ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,297
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 989 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Denali Advisors LLC | 2,994 | $3.08M | 0.32% | −619−17.1% | Reduced |
| Financial Engines Advisors L.L.C. | 2,999 | $3.08M | 0.01% | −125−4.0% | Reduced |
| Eagle Strategies LLC | 3,015 | $3.10M | 0.47% | +2,090+225.9% | Added |
| Signet Financial Management, LLC | 3,017 | $3.10M | 0.39% | −58−1.9% | Reduced |
| Grove Bank & Trust | 3,028 | $3.11M | 0.39% | +631+26.3% | Added |
| Principal Securities, Inc. | 3,037 | $3.12M | 0.06% | +223+7.9% | Added |
| AlphaCore Capital LLC | 3,040 | $3.13M | 0.12% | +1,231+68.0% | Added |
| Simmons Bank | 3,078 | $3.16M | 0.23% | +3,078 | New |
| AXS Investments LLC | 3,080 | $3.17M | 1.30% | −1,304−29.7% | Reduced |
| OMC Financial Services LTD | 3,091 | $3.18M | 1.30% | +61+2.0% | Added |
| Davidson Capital Management Inc. | 3,105 | $3.19M | 0.77% | +140+4.7% | Added |
| Institute for Wealth Management, LLC. | 3,113 | $3.20M | 0.36% | −80−2.5% | Reduced |
| Boomfish Wealth Group, LLC | 3,115 | $3.20M | 1.85% | +46+1.5% | Added |
| Summit Financial, LLC | 3,128 | $3.22M | 0.07% | +1,051+50.6% | Added |
| Highland Capital Management, LLC | 3,131 | $3.22M | 0.17% | +702+28.9% | Added |
| Guardian Capital LP | 3,135 | $3.22M | 0.11% | +6+0.2% | Added |
| SeaCrest Wealth Management, LLC | 3,156 | $3.24M | 0.35% | +184+6.2% | Added |
| Pinnacle Associates Ltd | 3,180 | $3.27M | 0.05% | +117+3.8% | Added |
| Westpac Banking Corp | 3,199 | $3.29M | 0.22% | −430−11.8% | Reduced |
| CWA Asset Management Group, LLC | 3,203 | $3.29M | 0.14% | −170−5.0% | Reduced |
| JBF Capital, Inc. | 3,204 | $3.29M | 0.53% | −800−20.0% | Reduced |
| Linscomb & Williams, Inc. | 3,223 | $3.31M | 0.15% | +236+7.9% | Added |
| BBR Partners, LLC | 3,227 | $3.32M | 0.21% | +3,227 | New |
| HCR Wealth Advisors | 3,256 | $3.35M | 0.39% | −8−0.2% | Reduced |
| Smartleaf Asset Management LLC | 3,285 | $3.36M | 0.30% | +199+6.4% | Added |
| Loomis Sayles & Co L P | 3,271 | $3.36M | 0.00% | −95−2.8% | Reduced |
| Waterloo Capital, L.P. | 3,281 | $3.37M | 0.27% | +1,078+48.9% | Added |
| Paradigm Financial Partners, LLC | 3,287 | $3.38M | 0.37% | +2,282+227.1% | Added |
| Game Plan Financial Advisors, LLC | 3,303 | $3.40M | 1.48% | +3,303 | New |
| Great Valley Advisor Group, Inc. | 3,324 | $3.42M | 0.08% | −4,308−56.4% | Reduced |
| Mather Group, LLC. | 3,329 | $3.42M | 0.04% | −38−1.1% | Reduced |
| Baader Bank INC | 3,344 | $3.43M | 0.29% | +1,894+130.6% | Added |
| Brighton Jones LLC | 3,342 | $3.44M | 0.09% | +628+23.1% | Added |
| Western Wealth Management, LLC | 3,363 | $3.46M | 0.21% | +69+2.1% | Added |
| Campbell & CO Investment Adviser LLC | 3,373 | $3.47M | 0.22% | −3,480−50.8% | Reduced |
| Generali Investments CEE, investicni spolecnost, a.s. | 3,400 | $3.50M | 0.29% | 00.0% | Unchanged |
| Cunning Capital Partners, LP | 3,405 | $3.50M | 1.82% | 00.0% | Unchanged |
| S-Bank Fund Management Ltd | 3,410 | $3.51M | 0.52% | −262−7.1% | Reduced |
| PDS Planning, Inc | 3,417 | $3.51M | 0.26% | +32+0.9% | Added |
| Argent Trust Co | 3,424 | $3.52M | 0.13% | +61+1.8% | Added |
| Ritholtz Wealth Management | 3,425 | $3.52M | 0.08% | +557+19.4% | Added |
| Empower Advisory Group, LLC | 3,432 | $3.53M | 0.01% | +3+0.1% | Added |
| Canada Post Corp Registered Pension Plan | 3,435 | $3.53M | 0.21% | +3,435 | New |
| Gallagher Capital Advisors, LLC | 3,622 | $3.58M | 2.90% | −22−0.6% | Reduced |
| Morse Asset Management, Inc | 3,488 | $3.59M | 0.79% | +19+0.5% | Added |
| Leonteq Securities AG | 3,495 | $3.59M | 0.21% | −4,621−56.9% | Reduced |
| Circle Wealth Management, LLC | 3,512 | $3.61M | 0.08% | +250+7.7% | Added |
| Icon Advisers Inc | 3,524 | $3.62M | 0.83% | 00.0% | Unchanged |
| Frank, Rimerman Advisors LLC | 3,525 | $3.62M | 0.24% | +184+5.5% | Added |
| Partners Capital Investment Group, LLP | 3,535 | $3.63M | 0.15% | −2,802−44.2% | Reduced |
| Sculati Wealth Management, LLC | 3,535 | $3.63M | 1.37% | −81−2.2% | Reduced |
| Quantum Private Wealth, LLC | 3,556 | $3.66M | 1.18% | +33+0.9% | Added |
| Ballentine Partners, LLC | 3,583 | $3.68M | 0.06% | +287+8.7% | Added |
| Univest Financial Corp | 3,593 | $3.69M | 0.22% | −762−17.5% | Reduced |
| Waldron Private Wealth LLC | 3,595 | $3.70M | 0.16% | −23−0.6% | Reduced |
| Independent Financial Group, LLC | 3,634 | $3.74M | 0.10% | +118+3.4% | Added |
| Fort Washington Investment Advisors Inc | 3,647 | $3.75M | 0.02% | 00.0% | Unchanged |
| CHB Investment Group, LLC | 3,660 | $3.76M | 1.92% | +170+4.9% | Added |
| Citizens National Bank Trust Department | 3,675 | $3.78M | 0.75% | −29−0.8% | Reduced |
| TD Private Client Wealth LLC | 3,689 | $3.79M | 0.09% | −383−9.4% | Reduced |
| Granite Investment Partners, LLC | 3,714 | $3.82M | 0.19% | +3,714 | New |
| Hilltop Holdings Inc. | 3,717 | $3.82M | 0.24% | +189+5.4% | Added |
| FWL Investment Management, LLC | 3,719 | $3.82M | 1.17% | +3,714+74,280.0% | Added |
| Shaker Investments LLC | 3,748 | $3.85M | 1.58% | +222+6.3% | Added |
| Bragg Financial Advisors, Inc | 3,758 | $3.86M | 0.14% | +2,226+145.3% | Added |
| Canal Capital Management, LLC | 3,760 | $3.87M | 0.61% | +256+7.3% | Added |
| Profund Advisors LLC | 3,760 | $3.87M | 0.14% | +214+6.0% | Added |
| Bowen Hanes & Co Inc | 3,770 | $3.88M | 0.10% | +3,770 | New |
| AE Wealth Management LLC | 3,795 | $3.90M | 0.03% | −9−0.2% | Reduced |
| Natural Investments, LLC | 3,796 | $3.90M | 1.01% | −365−8.8% | Reduced |
| Two Sigma Advisers, LP | 3,800 | $3.91M | 0.01% | −24,600−86.6% | Reduced |
| Headlands Technologies LLC | 3,818 | $3.93M | 0.47% | +1,348+54.6% | Added |
| Newbridge Financial Services Group, Inc. | 3,819 | $3.93M | 0.64% | +1,883+97.3% | Added |
| EP Wealth Advisors, LLC | 3,825 | $3.93M | 0.03% | +164+4.5% | Added |
| ABN AMRO Bank N.V. | 3,828 | $3.95M | 0.05% | +3,828 | New |
| Callahan Advisors, LLC | 3,861 | $3.97M | 0.36% | −34−0.9% | Reduced |
| Kornitzer Capital Management Inc | 3,870 | $3.98M | 0.08% | +213+5.8% | Added |
| Conscious Wealth Investments, LLC | 4,036 | $4.01M | 2.56% | −5−0.1% | Reduced |
| Bosman Wealth Management, LLC | 3,908 | $4.02M | 3.57% | −1,234−24.0% | Reduced |
| Berbice Capital Management LLC | 3,937 | $4.05M | 2.84% | 00.0% | Unchanged |
| Lazard Freres Gestion S.A.S. | 3,938 | $4.05M | 0.08% | −1,721−30.4% | Reduced |
| Williams Jones Wealth Management, LLC. | 3,949 | $4.06M | 0.05% | +1,582+66.8% | Added |
| Aft, Forsyth & Company, Inc. | 3,994 | $4.11M | 2.11% | −52−1.3% | Reduced |
| Saranac Partners Ltd | 3,998 | $4.11M | 2.18% | −36−0.9% | Reduced |
| Guided Capital Wealth Management, LLC | 3,999 | $4.11M | 3.17% | +20+0.5% | Added |
| Columbus Hill Capital Management, L.P. | 4,000 | $4.11M | 0.59% | 00.0% | Unchanged |
| We Are One Seven, LLC | 4,020 | $4.13M | 0.13% | −133−3.2% | Reduced |
| SBI Securities Co., Ltd. | 4,043 | $4.16M | 0.12% | −191−4.5% | Reduced |
| GAMMA Investing LLC | 4,059 | $4.17M | 0.26% | +681+20.2% | Added |
| Prescott Group Capital Management, L.L.C. | 4,068 | $4.18M | 0.49% | +157+4.0% | Added |
| Greenleaf Trust | 4,079 | $4.19M | 0.04% | −77−1.9% | Reduced |
| Westshore Wealth, LLC | 4,114 | $4.23M | 1.62% | −244−5.6% | Reduced |
| Alps Advisors Inc | 4,123 | $4.24M | 0.02% | +74+1.8% | Added |
| Trexquant Investment LP | 4,126 | $4.24M | 0.05% | −27,348−86.9% | Reduced |
| Meiji Yasuda Life Insurance Co | 4,128 | $4.24M | 0.13% | −13,575−76.7% | Reduced |
| Salem Investment Counselors Inc | 4,131 | $4.25M | 0.13% | −30−0.7% | Reduced |
| Plato Investment Management Ltd | 4,156 | $4.26M | 0.32% | +356+9.4% | Added |
| Signaturefd, LLC | 4,178 | $4.30M | 0.07% | +77+1.9% | Added |
| Concentric Capital Strategies, LP | 4,188 | $4.31M | 0.24% | +4,188 | New |
| WESPAC Advisors SoCal, LLC | 4,196 | $4.31M | 0.96% | +305+7.8% | Added |