.0% | Reduced |
| Pier 88 Investment Partners LLC | 1,460 | $1.34M | 0.25% | −4,150−74.0% | Reduced |
| Creekmur Asset Management LLC | 1,460 | $1.34M | 0.22% | +271+22.8% | Added |