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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2025

Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,298
+164 vs. Q1 2025
Shares held
182.3M
+461.4K (+0.3%) vs. Q1 2025
Total value
$187.2B
+$42.5B (+29.4%) vs. Q1 2025
New holders
289
990 more added
Sold out
125
742 more reduced

33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 2,298 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2025: $187.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.

Institutions holding NOW in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Bell Investment Advisors, Inc74$76.1K0.01%+3+4.2%Added
Main Street Group, LTD77$79.2K0.03%00.0%Unchanged
Centricity Wealth Management, LLC77$79.2K0.06%00.0%Unchanged
Focused Wealth Management, Inc78$80.2K0.01%+78New
Avondale Wealth Management80$82.2K0.05%00.0%Unchanged
Vestor Capital, LLC79$83.0K0.01%+7+9.7%Added
Armstrong Advisory Group, Inc82$84.3K0.01%00.0%Unchanged
Capital Advisors, Ltd. LLC83$85.0K0.01%−23−21.7%Reduced
Beacon Capital Management, LLC83$85.3K0.01%00.0%Unchanged
Financial Network Wealth Advisors LLC83$85.3K0.10%+5+6.4%Added
MRP Capital Investments, LLC85$87.4K0.06%−570−87.0%Reduced
Pin Oak Investment Advisors Inc111$88.0K0.07%−38−25.5%Reduced
Byrne Asset Management LLC89$91.5K0.06%––
WPG Advisers, LLC91$93.6K0.08%−20−18.0%Reduced
Kimelman & Baird, LLC91$93.6K0.01%00.0%Unchanged
Washington Trust Advisors, Inc.92$95.0K0.01%−19−17.1%Reduced
Financial Connections Group, Inc.93$95.0K0.04%00.0%Unchanged
Fortitude Family Office, LLC94$96.6K0.03%−1−1.1%Reduced
Colonial Trust Co99$101.3K0.01%−3−2.9%Reduced
Cornerstone Planning Group LLC113$102.3K0.02%−7−5.8%Reduced
Ramirez Asset Management, Inc.100$102.8K0.02%+25+33.3%Added
Vermillion Wealth Management, Inc.103$105.9K0.05%00.0%Unchanged
Alpine Bank Wealth Management104$106.9K0.02%−45−30.2%Reduced
Garde Capital, Inc.105$107.9K0.01%−15−12.5%Reduced
Arlington Trust Co LLC106$109.0K0.02%+3+2.9%Added
Meeder Asset Management Inc108$111.0K0.01%−12−10.0%Reduced
Ofi Invest Asset Management128$112.1K0.00%−3,736−96.7%Reduced
S.A. Mason LLC111$114.1K0.06%+111New
Solstein Capital, LLC112$115.1K0.06%+42+60.0%Added
Family Legacy Financial Solutions, LLC113$116.2K0.10%+113New
Bernard Wealth Management Corp.115$118.2K0.05%00.0%Unchanged
Pension & Wealth Management Advisors, Inc.116$120.6K0.04%+21+22.1%Added
Cito Capital Group, LLC123$126.0K0.04%+70+132.1%Added
Bay Harbor Wealth Management, LLC125$128.5K0.04%+28+28.9%Added
Hennessy Advisors Inc125$128.5K0.00%+125New
Jupiter Wealth Management LLC150$129.5K0.07%+150New
Medallion Wealth Advisors, LLC130$131.9K0.05%00.0%Unchanged
Clear Street Markets LLC139$142.9K0.05%+139New
Ameliora Wealth Management Ltd.142$146.0K0.05%−22−13.4%Reduced
MB, Levis & Associates, LLC145$149.1K0.07%00.0%Unchanged
N.E.W. Advisory Services LLC148$152.2K0.01%−39−20.9%Reduced
EMC Capital Management150$154.0K0.08%00.0%Unchanged
GHP Investment Advisors, Inc.154$157.8K0.01%00.0%Unchanged
Park Square Financial Group, LLC154$158.3K0.11%−3−1.9%Reduced
ORG Partners LLC161$162.9K0.03%+17+11.8%Added
Western Pacific Wealth Management, LP159$163.5K0.16%00.0%Unchanged
Quantbot Technologies LP161$165.5K0.00%−14,094−98.9%Reduced
Farmers & Merchants Investments Inc162$166.5K0.00%+2+1.3%Added
Barnes Dennig Private Wealth Management LLC167$171.7K0.21%+167New
Motco186$175.4K0.02%+3+1.6%Added
Investors Research Corp171$175.8K0.03%00.0%Unchanged
Opal Wealth Advisors, LLC176$180.9K0.05%+20+12.8%Added
Crowley Wealth Management, Inc.178$183.0K0.17%00.0%Unchanged
Addison Advisors LLC179$184.0K0.05%−4−2.2%Reduced
Hollencrest Capital Management180$185.1K0.01%+35+24.1%Added
Oliver Lagore Vanvalin Investment Group238$189.5K0.07%+238New
Hemington Wealth Management185$190.0K0.03%+5+2.8%Added
Rise Advisors, LLC186$191.2K0.08%−22−10.6%Reduced
North Capital, Inc.186$191.2K0.16%00.0%Unchanged
Bartlett & Co. Wealth Management LLC193$198.4K0.00%00.0%Unchanged
PVG Asset Management Corp195$200.5K0.68%+195New
Walter & Keenan Financial Consulting Co195$200.5K0.06%+195New
Marathon Capital Management195$200.5K0.05%+195New
Omnia Family Wealth, LLC195$200.5K0.07%+195New
Roehl & Yi Investment Advisors, LLC195$200.5K0.10%+195New
North Star Asset Management Inc196$201.5K0.01%+196New
RiverFront Investment Group, LLC196$201.5K0.00%+196New
Fort Sheridan Advisors LLC196$201.5K0.03%+196New
PFW Advisors LLC196$201.5K0.06%+196New
Walkner Condon Financial Advisors LLC196$201.5K0.04%+196New
Courier Capital LLC197$202.5K0.01%+197New
Center for Financial Planning, Inc.198$203.6K0.02%00.0%Unchanged
DecisionMap Wealth Management, LLC199$204.1K0.14%+199New
Braun-Bostich & Associates Inc.199$204.6K0.14%+199New
Merrion Investment Management Co, LLC200$205.6K0.13%+200New
1st Source Bank200$205.6K0.01%+200New
Ullmann Financial Group, Inc.200$205.6K0.02%+200New
Mattern Wealth Management LLC200$205.6K0.04%+200New
Thrive Capital Management, LLC200$205.6K0.06%+200New
Lodestar Private Asset Management LLC200$205.6K0.02%+200New
Crux Wealth Advisors200$205.6K0.09%+200New
Challenger Wealth Management200$205.6K0.14%+200New
DiNuzzo Private Wealth, Inc.202$207.7K0.02%00.0%Unchanged
Banque de Luxembourg S.A.261$207.8K0.12%00.0%Unchanged
Acorns Advisers, LLC202$208.0K0.00%+202New
Destination Wealth Management203$208.7K0.01%+203New
Aletheian Wealth Advisors LLC203$208.7K0.10%+203New
Values Added Financial LLC204$209.7K0.10%+204New
B&L Asset Management LLC204$209.7K0.12%+204New
Emerald Mutual Fund Advisers Trust205$210.8K0.01%−10−4.7%Reduced
Marion Wealth Management205$210.8K0.05%+205New
Seldon Capital LP206$211.8K0.09%+206New
Register Financial Advisors LLC206$211.8K0.09%+206New
Union Savings Bank225$212.2K0.10%00.0%Unchanged
WT Wealth Management207$212.8K0.06%+207New
Five Oceans Advisors207$212.8K0.09%+207New
Ingalls & Snyder LLC207$213.0K0.01%+207New
Evelyn Partners Asset Management Ltd208$213.8K0.05%00.0%Unchanged
Ameritas Advisory Services, LLC208$214.2K0.01%+208New
Cozad Asset Management Inc209$214.9K0.02%−93−30.8%Reduced