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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2025

Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,297
+164 vs. Q1 2025
Shares held
182.3M
+461.4K (+0.3%) vs. Q1 2025
Total value
$187.2B
+$42.5B (+29.4%) vs. Q1 2025
New holders
289
989 more added
Sold out
125
742 more reduced

33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 2,297 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2025: $187.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.

Institutions holding NOW in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Codex Capital Asset Management L.L.C.5,650$5.81M2.32%−200−3.4%Reduced
YHB Investment Advisors, Inc.5,661$5.82M0.45%+264+4.9%Added
Gardner Lewis Asset Management L P5,676$5.84M1.46%−25−0.4%Reduced
Alerus Financial NA5,703$5.86M0.42%+64+1.1%Added
Parallel Advisors, LLC5,704$5.86M0.12%+370+6.9%Added
Gunderson Capital Management Inc.5,722$5.88M2.46%+5,722New
Icon Wealth Advisors, LLC5,742$5.90M0.42%+1,836+47.0%Added
Stephens Inc5,760$5.92M0.08%−34−0.6%Reduced
Coldstream Capital Management Inc5,853$6.02M0.10%+341+6.2%Added
GPS Wealth Strategies Group, LLC5,854$6.02M0.69%−695−10.6%Reduced
Perigon Wealth Management, LLC5,880$6.05M0.14%+632+12.0%Added
Telos Capital Management, Inc.5,895$6.06M0.62%+200+3.5%Added
TownSquare Capital, LLC5,898$6.06M0.59%−27,523−82.4%Reduced
Atria Wealth Solutions, Inc.5,955$6.13M0.14%−3,423−36.5%Reduced
Thornburg Investment Management Inc5,967$6.13M0.08%−48−0.8%Reduced
Andar Capital Management HK Ltd6,000$6.17M7.21%00.0%Unchanged
Freemont Management S.A.6,000$6.17M1.02%+1,400+30.4%Added
Left Brain Wealth Management, LLC6,010$6.18M2.18%+692+13.0%Added
Regions Financial Corp6,061$6.23M0.04%−823−12.0%Reduced
River Wealth Advisors LLC6,076$6.25M0.78%+6,076New
Security National Bank6,088$6.26M1.08%+772+14.5%Added
Intech Investment Management LLC6,111$6.28M0.06%−2,969−32.7%Reduced
Arkadios Wealth Advisors6,173$6.35M0.19%−811−11.6%Reduced
Eventide Asset Management, LLC6,194$6.36M0.11%−73−1.2%Reduced
Signal Advisors Wealth, LLC6,261$6.44M0.50%+5,318+563.9%Added
Merit Financial Group, LLC6,267$6.44M0.07%+1,349+27.4%Added
APG Asset Management US Inc.6,386$6.46M0.05%00.0%Unchanged
Everence Capital Management Inc6,293$6.47M0.42%00.0%Unchanged
Wealthcare Advisory Partners LLC6,325$6.50M0.15%+569+9.9%Added
Bridgewater Advisors Inc.6,559$6.51M0.50%+69+1.1%Added
Chesley Taft & Associates LLC6,341$6.52M0.29%+1,876+42.0%Added
Siemens Fonds Invest GmbH6,372$6.55M0.38%+365+6.1%Added
Mirova6,375$6.55M0.92%+385+6.4%Added
Trinity Legacy Partners, LLC6,820$6.59M1.60%−20−0.3%Reduced
Transamerica Financial Advisors, Inc.6,419$6.60M0.62%−120−1.8%Reduced
Petredis Investment Advisors LLC6,471$6.65M0.58%+67+1.0%Added
EFG Asset Management (North America) Corp.6,501$6.68M0.94%+157+2.5%Added
Sequoia Financial Advisors, LLC6,525$6.71M0.05%−5,131−44.0%Reduced
Wetherby Asset Management Inc6,529$6.71M0.30%+6,529New
Northwestern Mutual Investment Management Company, LLC6,603$6.79M0.10%+51+0.8%Added
Bradley Foster & Sargent Inc6,643$6.83M0.11%+3,457+108.5%Added
Bryn Mawr Trust Co6,645$6.83M0.12%+948+16.6%Added
J.W. Cole Advisors, Inc.6,661$6.85M0.15%+3,280+97.0%Added
NewSquare Capital LLC6,678$6.87M0.51%+316+5.0%Added
Stonegate Investment Group, LLC6,679$6.87M0.17%−16−0.2%Reduced
CenterBook Partners LP6,690$6.88M0.38%+5,486+455.6%Added
Empirical Finance, LLC6,726$6.91M0.36%+51+0.8%Added
Vise Technologies, Inc.6,739$6.93M0.29%+6,739New
EFG Asset Management (Americas) Corp.6,786$6.98M1.29%−22−0.3%Reduced
FourThought Financial Partners, LLC6,807$7.00M0.69%−540−7.3%Reduced
Tokio Marine Asset Management Co Ltd6,839$7.03M0.27%+473+7.4%Added
First American Trust, FSB6,870$7.06M0.56%−142−2.0%Reduced
Vinva Investment Management Ltd7,038$7.20M0.19%+1,818+34.8%Added
Dnca Finance7,000$7.20M0.55%+900+14.8%Added
Fortis Capital Management LLC7,013$7.21M1.12%+483+7.4%Added
Wedbush Securities Inc7,021$7.22M0.25%+21+0.3%Added
Kinneret Advisory, LLC7,029$7.23M0.66%−11−0.2%Reduced
Empowered Funds, LLC7,047$7.24M0.08%+1,521+27.5%Added
Once Capital Management, LLC7,050$7.25M2.24%+2,000+39.6%Added
Kadensa Capital Ltd7,121$7.32M1.17%−11,949−62.7%Reduced
Nixon Peabody Trust Co7,141$7.34M0.57%−711−9.1%Reduced
Duncker Streett & Co Inc7,155$7.36M1.34%+260+3.8%Added
Caisse des Depots Et Consignations7,221$7.42M0.31%00.0%Unchanged
Allianz SE7,245$7.45M0.18%−2,130−22.7%Reduced
Equitable Holdings, Inc.7,321$7.53M0.06%−1,474−16.8%Reduced
Catalytic Wealth RIA, LLC7,324$7.53M0.62%+6,201+552.2%Added
Fiduciary Trust Co7,340$7.55M0.09%+696+10.5%Added
Paragon Advisors, LLC7,394$7.60M1.98%+3,360+83.3%Added
Farther Finance Advisors, LLC7,396$7.60M0.15%+225+3.1%Added
Level Four Advisory Services, LLC7,434$7.64M0.28%+141+1.9%Added
Weatherly Asset Management L. P.7,439$7.65M0.65%−292−3.8%Reduced
Venture Visionary Partners LLC7,439$7.65M0.29%+848+12.9%Added
Banque Transatlantique SA7,461$7.69M0.21%−11,387−60.4%Reduced
XTX Topco Ltd7,561$7.77M0.32%+5,537+273.6%Added
Brasada Capital Management, LP7,464$7.80M1.33%+174+2.4%Added
Mitchell Capital Management Co8,098$7.80M1.46%+1,947+31.7%Added
Allworth Financial LP7,598$7.81M0.04%+6,289+480.4%Added
BDF-Gestion7,629$7.84M0.88%00.0%Unchanged
Boothe Investment Group, Inc.7,709$7.93M3.02%−5−0.1%Reduced
AG2R la Mondiale Gestion D'Actifs7,713$7.93M0.41%+94+1.2%Added
Meridian Wealth Management, LLC7,747$7.96M0.34%+2,422+45.5%Added
Adviser Investments LLC7,755$7.97M0.10%+114+1.5%Added
Covenant Asset Management, LLC7,786$8.00M1.64%+315+4.2%Added
Horizon Investments, LLC7,790$8.01M0.13%+1,086+16.2%Added
Umb Bank N A7,866$8.09M0.13%−5,308−40.3%Reduced
Oppenheimer & Co Inc7,900$8.12M0.11%+558+7.6%Added
First Foundation Advisors7,943$8.17M0.30%−124−1.5%Reduced
Formuepleje A/S10,330$8.22M0.47%00.0%Unchanged
Alight Capital Management LP8,000$8.22M2.09%+3,000+60.0%Added
Clarity Financial LLC8,018$8.24M0.89%+8,018New
Diversified Trust Co8,023$8.25M0.18%−471−5.5%Reduced
PEAK6 LLC8,028$8.25M0.28%−2,313−22.4%Reduced
Resources Investment Advisors, LLC.8,042$8.27M0.09%+471+6.2%Added
Picton Mahoney Asset Management8,056$8.28M0.12%+8,056New
Spire Wealth Management8,249$8.29M0.30%−2,693−24.6%Reduced
Lynch Asset Management, Inc.8,075$8.30M2.93%00.0%Unchanged
Johnson Investment Counsel Inc8,084$8.31M0.07%+40+0.5%Added
SCS Capital Management LLC8,118$8.35M0.09%+193+2.4%Added
HB Wealth Management, LLC8,135$8.36M0.07%+449+5.8%Added
Apollon Wealth Management, LLC8,150$8.38M0.17%+751+10.2%Added