ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| McMahon Financial Advisors, LLC | 808 | $830.7K | 0.19% | −50−5.8% | Reduced |
| Claro Advisors LLC | 812 | $834.8K | 0.14% | −519−39.0% | Reduced |
| Evermay Wealth Management LLC | 813 | $835.8K | 0.10% | +13+1.6% | Added |
| Sandbox Financial Partners, LLC | 816 | $838.6K | 0.26% | +4+0.5% | Added |
| Private Trust Co NA | 817 | $839.5K | 0.08% | +257+45.9% | Added |
| Cynosure Management, LLC | 817 | $839.9K | 0.10% | +20+2.5% | Added |
| Paragon Private Wealth Management, LLC | 819 | $842.0K | 0.34% | +138+20.3% | Added |
| Scientech Research LLC | 819 | $842.0K | 0.21% | +458+126.9% | Added |
| Toth Financial Advisory Corp | 820 | $843.0K | 0.10% | +616+302.0% | Added |
| Chicago Partners Investment Group LLC | 883 | $844.6K | 0.02% | +57+6.9% | Added |
| Outlook Wealth Advisors, LLC | 823 | $846.1K | 0.22% | +7+0.9% | Added |
| Meyer Handelman Co | 825 | $848.2K | 0.03% | 00.0% | Unchanged |
| Jaffetilchin Investment Partners, LLC | 826 | $849.2K | 0.06% | +826 | New |
| Summit Global Investments | 828 | $851.0K | 0.05% | −673−44.8% | Reduced |
| Patron Partners Advisors, LLC | 828 | $851.3K | 0.42% | +10+1.2% | Added |
| Elgethun Capital Management | 830 | $853.3K | 0.17% | 00.0% | Unchanged |
| Brady Martz Wealth Solutions, LLC | 831 | $854.3K | 0.17% | +13+1.6% | Added |
| Valley National Advisers Inc | 832 | $855.0K | 0.14% | +101+13.8% | Added |
| Stock Yards Bank & Trust Co | 832 | $855.4K | 0.03% | +336+67.7% | Added |
| Tectonic Advisors LLC | 835 | $858.4K | 0.05% | +221+36.0% | Added |
| Consolidated Portfolio Review Corp | 836 | $859.5K | 0.12% | +234+38.9% | Added |
| Sivia Capital Partners, LLC | 837 | $860.5K | 0.29% | +34+4.2% | Added |
| Evanson Asset Management, LLC | 838 | $861.2K | 0.06% | 00.0% | Unchanged |
| Allen Capital Group, LLC | 838 | $861.5K | 0.09% | +118+16.4% | Added |
| Adell Harriman & Carpenter Inc | 843 | $866.7K | 0.06% | −149−15.0% | Reduced |
| Relyea Zuckerberg Hanson LLC | 849 | $872.8K | 0.10% | +4+0.5% | Added |
| J.Safra Asset Management Corp | 849 | $872.8K | 0.06% | +103+13.8% | Added |
| Elevated Capital Advisors, LLC | 1,099 | $875.0K | 0.25% | 00.0% | Unchanged |
| Alteri Wealth LLC | 855 | $879.0K | 0.34% | +14+1.7% | Added |
| Daymark Wealth Partners, LLC | 856 | $879.5K | 0.03% | +130+17.9% | Added |
| Interchange Capital Partners, LLC | 860 | $884.1K | 0.20% | +5+0.6% | Added |
| Worth Financial Advisory Group, LLC | 867 | $891.3K | 0.55% | −19−2.1% | Reduced |
| Gilliland Jeter Wealth Management LLC | 867 | $891.3K | 0.29% | 00.0% | Unchanged |
| First United Bank Trust | 867 | $891.3K | 0.31% | +145+20.1% | Added |
| First Horizon Advisors, Inc. | 870 | $895.5K | 0.02% | +322+58.8% | Added |
| Keebeck Wealth Management, LLC | 871 | $895.5K | 0.12% | −205−19.1% | Reduced |
| Global Assets Advisory, LLC | 889 | $899.6K | 0.35% | −1,239−58.2% | Reduced |
| Renasant Bank | 876 | $900.6K | 0.60% | +121+16.0% | Added |
| Huntleigh Advisors, Inc. | 877 | $901.6K | 0.17% | −3−0.3% | Reduced |
| First Affirmative Financial Network | 877 | $902.0K | 0.46% | +5+0.6% | Added |
| Payne Capital Management, LLC | 878 | $902.7K | 0.35% | 00.0% | Unchanged |
| Wealth Alliance | 879 | $903.5K | 0.10% | +112+14.6% | Added |
| Cary Street Partners Financial LLC | 883 | $907.8K | 0.03% | +2+0.2% | Added |
| Generation Capital Management LLC | 888 | $912.9K | 0.72% | +888 | New |
| Harold Davidson & Associates Inc. | 890 | $915.0K | 0.59% | −392−30.6% | Reduced |
| Brandywine Managers, LLC | 893 | $918.1K | 0.91% | 00.0% | Unchanged |
| Aviso Wealth Management | 899 | $924.2K | 0.43% | +6+0.7% | Added |
| Country Club Bank | 905 | $925.3K | 0.06% | +19+2.1% | Added |
| KCM Investment Advisors LLC | 901 | $926.3K | 0.03% | 00.0% | Unchanged |
| Nebula Research & Development LLC | 906 | $931.4K | 0.08% | +609+205.1% | Added |
| Revolve Wealth Partners, LLC | 907 | $932.5K | 0.12% | −16−1.7% | Reduced |
| Paces Ferry Wealth Advisors, LLC | 907 | $932.5K | 0.43% | −3−0.3% | Reduced |
| Sovran Advisors, LLC | 916 | $937.0K | 0.10% | −16−1.7% | Reduced |
| Becker Capital Management Inc | 914 | $939.7K | 0.03% | −10−1.1% | Reduced |
| Affiance Financial, LLC | 915 | $940.7K | 0.19% | 00.0% | Unchanged |
| Dudley Capital Management, LLC | 916 | $941.7K | 0.47% | +916 | New |
| Zullo Investment Group, Inc. | 918 | $943.8K | 0.38% | +1+0.1% | Added |
| Smithfield Trust Co | 917 | $944.0K | 0.04% | 00.0% | Unchanged |
| Invst, LLC | 920 | $945.8K | 0.12% | −72−7.3% | Reduced |
| Freestone Capital Holdings, LLC | 920 | $945.8K | 0.03% | +28+3.1% | Added |
| Stevens Capital Management LP | 924 | $950.0K | 0.26% | +361+64.1% | Added |
| Ancora Advisors, LLC | 926 | $952.4K | 0.02% | +5+0.5% | Added |
| L2 Asset Management, LLC | 928 | $954.1K | 0.16% | +40+4.5% | Added |
| Pinnacle Wealth Planning Services, Inc. | 928 | $954.1K | 0.13% | +130+16.3% | Added |
| Forefront Wealth Partners, LLC | 900 | $954.1K | 0.65% | −22−2.4% | Reduced |
| Parkside Financial Bank & Trust | 930 | $956.1K | 0.10% | +216+30.3% | Added |
| Wealthedge Investment Advisors, LLC | 932 | $958.2K | 0.40% | +932 | New |
| Signature Wealth Management Partners, LLC | 934 | $960.2K | 0.55% | −10−1.1% | Reduced |
| Virtue Capital Management, LLC | 935 | $961.3K | 0.18% | −245−20.8% | Reduced |
| Fox Run Management, L.L.C. | 936 | $962.3K | 0.16% | +437+87.6% | Added |
| Silver Oak Securities, Inc | 936 | $962.5K | 0.08% | +272+41.0% | Added |
| Segment Wealth Management, LLC | 946 | $972.6K | 0.06% | +25+2.7% | Added |
| West Family Investments, Inc. | 946 | $972.6K | 0.25% | +230+32.1% | Added |
| Orrstown Financial Services Inc | 947 | $973.6K | 0.21% | +119+14.4% | Added |
| Kera Capital Partners, Inc. | 952 | $978.7K | 0.19% | +583+158.0% | Added |
| TCI Wealth Advisors, Inc. | 953 | $979.8K | 0.07% | −199−17.3% | Reduced |
| Baron Wealth Management LLC | 954 | $980.8K | 0.35% | −14−1.4% | Reduced |
| Heartland Bank & Trust Co | 954 | $980.8K | 0.46% | −7−0.7% | Reduced |
| Index Fund Advisors, Inc. | 954 | $980.8K | 0.06% | +569+147.8% | Added |
| Kozak & Associates, Inc. | 968 | $981.3K | 0.20% | +35+3.8% | Added |
| Stratos Wealth Advisors, LLC | 961 | $988.0K | 0.05% | +48+5.3% | Added |
| Iron Financial, LLC | 962 | $989.0K | 0.52% | +17+1.8% | Added |
| Carnegie Lake Advisors LLC | 964 | $991.0K | 0.39% | +964 | New |
| Dynamic Advisor Solutions LLC | 970 | $997.2K | 0.03% | −631−39.4% | Reduced |
| Cassaday & Co Wealth Management LLC | 973 | $1.00M | 0.03% | +973 | New |
| Edmond de Rothschild Holding S.A. | 978 | $1.01M | 0.02% | +42+4.5% | Added |
| Quent Capital, LLC | 982 | $1.01M | 0.10% | +53+5.7% | Added |
| Veracity Capital LLC | 983 | $1.01M | 0.35% | −51−4.9% | Reduced |
| Hills Bank & Trust Co | 983 | $1.01M | 0.06% | +321+48.5% | Added |
| One Wealth Capital Management, LLC | 986 | $1.01M | 0.48% | +219+28.6% | Added |
| BSW Wealth Partners | 990 | $1.02M | 0.14% | +155+18.6% | Added |
| Pure Financial Advisors, Inc. | 993 | $1.02M | 0.02% | +137+16.0% | Added |
| Primoris Wealth Advisors, LLC | 999 | $1.03M | 0.70% | +14+1.4% | Added |
| MidWestOne Financial Group, Inc. | 999 | $1.03M | 0.13% | −8−0.8% | Reduced |
| KLCM Advisors, Inc. | 1,000 | $1.03M | 0.11% | 00.0% | Unchanged |
| Corient IA LLC | 1,000 | $1.03M | 0.61% | 00.0% | Unchanged |
| Paloma Partners Management Co | 1,000 | $1.03M | 0.23% | +1,000 | New |
| Postrock Partners LLC | 1,007 | $1.04M | 0.50% | 00.0% | Unchanged |
| Aaron Wealth Advisors | 1,008 | $1.04M | 0.11% | +179+21.6% | Added |
| Harmony Asset Management LLC | 1,009 | $1.04M | 0.39% | 00.0% | Unchanged |