ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BSW Wealth Partners | 835 | $664.8K | 0.10% | −109−11.5% | Reduced |
| Evanson Asset Management, LLC | 838 | $666.9K | 0.05% | 00.0% | Unchanged |
| Garda Capital Partners LP | 840 | $668.8K | 0.38% | +840 | New |
| Alteri Wealth LLC | 841 | $669.6K | 0.29% | +79+10.4% | Added |
| Regal Investment Advisors LLC | 842 | $670.6K | 0.05% | +98+13.2% | Added |
| Relyea Zuckerberg Hanson LLC | 845 | $672.7K | 0.09% | +13+1.6% | Added |
| Zions Bancorporation, National Association | 847 | $674.3K | 0.04% | +847 | New |
| Interchange Capital Partners, LLC | 855 | $680.7K | 0.19% | +10+1.2% | Added |
| Pure Financial Advisors, Inc. | 856 | $681.5K | 0.01% | +72+9.2% | Added |
| McMahon Financial Advisors, LLC | 858 | $683.1K | 0.17% | +5+0.6% | Added |
| Choate Investment Advisors | 864 | $687.9K | 0.02% | +37+4.5% | Added |
| Gilliland Jeter Wealth Management LLC | 867 | $690.3K | 0.24% | +30+3.6% | Added |
| TFB Advisors LLC | 868 | $691.0K | 0.20% | +5+0.6% | Added |
| First Affirmative Financial Network | 872 | $694.4K | 0.43% | +48+5.8% | Added |
| Intellectus Partners, LLC | 874 | $695.8K | 0.17% | −511−36.9% | Reduced |
| Payne Capital Management, LLC | 878 | $699.0K | 0.30% | 00.0% | Unchanged |
| Wolff Wiese Magana LLC | 879 | $699.8K | 0.48% | +221+33.6% | Added |
| Huntleigh Advisors, Inc. | 880 | $700.6K | 0.12% | −8−0.9% | Reduced |
| Cary Street Partners Financial LLC | 881 | $701.4K | 0.02% | +291+49.3% | Added |
| Worth Financial Advisory Group, LLC | 886 | $705.4K | 0.45% | +296+50.2% | Added |
| Country Club Bank | 886 | $706.8K | 0.05% | 00.0% | Unchanged |
| L2 Asset Management, LLC | 888 | $707.0K | 0.15% | +90+11.3% | Added |
| First National Bank of Hutchinson | 891 | $709.4K | 0.47% | −849−48.8% | Reduced |
| Freestone Capital Holdings, LLC | 892 | $710.2K | 0.03% | +5+0.6% | Added |
| Brandywine Managers, LLC | 893 | $711.0K | 0.85% | 00.0% | Unchanged |
| Aviso Wealth Management | 893 | $711.0K | 0.38% | +622+229.5% | Added |
| Private Client Services, LLC | 894 | $711.7K | 0.35% | −1,199−57.3% | Reduced |
| Forum Financial Management, LP | 894 | $711.8K | 0.01% | +88+10.9% | Added |
| Monetta Financial Services Inc | 900 | $716.5K | 0.63% | −800−47.1% | Reduced |
| Board of the Pension Protection Fund | 900 | $716.5K | 0.82% | +700+350.0% | Added |
| R Squared Ltd | 900 | $716.5K | 0.77% | +880+4,400.0% | Added |
| KCM Investment Advisors LLC | 901 | $717.3K | 0.03% | +15+1.7% | Added |
| Sovran Advisors, LLC | 932 | $719.7K | 0.09% | +279+42.7% | Added |
| GWN Securities Inc. | 909 | $723.9K | 0.04% | +825+982.1% | Added |
| Paces Ferry Wealth Advisors, LLC | 910 | $724.5K | 0.36% | −15−1.6% | Reduced |
| Stratos Wealth Advisors, LLC | 913 | $726.9K | 0.04% | +267+41.3% | Added |
| Affiance Financial, LLC | 915 | $728.5K | 0.17% | −62−6.3% | Reduced |
| FNY Investment Advisers, LLC | 916 | $729.0K | 0.45% | +256+38.8% | Added |
| Zullo Investment Group, Inc. | 917 | $730.1K | 0.31% | +19+2.1% | Added |
| Smithfield Trust Co | 917 | $732.0K | 0.04% | −8−0.9% | Reduced |
| Segment Wealth Management, LLC | 921 | $733.2K | 0.05% | +212+29.9% | Added |
| Savvy Advisors, Inc. | 921 | $733.2K | 0.07% | +378+69.6% | Added |
| Ancora Advisors, LLC | 921 | $733.6K | 0.02% | −33−3.5% | Reduced |
| Forefront Wealth Partners, LLC | 922 | $734.0K | 0.50% | +22+2.4% | Added |
| Keel Point, LLC | 922 | $734.0K | 0.06% | +55+6.3% | Added |
| Legacy Financial Advisors, Inc. | 923 | $734.8K | 0.12% | −57−5.8% | Reduced |
| Revolve Wealth Partners, LLC | 923 | $734.8K | 0.11% | +74+8.7% | Added |
| Becker Capital Management Inc | 924 | $735.6K | 0.02% | +19+2.1% | Added |
| Eagle Strategies LLC | 925 | $736.4K | 0.13% | +58+6.7% | Added |
| Krane Funds Advisors LLC | 925 | $736.4K | 0.02% | +527+132.4% | Added |
| Phoenix Holdings Ltd. | 927 | $738.5K | 0.01% | −5,464−85.5% | Reduced |
| Quent Capital, LLC | 929 | $739.6K | 0.08% | −58−5.9% | Reduced |
| Edmond de Rothschild Holding S.A. | 936 | $745.2K | 0.01% | +86+10.1% | Added |
| Kozak & Associates, Inc. | 933 | $746.2K | 0.19% | +5+0.5% | Added |
| Signal Advisors Wealth, LLC | 943 | $750.8K | 0.07% | +943 | New |
| Signature Wealth Management Partners, LLC | 944 | $751.6K | 0.49% | +50+5.6% | Added |
| Iron Financial, LLC | 945 | $752.4K | 0.42% | +945 | New |
| Avantax Planning Partners, Inc. | 946 | $753.3K | 0.03% | +56+6.3% | Added |
| Optas, LLC | 953 | $758.7K | 0.13% | +2+0.2% | Added |
| KPP Advisory Services LLC | 955 | $760.3K | 0.14% | +285+42.5% | Added |
| Pier 88 Investment Partners LLC | 960 | $764.3K | 0.15% | −940−49.5% | Reduced |
| Heartland Bank & Trust Co | 961 | $765.1K | 0.39% | +112+13.2% | Added |
| Sentry Investment Management LLC | 1,042 | $766.0K | 0.52% | −311−23.0% | Reduced |
| Probity Advisors, Inc. | 963 | $766.7K | 0.15% | −17−1.7% | Reduced |
| Polymer Capital Management (US) LLC | 963 | $766.7K | 0.23% | +963 | New |
| Regatta Capital Group, LLC | 964 | $767.7K | 0.15% | −77−7.4% | Reduced |
| Baron Wealth Management LLC | 968 | $770.7K | 0.34% | +6+0.6% | Added |
| Fortress Wealth Group, LLC | 823 | $775.7K | 0.38% | +120+17.1% | Added |
| Ashton Thomas Private Wealth, LLC | 979 | $779.2K | 0.03% | +104+11.9% | Added |
| Canandaigua National Bank & Trust Co | 981 | $781.0K | 0.08% | −728−42.6% | Reduced |
| Primoris Wealth Advisors, LLC | 985 | $784.2K | 0.61% | −14−1.4% | Reduced |
| Sabal Trust CO | 986 | $785.0K | 0.04% | +986 | New |
| Marcum Wealth, LLC | 988 | $786.6K | 0.07% | +308+45.3% | Added |
| Adell Harriman & Carpenter Inc | 992 | $789.8K | 0.06% | +674+211.9% | Added |
| Invst, LLC | 992 | $789.8K | 0.11% | +670+208.1% | Added |
| Gsa Capital Partners LLP | 992 | $790.0K | 0.07% | +482+94.5% | Added |
| Principal Street Partners, LLC | 995 | $792.2K | 0.15% | +57+6.1% | Added |
| KLCM Advisors, Inc. | 1,000 | $796.1K | 0.09% | 00.0% | Unchanged |
| Corient IA LLC | 1,000 | $796.1K | 0.57% | +1,000 | New |
| LRI Investments, LLC | 1,001 | $797.1K | 0.08% | −93−8.5% | Reduced |
| SRS Capital Advisors, Inc. | 1,002 | $797.7K | 0.05% | +299+42.5% | Added |
| Paradigm Financial Partners, LLC | 1,005 | $800.1K | 0.10% | +74+7.9% | Added |
| Oak Harvest Investment Services | 1,007 | $801.7K | 0.11% | −1,432−58.7% | Reduced |
| Postrock Partners LLC | 1,007 | $801.7K | 0.40% | 00.0% | Unchanged |
| MidWestOne Financial Group, Inc. | 1,007 | $801.7K | 0.11% | +9+0.9% | Added |
| Harmony Asset Management LLC | 1,009 | $803.3K | 0.34% | +509+101.8% | Added |
| RD Lewis Holdings, Inc. | 825 | $806.3K | 0.91% | 00.0% | Unchanged |
| Jefferies Financial Group Inc. | 1,013 | $806.5K | 0.01% | −528−34.3% | Reduced |
| Motiv8 Investments LLC | 1,017 | $809.7K | 0.54% | −91−8.2% | Reduced |
| Integrity Alliance, LLC. | 1,018 | $810.1K | 0.03% | +1,018 | New |
| American Trust | 1,018 | $810.5K | 0.20% | +198+24.1% | Added |
| Caxton Associates LLP | 1,018 | $810.5K | 0.03% | +1,018 | New |
| IAM Advisory, LLC | 1,020 | $811.7K | 0.21% | −8−0.8% | Reduced |
| Chicago Partners Investment Group LLC | 826 | $812.2K | 0.03% | +77+10.3% | Added |
| Highview Capital Management LLC | 1,022 | $813.7K | 0.34% | +67+7.0% | Added |
| Evelyn Partners Investment Management Services Ltd | 1,024 | $815.2K | 0.13% | +273+36.4% | Added |
| U.S. Capital Wealth Advisors, LLC | 1,025 | $815.9K | 0.02% | −727−41.5% | Reduced |
| Beaton Management Co. Inc. | 1,025 | $816.0K | 0.42% | 00.0% | Unchanged |
| Perfromance Wealth Partners, LLC | 1,031 | $820.8K | 0.03% | +75+7.8% | Added |
| Veracity Capital LLC | 1,034 | $823.2K | 0.32% | +4+0.4% | Added |