ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Amplius Wealth Advisors, LLC | 259 | $206.2K | 0.02% | +4+1.6% | Added |
| Florida Financial Advisors, LLC | 259 | $206.3K | 0.08% | +52+25.1% | Added |
| Sterneck Capital Management, LLC | 260 | $207.0K | 0.11% | 00.0% | Unchanged |
| Yoder Wealth Management, Inc. | 260 | $207.0K | 0.12% | +4+1.6% | Added |
| West Bancorporation Inc | 261 | $207.8K | 0.14% | −2−0.8% | Reduced |
| Members Wealth LLC | 261 | $207.8K | 0.16% | −12−4.4% | Reduced |
| Advisory Alpha, LLC | 261 | $207.8K | 0.01% | +11+4.4% | Added |
| Banque de Luxembourg S.A. | 261 | $207.8K | 0.12% | +21+8.8% | Added |
| Berger Financial Group, Inc | 261 | $207.8K | 0.01% | +62+31.2% | Added |
| Teramo Advisors, LLC | 261 | $207.8K | 0.08% | +261 | New |
| Banque Pictet & Cie SA | 262 | $208.6K | 0.00% | −225−46.2% | Reduced |
| Leavell Investment Management, Inc. | 262 | $208.6K | 0.01% | +30+12.9% | Added |
| PUREfi Wealth, LLC | 263 | $209.4K | 0.21% | −298−53.1% | Reduced |
| Maia Wealth LLC | 263 | $210.4K | 0.05% | +9+3.5% | Added |
| Red Wave Investments LLC | 265 | $211.0K | 0.08% | 00.0% | Unchanged |
| Bremer Bank National Association | 265 | $211.0K | 0.04% | +64+31.8% | Added |
| Warren Street Wealth Advisors, LLC | 267 | $212.6K | 0.08% | −2−0.7% | Reduced |
| ASB Consultores, LLC | 268 | $213.4K | 0.14% | −477−64.0% | Reduced |
| New Republic Capital, LLC | 268 | $213.4K | 0.09% | −22−7.6% | Reduced |
| Versant Capital Management, Inc | 268 | $213.4K | 0.04% | +107+66.5% | Added |
| Abundance Wealth Counselors | 269 | $214.0K | 0.04% | −61−18.5% | Reduced |
| Hazlett, Burt & Watson, Inc. | 269 | $214.0K | 0.10% | +50+22.8% | Added |
| Sax Wealth Advisors, LLC | 269 | $214.2K | 0.02% | −334−55.4% | Reduced |
| River Street Advisors LLC | 269 | $214.2K | 0.11% | −14−4.9% | Reduced |
| Consilium Wealth Advisory, LLC | 269 | $214.2K | 0.11% | +4+1.5% | Added |
| SFMG, LLC | 270 | $214.7K | 0.02% | +5+1.9% | Added |
| Saxony Capital Management, LLC | 270 | $215.0K | 0.19% | −250−48.1% | Reduced |
| Modera Wealth Management, LLC | 275 | $219.1K | 0.00% | −60−17.9% | Reduced |
| Forte Capital LLC | 275 | $219.2K | 0.03% | −7−2.5% | Reduced |
| Cahill Financial Advisors Inc | 276 | $219.7K | 0.03% | −23−7.7% | Reduced |
| TFR Capital, LLC. | 277 | $220.5K | 0.09% | −221−44.4% | Reduced |
| Kaizen Financial Strategies | 277 | $220.5K | 0.13% | +74+36.5% | Added |
| Pine Valley Investments Ltd Liability Co | 278 | $221.3K | 0.01% | +71+34.3% | Added |
| Bank of Hawaii | 279 | $222.1K | 0.01% | −1,255−81.8% | Reduced |
| Lantz Financial LLC | 280 | $222.9K | 0.06% | −61−17.9% | Reduced |
| Blossom Wealth Management | 280 | $222.9K | 0.45% | 00.0% | Unchanged |
| Bond & Devick Financial Network, Inc. | 280 | $222.9K | 0.08% | +280 | New |
| Cornerstone Advisory, LLC | 232 | $223.9K | 0.03% | +9+4.0% | Added |
| Fiduciary Planning LLC | 283 | $225.3K | 0.07% | −5−1.7% | Reduced |
| Chesapeake Wealth Management | 286 | $227.7K | 0.08% | −10−3.4% | Reduced |
| Tidemark, LLC | 286 | $227.7K | 0.08% | 00.0% | Unchanged |
| Victory Financial Group, LLC | 283 | $227.7K | 0.04% | +50+21.5% | Added |
| Calton & Associates, Inc. | 286 | $227.9K | 0.05% | +286 | New |
| ClearAlpha Technologies LP | 288 | $229.3K | 0.21% | +288 | New |
| Vivid Wealth Management, LLC | 289 | $230.1K | 0.12% | −353−55.0% | Reduced |
| Octavia Wealth Advisors, LLC | 289 | $230.1K | 0.03% | +40+16.1% | Added |
| Center For Asset Management LLC | 290 | $230.9K | 0.14% | +13+4.7% | Added |
| MV Capital Management, Inc. | 290 | $230.9K | 0.02% | +115+65.7% | Added |
| Nations Financial Group Inc, | 291 | $231.7K | 0.02% | +76+35.3% | Added |
| Seeds Investor LLC | 294 | $234.1K | 0.07% | −14−4.5% | Reduced |
| Sunpointe, LLC | 295 | $234.7K | 0.13% | −23−7.2% | Reduced |
| Diligent Investors, LLC | 295 | $234.9K | 0.06% | 00.0% | Unchanged |
| Capital A Wealth Management, LLC | 295 | $234.9K | 0.25% | 00.0% | Unchanged |
| Meadow Creek Wealth Advisors LLC | 295 | $234.9K | 0.18% | +30+11.3% | Added |
| Roble, Belko & Company, Inc | 295 | $235.0K | 0.04% | +15+5.4% | Added |
| Nebula Research & Development LLC | 297 | $236.5K | 0.02% | −120−28.8% | Reduced |
| AA Financial Advisors, LLC | 297 | $236.5K | 0.06% | −107−26.5% | Reduced |
| Insight Wealth Partners, LLC | 297 | $236.5K | 0.14% | +3+1.0% | Added |
| Nautilus Advisors LLC | 297 | $236.5K | 0.20% | +35+13.4% | Added |
| IFG Advisory, LLC | 299 | $238.0K | 0.01% | −18−5.7% | Reduced |
| Oxford Financial Group Ltd | 299 | $238.0K | 0.02% | −16−5.1% | Reduced |
| Paradigm Asset Management Co LLC | 300 | $238.8K | 0.06% | 00.0% | Unchanged |
| John W. Brooker & Co., CPAs | 300 | $238.8K | 0.10% | 00.0% | Unchanged |
| Global Wealth Management Investment Advisory, Inc. | 300 | $238.8K | 0.05% | +105+53.8% | Added |
| One68 Global Capital, LLC | 300 | $238.8K | 0.12% | +300 | New |
| Jain Global LLC | 300 | $238.8K | 0.00% | +300 | New |
| True North Advisors, LLC | 301 | $239.6K | 0.04% | 00.0% | Unchanged |
| Alexander Labrunerie & Co., Inc. | 301 | $239.6K | 0.10% | +13+4.5% | Added |
| Cozad Asset Management Inc | 302 | $240.4K | 0.02% | 00.0% | Unchanged |
| Alterna Wealth Management, Inc | 302 | $240.4K | 0.18% | +102+51.0% | Added |
| Hengehold Capital Management LLC | 303 | $241.2K | 0.02% | 00.0% | Unchanged |
| Panoramic Capital Partners, LLC | 332 | $241.6K | 0.25% | +55+19.9% | Added |
| Vega Investment Solutions | 295 | $242.2K | 0.05% | +295 | New |
| Kercheville Advisors, LLC | 305 | $242.8K | 0.10% | −40−11.6% | Reduced |
| Benedict Financial Advisors Inc | 305 | $242.8K | 0.06% | 00.0% | Unchanged |
| GK Wealth Management LLC | 306 | $243.6K | 0.30% | −277−47.5% | Reduced |
| Lord & Richards Wealth Management, LLC | 307 | $244.4K | 0.28% | +307 | New |
| Holistic Planning, LLC | 307 | $244.4K | 0.08% | −1−0.3% | Reduced |
| Blue Barn Wealth, LLC | 308 | $245.2K | 0.13% | −170−35.6% | Reduced |
| Bearing Point Capital, LLC | 310 | $246.8K | 0.05% | 00.0% | Unchanged |
| BlackDiamond Wealth Management Inc. | 252 | $247.0K | 0.17% | +19+8.2% | Added |
| Genesis Private Wealth, LLC | 311 | $247.6K | 0.13% | −46−12.9% | Reduced |
| BKD Wealth Advisors, LLC | 311 | $247.6K | 0.01% | +85+37.6% | Added |
| Sargent Investment Group, LLC | 312 | $248.4K | 0.04% | +18+6.1% | Added |
| Pathway Financial Advisors LLC | 313 | $249.2K | 0.04% | 00.0% | Unchanged |
| Alpha Family Trust | 315 | $250.8K | 0.15% | 00.0% | Unchanged |
| Sharp Financial Services, LLC | 315 | $250.8K | 0.19% | +15+5.0% | Added |
| SP Asset Management LLC | 316 | $251.6K | 0.02% | +5+1.6% | Added |
| Spinnaker Investment Group, LLC | 319 | $254.0K | 0.06% | +10+3.2% | Added |
| Founders Financial Securities LLC | 271 | $254.0K | 0.02% | +26+10.6% | Added |
| Accurate Wealth Management, LLC | 324 | $254.5K | 0.05% | −1,249−79.4% | Reduced |
| Palisade Asset Management, LLC | 320 | $254.8K | 0.03% | +20+6.7% | Added |
| Asset Allocation & Management Company, LLC | 320 | $255.0K | 0.13% | 00.0% | Unchanged |
| Archford Capital Strategies, LLC | 321 | $255.6K | 0.04% | −20−5.9% | Reduced |
| Bestgate Wealth Advisors, LLC | 321 | $255.6K | 0.53% | 00.0% | Unchanged |
| Root Financial Partners, LLC | 323 | $257.2K | 0.03% | +323 | New |
| Plante Moran Financial Advisors, LLC | 324 | $257.9K | 0.02% | +25+8.4% | Added |
| Colonial River Wealth Management, LLC | 325 | $258.7K | 0.14% | +6+1.9% | Added |
| Plancorp, LLC | 325 | $258.7K | 0.01% | +17+5.5% | Added |
| Armbruster Capital Management, Inc. | 326 | $259.5K | 0.05% | 00.0% | Unchanged |