ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,297
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 989 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fiera Capital Corp | 8,165 | $8.39M | 0.03% | +3,555+77.1% | Added |
| Flputnam Investment Management Co | 8,201 | $8.43M | 0.14% | −1,680−17.0% | Reduced |
| Walleye Trading LLC | 8,323 | $8.56M | 0.21% | −13,699−62.2% | Reduced |
| Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna | 8,330 | $8.56M | 3.44% | +139+1.7% | Added |
| L & S Advisors Inc | 8,345 | $8.58M | 0.85% | +6,163+282.4% | Added |
| Brown Shipley& Co Ltd | 8,361 | $8.60M | 4.73% | −528−5.9% | Reduced |
| DRW Securities, LLC | 8,428 | $8.66M | 0.61% | +6,962+474.9% | Added |
| Overbrook Management Corp | 8,514 | $8.75M | 1.63% | +116+1.4% | Added |
| Torray LLC | 8,567 | $8.81M | 1.28% | +535+6.7% | Added |
| Hennion & Walsh Asset Management, Inc. | 8,582 | $8.82M | 0.36% | +151+1.8% | Added |
| Oxbow Advisors, LLC | 8,611 | $8.85M | 0.97% | +238+2.8% | Added |
| CMH Wealth Management LLC | 8,687 | $8.93M | 2.08% | +121+1.4% | Added |
| E. Ohman J:or Asset Management AB | 8,689 | $8.93M | 0.22% | −307−3.4% | Reduced |
| BTG Pactual Asset Management US LLC | 8,792 | $9.04M | 1.22% | +1,157+15.2% | Added |
| Gluskin Sheff & Assoc Inc | 8,798 | $9.05M | 1.10% | +295+3.5% | Added |
| Stratos Wealth Partners, LTD. | 8,927 | $9.18M | 0.12% | +339+3.9% | Added |
| GFG Capital, LLC | 8,981 | $9.23M | 2.76% | −2,923−24.6% | Reduced |
| Trifecta Capital Advisors, LLC | 9,018 | $9.27M | 1.54% | +548+6.5% | Added |
| RSM US Wealth Management LLC | 9,036 | $9.29M | 0.13% | +1,092+13.7% | Added |
| Shelton Capital Management | 9,131 | $9.39M | 0.22% | +479+5.5% | Added |
| Moors & Cabot, Inc. | 9,240 | $9.50M | 0.44% | −404−4.2% | Reduced |
| Vestcor Inc | 9,275 | $9.54M | 0.29% | +272+3.0% | Added |
| Dakota Wealth Management | 9,285 | $9.55M | 0.20% | +281+3.1% | Added |
| Pensionmark Financial Group, LLC | 9,313 | $9.57M | 0.22% | −2,649−22.1% | Reduced |
| Community Financial Services Group, LLC | 9,324 | $9.59M | 1.91% | +87+0.9% | Added |
| DuPont Capital Management Corp | 9,324 | $9.59M | 1.03% | 00.0% | Unchanged |
| Synovus Financial Corp | 9,331 | $9.59M | 0.12% | −200−2.1% | Reduced |
| Laffer Tengler Investments | 9,334 | $9.60M | 1.71% | +30+0.3% | Added |
| Advisors Capital Management, LLC | 9,379 | $9.64M | 0.13% | +17+0.2% | Added |
| Jacobs & Co | 9,425 | $9.69M | 0.96% | −67−0.7% | Reduced |
| GTS Securities LLC | 9,436 | $9.70M | 0.43% | +4,676+98.2% | Added |
| Jump Financial, LLC | 9,505 | $9.77M | 0.12% | −31,741−77.0% | Reduced |
| Meiji Yasuda Asset Management Co Ltd. | 9,536 | $9.80M | 0.49% | −2,881−23.2% | Reduced |
| Vestmark Advisory Solutions, Inc. | 9,549 | $9.82M | 0.14% | −3,627−27.5% | Reduced |
| Kempen Capital Management N.V. | 9,550 | $9.82M | 0.09% | 00.0% | Unchanged |
| Robocap Asset Management Ltd | 9,588 | $9.86M | 6.22% | −479−4.8% | Reduced |
| Independent Advisor Alliance | 9,624 | $9.89M | 0.29% | +132+1.4% | Added |
| Twenty Acre Capital LP | 9,630 | $9.90M | 7.07% | +1,020+11.8% | Added |
| New Mexico Educational Retirement Board | 9,650 | $9.92M | 0.32% | 00.0% | Unchanged |
| NWK Group, Inc. | 9,665 | $9.94M | 3.49% | −78−0.8% | Reduced |
| Keybank National Association | 9,693 | $9.97M | 0.04% | +565+6.2% | Added |
| Pitcairn Co | 9,772 | $10.0M | 0.66% | −1,536−13.6% | Reduced |
| Benjamin Edwards Inc | 9,789 | $10.1M | 0.13% | +249+2.6% | Added |
| Avalon Trust Co | 9,814 | $10.1M | 0.74% | −65−0.7% | Reduced |
| Virginia Retirement Systems Et Al | 9,900 | $10.2M | 0.07% | +9,900 | New |
| CloudAlpha Capital Management Limited/Hong Kong | 10,000 | $10.3M | 1.27% | +10,000 | New |
| Maryland State Retirement & Pension System | 10,046 | $10.3M | 0.23% | +444+4.6% | Added |
| MASTERINVEST Kapitalanlage GmbH | 10,124 | $10.4M | 1.09% | +10,124 | New |
| Red Door Wealth Management, LLC | 10,131 | $10.4M | 1.24% | +1,450+16.7% | Added |
| Park Avenue Securities LLC | 10,149 | $10.4M | 0.10% | −28−0.3% | Reduced |
| DDD Partners, LLC | 10,151 | $10.4M | 1.12% | +9,663+1,980.1% | Added |
| Mirabaud Asset Management Ltd | 10,307 | $10.5M | 4.91% | +2,898+39.1% | Added |
| Banque Cantonale Vaudoise | 10,262 | $10.5M | 0.43% | −1,190−10.4% | Reduced |
| Insight Holdings Group, LLC | 10,400 | $10.7M | 0.45% | +3,500+50.7% | Added |
| Progressive Investment Management Corp | 10,491 | $10.8M | 2.75% | −110−1.0% | Reduced |
| Grassi Investment Management | 10,555 | $10.9M | 0.86% | −115−1.1% | Reduced |
| Janney Capital Management LLC | 10,722 | $11.0M | 0.71% | −207−1.9% | Reduced |
| Gulf International Bank (UK) Ltd | 10,762 | $11.1M | 0.39% | −1,082−9.1% | Reduced |
| Sanibel Captiva Trust Company, Inc. | 10,762 | $11.1M | 0.34% | −386−3.5% | Reduced |
| Securian Asset Management, Inc | 10,824 | $11.1M | 0.32% | −148−1.3% | Reduced |
| Clio Asset Management LLC | 10,875 | $11.2M | 8.77% | −98−0.9% | Reduced |
| Louisiana State Employees Retirement System | 10,900 | $11.2M | 0.20% | −200−1.8% | Reduced |
| Forbes J M & Co LLP | 10,922 | $11.2M | 1.03% | +5,353+96.1% | Added |
| Van Eck Associates Corp | 10,945 | $11.3M | 0.01% | −1,983−15.3% | Reduced |
| Lakehouse Capital Pty Ltd | 10,972 | $11.3M | 6.88% | 00.0% | Unchanged |
| Washington Trust Bank | 11,031 | $11.3M | 0.96% | −13,067−54.2% | Reduced |
| Crestwood Advisors Group LLC | 11,053 | $11.4M | 0.20% | +134+1.2% | Added |
| E Fund Management Co., Ltd. | 11,095 | $11.4M | 0.54% | +3,004+37.1% | Added |
| NewEdge Wealth, LLC | 13,104 | $11.5M | 0.18% | +455+3.6% | Added |
| Gilder Gagnon Howe & Co LLC | 11,142 | $11.5M | 0.12% | −578−4.9% | Reduced |
| Crossmark Global Holdings, Inc. | 11,200 | $11.5M | 0.19% | −27−0.2% | Reduced |
| Firetrail Investments Pty Ltd | 11,334 | $11.6M | 3.03% | −316−2.7% | Reduced |
| Exchange Capital Management, Inc. | 11,308 | $11.6M | 1.74% | −190−1.7% | Reduced |
| Appleton Partners Inc | 11,321 | $11.6M | 0.82% | +10,083+814.5% | Added |
| Atlantic Union Bankshares Corp | 11,334 | $11.7M | 0.27% | +11,334 | New |
| Citizens Financial Group Inc | 11,345 | $11.7M | 0.19% | +435+4.0% | Added |
| Terry L. Blaker | 11,393 | $11.7M | 0.45% | +160+1.4% | Added |
| Slow Capital, Inc. | 11,435 | $11.8M | 1.44% | +27+0.2% | Added |
| Avantax Advisory Services, Inc. | 11,457 | $11.8M | 0.06% | +67+0.6% | Added |
| Consolidated Investment Group LLC | 11,500 | $11.8M | 1.58% | 00.0% | Unchanged |
| Ardsley Advisory Partners LP | 11,500 | $11.8M | 1.93% | +11,500 | New |
| T. Rowe Price Investment Management, Inc. | 11,519 | $11.8M | 0.01% | +11,519 | New |
| Palo DS Manager LLC | 11,582 | $11.9M | 5.26% | −8,014−40.9% | Reduced |
| CWM, LLC | 11,724 | $12.1M | 0.04% | +2,569+28.1% | Added |
| Omers Administration Corp | 11,751 | $12.1M | 0.09% | −134,007−91.9% | Reduced |
| Alcosta Capital Management, Inc. | 11,826 | $12.2M | 6.78% | −50−0.4% | Reduced |
| QRG Capital Management, Inc. | 11,874 | $12.2M | 0.11% | −2,071−14.9% | Reduced |
| Oak Ridge Investments LLC | 11,911 | $12.2M | 0.88% | +121+1.0% | Added |
| Norinchukin Bank, The | 11,928 | $12.3M | 0.18% | +423+3.7% | Added |
| Illinois Municipal Retirement Fund | 11,952 | $12.3M | 0.17% | +549+4.8% | Added |
| Global Retirement Partners, LLC | 12,143 | $12.5M | 0.31% | +12,143 | New |
| Sterling Capital Management LLC | 12,154 | $12.5M | 0.18% | +1,955+19.2% | Added |
| GAM Holding AG | 12,188 | $12.5M | 0.88% | +541+4.6% | Added |
| Americana Partners, LLC | 12,239 | $12.6M | 0.43% | +1,550+14.5% | Added |
| Parkwood LLC | 12,368 | $12.7M | 1.17% | −18,456−59.9% | Reduced |
| Hartford Investment Management Co | 12,489 | $12.8M | 0.41% | −81−0.6% | Reduced |
| FineMark National Bank & Trust | 12,517 | $12.9M | 0.44% | +326+2.7% | Added |
| Bender Robert & Associates | 12,532 | $12.9M | 2.87% | −307−2.4% | Reduced |
| Investment Management Corp of Ontario | 12,565 | $12.9M | 0.19% | −418−3.2% | Reduced |
| Montag & Caldwell, LLC | 12,801 | $13.2M | 2.88% | −385−2.9% | Reduced |