ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Sierra Capital LLC | 1,254 | $1.29M | 0.15% | −116−8.5% | Reduced |
| Catalyst Financial Partners LLC | 1,257 | $1.29M | 0.14% | +88+7.5% | Added |
| Continuum Advisory, LLC | 1,257 | $1.29M | 0.16% | +1,123+838.1% | Added |
| Vega Investment Solutions | 1,258 | $1.29M | 0.30% | +963+326.4% | Added |
| First National Bank of Hutchinson | 1,263 | $1.30M | 0.81% | +372+41.8% | Added |
| Kingswood Wealth Advisors, LLC | 1,264 | $1.30M | 0.10% | +117+10.2% | Added |
| Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A. | 1,266 | $1.30M | 0.15% | −3−0.2% | Reduced |
| WBH Advisory Inc | 1,267 | $1.30M | 0.11% | 00.0% | Unchanged |
| Moran Wealth Management, LLC | 1,274 | $1.31M | 0.04% | +98+8.3% | Added |
| Grantham, Mayo, Van Otterloo & Co. LLC | 1,281 | $1.32M | 0.00% | −140−9.9% | Reduced |
| David Loasby | 1,446 | $1.32M | 0.11% | +212+17.2% | Added |
| Copperwynd Financial, LLC | 1,287 | $1.32M | 0.33% | −122−8.7% | Reduced |
| 180 Wealth Advisors, LLC | 1,293 | $1.33M | 0.19% | −75−5.5% | Reduced |
| OV Management LLC | 1,299 | $1.34M | 1.12% | −2,164−62.5% | Reduced |
| Absoluto Partners Gestao de Recursos Ltda | 1,300 | $1.34M | 0.94% | −59−4.3% | Reduced |
| RB Capital Management, LLC | 1,300 | $1.34M | 0.30% | +45+3.6% | Added |
| Sound View Wealth Advisors Group, LLC | 1,304 | $1.34M | 0.10% | +205+18.7% | Added |
| Ashton Thomas Securities, LLC | 1,313 | $1.35M | 0.33% | −34−2.5% | Reduced |
| Bradyco, Inc. | 1,320 | $1.36M | 1.00% | 00.0% | Unchanged |
| Stance Capital LLC | 1,322 | $1.36M | 0.51% | +1,322 | New |
| Sunpointe, LLC | 1,323 | $1.36M | 0.54% | +1,028+348.5% | Added |
| Synergy Financial Group, LTD | 1,327 | $1.36M | 1.00% | −93−6.5% | Reduced |
| Steel Peak Wealth Management LLC | 1,334 | $1.37M | 0.05% | −817−38.0% | Reduced |
| Fairfield, Bush & Co. | 1,338 | $1.38M | 0.78% | +40+3.1% | Added |
| SFM, LLC | 1,342 | $1.38M | 0.89% | −5−0.4% | Reduced |
| Brown Financial Advisors | 1,347 | $1.38M | 0.54% | −229−14.5% | Reduced |
| Wealth Advisors of Tampa Bay, LLC | 1,349 | $1.39M | 0.52% | −35−2.5% | Reduced |
| Sym Financial Corp | 1,350 | $1.39M | 0.16% | −159−10.5% | Reduced |
| Arthur M. Cohen & Associates, LLC | 1,354 | $1.39M | 0.25% | −65−4.6% | Reduced |
| Hudson Value Partners, LLC | 1,355 | $1.39M | 0.48% | 00.0% | Unchanged |
| Parsons Capital Management Inc | 1,355 | $1.39M | 0.09% | −17−1.2% | Reduced |
| Syon Capital LLC | 1,360 | $1.40M | 0.09% | +281+26.0% | Added |
| FIL Ltd | 1,362 | $1.40M | 0.00% | +880+182.6% | Added |
| Argonautica Private Wealth Management, Inc | 1,373 | $1.41M | 0.45% | −5−0.4% | Reduced |
| Peterson Wealth Management | 1,382 | $1.42M | 0.84% | +1,382 | New |
| Narwhal Capital Management | 1,394 | $1.43M | 0.12% | −79−5.4% | Reduced |
| Stablepoint Partners, LLC | 1,396 | $1.44M | 0.24% | +47+3.5% | Added |
| Cornerstone Advisors, LLC | 1,400 | $1.44M | 0.05% | 00.0% | Unchanged |
| WBI Investments | 1,400 | $1.44M | 0.37% | +1,063+315.4% | Added |
| Haverford Trust Co | 1,408 | $1.45M | 0.01% | +232+19.7% | Added |
| EverSource Wealth Advisors, LLC | 1,410 | $1.45M | 0.07% | +278+24.6% | Added |
| Dark Forest Capital Management LP | 1,426 | $1.47M | 0.06% | +216+17.9% | Added |
| Ellevest, Inc. | 1,428 | $1.47M | 0.23% | −67−4.5% | Reduced |
| StoneX Group Inc. | 1,433 | $1.47M | 0.07% | +62+4.5% | Added |
| Abc Arbitrage SA | 1,435 | $1.48M | 0.17% | −530−27.0% | Reduced |
| GraniteShares Advisors LLC | 1,435 | $1.48M | 0.91% | −143−9.1% | Reduced |
| Principal Street Partners, LLC | 1,443 | $1.48M | 0.15% | +448+45.0% | Added |
| Papamarkou Wellner Asset Management inc. | 1,447 | $1.49M | 0.98% | +1+0.1% | Added |
| Sage Mountain Advisors LLC | 1,448 | $1.49M | 0.10% | +126+9.5% | Added |
| Talon Private Wealth, LLC | 1,449 | $1.49M | 0.21% | +64+4.6% | Added |
| BTC Capital Management, Inc. | 1,458 | $1.50M | 0.12% | +146+11.1% | Added |
| Virtus Investment Advisers, Inc. | 1,464 | $1.51M | 0.51% | +247+20.3% | Added |
| Howard Capital Management Inc. | 1,465 | $1.51M | 0.02% | +355+32.0% | Added |
| Advisor OS, LLC | 1,468 | $1.51M | 0.15% | −205−12.3% | Reduced |
| Mayflower Financial Advisors, LLC | 1,471 | $1.51M | 0.21% | −7−0.5% | Reduced |
| Dynasty Wealth Management, LLC | 1,481 | $1.52M | 0.03% | −424−22.3% | Reduced |
| Axxcess Wealth Management, LLC | 1,488 | $1.53M | 0.04% | +738+98.4% | Added |
| Livforsakringsbolaget Skandia, Omsesidigt | 1,490 | $1.53M | 0.07% | 00.0% | Unchanged |
| Ronald Blue Trust, Inc. | 1,490 | $1.53M | 0.02% | +126+9.2% | Added |
| Bank of New Hampshire | 1,494 | $1.54M | 0.38% | +87+6.2% | Added |
| Riverpark Capital Management LLC | 1,503 | $1.55M | 2.51% | 00.0% | Unchanged |
| NBT Bank N A | 1,507 | $1.55M | 0.11% | +65+4.5% | Added |
| Aigen Investment Management, LP | 1,511 | $1.55M | 0.21% | +387+34.4% | Added |
| Morangie Management LLC | 1,515 | $1.56M | 1.35% | +1,515 | New |
| VELA Investment Management, LLC | 1,519 | $1.56M | 0.46% | 00.0% | Unchanged |
| United Bank | 1,519 | $1.56M | 0.60% | +204+15.5% | Added |
| Procyon Private Wealth Partners, LLC | 1,523 | $1.57M | 0.15% | −680−30.9% | Reduced |
| RMB Capital Management, LLC | 1,525 | $1.57M | 0.03% | +1,525 | New |
| Concord Asset Management, LLC | 1,528 | $1.57M | 0.24% | +54+3.7% | Added |
| Concord Wealth Partners | 1,528 | $1.57M | 0.23% | +222+17.0% | Added |
| Evergreen Capital Management LLC | 1,535 | $1.58M | 0.05% | +78+5.4% | Added |
| Wrapmanager Inc | 1,539 | $1.58M | 0.39% | +386+33.5% | Added |
| Monetary Management Group Inc | 1,550 | $1.59M | 0.39% | −440−22.1% | Reduced |
| Fidelis Capital Partners, LLC | 1,747 | $1.59M | 0.15% | +11+0.6% | Added |
| VisionPoint Advisory Group, LLC | 1,552 | $1.60M | 0.35% | +1,139+275.8% | Added |
| Sheets Smith Investment Management | 1,553 | $1.60M | 1.40% | +1,553 | New |
| Impact Investors, Inc | 1,555 | $1.60M | 1.13% | −7−0.4% | Reduced |
| Beta Wealth Group, Inc. | 1,562 | $1.61M | 0.59% | −1,006−39.2% | Reduced |
| Gryphon Financial Partners LLC | 1,568 | $1.61M | 0.21% | +171+12.2% | Added |
| Beacon Investment Advisory Services, Inc. | 1,570 | $1.61M | 0.07% | −1,054−40.2% | Reduced |
| Accuvest Global Advisors | 1,576 | $1.62M | 1.05% | +1,576 | New |
| Horst & Graben Wealth Management LLC | 1,581 | $1.63M | 0.27% | −35−2.2% | Reduced |
| Zacks Investment Management | 1,587 | $1.63M | 0.01% | −279−15.0% | Reduced |
| Resources Management Corp | 1,587 | $1.63M | 0.22% | +22+1.4% | Added |
| Darden Wealth Group Inc | 1,588 | $1.63M | 0.98% | −132−7.7% | Reduced |
| Princeton Capital Management LLC | 1,590 | $1.63M | 0.49% | +198+14.2% | Added |
| Voleon Capital Management LP | 1,595 | $1.64M | 0.09% | −3,850−70.7% | Reduced |
| Telligent Fund, LP | 1,600 | $1.64M | 1.50% | −200−11.1% | Reduced |
| Ascent Group, LLC | 1,602 | $1.65M | 0.06% | −443−21.7% | Reduced |
| Cooper Financial Group | 1,603 | $1.65M | 0.19% | +1,603 | New |
| Lebenthal Global Advisors, LLC | 1,604 | $1.65M | 0.31% | −18−1.1% | Reduced |
| Fiduciary Group LLC | 1,611 | $1.66M | 0.16% | +385+31.4% | Added |
| Jackson Square Capital, LLC | 1,619 | $1.66M | 0.37% | +1,243+330.6% | Added |
| SP Asset Management LLC | 1,619 | $1.66M | 0.14% | +1,303+412.3% | Added |
| Peapack Gladstone Financial Corp | 1,621 | $1.67M | 0.02% | +166+11.4% | Added |
| Checchi Capital Advisers, LLC | 1,626 | $1.67M | 0.12% | +75+4.8% | Added |
| Winton Group Ltd | 1,628 | $1.67M | 0.09% | +1,628 | New |
| PFG Advisors | 1,633 | $1.68M | 0.08% | +368+29.1% | Added |
| Sowell Financial Services LLC | 1,635 | $1.68M | 0.07% | −86−5.0% | Reduced |
| SageView Advisory Group, LLC | 1,711 | $1.69M | 0.06% | −113−6.2% | Reduced |