ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| American Trust | 1,011 | $1.04M | 0.10% | −7−0.7% | Reduced |
| IAM Advisory, LLC | 1,012 | $1.04M | 0.25% | −8−0.8% | Reduced |
| Optas, LLC | 1,013 | $1.04M | 0.20% | +60+6.3% | Added |
| Y.D. More Investments Ltd | 1,020 | $1.05M | 0.07% | −20−1.9% | Reduced |
| BFSG, LLC | 1,022 | $1.05M | 0.12% | +984+2,589.5% | Added |
| Compass Capital Corp | 1,329 | $1.05M | 0.50% | 00.0% | Unchanged |
| Sustainable Insight Capital Management, LLC | 1,025 | $1.05M | 0.48% | +365+55.3% | Added |
| Prelude Capital Management, LLC | 1,028 | $1.06M | 0.10% | +619+151.3% | Added |
| Regal Investment Advisors LLC | 1,033 | $1.06M | 0.08% | +191+22.7% | Added |
| KPP Advisory Services LLC | 1,033 | $1.06M | 0.18% | +78+8.2% | Added |
| Avantax Planning Partners, Inc. | 1,033 | $1.06M | 0.03% | +87+9.2% | Added |
| Sentry Investment Management LLC | 1,042 | $1.07M | 0.59% | 00.0% | Unchanged |
| Guardian Wealth Advisors, LLC | 1,037 | $1.07M | 0.08% | +783+308.3% | Added |
| AlTi Global, Inc. | 1,043 | $1.07M | 0.03% | +553+112.9% | Added |
| Tower Trust & Investment Co | 1,041 | $1.07M | 0.76% | +21+2.1% | Added |
| Carr Financial Group Corp | 1,041 | $1.07M | 0.32% | −179−14.7% | Reduced |
| Symphony Financial, Ltd. Co. | 7,187 | $1.07M | 0.14% | +7,187 | New |
| Prosperity Consulting Group, LLC | 1,042 | $1.07M | 0.08% | −43−4.0% | Reduced |
| Malaga Cove Capital, LLC | 1,049 | $1.08M | 0.42% | −28−2.6% | Reduced |
| Legacy Financial Advisors, Inc. | 1,049 | $1.08M | 0.17% | +126+13.7% | Added |
| Beaton Management Co. Inc. | 1,050 | $1.08M | 0.53% | +25+2.4% | Added |
| MJP Associates Inc | 1,058 | $1.09M | 0.16% | −143−11.9% | Reduced |
| Fulcrum Asset Management LLP | 1,058 | $1.09M | 0.31% | +1,058 | New |
| Albert D Mason Inc | 1,061 | $1.09M | 0.79% | −76−6.7% | Reduced |
| Atom Investors LP | 1,061 | $1.09M | 0.10% | +1,061 | New |
| J. W. Coons Advisors, LLC | 1,064 | $1.09M | 0.25% | +1,064 | New |
| Keel Point, LLC | 1,066 | $1.10M | 0.07% | +144+15.6% | Added |
| Oak Harvest Investment Services | 1,068 | $1.10M | 0.14% | +61+6.1% | Added |
| Gerber Kawasaki Wealth & Investment Management | 1,069 | $1.10M | 0.04% | +364+51.6% | Added |
| Greenwich Wealth Management LLC | 1,071 | $1.10M | 0.05% | −16−1.5% | Reduced |
| Golden State Equity Partners | 1,072 | $1.10M | 0.20% | +239+28.7% | Added |
| NVWM, LLC | 1,075 | $1.11M | 0.27% | −4−0.4% | Reduced |
| Sandler Capital Management | 1,076 | $1.11M | 0.38% | +1,076 | New |
| Landscape Capital Management, L.L.C. | 1,077 | $1.11M | 0.09% | −2,302−68.1% | Reduced |
| King Luther Capital Management Corp | 1,078 | $1.11M | 0.00% | −1−0.1% | Reduced |
| Balyasny Asset Management LLC | 1,080 | $1.11M | 0.00% | +4+0.4% | Added |
| Savvy Advisors, Inc. | 1,080 | $1.11M | 0.07% | +159+17.3% | Added |
| Murphy & Mullick Capital Management Corp | 1,169 | $1.11M | 0.90% | +44+3.9% | Added |
| Alta Advisers Ltd | 1,083 | $1.11M | 0.40% | 00.0% | Unchanged |
| TrueMark Investments, LLC | 1,084 | $1.11M | 0.24% | −39−3.5% | Reduced |
| BlueSpruce Investments, LP | 1,084 | $1.11M | 0.03% | +300+38.3% | Added |
| Eleva Capital SAS | 1,087 | $1.12M | 0.24% | +1,087 | New |
| Trust Co of Vermont | 1,092 | $1.12M | 0.05% | −6−0.5% | Reduced |
| Probity Advisors, Inc. | 1,096 | $1.13M | 0.20% | +133+13.8% | Added |
| American National Bank | 1,098 | $1.13M | 0.12% | −18−1.6% | Reduced |
| Legacy Bridge, LLC | 1,098 | $1.13M | 0.54% | −4−0.4% | Reduced |
| Rehmann Capital Advisory Group | 1,099 | $1.13M | 0.07% | −36−3.2% | Reduced |
| Monetta Financial Services Inc | 1,100 | $1.13M | 0.82% | +200+22.2% | Added |
| Passive Capital Management, LLC. | 1,124 | $1.14M | 0.35% | −190−14.5% | Reduced |
| MMBG Investment Advisors Co. | 1,110 | $1.14M | 0.11% | +25+2.3% | Added |
| Journey Strategic Wealth LLC | 1,111 | $1.14M | 0.04% | +592+114.1% | Added |
| Forum Financial Management, LP | 1,117 | $1.15M | 0.02% | +223+24.9% | Added |
| Wright Investors Service Inc | 1,118 | $1.15M | 0.35% | −46−4.0% | Reduced |
| Three Seasons Wealth, LLC | 1,124 | $1.16M | 0.13% | +81+7.8% | Added |
| Prospera Financial Services Inc | 1,125 | $1.16M | 0.02% | −655−36.8% | Reduced |
| Motiv8 Investments LLC | 1,125 | $1.16M | 0.71% | +108+10.6% | Added |
| Hobart Private Capital, LLC | 1,127 | $1.16M | 0.26% | +641+131.9% | Added |
| Spirit of America Management Corp | 1,130 | $1.16M | 0.24% | 00.0% | Unchanged |
| Perfromance Wealth Partners, LLC | 1,130 | $1.16M | 0.04% | +99+9.6% | Added |
| Migdal Insurance & Financial Holdings Ltd. | 1,142 | $1.17M | 0.01% | +5+0.4% | Added |
| Delta Investment Management, LLC | 1,142 | $1.17M | 0.23% | +14+1.2% | Added |
| SRS Capital Advisors, Inc. | 1,144 | $1.18M | 0.05% | +142+14.2% | Added |
| UMA Financial Services, Inc. | 1,149 | $1.18M | 0.19% | +4+0.3% | Added |
| Platinum Investment Management Ltd | 1,149 | $1.18M | 0.08% | +1,149 | New |
| International Assets Investment Management, LLC | 1,157 | $1.19M | 0.10% | −185−13.8% | Reduced |
| Somerset Group LLC | 1,165 | $1.20M | 1.01% | +28+2.5% | Added |
| Fedenia Advisers LLC | 1,168 | $1.20M | 0.57% | +8+0.7% | Added |
| CX Institutional | 1,171 | $1.20M | 0.04% | +22+1.9% | Added |
| B.O.S.S. Retirement Advisors, LLC | 1,172 | $1.20M | 0.30% | −85−6.8% | Reduced |
| Intellectus Partners, LLC | 1,172 | $1.20M | 0.26% | +298+34.1% | Added |
| LRI Investments, LLC | 1,172 | $1.21M | 0.10% | +171+17.1% | Added |
| Anchor Investment Management, LLC | 1,174 | $1.21M | 0.11% | −16−1.3% | Reduced |
| Cim Investment Mangement Inc | 1,175 | $1.21M | 0.23% | −4−0.3% | Reduced |
| Westwood Wealth Management | 1,180 | $1.21M | 0.41% | +30+2.6% | Added |
| Sapient Capital LLC | 1,188 | $1.22M | 0.02% | +400+50.8% | Added |
| Creekmur Asset Management LLC | 1,189 | $1.22M | 0.22% | +588+97.8% | Added |
| 17 Capital Partners, LLC | 1,191 | $1.22M | 0.71% | +130+12.3% | Added |
| Himension Fund | 1,196 | $1.23M | 0.10% | −242−16.8% | Reduced |
| Whalen Wealth Management Inc. | 1,198 | $1.23M | 0.77% | +1,198 | New |
| Conning Inc. | 1,199 | $1.23M | 0.04% | −53−4.2% | Reduced |
| Evercore Wealth Management, LLC | 1,199 | $1.23M | 0.02% | +3+0.3% | Added |
| Summit Wealth Group LLC | 1,199 | $1.23M | 0.31% | +1,199 | New |
| Broderick Brian C | 1,200 | $1.23M | 0.24% | 00.0% | Unchanged |
| Ratan Capital Management LP | 1,200 | $1.23M | 0.61% | 00.0% | Unchanged |
| Bell Bank | 1,205 | $1.24M | 0.06% | −21−1.7% | Reduced |
| Advisory Resource Group | 1,209 | $1.24M | 0.24% | +23+1.9% | Added |
| Strategic Wealth Partners, Ltd. | 1,210 | $1.24M | 0.10% | +1,210 | New |
| Highview Capital Management LLC | 1,212 | $1.25M | 0.48% | +190+18.6% | Added |
| Shelton Wealth Management, LLC | 1,214 | $1.25M | 0.63% | +109+9.9% | Added |
| AssuredPartners Investment Advisors, LLC | 1,215 | $1.25M | 0.31% | −235−16.2% | Reduced |
| Aspire Private Capital, LLC | 1,217 | $1.25M | 0.29% | +98+8.8% | Added |
| Balboa Wealth Partners | 1,220 | $1.25M | 0.25% | −331−21.3% | Reduced |
| Wolff Wiese Magana LLC | 1,222 | $1.26M | 0.78% | +343+39.0% | Added |
| Twin Capital Management Inc | 1,232 | $1.27M | 0.13% | −19−1.5% | Reduced |
| Evelyn Partners Investment Management Services Ltd | 1,237 | $1.27M | 0.19% | +213+20.8% | Added |
| Advent Capital Management | 1,238 | $1.27M | 0.03% | +1,238 | New |
| Canandaigua National Bank & Trust Co | 1,239 | $1.27M | 0.12% | +258+26.3% | Added |
| R Squared Ltd | 1,240 | $1.27M | 0.70% | +340+37.8% | Added |
| Systematic Alpha Investments, LLC | 1,247 | $1.28M | 0.05% | 00.0% | Unchanged |
| 111 Capital | 1,252 | $1.29M | 0.22% | +1,252 | New |