ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Journey Strategic Wealth LLC | 519 | $413.2K | 0.01% | +18+3.6% | Added |
| Minot DeBlois Advisors LLC | 519 | $413.2K | 0.41% | +57+12.3% | Added |
| McDaniel Terry & Co | 522 | $416.0K | 0.04% | +74+16.5% | Added |
| Avidian Wealth Solutions, LLC | 523 | $416.4K | 0.02% | +26+5.2% | Added |
| Fullcircle Wealth LLC | 447 | $419.0K | 0.17% | +149+50.0% | Added |
| Magnus Financial Group LLC | 527 | $419.6K | 0.04% | +14+2.7% | Added |
| Catalyst Capital Advisors LLC | 527 | $419.6K | 0.01% | +527 | New |
| Triad Wealth Partners, LLC | 529 | $421.2K | 0.13% | +51+10.7% | Added |
| LVW Advisors, LLC | 530 | $422.0K | 0.05% | +17+3.3% | Added |
| Capital Advisors Inc | 533 | $424.3K | 0.01% | −21−3.8% | Reduced |
| Clark Capital Management Group, Inc. | 537 | $427.5K | 0.00% | +22+4.3% | Added |
| Wesbanco Bank Inc | 539 | $429.1K | 0.01% | −310−36.5% | Reduced |
| Johnson Financial Group, Inc. | 539 | $429.1K | 0.02% | +44+8.9% | Added |
| Meridian Wealth Advisors, LLC | 540 | $429.9K | 0.07% | 00.0% | Unchanged |
| Holistic Financial Partners | 540 | $429.9K | 0.21% | +36+7.1% | Added |
| Versor Investments LP | 541 | $430.7K | 0.07% | −626−53.6% | Reduced |
| Driehaus Capital Management LLC | 544 | $433.1K | 0.00% | −230−29.7% | Reduced |
| Financial Perspectives, Inc | 545 | $433.9K | 0.15% | 00.0% | Unchanged |
| Fairscale Capital, LLC | 545 | $433.9K | 0.39% | 00.0% | Unchanged |
| Fox Hill Wealth Management | 546 | $434.7K | 0.26% | −129−19.1% | Reduced |
| First Horizon Advisors, Inc. | 548 | $436.3K | 0.01% | −71−11.5% | Reduced |
| Cross Staff Investments Inc | 550 | $437.9K | 0.33% | 00.0% | Unchanged |
| Onefund, LLC | 552 | $439.5K | 0.45% | 00.0% | Unchanged |
| Holderness Investments Co | 553 | $440.3K | 0.10% | +6+1.1% | Added |
| Redwood Financial Network Corp | 557 | $443.5K | 0.34% | +4+0.7% | Added |
| New Hampshire Trust | 558 | $444.2K | 0.10% | +4+0.7% | Added |
| Legacy Capital Wealth Partners, LLC | 560 | $445.8K | 0.11% | +59+11.8% | Added |
| Private Trust Co NA | 560 | $445.8K | 0.05% | +129+29.9% | Added |
| SMART Wealth LLC | 562 | $447.4K | 0.16% | +562 | New |
| Stevens Capital Management LP | 563 | $448.0K | 0.11% | +275+95.5% | Added |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 563 | $449.1K | 0.07% | +24+4.5% | Added |
| IFC Advisors LLC | 565 | $449.8K | 0.09% | −99−14.9% | Reduced |
| Marshall & Sterling Wealth Advisors Inc. | 565 | $449.8K | 0.31% | −41−6.8% | Reduced |
| Fi3 FINANCIAL ADVISORS, LLC | 568 | $452.2K | 0.18% | +79+16.2% | Added |
| Koshinski Asset Management, Inc. | 3,846 | $453.4K | 0.04% | +479+14.2% | Added |
| Exencial Wealth Advisors, LLC | 572 | $455.4K | 0.02% | +14+2.5% | Added |
| Secure Asset Management, LLC | 574 | $456.6K | 0.09% | +99+20.8% | Added |
| Capital Investment Advisory Services, LLC | 577 | $459.4K | 0.04% | +12+2.1% | Added |
| Trueblood Wealth Management, LLC | 577 | $459.4K | 0.21% | +83+16.8% | Added |
| Resonant Capital Advisors, LLC | 581 | $462.6K | 0.03% | +15+2.7% | Added |
| Alpha Cubed Investments, LLC | 581 | $462.6K | 0.02% | +204+54.1% | Added |
| CVA Family Office, LLC | 585 | $465.7K | 0.07% | −7−1.2% | Reduced |
| Stiles Financial Services Inc | 585 | $465.7K | 0.18% | −30−4.9% | Reduced |
| Valley Brook Capital Group | 586 | $466.5K | 0.37% | +127+27.7% | Added |
| Kaufman Rossin Wealth, LLC | 586 | $466.5K | 0.33% | +586 | New |
| Fundamentun, LLC | 589 | $468.9K | 0.02% | +589 | New |
| Sheaff Brock Investment Advisors, LLC | 591 | $470.5K | 0.04% | −5−0.8% | Reduced |
| Dearborn Partners LLC | 594 | $472.9K | 0.02% | +51+9.4% | Added |
| Wealth Management Partners, LLC | 595 | $473.7K | 0.22% | −3−0.5% | Reduced |
| Advyzon Investment Management, LLC | 595 | $474.0K | 0.17% | +595 | New |
| Boothbay Fund Management, LLC | 597 | $475.3K | 0.02% | −13,979−95.9% | Reduced |
| Obermeyer Wood Investment Counsel, LLLP | 597 | $475.3K | 0.03% | +257+75.6% | Added |
| Texas Capital Bank Wealth Management Services Inc | 597 | $475.3K | 0.05% | +597 | New |
| Childress Capital Advisors, LLC | 598 | $475.9K | 0.14% | −37−5.8% | Reduced |
| Coppell Advisory Solutions LLC | 505 | $476.1K | 0.07% | −13−2.5% | Reduced |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 600 | $477.7K | 0.02% | −33−5.2% | Reduced |
| TD Capital Management LLC | 601 | $478.1K | 0.05% | −62−9.4% | Reduced |
| Creekmur Asset Management LLC | 601 | $478.5K | 0.10% | −490−44.9% | Reduced |
| Austin Private Wealth, LLC | 602 | $479.3K | 0.04% | 00.0% | Unchanged |
| Consolidated Portfolio Review Corp | 602 | $479.3K | 0.08% | +6+1.0% | Added |
| Integral Investment Advisors, Inc. | 604 | $480.9K | 0.15% | +111+22.5% | Added |
| Values First Advisors, Inc. | 606 | $482.5K | 0.28% | −103−14.5% | Reduced |
| Essex Savings Bank | 611 | $486.4K | 0.12% | −11−1.8% | Reduced |
| Highline Wealth Partners LLC | 612 | $487.2K | 0.16% | +21+3.6% | Added |
| Tectonic Advisors LLC | 614 | $488.8K | 0.03% | −366−37.3% | Reduced |
| 1776 Wealth LLC | 614 | $488.8K | 0.22% | 00.0% | Unchanged |
| Cache Advisors, LLC | 615 | $489.6K | 0.19% | 00.0% | Unchanged |
| Pathway Financial Advisers, LLC | 619 | $492.6K | 0.17% | +23+3.9% | Added |
| GQG Partners LLC | 619 | $492.7K | 0.00% | +619 | New |
| Tradition Wealth Management, LLC | 622 | $495.2K | 0.04% | −116−15.7% | Reduced |
| ZEGA Investments, LLC | 622 | $495.2K | 0.15% | +380+157.0% | Added |
| Custom Index Systems, LLC | 624 | $496.8K | 0.25% | +25+4.2% | Added |
| Camden Capital, LLC | 625 | $497.6K | 0.05% | −43−6.4% | Reduced |
| Trust Co of Toledo NA | 626 | $498.4K | 0.07% | +26+4.3% | Added |
| New Wave Wealth Advisors LLC | 627 | $499.2K | 0.22% | −44−6.6% | Reduced |
| Centurion Wealth Management LLC | 471 | $499.3K | 0.16% | 00.0% | Unchanged |
| Quadcap Wealth Management, LLC | 630 | $501.6K | 0.07% | −32−4.8% | Reduced |
| Mirador Capital Partners LP | 630 | $501.6K | 0.09% | +182+40.6% | Added |
| Montecito Bank & Trust | 631 | $502.4K | 0.09% | +53+9.2% | Added |
| Acorn Financial Advisory Services Inc | 631 | $502.4K | 0.09% | −212−25.1% | Reduced |
| Stonebrook Private Inc. | 632 | $503.2K | 0.13% | +101+19.0% | Added |
| Teamwork Financial Advisors, LLC | 637 | $507.1K | 0.07% | −1,017−61.5% | Reduced |
| Bahl & Gaynor Inc | 637 | $507.1K | 0.00% | −78−10.9% | Reduced |
| Fermata Advisors, LLC | 637 | $507.1K | 0.09% | +419+192.2% | Added |
| Eos Management, L.P. | 640 | $509.5K | 0.23% | 00.0% | Unchanged |
| Allred Capital Management, LLC | 643 | $511.9K | 0.20% | −21−3.2% | Reduced |
| Proficio Capital Partners LLC | 643 | $511.9K | 0.04% | +14+2.2% | Added |
| Michels Family Financial, LLC | 646 | $514.3K | 0.47% | +3+0.5% | Added |
| Morling Financial Advisors, LLC | 647 | $515.1K | 0.18% | +124+23.7% | Added |
| HMS Capital Management, LLC | 703 | $517.1K | 0.29% | −129−15.5% | Reduced |
| Palisade Capital Management LLC | 650 | $517.5K | 0.01% | +650 | New |
| Fiduciary Family Office, LLC | 651 | $518.3K | 0.17% | +651 | New |
| Hallmark Capital Management Inc | 652 | $519.1K | 0.04% | +28+4.5% | Added |
| Total Clarity Wealth Management, Inc. | 491 | $520.5K | 0.17% | 00.0% | Unchanged |
| MRP Capital Investments, LLC | 655 | $521.5K | 0.49% | −50−7.1% | Reduced |
| Emerald Advisers, LLC | 657 | $523.1K | 0.02% | +657 | New |
| Keudell/Morrison Wealth Management | 658 | $523.9K | 0.12% | −104−13.6% | Reduced |
| Impact Capital Partners LLC | 659 | $524.7K | 0.19% | −291−30.6% | Reduced |
| Sustainable Insight Capital Management, LLC | 660 | $525.5K | 0.26% | −100−13.2% | Reduced |
| Blueshift Asset Management, LLC | 660 | $525.5K | 0.21% | +410+164.0% | Added |