ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Asset Advisors Investment Management, LLC | 490 | $503.8K | 0.05% | 00.0% | Unchanged |
| Caldwell Trust Co | 492 | $505.8K | 0.05% | +52+11.8% | Added |
| GQG Partners LLC | 493 | $506.6K | 0.00% | −126−20.4% | Reduced |
| Clark Capital Management Group, Inc. | 496 | $509.8K | 0.00% | −41−7.6% | Reduced |
| Morris Retirement Advisors, LLC | 496 | $509.9K | 0.24% | +105+26.9% | Added |
| Three Bridge Wealth Advisors, LLC | 496 | $509.9K | 0.13% | +496 | New |
| Financiere des Professionnels - Fonds d,investissement inc. | 496 | $509.9K | 0.03% | +496 | New |
| Maxi Investments CY Ltd | 500 | $514.0K | 0.09% | −1,573−75.9% | Reduced |
| Cladis Investment Advisory, LLC | 500 | $514.0K | 0.32% | 00.0% | Unchanged |
| Onyx Bridge Wealth Group LLC | 501 | $515.1K | 0.07% | −3−0.6% | Reduced |
| First Heartland Consultants, Inc. | 601 | $515.1K | 0.05% | +601 | New |
| Golden State Wealth Management, LLC | 503 | $517.1K | 0.06% | +35+7.5% | Added |
| Colonial Trust Advisors | 503 | $517.1K | 0.04% | 00.0% | Unchanged |
| Coppell Advisory Solutions LLC | 509 | $520.4K | 0.06% | +4+0.8% | Added |
| Total Clarity Wealth Management, Inc. | 507 | $521.2K | 0.15% | +16+3.3% | Added |
| Exencial Wealth Advisors, LLC | 513 | $527.5K | 0.02% | −59−10.3% | Reduced |
| IFC Advisors LLC | 514 | $528.4K | 0.10% | −51−9.0% | Reduced |
| Proactive Wealth Strategies LLC | 518 | $533.0K | 0.25% | +45+9.5% | Added |
| Holistic Financial Partners | 520 | $534.6K | 0.23% | −20−3.7% | Reduced |
| McDaniel Terry & Co | 520 | $534.6K | 0.04% | −2−0.4% | Reduced |
| Wealth Management Associates, Inc. | 520 | $534.6K | 0.21% | +75+16.9% | Added |
| Sonora Investment Management Group, LLC | 521 | $535.6K | 0.04% | +39+8.1% | Added |
| Deltec Asset Management LLC | 526 | $540.8K | 0.10% | +526 | New |
| Lighthouse Investment Partners, LLC | 529 | $543.9K | 0.02% | +529 | New |
| Klingman & Associates, LLC | 533 | $548.0K | 0.03% | +97+22.2% | Added |
| Johnson Financial Group, Inc. | 533 | $548.0K | 0.02% | −6−1.1% | Reduced |
| Brookwood Investment Group LLC | 534 | $549.0K | 0.09% | −297−35.7% | Reduced |
| Holderness Investments Co | 534 | $549.0K | 0.12% | −19−3.4% | Reduced |
| Legacy Capital Wealth Partners, LLC | 538 | $553.1K | 0.13% | −22−3.9% | Reduced |
| Meridian Wealth Advisors, LLC | 540 | $555.2K | 0.09% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 542 | $557.2K | 0.08% | +274+102.2% | Added |
| Breed's Hill Capital LLC | 543 | $558.4K | 0.27% | +30+5.8% | Added |
| Financial Perspectives, Inc | 545 | $560.3K | 0.17% | 00.0% | Unchanged |
| Onefund, LLC | 547 | $562.0K | 0.40% | −5−0.9% | Reduced |
| Vivaldi Capital Management, LLC | 550 | $565.4K | 0.08% | +550 | New |
| Custom Index Systems, LLC | 551 | $566.5K | 0.27% | −73−11.7% | Reduced |
| Capital Performance Advisors LLP | 551 | $566.6K | 0.11% | +112+25.5% | Added |
| Oarsman Capital, Inc. | 553 | $568.5K | 0.09% | +127+29.8% | Added |
| Nemes Rush Group LLC | 554 | $569.6K | 0.06% | +51+10.1% | Added |
| New Hampshire Trust | 558 | $573.7K | 0.12% | 00.0% | Unchanged |
| Redwood Financial Network Corp | 558 | $573.7K | 0.39% | +1+0.2% | Added |
| Capital Investment Advisory Services, LLC | 562 | $577.8K | 0.05% | −15−2.6% | Reduced |
| New Insight Wealth Advisors | 565 | $580.9K | 0.24% | +157+38.5% | Added |
| Centurion Wealth Management LLC | 566 | $581.9K | 0.17% | +95+20.2% | Added |
| Rothschild Investment LLC | 569 | $585.0K | 0.04% | +69+13.8% | Added |
| Teamwork Financial Advisors, LLC | 571 | $587.0K | 0.07% | −66−10.4% | Reduced |
| Ashton Thomas Private Wealth, LLC | 572 | $588.2K | 0.02% | −407−41.6% | Reduced |
| New Wave Wealth Advisors LLC | 573 | $589.1K | 0.25% | −54−8.6% | Reduced |
| Stoneridge Investment Partners LLC | 574 | $590.0K | 0.44% | −625−52.1% | Reduced |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 575 | $591.1K | 0.08% | +12+2.1% | Added |
| Koshinski Asset Management, Inc. | 4,277 | $591.8K | 0.04% | +431+11.2% | Added |
| Alpha Cubed Investments, LLC | 576 | $592.2K | 0.02% | −5−0.9% | Reduced |
| Heirloom Wealth Management | 576 | $592.2K | 0.16% | +576 | New |
| Prosperity Wealth Management, Inc. | 576 | $592.2K | 0.22% | +576 | New |
| Cardinal Point Capital Management, ULC | 577 | $593.2K | 0.05% | +135+30.5% | Added |
| Castleview Partners, LLC | 577 | $593.2K | 0.38% | +241+71.7% | Added |
| Magnus Financial Group LLC | 578 | $594.2K | 0.05% | +51+9.7% | Added |
| Rakuten Securities, Inc. | 583 | $599.4K | 0.23% | −124−17.5% | Reduced |
| Trueblood Wealth Management, LLC | 583 | $599.4K | 0.25% | +6+1.0% | Added |
| D.B. Root & Company, LLC | 584 | $600.4K | 0.18% | −168−22.3% | Reduced |
| Pines Wealth Management, LLC | 575 | $600.7K | 0.21% | +83+16.9% | Added |
| Stiles Financial Services Inc | 585 | $601.4K | 0.21% | 00.0% | Unchanged |
| HMS Capital Management, LLC | 593 | $609.7K | 0.27% | −110−15.6% | Reduced |
| Integral Investment Advisors, Inc. | 593 | $609.7K | 0.17% | −11−1.8% | Reduced |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 593 | $609.7K | 0.02% | −7−1.2% | Reduced |
| Marshall & Sterling Wealth Advisors Inc. | 594 | $610.7K | 0.41% | +29+5.1% | Added |
| Chicago Trust Co NA | 597 | $613.8K | 0.09% | +137+29.8% | Added |
| LVW Advisors, LLC | 599 | $615.8K | 0.07% | +69+13.0% | Added |
| Edentree Asset Management Ltd | 600 | $616.3K | 0.17% | −185−23.6% | Reduced |
| Ausdal Financial Partners, Inc. | 600 | $616.8K | 0.04% | −161−21.2% | Reduced |
| Fiduciary Family Office, LLC | 600 | $616.8K | 0.20% | −51−7.8% | Reduced |
| Texas Capital Bank Wealth Management Services Inc | 600 | $616.8K | 0.06% | +3+0.5% | Added |
| Fundamentun, LLC | 600 | $616.8K | 0.03% | +11+1.9% | Added |
| CVA Family Office, LLC | 603 | $619.9K | 0.09% | +18+3.1% | Added |
| Wealth Management Partners, LLC | 600 | $621.0K | 0.22% | +5+0.8% | Added |
| Hilltop National Bank | 609 | $626.1K | 0.16% | +609 | New |
| Maripau Wealth Management LLC | 611 | $626.1K | 0.32% | +611 | New |
| Essex Savings Bank | 612 | $629.2K | 0.15% | +1+0.2% | Added |
| MUFG Securities EMEA plc | 612 | $629.2K | 0.03% | +525+603.4% | Added |
| Winthrop Advisory Group LLC | 614 | $631.2K | 0.06% | −78−11.3% | Reduced |
| 1776 Wealth LLC | 614 | $631.2K | 0.26% | 00.0% | Unchanged |
| TD Capital Management LLC | 616 | $632.8K | 0.06% | +15+2.5% | Added |
| Obermeyer Wood Investment Counsel, LLLP | 617 | $634.3K | 0.03% | +20+3.4% | Added |
| Severin Investments, LLC | 617 | $634.6K | 0.60% | −68−9.9% | Reduced |
| ZEGA Investments, LLC | 620 | $637.4K | 0.16% | −2−0.3% | Reduced |
| Acorn Financial Advisory Services Inc | 620 | $637.5K | 0.10% | −11−1.7% | Reduced |
| Valley Brook Capital Group | 621 | $638.4K | 0.48% | +35+6.0% | Added |
| Regatta Capital Group, LLC | 621 | $638.4K | 0.11% | −343−35.6% | Reduced |
| Highline Wealth Partners LLC | 623 | $640.5K | 0.19% | +11+1.8% | Added |
| Austin Private Wealth, LLC | 625 | $642.5K | 0.05% | +23+3.8% | Added |
| Trust Co of Toledo NA | 626 | $643.6K | 0.07% | 00.0% | Unchanged |
| Emerald Advisers, LLC | 629 | $646.7K | 0.02% | −28−4.3% | Reduced |
| Michels Family Financial, LLC | 630 | $647.7K | 0.55% | −16−2.5% | Reduced |
| Milestone Asset Management, LLC | 631 | $648.7K | 0.14% | −484−43.4% | Reduced |
| Allred Capital Management, LLC | 632 | $649.7K | 0.24% | −11−1.7% | Reduced |
| Quadcap Wealth Management, LLC | 636 | $653.9K | 0.08% | +6+1.0% | Added |
| Hallmark Capital Management Inc | 636 | $653.9K | 0.05% | −16−2.5% | Reduced |
| Mirador Capital Partners LP | 636 | $653.9K | 0.11% | +6+1.0% | Added |
| Galvin, Gaustad & Stein, LLC | 636 | $654.1K | 0.06% | −50−7.3% | Reduced |
| Bahl & Gaynor Inc | 637 | $654.9K | 0.00% | 00.0% | Unchanged |