ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Pinnacle Bancorp, Inc. | 410 | $421.5K | 0.13% | 00.0% | Unchanged |
| North Dallas Bank & Trust Co | 410 | $421.5K | 0.32% | +410 | New |
| Sherbrooke Park Advisers LLC | 411 | $422.5K | 0.18% | −381−48.1% | Reduced |
| Foster Dykema Cabot & Partners, LLC | 411 | $422.5K | 0.03% | 00.0% | Unchanged |
| Chemung Canal Trust Co | 411 | $422.5K | 0.09% | 00.0% | Unchanged |
| Independence Bank of Kentucky | 413 | $424.6K | 0.06% | 00.0% | Unchanged |
| Syverson Strege & Co | 413 | $424.6K | 0.10% | +413 | New |
| Cascade Investment Group, Inc. | 414 | $425.6K | 0.30% | −37−8.2% | Reduced |
| Raleigh Capital Management Inc. | 415 | $426.1K | 0.18% | +60+16.9% | Added |
| Accurate Wealth Management, LLC | 441 | $426.9K | 0.07% | +117+36.1% | Added |
| Wick Capital Partners, LLC | 123,777 | $427.7K | 0.11% | +123,777 | New |
| Midland Wealth Advisors LLC | 417 | $428.7K | 0.02% | −14−3.2% | Reduced |
| Modern Wealth Management, LLC | 418 | $429.7K | 0.01% | +16+4.0% | Added |
| Dynamic Wealth Strategies, LLC | 418 | $429.7K | 0.31% | −22−5.0% | Reduced |
| Cornell Pochily Investment Advisors, Inc. | 418 | $429.7K | 0.14% | +77+22.6% | Added |
| Calton & Associates, Inc. | 420 | $431.3K | 0.07% | +134+46.9% | Added |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 420 | $431.8K | 0.12% | +45+12.0% | Added |
| Maridea Wealth Management LLC | 420 | $432.2K | 0.11% | +420 | New |
| Strategic Blueprint, LLC | 424 | $435.9K | 0.02% | +167+65.0% | Added |
| Allstate Corp | 425 | $436.9K | 0.03% | −4,149−90.7% | Reduced |
| Knuff & Co LLC | 425 | $436.9K | 0.14% | 00.0% | Unchanged |
| Capital Asset Advisory Services LLC | 432 | $437.1K | 0.02% | −6−1.4% | Reduced |
| YANKCOM Partnership | 428 | $440.0K | 0.22% | +4+0.9% | Added |
| Birch Financial Group, LLC | 428 | $440.5K | 0.35% | −13−2.9% | Reduced |
| Vicus Capital | 430 | $442.1K | 0.04% | −307−41.7% | Reduced |
| Parsonex Advisory Services, Inc. | 430 | $442.1K | 0.37% | +430 | New |
| City National Bank of Florida | 432 | $444.1K | 0.32% | +67+18.4% | Added |
| Thrive Wealth Management, LLC | 433 | $445.2K | 0.07% | +68+18.6% | Added |
| Twinbeech Capital LP | 434 | $446.2K | 0.01% | +434 | New |
| David J Yvars Group | 435 | $447.2K | 0.26% | 00.0% | Unchanged |
| Enterprise Bank & Trust Co | 436 | $448.2K | 0.17% | −255−36.9% | Reduced |
| Advyzon Investment Management, LLC | 436 | $448.6K | 0.10% | −159−26.7% | Reduced |
| Exane Asset Management | 372 | $448.8K | 0.18% | −1,092−74.6% | Reduced |
| International Private Wealth Advisors LLC | 438 | $450.3K | 0.39% | +438 | New |
| Knightsbridge Asset Management, LLC | 439 | $451.3K | 0.10% | −13−2.9% | Reduced |
| Anderson Financial Strategies, LLC | 441 | $453.0K | 0.29% | 00.0% | Unchanged |
| Finivi Inc. | 441 | $453.4K | 0.31% | +6+1.4% | Added |
| Avidian Wealth Solutions, LLC | 442 | $454.4K | 0.02% | −81−15.5% | Reduced |
| Diversified Enterprises, LLC | 442 | $454.4K | 0.03% | +442 | New |
| Fullcircle Wealth LLC | 493 | $455.0K | 0.17% | +46+10.3% | Added |
| Legacy Edge Advisors, LLC | 444 | $456.5K | 0.06% | +1+0.2% | Added |
| Jacobsen Capital Management | 444 | $456.5K | 0.17% | +112+33.7% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 467 | $456.5K | 0.17% | −50−9.7% | Reduced |
| Mount Yale Investment Advisors, LLC | 448 | $460.6K | 0.04% | 00.0% | Unchanged |
| Integrated Investment Consultants, LLC | 449 | $461.6K | 0.09% | −1−0.2% | Reduced |
| Oak Harbor Wealth Partners, LLC | 449 | $461.6K | 0.12% | +68+17.8% | Added |
| Womack Financial LLC | 450 | $462.6K | 0.39% | 00.0% | Unchanged |
| Seven Mile Advisory | 450 | $462.6K | 0.28% | +86+23.6% | Added |
| ZWJ Investment Counsel Inc | 451 | $463.7K | 0.02% | +2+0.4% | Added |
| LCM Capital Management Inc | 452 | $464.7K | 0.24% | +9+2.0% | Added |
| Bourgeon Capital Management LLC | 452 | $464.7K | 0.09% | −7−1.5% | Reduced |
| Catalyst Capital Advisors LLC | 453 | $465.7K | 0.01% | −74−14.0% | Reduced |
| True North Advisors, LLC | 453 | $465.7K | 0.09% | +152+50.5% | Added |
| OneAscent Financial Services LLC | 456 | $466.0K | 0.03% | +29+6.8% | Added |
| Magnetar Financial LLC | 454 | $466.7K | 0.00% | −11,334−96.1% | Reduced |
| Two Sigma Securities, LLC | 454 | $466.7K | 0.06% | +454 | New |
| Eqis Capital Management, Inc. | 456 | $469.7K | 0.04% | +13+2.9% | Added |
| Plancorp, LLC | 459 | $471.9K | 0.02% | +134+41.2% | Added |
| Carnegie Capital Asset Management, LLC | 459 | $471.9K | 0.01% | +187+68.8% | Added |
| Hanson & Doremus Investment Management | 459 | $472.0K | 0.06% | −1−0.2% | Reduced |
| Edgemoor Investment Advisors, Inc. | 459 | $472.6K | 0.04% | 00.0% | Unchanged |
| Advus Financial Partners, LLC | 460 | $472.9K | 0.12% | +27+6.2% | Added |
| Pandora Wealth, Inc. | 461 | $473.9K | 0.29% | +454+6,485.7% | Added |
| Main Street Financial Solutions, LLC | 461 | $473.9K | 0.03% | +461 | New |
| Verus Capital Partners, LLC | 462 | $475.0K | 0.04% | +5+1.1% | Added |
| Redhawk Wealth Advisors, Inc. | 463 | $476.0K | 0.06% | +5+1.1% | Added |
| Semus Wealth Partners LLC | 467 | $480.1K | 0.31% | −5−1.1% | Reduced |
| WMG Financial Advisors, LLC | 467 | $480.1K | 0.18% | +1+0.2% | Added |
| Howe & Rusling Inc | 467 | $480.5K | 0.04% | +27+6.1% | Added |
| Rebalance, LLC | 468 | $481.1K | 0.03% | +468 | New |
| Schmidt P J Investment Management Inc | 469 | $482.2K | 0.08% | +469 | New |
| Presidio Capital Management, LLC | 470 | $483.2K | 0.19% | 00.0% | Unchanged |
| Enterprise Financial Services Corp | 471 | $484.2K | 0.26% | +93+24.6% | Added |
| Evexia Wealth LLC | 504 | $485.6K | 0.15% | +130+34.8% | Added |
| Jackson Wealth Management, LLC | 475 | $488.0K | 0.05% | +475 | New |
| RiverGlades Family Offices LLC | 475 | $488.3K | 0.32% | 00.0% | Unchanged |
| Liberty Square Wealth Partners LLC | 475 | $488.3K | 0.17% | 00.0% | Unchanged |
| FLC Capital Advisors | 476 | $489.4K | 0.10% | 00.0% | Unchanged |
| Beese Fulmer Investment Management, Inc. | 476 | $489.4K | 0.04% | +21+4.6% | Added |
| Claudia M.P. Batlle, CRP (R) LLC | 478 | $491.4K | 0.10% | −10−2.0% | Reduced |
| Aspiriant, LLC | 478 | $491.4K | 0.02% | +67+16.3% | Added |
| Fi3 FINANCIAL ADVISORS, LLC | 479 | $492.0K | 0.18% | −89−15.7% | Reduced |
| Contravisory Investment Management, Inc. | 480 | $493.5K | 0.10% | +5+1.1% | Added |
| Wealth Preservation Advisors, LLC | 480 | $493.5K | 0.30% | 00.0% | Unchanged |
| AMG National Trust Bank | 480 | $493.8K | 0.01% | −24−4.8% | Reduced |
| Riverstone Advisors, LLC | 482 | $495.5K | 0.27% | −10−2.0% | Reduced |
| Hudock, Inc. | 482 | $495.5K | 0.08% | +482 | New |
| Values First Advisors, Inc. | 483 | $496.1K | 0.27% | −123−20.3% | Reduced |
| Moloney Securities Asset Management, LLC | 484 | $497.6K | 0.06% | +4+0.8% | Added |
| Jefferies Financial Group Inc. | 485 | $498.2K | 0.01% | −528−52.1% | Reduced |
| Founders Financial Alliance, LLC | 485 | $498.6K | 0.11% | −26−5.1% | Reduced |
| Morling Financial Advisors, LLC | 485 | $498.6K | 0.16% | −162−25.0% | Reduced |
| Fortitude Advisory Group L.L.C. | 485 | $498.6K | 0.28% | +5+1.0% | Added |
| West Oak Capital, LLC | 486 | $499.6K | 0.20% | −3−0.6% | Reduced |
| Fairscale Capital, LLC | 530 | $499.9K | 0.36% | −15−2.8% | Reduced |
| New Century Financial Group, LLC | 487 | $500.7K | 0.59% | −560−53.5% | Reduced |
| Abbot Financial Management, Inc. | 488 | $501.7K | 0.23% | 00.0% | Unchanged |
| Credit Industriel Et Commercial | 489 | $502.7K | 0.08% | +489 | New |
| Kaufman Rossin Wealth, LLC | 490 | $503.8K | 0.32% | −96−16.4% | Reduced |
| Opes Wealth Management LLC | 490 | $503.8K | 0.09% | −2−0.4% | Reduced |