ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Alpine Woods Capital Investors, LLC | 328 | $261.1K | 0.07% | −1,370−80.7% | Reduced |
| Howard Bailey Securities, LLC | 328 | $261.1K | 0.09% | −60−15.5% | Reduced |
| KilterHowling LLC | 268 | $261.2K | 0.17% | 00.0% | Unchanged |
| SGL Investment Advisors, Inc. | 268 | $261.2K | 0.13% | +268 | New |
| Darwin Advisors, LLC | 247 | $261.8K | 0.09% | 00.0% | Unchanged |
| Nichols & Pratt Advisers LLP | 330 | $262.7K | 0.02% | 00.0% | Unchanged |
| Jacobsen Capital Management | 332 | $264.3K | 0.11% | +7+2.2% | Added |
| Covestor Ltd | 332 | $265.0K | 0.18% | −195−37.0% | Reduced |
| Ethos Financial Group, LLC | 247 | $265.0K | 0.03% | 00.0% | Unchanged |
| Baker Tilly Wealth Management, LLC | 334 | $265.9K | 0.10% | −69−17.1% | Reduced |
| Anb Bank | 334 | $265.9K | 0.12% | +31+10.2% | Added |
| Liberty One Investment Management, LLC | 334 | $265.9K | 0.03% | +39+13.2% | Added |
| Keyvantage Wealth, LLC | 334 | $265.9K | 0.13% | +47+16.4% | Added |
| Family Management Corp | 335 | $266.7K | 0.04% | +6+1.8% | Added |
| Quantum Financial Planning Services, Inc. | 335 | $266.7K | 0.15% | +85+34.0% | Added |
| World Equity Group, Inc. | 336 | $267.5K | 0.08% | −562−62.6% | Reduced |
| Castleview Partners, LLC | 336 | $267.5K | 0.18% | −209−38.3% | Reduced |
| Cooper/Haims Advisors, LLC | 337 | $268.3K | 0.15% | 00.0% | Unchanged |
| WBI Investments | 337 | $268.3K | 0.07% | −879−72.3% | Reduced |
| Werba Rubin Papier Wealth Management | 338 | $269.1K | 0.06% | −59−14.9% | Reduced |
| Northside Capital Management, LLC | 338 | $269.1K | 0.04% | +12+3.7% | Added |
| Allium Financial Advisors, LLC | 338 | $269.1K | 0.25% | +338 | New |
| Smith Anglin Financial, LLC | 338 | $269.4K | 0.03% | +338 | New |
| Cornell Pochily Investment Advisors, Inc. | 341 | $271.5K | 0.10% | 00.0% | Unchanged |
| Claret Asset Management Corp | – | $272.0K | 0.04% | – | – |
| SevenBridge Financial Group, LLC | 270 | $274.2K | 0.05% | 00.0% | Unchanged |
| Corundum Group, Inc. | 345 | $274.7K | 0.13% | −20−5.5% | Reduced |
| Traveka Wealth, LLC | 345 | $275.0K | 0.15% | +13+3.9% | Added |
| Sepio Capital, LP | 347 | $276.3K | 0.02% | −12−3.3% | Reduced |
| Richard W. Paul & Associates, LLC | 348 | $277.1K | 0.11% | 00.0% | Unchanged |
| Bridgefront Capital, LLC | 348 | $277.1K | 0.08% | +348 | New |
| JT Stratford LLC | 349 | $277.9K | 0.05% | −211−37.7% | Reduced |
| Shoker Investment Counsel, Inc. | 349 | $277.9K | 0.09% | 00.0% | Unchanged |
| Boltwood Capital Management | 350 | $278.6K | 0.08% | +143+69.1% | Added |
| Twin Peaks Wealth Advisors, LLC | 341 | $278.8K | 0.13% | −12−3.4% | Reduced |
| Cobblestone Capital Advisors LLC | 352 | $280.2K | 0.02% | −1−0.3% | Reduced |
| Mesirow Financial Investment Management, Inc. | 355 | $281.8K | 0.01% | −15−4.1% | Reduced |
| Raleigh Capital Management Inc. | 355 | $282.2K | 0.13% | −335−48.6% | Reduced |
| Marino, Stram & Associates LLC | 355 | $282.6K | 0.06% | +39+12.3% | Added |
| one8zero8, LLC | 356 | $283.4K | 0.07% | +11+3.2% | Added |
| SlateStone Wealth, LLC | 357 | $284.0K | 0.03% | −50−12.3% | Reduced |
| Westwood Holdings Group Inc. | 357 | $284.2K | 0.00% | −2−0.6% | Reduced |
| Parisi Gray Wealth Management | 357 | $284.6K | 0.09% | +29+8.8% | Added |
| Virtus ETF Advisers LLC | 360 | $286.6K | 0.19% | −858−70.4% | Reduced |
| Willner & Heller, LLC | 360 | $286.6K | 0.26% | 00.0% | Unchanged |
| Granite Group Advisors, LLC | 360 | $286.6K | 0.20% | 00.0% | Unchanged |
| Rothschild Capital Partners, LLC | 360 | $286.6K | 0.08% | 00.0% | Unchanged |
| Scientech Research LLC | 361 | $287.4K | 0.08% | −1,035−74.1% | Reduced |
| Concorde Asset Management, LLC | 348 | $287.4K | 0.15% | −65−15.7% | Reduced |
| D'Orazio & Associates, Inc. | 362 | $288.2K | 0.04% | +20+5.8% | Added |
| Cornerstone Wealth Management, LLC | 363 | $289.0K | 0.02% | 00.0% | Unchanged |
| Ewa, LLC | 363 | $289.0K | 0.11% | +58+19.0% | Added |
| Seven Mile Advisory | 364 | $289.6K | 0.19% | −48−11.7% | Reduced |
| Thrive Wealth Management, LLC | 365 | $290.6K | 0.06% | −51−12.3% | Reduced |
| City National Bank of Florida | 365 | $290.6K | 0.26% | −23−5.9% | Reduced |
| Ssi Investment Management LLC | 365 | $290.6K | 0.02% | 00.0% | Unchanged |
| Essex Financial Services, Inc. | 365 | $290.6K | 0.02% | +51+16.2% | Added |
| Sovereign Financial Group, Inc. | 367 | $292.2K | 0.07% | −2−0.5% | Reduced |
| Navellier & Associates Inc | 300 | $293.4K | 0.04% | −7−2.3% | Reduced |
| Kera Capital Partners, Inc. | 369 | $293.8K | 0.09% | +369 | New |
| Pictet & Cie (Europe) SA | 370 | $294.6K | 0.01% | 00.0% | Unchanged |
| WoodTrust Financial Corp | 370 | $295.0K | 0.04% | +370 | New |
| Kathmere Capital Management, LLC | 371 | $295.4K | 0.03% | +55+17.4% | Added |
| Traynor Capital Management, Inc. | 371 | $295.6K | 0.03% | −35−8.6% | Reduced |
| GM Advisory Group, Inc. | 372 | $296.2K | 0.02% | −107−22.3% | Reduced |
| Farrell Financial LLC | 372 | $296.2K | 0.22% | +1+0.3% | Added |
| Pekin Hardy Strauss, Inc. | 372 | $296.2K | 0.04% | +372 | New |
| McAdam, LLC | 373 | $296.8K | 0.02% | 00.0% | Unchanged |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 375 | $298.6K | 0.10% | +39+11.6% | Added |
| Jackson Square Capital, LLC | 376 | $299.3K | 0.10% | −5,978−94.1% | Reduced |
| Enterprise Financial Services Corp | 378 | $300.9K | 0.18% | −21−5.3% | Reduced |
| Watershed Private Wealth LLC | 378 | $300.9K | 0.12% | 00.0% | Unchanged |
| RKL Wealth Management LLC | 379 | $301.7K | 0.03% | −1−0.3% | Reduced |
| Altfest L J & Co Inc | 380 | $302.5K | 0.04% | −59−13.4% | Reduced |
| Weil Company, Inc. | 380 | $302.5K | 0.09% | +380 | New |
| Oak Harbor Wealth Partners, LLC | 381 | $303.3K | 0.09% | +381 | New |
| Empirical Asset Management, LLC | 382 | $304.1K | 0.10% | −205,836−99.8% | Reduced |
| Kestra Investment Management, LLC | 384 | $305.7K | 0.01% | +213+124.6% | Added |
| Index Fund Advisors, Inc. | 385 | $306.5K | 0.02% | +385 | New |
| MBB Public Markets I LLC | 386 | $307.3K | 0.04% | +386 | New |
| Cary Street Partner Investment Advisory LLC | 387 | $308.1K | 0.18% | +1+0.3% | Added |
| Regent Peak Wealth Advisors LLC | 388 | $308.9K | 0.07% | −4−1.0% | Reduced |
| Evexia Wealth LLC | 374 | $308.9K | 0.11% | +21+5.9% | Added |
| FDx Advisors, Inc. | 389 | $310.0K | 0.10% | −145−27.2% | Reduced |
| Tranquility Partners, LLC | 391 | $311.3K | 0.12% | +4+1.0% | Added |
| Morris Retirement Advisors, LLC | 391 | $311.4K | 0.17% | −48−10.9% | Reduced |
| Sandy Cove Advisors, LLC | 394 | $313.7K | 0.13% | −6−1.5% | Reduced |
| Rossmore Private Capital | 396 | $314.9K | 0.04% | +13+3.4% | Added |
| Baldwin Brothers Inc | 396 | $315.3K | 0.02% | 00.0% | Unchanged |
| Powell Investment Advisors, LLC | 401 | $319.3K | 0.16% | 00.0% | Unchanged |
| Griffin Asset Management, Inc. | 402 | $320.0K | 0.04% | 00.0% | Unchanged |
| Modern Wealth Management, LLC | 402 | $320.0K | 0.01% | +58+16.9% | Added |
| First Business Financial Services, Inc. | 403 | $320.8K | 0.03% | −25−5.8% | Reduced |
| Crown Wealth Group, LLC | 404 | $321.6K | 0.17% | −33−7.6% | Reduced |
| FRG Family Wealth Advisors LLC | 404 | $321.6K | 0.06% | 00.0% | Unchanged |
| Parcion Private Wealth LLC | 405 | $322.4K | 0.03% | +405 | New |
| Seamount Financial Group Inc | 406 | $323.2K | 0.22% | +45+12.5% | Added |
| Westmount Partners, LLC | 407 | $324.0K | 0.10% | +97+31.3% | Added |
| Brucke Financial, Inc. | 340 | $324.7K | 0.28% | +26+8.3% | Added |
| New Insight Wealth Advisors | 408 | $324.8K | 0.15% | +119+41.2% | Added |