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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2025

Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,298
+164 vs. Q1 2025
Shares held
182.3M
+461.4K (+0.3%) vs. Q1 2025
Total value
$187.2B
+$42.5B (+29.4%) vs. Q1 2025
New holders
289
990 more added
Sold out
125
742 more reduced

33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 2,298 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2025: $187.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.

Institutions holding NOW in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Triangle Securities Wealth Management1,641$1.69M0.42%−20−1.2%Reduced
Thurston, Springer, Miller, Herd & Titak, Inc.1,652$1.70M0.22%+279+20.3%Added
Old National Bancorp1,654$1.70M0.03%+386+30.4%Added
Taylor Hoffman Capital Management LLC1,655$1.70M0.58%−6−0.4%Reduced
Rockline Wealth Management, LLC1,659$1.71M0.40%+111+7.2%Added
Kesler, Norman & Wride, LLC1,660$1.71M0.30%+220+15.3%Added
Accent Capital Management, LLC1,841$1.71M0.77%+71+4.0%Added
NorthCrest Asset Manangement, LLC1,644$1.72M0.05%+74+4.7%Added
Verdence Capital Advisors LLC1,672$1.72M0.12%+375+28.9%Added
Lord & Richards Wealth Management, LLC1,674$1.72M1.80%+1,367+445.3%Added
Connecticut Wealth Management, LLC1,676$1.72M0.08%−4−0.2%Reduced
Yarbrough Capital, LLC1,680$1.73M0.06%00.0%Unchanged
Bridge Generations Wealth Management LLC1,689$1.74M1.05%−153−8.3%Reduced
Fiduciary Alliance LLC1,693$1.74M0.13%+430+34.0%Added
PFG Investments, LLC1,695$1.74M0.10%+99+6.2%Added
Capital Insight Partners, LLC1,702$1.75M0.30%+68+4.2%Added
Kane Investment Management, Inc.1,710$1.76M0.92%−298−14.8%Reduced
Belmont Capital, LLC1,735$1.78M0.27%+250+16.8%Added
Argus Investors' Counsel, Inc.1,744$1.79M1.27%+20+1.2%Added
Angeles Wealth Management, LLC1,745$1.79M0.12%+374+27.3%Added
Turtle Creek Wealth Advisors, LLC1,747$1.80M0.21%+1,747New
Lineweaver Wealth Advisors, LLC1,749$1.80M0.28%−172−9.0%Reduced
Kapitalo Investimentos Ltda1,750$1.80M0.39%−2,600−59.8%Reduced
Ferguson Wellman Capital Management, Inc1,756$1.81M0.03%−652−27.1%Reduced
Arete Wealth Advisors, LLC1,757$1.81M0.13%−38−2.1%Reduced
Essential Partners LLC1,767$1.82M0.73%+1,767New
1248 Management, LLC1,771$1.82M0.67%00.0%Unchanged
EPG Wealth Management LLC1,778$1.83M0.55%+82+4.8%Added
Nomura Holdings Inc1,784$1.83M0.01%−14,116−88.8%Reduced
Commons Capital, LLC1,785$1.84M1.40%+51+2.9%Added
RMR Wealth Builders1,798$1.85M0.17%+206+12.9%Added
Weaver Capital Management LLC1,799$1.85M0.46%+17+1.0%Added
Shay Capital LLC1,800$1.85M0.42%−9,350−83.9%Reduced
Cullinan Associates Inc1,800$1.85M0.12%−200−10.0%Reduced
Evelyn Partners Investment Management LLP1,801$1.85M0.06%+315+21.2%Added
Sciencast Management LP1,805$1.86M0.38%+1,805New
Harvest Fund Management Co., Ltd1,810$1.86M0.09%−769−29.8%Reduced
Intrust Bank NA1,812$1.86M0.17%+273+17.7%Added
Voya Financial Advisors, Inc.1,825$1.87M0.19%−128−6.6%Reduced
Silvant Capital Management LLC1,819$1.87M0.07%+1,819New
HBK Sorce Advisory LLC1,826$1.88M0.05%+1+0.1%Added
Integrated Advisors Network LLC1,845$1.90M0.09%−65−3.4%Reduced
Aviso Financial Inc.1,851$1.90M0.09%+3+0.2%Added
AAFMAA Wealth Management & Trust LLC1,852$1.90M0.79%−230−11.0%Reduced
Citizens & Northern Corp1,853$1.91M0.51%+51+2.8%Added
WealthCare Investment Partners, LLC1,824$1.91M0.69%−87−4.6%Reduced
Keeler Thomas Management LLC1,859$1.91M0.82%+1,859New
Redmond Asset Management, LLC1,860$1.91M0.46%−5−0.3%Reduced
Everhart Financial Group, Inc.1,865$1.92M0.22%+61+3.4%Added
Douglass Winthrop Advisors, LLC1,868$1.92M0.03%−87−4.5%Reduced
BIT Capital GmbH1,884$1.94M0.13%+1,884New
Caxton Associates LLP1,892$1.95M0.05%+874+85.9%Added
Centaurus Financial, Inc.1,895$1.95M0.11%+80+4.4%Added
Trust Point Inc.1,909$1.96M0.19%+234+14.0%Added
MWA Asset Management1,916$1.97M1.21%+100+5.5%Added
Valmark Advisers, Inc.1,920$1.97M0.03%−537−21.9%Reduced
Premier Path Wealth Partners, LLC1,921$1.97M0.27%+254+15.2%Added
Riggs Asset Managment Co. Inc.1,922$1.98M0.49%+42+2.2%Added
Fukoku Mutual Life Insurance Co1,922$1.98M0.13%+659+52.2%Added
Savant Capital, LLC1,926$1.98M0.01%+87+4.7%Added
Transcend Wealth Collective, LLC1,928$1.98M0.15%+279+16.9%Added
Heritage Trust Co1,930$1.98M0.23%−91−4.5%Reduced
Kirtland Hills Capital Management, LLC1,947$2.00M0.92%+151+8.4%Added
Signature Wealth Management Group1,957$2.01M0.79%+36+1.9%Added
Coastline Trust Co1,971$2.03M0.23%−429−17.9%Reduced
Larson Financial Group LLC1,975$2.03M0.08%+1,230+165.1%Added
Visionary Wealth Advisors1,982$2.04M0.10%+116+6.2%Added
Means Investment Co., Inc.1,988$2.04M0.19%00.0%Unchanged
Intact Investment Management Inc.1,990$2.05M0.07%+20+1.0%Added
Qtron Investments LLC1,992$2.05M0.26%00.0%Unchanged
Clarius Group, LLC1,995$2.05M0.12%−146−6.8%Reduced
Sagespring Wealth Partners, LLC1,998$2.05M0.04%+474+31.1%Added
Harbor Investment Advisory, LLC1,999$2.06M0.18%−93−4.4%Reduced
Cohen Klingenstein LLC2,000$2.06M0.07%00.0%Unchanged
Uniting Wealth Partners, LLC2,000$2.06M0.80%00.0%Unchanged
L.M. Kohn & Company2,009$2.07M0.56%+67+3.5%Added
Alaethes Wealth LLC2,014$2.07M0.62%+135+7.2%Added
RiverPark Advisors, LLC2,014$2.07M1.27%+7+0.3%Added
U.S. Capital Wealth Advisors, LLC2,020$2.08M0.06%+995+97.1%Added
Cigna Investments Inc2,031$2.09M0.36%−36−1.7%Reduced
CNB Bank2,043$2.10M1.00%−122−5.6%Reduced
Field & Main Bank2,062$2.12M0.69%+13+0.6%Added
Argentarii, LLC2,063$2.12M0.97%−7−0.3%Reduced
Optimize Financial Inc2,067$2.13M1.30%−14−0.7%Reduced
Principle Wealth Partners LLC2,068$2.13M0.13%−18−0.9%Reduced
GeoWealth Management, LLC2,086$2.14M0.08%−108−4.9%Reduced
HBW Advisory Services LLC2,092$2.15M0.27%+2,092New
Canopy Partners, LLC2,100$2.16M0.79%+30+1.4%Added
Game Creek Capital, LP2,100$2.16M1.11%+850+68.0%Added
Change Path, LLC2,103$2.16M0.06%+904+75.4%Added
Icapital Wealth LLC2,110$2.17M1.23%+181+9.4%Added
Scott Marsh Financial, LLC2,110$2.17M0.80%+2,110New
Hillsdale Investment Management Inc.2,115$2.17M0.08%+1,650+354.8%Added
Flagship Harbor Advisors, LLC2,116$2.18M0.10%−107−4.8%Reduced
Prakash Investment Advisors LLC2,750$2.19M2.44%−100−3.5%Reduced
Nine Masts Capital Ltd2,152$2.21M0.87%+2,152New
Reuter James Wealth Management, LLC2,170$2.23M0.35%−19−0.9%Reduced
Northern Financial Advisors Inc2,172$2.23M1.68%+21+1.0%Added
Greykasell Wealth Strategies, Inc.2,172$2.23M1.07%−25−1.1%Reduced
1858 Wealth Management, LLC2,186$2.25M1.66%+77+3.7%Added