ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Souders Financial Advisors | 321 | $330.0K | 0.04% | +321 | New |
| BlackDiamond Wealth Management Inc. | 327 | $330.9K | 0.19% | +75+29.8% | Added |
| Warren Street Wealth Advisors, LLC | 322 | $331.0K | 0.11% | +55+20.6% | Added |
| Everpar Advisors LLC | 322 | $331.0K | 0.15% | +322 | New |
| Prestige Wealth Management Group LLC | 324 | $333.1K | 0.07% | +279+620.0% | Added |
| Mathes Company, Inc. | 325 | $334.0K | 0.12% | −4,322−93.0% | Reduced |
| Capstone Investment Advisors, LLC | 325 | $334.1K | 0.00% | −2,725−89.3% | Reduced |
| Sterling Investment Counsel, LLC | 325 | $334.1K | 0.20% | −1,455−81.7% | Reduced |
| Anb Bank | 325 | $334.1K | 0.15% | −9−2.7% | Reduced |
| Sepio Capital, LP | 326 | $335.2K | 0.02% | −21−6.1% | Reduced |
| Armbruster Capital Management, Inc. | 326 | $335.2K | 0.06% | 00.0% | Unchanged |
| SGL Investment Advisors, Inc. | 329 | $336.6K | 0.16% | +61+22.8% | Added |
| Bellecapital International Ltd. | 329 | $338.2K | 0.06% | −97−22.8% | Reduced |
| Guyasuta Investment Advisors Inc | 329 | $338.2K | 0.02% | +329 | New |
| Werba Rubin Papier Wealth Management | 330 | $339.3K | 0.06% | −8−2.4% | Reduced |
| Nichols & Pratt Advisers LLP | 330 | $339.3K | 0.02% | 00.0% | Unchanged |
| Brevan Howard Capital Management LP | 330 | $339.3K | 0.00% | +330 | New |
| Panoramic Capital Partners, LLC | 325 | $339.5K | 0.24% | −7−2.1% | Reduced |
| Drucker Wealth 3.0, LLC | 336 | $341.2K | 0.07% | +336 | New |
| Guardian Asset Advisors, LLC | 333 | $342.4K | 0.20% | +333 | New |
| Integrity Alliance, LLC. | 333 | $342.4K | 0.02% | −685−67.3% | Reduced |
| Northside Capital Management, LLC | 338 | $347.5K | 0.03% | 00.0% | Unchanged |
| Watts Gwilliam & Co., LLC | 368 | $348.8K | 0.06% | +368 | New |
| Ewa, LLC | 340 | $349.5K | 0.11% | −23−6.3% | Reduced |
| Boltwood Capital Management | 340 | $349.5K | 0.10% | −10−2.9% | Reduced |
| Bearing Point Capital, LLC | 340 | $349.5K | 0.06% | +30+9.7% | Added |
| MONECO Advisors, LLC | 340 | $349.5K | 0.03% | +81+31.3% | Added |
| Clarus Group, Inc. | 340 | $349.5K | 0.13% | +340 | New |
| McAdam, LLC | 341 | $350.3K | 0.02% | −32−8.6% | Reduced |
| Soundwatch Capital LLC | 563 | $350.4K | 0.07% | +563 | New |
| Allium Financial Advisors, LLC | 341 | $350.6K | 0.31% | +3+0.9% | Added |
| Nautilus Advisors LLC | 343 | $352.6K | 0.26% | +46+15.5% | Added |
| Independent Solutions Wealth Management, LLC | 343 | $352.6K | 0.07% | +343 | New |
| one8zero8, LLC | 345 | $354.7K | 0.08% | −11−3.1% | Reduced |
| Richard W. Paul & Associates, LLC | 345 | $354.7K | 0.13% | −3−0.9% | Reduced |
| Armis Advisers, LLC | 380 | $356.7K | 0.03% | +380 | New |
| Wesbanco Bank Inc | 348 | $357.8K | 0.01% | −191−35.4% | Reduced |
| Shoker Investment Counsel, Inc. | 349 | $358.8K | 0.11% | 00.0% | Unchanged |
| New Republic Capital, LLC | 349 | $358.8K | 0.13% | +81+30.2% | Added |
| Archford Capital Strategies, LLC | 352 | $361.9K | 0.05% | +31+9.7% | Added |
| CFO4Life Group, LLC | 354 | $363.9K | 0.06% | +354 | New |
| Cobblestone Capital Advisors LLC | 354 | $363.9K | 0.02% | +2+0.6% | Added |
| SlateStone Wealth, LLC | 357 | $367.0K | 0.03% | 00.0% | Unchanged |
| Genus Capital Management Inc. | 358 | $368.1K | 0.05% | −55−13.3% | Reduced |
| Parisi Gray Wealth Management | 358 | $368.1K | 0.11% | +1+0.3% | Added |
| Insight Wealth Partners, LLC | 359 | $369.1K | 0.20% | +62+20.9% | Added |
| Sovereign Financial Group, Inc. | 360 | $370.1K | 0.08% | −7−1.9% | Reduced |
| Virtus ETF Advisers LLC | 360 | $370.1K | 0.23% | 00.0% | Unchanged |
| Axq Capital, LP | 360 | $370.1K | 0.12% | +360 | New |
| Cornerstone Wealth Management, LLC | 361 | $371.1K | 0.02% | −2−0.6% | Reduced |
| Second Line Capital, LLC | 361 | $371.1K | 0.09% | +361 | New |
| Westmount Partners, LLC | 362 | $372.2K | 0.10% | −45−11.1% | Reduced |
| Baker Tilly Wealth Management, LLC | 362 | $372.2K | 0.13% | +28+8.4% | Added |
| Smith Anglin Financial, LLC | 364 | $374.3K | 0.03% | +26+7.7% | Added |
| AlphaStar Capital Management, LLC | 365 | $375.2K | 0.03% | +365 | New |
| Family Management Corp | 366 | $376.3K | 0.06% | +31+9.3% | Added |
| Westwood Holdings Group Inc. | 367 | $377.3K | 0.00% | +10+2.8% | Added |
| D'Orazio & Associates, Inc. | 367 | $377.3K | 0.05% | +5+1.4% | Added |
| Kathmere Capital Management, LLC | 369 | $379.4K | 0.03% | −2−0.5% | Reduced |
| Marino, Stram & Associates LLC | 369 | $379.4K | 0.08% | +14+3.9% | Added |
| Cooper/Haims Advisors, LLC | 369 | $379.4K | 0.19% | +32+9.5% | Added |
| WoodTrust Financial Corp | 370 | $380.0K | 0.05% | 00.0% | Unchanged |
| Pictet & Cie (Europe) SA | 370 | $380.4K | 0.01% | 00.0% | Unchanged |
| Keebeck Alpha, LP | 371 | $381.4K | 0.62% | +371 | New |
| Farrell Financial LLC | 372 | $382.4K | 0.26% | 00.0% | Unchanged |
| JT Stratford LLC | 372 | $382.4K | 0.06% | +23+6.6% | Added |
| Gordian Capital Singapore Pte Ltd | 373 | $383.5K | 0.58% | −325−46.6% | Reduced |
| Watershed Private Wealth LLC | 373 | $383.5K | 0.14% | −5−1.3% | Reduced |
| Rossmore Private Capital | 377 | $387.1K | 0.05% | −19−4.8% | Reduced |
| Strive Asset Management, LLC | 377 | $387.6K | 0.23% | −380−50.2% | Reduced |
| Liberty One Investment Management, LLC | 378 | $388.6K | 0.04% | +44+13.2% | Added |
| RKL Wealth Management LLC | 379 | $389.6K | 0.03% | 00.0% | Unchanged |
| Weil Company, Inc. | 381 | $391.5K | 0.10% | +1+0.3% | Added |
| Seamount Financial Group Inc | 381 | $391.7K | 0.20% | −25−6.2% | Reduced |
| Good Life Advisors, LLC | 382 | $392.7K | 0.02% | +382 | New |
| Essex Financial Services, Inc. | 384 | $394.8K | 0.03% | +19+5.2% | Added |
| Spartan Planning & Wealth Management | 384 | $394.8K | 0.34% | +384 | New |
| Sharp Financial Services, LLC | 387 | $397.9K | 0.26% | +72+22.9% | Added |
| Granite Group Advisors, LLC | 388 | $398.9K | 0.24% | +28+7.8% | Added |
| FDx Advisors, Inc. | 388 | $399.0K | 0.12% | −1−0.3% | Reduced |
| United Community Bank | 389 | $399.9K | 0.14% | +170+77.6% | Added |
| Tranquility Partners, LLC | 391 | $402.0K | 0.14% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 391 | $402.0K | 0.05% | −101−20.5% | Reduced |
| KG&L Capital Management,LLC | 393 | $404.0K | 0.12% | −745−65.5% | Reduced |
| FNY Investment Advisers, LLC | 394 | $405.0K | 0.17% | −522−57.0% | Reduced |
| Cary Street Partner Investment Advisory LLC | 395 | $406.1K | 0.20% | +8+2.1% | Added |
| New World Advisors LLC | 398 | $409.2K | 0.09% | −74−15.7% | Reduced |
| Rossby Financial, LCC | 399 | $410.2K | 0.15% | +32+8.7% | Added |
| Financial Life Planners | 399 | $410.2K | 0.33% | −18−4.3% | Reduced |
| W.H. Cornerstone Investments Inc. | 400 | $411.2K | 0.26% | −74−15.6% | Reduced |
| North Berkeley Wealth Management, LLC | 400 | $411.2K | 0.38% | −50−11.1% | Reduced |
| Crown Wealth Group, LLC | 401 | $412.3K | 0.15% | −3−0.7% | Reduced |
| Powell Investment Advisors, LLC | 401 | $412.3K | 0.15% | 00.0% | Unchanged |
| Griffin Asset Management, Inc. | 402 | $413.3K | 0.05% | 00.0% | Unchanged |
| First Business Financial Services, Inc. | 403 | $414.3K | 0.04% | 00.0% | Unchanged |
| Financial Advocates Investment Management | 404 | $415.3K | 0.03% | −100−19.8% | Reduced |
| FRG Family Wealth Advisors LLC | 404 | $415.3K | 0.07% | 00.0% | Unchanged |
| Great Diamond Partners, LLC | 407 | $418.4K | 0.09% | −4−1.0% | Reduced |
| Sandy Cove Advisors, LLC | 407 | $418.4K | 0.15% | +13+3.3% | Added |
| Blue Barn Wealth, LLC | 407 | $418.4K | 0.20% | +99+32.1% | Added |