ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Prelude Capital Management, LLC | 409 | $325.6K | 0.03% | −681−62.5% | Reduced |
| Pinnacle Bancorp, Inc. | 410 | $326.4K | 0.11% | −30−6.8% | Reduced |
| Aspiriant, LLC | 411 | $327.2K | 0.01% | +6+1.5% | Added |
| Quarry LP | 411 | $327.2K | 0.08% | +386+1,544.0% | Added |
| Great Diamond Partners, LLC | 411 | $327.2K | 0.09% | −24−5.5% | Reduced |
| BostonPremier Wealth LLC | 411 | $327.2K | 0.20% | 00.0% | Unchanged |
| Foster Dykema Cabot & Partners, LLC | 411 | $327.2K | 0.03% | +5+1.2% | Added |
| Chemung Canal Trust Co | 411 | $327.2K | 0.07% | 00.0% | Unchanged |
| Aprio Wealth Management, LLC | 412 | $328.0K | 0.04% | −41−9.1% | Reduced |
| VisionPoint Advisory Group, LLC | 413 | $328.8K | 0.11% | −5−1.2% | Reduced |
| Independence Bank of Kentucky | 413 | $328.8K | 0.05% | +5+1.2% | Added |
| Genus Capital Management Inc. | 413 | $328.8K | 0.05% | +413 | New |
| Wealth Alliance Advisory Group, LLC | 415 | $330.4K | 0.07% | +415 | New |
| Financial Life Planners | 417 | $332.0K | 0.32% | +38+10.0% | Added |
| Roman Butler Fullerton & Co | 410 | $333.9K | 0.13% | −2,096−83.6% | Reduced |
| YANKCOM Partnership | 424 | $337.6K | 0.19% | +38+9.8% | Added |
| Knuff & Co LLC | 425 | $338.4K | 0.11% | 00.0% | Unchanged |
| Interval Partners, LP | 426 | $339.2K | 0.01% | −1,740−80.3% | Reduced |
| Bellecapital International Ltd. | 426 | $339.2K | 0.07% | 00.0% | Unchanged |
| Oarsman Capital, Inc. | 426 | $339.2K | 0.06% | +45+11.8% | Added |
| OneAscent Financial Services LLC | 427 | $343.0K | 0.02% | −64−13.0% | Reduced |
| Midland Wealth Advisors LLC | 431 | $343.1K | 0.02% | −35−7.5% | Reduced |
| Advus Financial Partners, LLC | 433 | $344.7K | 0.10% | +133+44.3% | Added |
| David J Yvars Group | 435 | $346.3K | 0.27% | 00.0% | Unchanged |
| Finivi Inc. | 435 | $346.3K | 0.28% | +59+15.7% | Added |
| Rossby Financial, LCC | 367 | $346.9K | 0.15% | +367 | New |
| Klingman & Associates, LLC | 436 | $347.1K | 0.02% | +39+9.8% | Added |
| Capital Performance Advisors LLP | 439 | $349.6K | 0.08% | +439 | New |
| Howe & Rusling Inc | 440 | $350.3K | 0.03% | −10−2.2% | Reduced |
| Dynamic Wealth Strategies, LLC | 440 | $350.3K | 0.29% | +11+2.6% | Added |
| Caldwell Trust Co | 440 | $350.3K | 0.04% | +126+40.1% | Added |
| Anderson Financial Strategies, LLC | 441 | $350.9K | 0.21% | +441 | New |
| Birch Financial Group, LLC | 441 | $351.3K | 0.31% | +16+3.8% | Added |
| Cardinal Point Capital Management, ULC | 442 | $351.9K | 0.03% | 00.0% | Unchanged |
| Legacy Edge Advisors, LLC | 443 | $352.7K | 0.06% | +20+4.7% | Added |
| LCM Capital Management Inc | 443 | $352.7K | 0.21% | +29+7.0% | Added |
| Eqis Capital Management, Inc. | 443 | $352.8K | 0.03% | −304−40.7% | Reduced |
| Wealth Management Associates, Inc. | 445 | $354.3K | 0.15% | −26−5.5% | Reduced |
| Mount Yale Investment Advisors, LLC | 448 | $356.7K | 0.03% | −364−44.8% | Reduced |
| ZWJ Investment Counsel Inc | 449 | $357.5K | 0.01% | −30−6.3% | Reduced |
| Pines Wealth Management, LLC | 492 | $358.0K | 0.17% | +7+1.4% | Added |
| Integrated Investment Consultants, LLC | 450 | $358.3K | 0.07% | +11+2.5% | Added |
| North Berkeley Wealth Management, LLC | 450 | $358.3K | 0.37% | −100−18.2% | Reduced |
| Womack Financial LLC | 450 | $358.3K | 0.33% | 00.0% | Unchanged |
| Cascade Investment Group, Inc. | 451 | $359.1K | 0.28% | +51+12.8% | Added |
| Knightsbridge Asset Management, LLC | 452 | $359.9K | 0.09% | +150+49.7% | Added |
| Capital Asset Advisory Services LLC | 438 | $360.9K | 0.02% | +50+12.9% | Added |
| Beese Fulmer Investment Management, Inc. | 455 | $362.2K | 0.03% | +21+4.8% | Added |
| Verus Capital Partners, LLC | 457 | $363.8K | 0.04% | +64+16.3% | Added |
| Redhawk Wealth Advisors, Inc. | 458 | $364.6K | 0.05% | −1−0.2% | Reduced |
| Bourgeon Capital Management LLC | 459 | $365.4K | 0.08% | −181−28.3% | Reduced |
| Edgemoor Investment Advisors, Inc. | 459 | $366.0K | 0.03% | +11+2.5% | Added |
| Hanson & Doremus Investment Management | 460 | $366.0K | 0.05% | +33+7.7% | Added |
| Chicago Trust Co NA | 460 | $366.2K | 0.06% | −38−7.6% | Reduced |
| Oxford Asset Management LLP | 463 | $368.6K | 0.17% | +463 | New |
| Hillsdale Investment Management Inc. | 465 | $370.2K | 0.02% | +50+12.0% | Added |
| EntryPoint Capital, LLC | 465 | $370.2K | 0.17% | +465 | New |
| WMG Financial Advisors, LLC | 466 | $371.0K | 0.16% | −18−3.7% | Reduced |
| Golden State Wealth Management, LLC | 468 | $372.6K | 0.06% | −118−20.1% | Reduced |
| Presidio Capital Management, LLC | 470 | $374.2K | 0.16% | 00.0% | Unchanged |
| New World Advisors LLC | 472 | $375.8K | 0.09% | −130−21.6% | Reduced |
| Semus Wealth Partners LLC | 472 | $375.8K | 0.26% | −9−1.9% | Reduced |
| Proactive Wealth Strategies LLC | 473 | $377.0K | 0.20% | +5+1.1% | Added |
| W.H. Cornerstone Investments Inc. | 474 | $377.4K | 0.26% | −39−7.6% | Reduced |
| RiverGlades Family Offices LLC | 475 | $378.2K | 0.27% | 00.0% | Unchanged |
| Contravisory Investment Management, Inc. | 475 | $378.2K | 0.08% | +3+0.6% | Added |
| Liberty Square Wealth Partners LLC | 475 | $378.2K | 0.14% | +70+17.3% | Added |
| FLC Capital Advisors | 476 | $379.0K | 0.09% | 00.0% | Unchanged |
| Moloney Securities Asset Management, LLC | 480 | $382.1K | 0.05% | −1,047−68.6% | Reduced |
| Wealth Preservation Advisors, LLC | 480 | $382.1K | 0.27% | +480 | New |
| Fortitude Advisory Group L.L.C. | 480 | $382.4K | 0.27% | +39+8.8% | Added |
| FIL Ltd | 482 | $383.7K | 0.00% | −79−14.1% | Reduced |
| Sonora Investment Management Group, LLC | 482 | $383.7K | 0.03% | +45+10.3% | Added |
| Canvas Wealth Advisors, LLC | 502 | $384.9K | 0.10% | +142+39.4% | Added |
| Hobart Private Capital, LLC | 486 | $386.9K | 0.10% | +486 | New |
| DDD Partners, LLC | 488 | $388.5K | 0.05% | −37−7.0% | Reduced |
| Claudia M.P. Batlle, CRP (R) LLC | 488 | $388.5K | 0.09% | +134+37.9% | Added |
| Abbot Financial Management, Inc. | 488 | $388.5K | 0.20% | +488 | New |
| West Oak Capital, LLC | 489 | $389.3K | 0.15% | −136−21.8% | Reduced |
| ORG Wealth Partners, LLC | 480 | $389.4K | 0.12% | −209−30.3% | Reduced |
| AlTi Global, Inc. | 490 | $390.1K | 0.01% | −193−28.3% | Reduced |
| Asset Advisors Investment Management, LLC | 490 | $390.1K | 0.04% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 492 | $391.7K | 0.05% | −53−9.7% | Reduced |
| Opes Wealth Management LLC | 492 | $391.7K | 0.08% | −2−0.4% | Reduced |
| Riverstone Advisors, LLC | 492 | $391.7K | 0.24% | 00.0% | Unchanged |
| Boston Trust Walden Corp | 494 | $393.3K | 0.00% | 00.0% | Unchanged |
| Stock Yards Bank & Trust Co | 496 | $394.9K | 0.01% | +220+79.7% | Added |
| Fox Run Management, L.L.C. | 499 | $397.3K | 0.06% | +499 | New |
| Cladis Investment Advisory, LLC | 500 | $398.1K | 0.29% | 00.0% | Unchanged |
| Rothschild Investment LLC | 500 | $398.1K | 0.03% | +152+43.7% | Added |
| AnglePoint Asset Management Ltd | 500 | $398.1K | 0.72% | +500 | New |
| Colonial Trust Advisors | 503 | $400.5K | 0.04% | +3+0.6% | Added |
| Nemes Rush Group LLC | 503 | $400.5K | 0.05% | +103+25.8% | Added |
| AMG National Trust Bank | 504 | $400.9K | 0.01% | −4−0.8% | Reduced |
| Financial Advocates Investment Management | 504 | $401.3K | 0.03% | −59−10.5% | Reduced |
| Onyx Bridge Wealth Group LLC | 504 | $401.3K | 0.06% | +37+7.9% | Added |
| Founders Financial Alliance, LLC | 511 | $406.8K | 0.10% | +511 | New |
| Breed's Hill Capital LLC | 513 | $408.6K | 0.22% | +47+10.1% | Added |
| Moss Adams Wealth Advisors LLC | 517 | $411.4K | 0.04% | +43+9.1% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 517 | $411.9K | 0.17% | 00.0% | Unchanged |