ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Sterneck Capital Management, LLC | 260 | $267.3K | 0.14% | 00.0% | Unchanged |
| Yoder Wealth Management, Inc. | 260 | $267.3K | 0.14% | 00.0% | Unchanged |
| Keyvantage Wealth, LLC | 261 | $268.3K | 0.12% | −73−21.9% | Reduced |
| Teramo Advisors, LLC | 261 | $268.3K | 0.10% | 00.0% | Unchanged |
| Addison Capital Co | 261 | $268.3K | 0.09% | +261 | New |
| Leo Wealth, LLC | 261 | $268.3K | 0.02% | +261 | New |
| Leavell Investment Management, Inc. | 262 | $269.4K | 0.01% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 263 | $270.0K | 0.11% | −6−2.2% | Reduced |
| Petrus Trust Company, LTA | 264 | $271.4K | 0.03% | −808−75.4% | Reduced |
| Cornerstone Advisory, LLC | 264 | $271.4K | 0.03% | +32+13.8% | Added |
| Amplius Wealth Advisors, LLC | 264 | $271.4K | 0.03% | +5+1.9% | Added |
| TCFG Wealth Management, LLC | 264 | $271.4K | 0.12% | +264 | New |
| Red Wave Investments LLC | 265 | $272.4K | 0.09% | 00.0% | Unchanged |
| Heck Capital Advisors, LLC | 266 | $273.5K | 0.02% | +15+6.0% | Added |
| Abel Hall, LLC | 267 | $274.5K | 0.13% | +267 | New |
| Seeds Investor LLC | 268 | $275.0K | 0.06% | −26−8.8% | Reduced |
| KilterHowling LLC | 268 | $275.5K | 0.16% | 00.0% | Unchanged |
| Consilium Wealth Advisory, LLC | 269 | $276.6K | 0.12% | 00.0% | Unchanged |
| River Street Advisors LLC | 269 | $276.6K | 0.12% | 00.0% | Unchanged |
| Covestor Ltd | 269 | $277.0K | 0.16% | −63−19.0% | Reduced |
| Founders Financial Securities LLC | 270 | $277.6K | 0.02% | −1−0.4% | Reduced |
| Forte Capital LLC | 271 | $278.4K | 0.03% | −4−1.5% | Reduced |
| Insight Advisors, LLC | 272 | $279.6K | 0.05% | +272 | New |
| Florida Financial Advisors, LLC | 273 | $280.5K | 0.09% | +14+5.4% | Added |
| Chesapeake Wealth Management | 274 | $281.7K | 0.09% | −12−4.2% | Reduced |
| Quantum Financial Planning Services, Inc. | 275 | $282.7K | 0.13% | −60−17.9% | Reduced |
| Smith, Moore & Co. | 275 | $282.7K | 0.02% | +18+7.0% | Added |
| Colonial River Wealth Management, LLC | 293 | $283.6K | 0.12% | −32−9.8% | Reduced |
| Cahill Financial Advisors Inc | 276 | $283.8K | 0.04% | 00.0% | Unchanged |
| Northwest Wealth Management, LLC | 276 | $283.8K | 0.05% | +276 | New |
| Quest Partners LLC | 277 | $284.8K | 0.03% | −454−62.1% | Reduced |
| Commonwealth Financial Services, LLC | 277 | $284.8K | 0.05% | +277 | New |
| Kaizen Financial Strategies | 279 | $286.8K | 0.15% | +2+0.7% | Added |
| waypoint wealth counsel | 279 | $286.8K | 0.14% | +279 | New |
| Blossom Wealth Management | 280 | $287.9K | 0.51% | 00.0% | Unchanged |
| Aspen Grove Capital, LLC | 280 | $287.9K | 0.05% | +280 | New |
| Elyxium Wealth, LLC | 280 | $287.9K | 0.11% | +26+10.2% | Added |
| Roble, Belko & Company, Inc | 280 | $288.0K | 0.04% | −15−5.1% | Reduced |
| TFR Capital, LLC. | 281 | $288.9K | 0.10% | +4+1.4% | Added |
| Fiduciary Planning LLC | 283 | $290.9K | 0.10% | 00.0% | Unchanged |
| Traynor Capital Management, Inc. | 288 | $291.1K | 0.02% | −83−22.4% | Reduced |
| MV Capital Management, Inc. | 285 | $293.0K | 0.03% | −5−1.7% | Reduced |
| Victory Financial Group, LLC | 285 | $293.0K | 0.05% | +2+0.7% | Added |
| Wealthstream Advisors, Inc. | 285 | $293.0K | 0.05% | +285 | New |
| Chemistry Wealth Management LLC | 285 | $293.0K | 0.06% | +285 | New |
| Tidemark, LLC | 286 | $294.0K | 0.09% | 00.0% | Unchanged |
| Howard Bailey Securities, LLC | 287 | $295.1K | 0.09% | −41−12.5% | Reduced |
| Pine Valley Investments Ltd Liability Co | 287 | $295.1K | 0.02% | +9+3.2% | Added |
| Center For Asset Management LLC | 277 | $295.8K | 0.18% | −13−4.5% | Reduced |
| Octavia Wealth Advisors, LLC | 288 | $296.1K | 0.03% | −1−0.3% | Reduced |
| Franklin Street Advisors Inc | 289 | $297.0K | 0.02% | +289 | New |
| Quarry LP | 289 | $297.1K | 0.07% | −122−29.7% | Reduced |
| Nations Financial Group Inc, | 290 | $298.1K | 0.02% | −1−0.3% | Reduced |
| Power Wealth Management LLC | 290 | $298.1K | 0.11% | +290 | New |
| Up Strategic Wealth Investment Advisors LLC | 290 | $298.1K | 0.23% | +290 | New |
| Claret Asset Management Corp | 291 | $299.0K | 0.04% | – | – |
| Brendel Financial Advisors LLC | 291 | $299.0K | 0.17% | +291 | New |
| Twin Peaks Wealth Advisors, LLC | 352 | $300.8K | 0.10% | +11+3.2% | Added |
| Modera Wealth Management, LLC | 293 | $301.4K | 0.00% | +18+6.5% | Added |
| Rydar Equities, Inc. | 294 | $302.3K | 0.24% | +294 | New |
| Diligent Investors, LLC | 295 | $303.3K | 0.07% | 00.0% | Unchanged |
| QTR Family Wealth, LLC | 295 | $303.3K | 0.19% | +295 | New |
| TBH Global Asset Management, LLC | 296 | $304.6K | 0.07% | +296 | New |
| Alexander Labrunerie & Co., Inc. | 297 | $305.3K | 0.13% | −4−1.3% | Reduced |
| Osterweis Capital Management Inc | 297 | $305.3K | 0.01% | +133+81.1% | Added |
| Roman Butler Fullerton & Co | 315 | $305.4K | 0.09% | −95−23.2% | Reduced |
| Corundum Group, Inc. | 298 | $306.4K | 0.14% | −47−13.6% | Reduced |
| Navellier & Associates Inc | 300 | $308.4K | 0.04% | 00.0% | Unchanged |
| Paradigm Asset Management Co LLC | 300 | $308.4K | 0.08% | 00.0% | Unchanged |
| Champlain Investment Partners, LLC | 300 | $308.4K | 0.00% | +300 | New |
| West Branch Capital LLC | 301 | $309.5K | 0.09% | +192+176.1% | Added |
| PUREfi Wealth, LLC | 302 | $310.5K | 0.25% | +39+14.8% | Added |
| CoreCap Advisors, LLC | 303 | $311.5K | 0.01% | −779−72.0% | Reduced |
| Saxony Capital Management, LLC | 303 | $311.5K | 0.24% | +33+12.2% | Added |
| Inscription Capital, LLC | 303 | $311.5K | 0.04% | +303 | New |
| Hengehold Capital Management LLC | 303 | $311.5K | 0.03% | 00.0% | Unchanged |
| Brogan Financial, Inc. | 304 | $312.5K | 0.14% | +304 | New |
| Palisade Asset Management, LLC | 304 | $312.5K | 0.03% | −16−5.0% | Reduced |
| Annis Gardner Whiting Capital Advisors, LLC | 304 | $312.5K | 0.11% | +146+92.4% | Added |
| Genesis Private Wealth, LLC | 305 | $313.6K | 0.15% | −6−1.9% | Reduced |
| Benedict Financial Advisors Inc | 305 | $313.6K | 0.07% | 00.0% | Unchanged |
| AA Financial Advisors, LLC | 305 | $313.6K | 0.07% | +8+2.7% | Added |
| IFG Advisory, LLC | 305 | $313.6K | 0.02% | +6+2.0% | Added |
| Foster Group, Inc. | 307 | $315.6K | 0.01% | +307 | New |
| Spinnaker Investment Group, LLC | 309 | $317.7K | 0.07% | −10−3.1% | Reduced |
| Maia Wealth LLC | 309 | $317.7K | 0.06% | +46+17.5% | Added |
| West Bancorporation Inc | 310 | $318.7K | 0.20% | +49+18.8% | Added |
| BKD Wealth Advisors, LLC | 311 | $319.7K | 0.01% | 00.0% | Unchanged |
| BostonPremier Wealth LLC | 312 | $320.8K | 0.18% | −99−24.1% | Reduced |
| Pathway Financial Advisors LLC | 313 | $321.8K | 0.05% | 00.0% | Unchanged |
| Lantz Financial LLC | 313 | $321.8K | 0.08% | +33+11.8% | Added |
| FSM Wealth Advisors, LLC | 311 | $322.3K | 0.05% | +311 | New |
| Alpha Family Trust | 315 | $323.8K | 0.16% | 00.0% | Unchanged |
| Holistic Planning, LLC | 317 | $325.9K | 0.09% | +10+3.3% | Added |
| Brucke Financial, Inc. | 318 | $326.9K | 0.23% | −22−6.5% | Reduced |
| MBB Public Markets I LLC | 318 | $326.9K | 0.04% | −68−17.6% | Reduced |
| Traveka Wealth, LLC | 318 | $327.3K | 0.17% | −27−7.8% | Reduced |
| Annex Advisory Services, LLC | 320 | $329.0K | 0.01% | −496−60.8% | Reduced |
| Asset Allocation & Management Company, LLC | 320 | $329.0K | 0.15% | 00.0% | Unchanged |
| Ethos Financial Group, LLC | 321 | $330.0K | 0.03% | +74+30.0% | Added |