ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Vision Financial Markets LLC | 75 | $59.7K | 0.06% | +75 | New |
| Centricity Wealth Management, LLC | 77 | $61.3K | 0.06% | 00.0% | Unchanged |
| Main Street Group, LTD | 77 | $61.3K | 0.02% | 00.0% | Unchanged |
| Financial Network Wealth Advisors LLC | 78 | $62.1K | 0.08% | −20−20.4% | Reduced |
| GoalVest Advisory LLC | 78 | $62.1K | 0.02% | +20+34.5% | Added |
| Avondale Wealth Management | 80 | $63.7K | 0.04% | 00.0% | Unchanged |
| Saudi Central Bank | 81 | $64.5K | 0.34% | +81 | New |
| Kiker Wealth Management, LLC | 81 | $64.5K | 0.04% | +81 | New |
| Beacon Capital Management, LLC | 83 | $66.1K | 0.01% | +3+3.8% | Added |
| BankPlus Trust Department | 85 | $67.7K | 0.02% | +71+507.1% | Added |
| Dunhill Financial, LLC | 87 | $69.2K | 0.03% | +15+20.8% | Added |
| Byrne Asset Management LLC | – | $69.3K | 0.05% | – | – |
| MUFG Securities EMEA plc | 87 | $69.3K | 0.00% | +77+770.0% | Added |
| Optiver Holding B.V. | 88 | $70.1K | 0.00% | −820−90.3% | Reduced |
| Kimelman & Baird, LLC | 91 | $72.4K | 0.01% | +90+9,000.0% | Added |
| Financial Connections Group, Inc. | 93 | $74.0K | 0.03% | 00.0% | Unchanged |
| Cloud Capital Management, LLC | 93 | $74.0K | 0.05% | +93 | New |
| Fortitude Family Office, LLC | 95 | $75.6K | 0.03% | 00.0% | Unchanged |
| Pension & Wealth Management Advisors, Inc. | 95 | $75.7K | 0.03% | +22+30.1% | Added |
| Bay Harbor Wealth Management, LLC | 97 | $77.2K | 0.02% | +2+2.1% | Added |
| Colonial Trust Co | 102 | $81.5K | 0.01% | −112−52.3% | Reduced |
| Arlington Trust Co LLC | 103 | $82.0K | 0.02% | −8−7.2% | Reduced |
| Vermillion Wealth Management, Inc. | 103 | $82.0K | 0.02% | 00.0% | Unchanged |
| Capital Advisors, Ltd. LLC | 106 | $84.0K | 0.01% | +10+10.4% | Added |
| HHM Wealth Advisors, LLC | 107 | $85.2K | 0.01% | +85+386.4% | Added |
| West Branch Capital LLC | 109 | $86.8K | 0.03% | −308−73.9% | Reduced |
| Armstrong Advisory Group, Inc | 82 | $86.9K | 0.01% | 00.0% | Unchanged |
| Spectrum Wealth Counsel, LLC | 110 | $87.6K | 0.01% | 00.0% | Unchanged |
| Washington Trust Advisors, Inc. | 111 | $88.2K | 0.01% | +25+29.1% | Added |
| WPG Advisers, LLC | 111 | $88.4K | 0.08% | −38−25.5% | Reduced |
| Pin Oak Investment Advisors Inc | 149 | $89.0K | 0.07% | −26−14.9% | Reduced |
| Runnymede Capital Advisors, Inc. | 114 | $90.8K | 0.09% | 00.0% | Unchanged |
| Bernard Wealth Management Corp. | 115 | $91.6K | 0.04% | 00.0% | Unchanged |
| Garde Capital, Inc. | 120 | $95.5K | 0.01% | +13+12.1% | Added |
| Meeder Asset Management Inc | 120 | $95.5K | 0.01% | +24+25.0% | Added |
| Cornerstone Planning Group LLC | 120 | $97.5K | 0.02% | +54+81.8% | Added |
| GKV Capital Management Co., Inc. | 130 | $103.5K | 0.05% | −2,034−94.0% | Reduced |
| Montag A & Associates Inc | 132 | $105.1K | 0.01% | −58−30.5% | Reduced |
| Medallion Wealth Advisors, LLC | 130 | $105.2K | 0.05% | +23+21.5% | Added |
| Continuum Advisory, LLC | 134 | $106.7K | 0.01% | −11−7.6% | Reduced |
| Laurel Wealth Advisors LLC | 139 | $110.7K | 0.02% | 00.0% | Unchanged |
| Carolinas Wealth Consulting LLC | 144 | $114.2K | 0.02% | −16−10.0% | Reduced |
| Hollencrest Capital Management | 145 | $115.4K | 0.01% | −118−44.9% | Reduced |
| MB, Levis & Associates, LLC | 145 | $115.4K | 0.05% | 00.0% | Unchanged |
| ORG Partners LLC | 144 | $116.8K | 0.03% | −15−9.4% | Reduced |
| Riverview Trust Co | 149 | $118.6K | 0.12% | −4−2.6% | Reduced |
| Alpine Bank Wealth Management | 149 | $118.6K | 0.02% | +149 | New |
| EMC Capital Management | 150 | $121.0K | 0.07% | 00.0% | Unchanged |
| GHP Investment Advisors, Inc. | 154 | $122.2K | 0.01% | −56−26.7% | Reduced |
| AdvisorNet Financial, Inc | 156 | $124.2K | 0.01% | +27+20.9% | Added |
| Opal Wealth Advisors, LLC | 156 | $124.2K | 0.04% | +156 | New |
| Park Square Financial Group, LLC | 157 | $125.0K | 0.10% | +13+9.0% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 158 | $125.8K | 0.05% | −1,393−89.8% | Reduced |
| Western Pacific Wealth Management, LP | 159 | $126.6K | 0.11% | +1+0.6% | Added |
| Farmers & Merchants Investments Inc | 160 | $127.4K | 0.00% | +9+6.0% | Added |
| Osterweis Capital Management Inc | 164 | $130.6K | 0.01% | 00.0% | Unchanged |
| Ameliora Wealth Management Ltd. | 164 | $130.6K | 0.05% | 00.0% | Unchanged |
| Investors Research Corp | 171 | $136.1K | 0.03% | +171 | New |
| Acropolis Investment Management, LLC | 173 | $137.7K | 0.01% | −4−2.3% | Reduced |
| Crowley Wealth Management, Inc. | 178 | $141.7K | 0.14% | 00.0% | Unchanged |
| Cyrus J. Lawrence, LLC | 179 | $142.0K | 0.54% | +179 | New |
| Hemington Wealth Management | 180 | $143.0K | 0.02% | +8+4.7% | Added |
| Motco | 183 | $145.7K | 0.02% | +172+1,563.6% | Added |
| Addison Advisors LLC | 183 | $145.7K | 0.04% | −4−2.1% | Reduced |
| North Capital, Inc. | 186 | $148.1K | 0.14% | +186 | New |
| N.E.W. Advisory Services LLC | 187 | $148.9K | 0.01% | +187 | New |
| Westside Investment Management, Inc. | 185 | $150.1K | 0.03% | +4+2.2% | Added |
| Bartlett & Co. Wealth Management LLC | 193 | $153.7K | 0.00% | +70+56.9% | Added |
| Mark Sheptoff Financial Planning, LLC | 195 | $155.2K | 0.09% | +195 | New |
| Center for Financial Planning, Inc. | 198 | $157.6K | 0.02% | 00.0% | Unchanged |
| DiNuzzo Private Wealth, Inc. | 202 | $160.8K | 0.02% | 00.0% | Unchanged |
| Toth Financial Advisory Corp | 204 | $162.4K | 0.02% | 00.0% | Unchanged |
| Rise Advisors, LLC | 208 | $165.6K | 0.07% | −13−5.9% | Reduced |
| Evelyn Partners Asset Management Ltd | 208 | $165.6K | 0.05% | 00.0% | Unchanged |
| WealthCollab, LLC | 209 | $166.4K | 0.10% | +6+3.0% | Added |
| Emerald Mutual Fund Advisers Trust | 215 | $171.2K | 0.01% | +215 | New |
| Glass Jacobson Investment Advisors llc | 162 | $171.7K | 0.06% | 00.0% | Unchanged |
| Whipplewood Advisors, LLC | 238 | $173.6K | 0.10% | −16−6.3% | Reduced |
| United Community Bank | 219 | $174.4K | 0.06% | +12+5.8% | Added |
| Union Savings Bank | 225 | $179.1K | 0.09% | 00.0% | Unchanged |
| Private Wealth Asset Management, LLC | 227 | $180.7K | 0.03% | +227 | New |
| Harbour Investments, Inc. | 232 | $184.7K | 0.01% | −42−15.3% | Reduced |
| Hexagon Capital Partners LLC | 239 | $190.3K | 0.04% | −10−4.0% | Reduced |
| Horizon Bancorp Inc | 240 | $191.0K | 0.11% | −42−14.9% | Reduced |
| Cedar Wealth Management, LLC | 249 | $198.2K | 0.07% | 00.0% | Unchanged |
| Roxbury Financial LLC | 214 | $199.0K | 0.19% | +1+0.5% | Added |
| Optimum Investment Advisors | 250 | $199.0K | 0.09% | 00.0% | Unchanged |
| Heck Capital Advisors, LLC | 251 | $199.8K | 0.02% | +251 | New |
| Carnegie Capital Asset Management, LLC | 272 | $200.7K | 0.00% | +30+12.4% | Added |
| Encompass Wealth Advisors, LLC | 253 | $201.4K | 0.08% | −28−10.0% | Reduced |
| TFC Financial Management | 253 | $201.4K | 0.03% | +75+42.1% | Added |
| Elyxium Wealth, LLC | 254 | $202.2K | 0.09% | +254 | New |
| Guardian Wealth Advisors, LLC | 254 | $202.2K | 0.02% | −9−3.4% | Reduced |
| Intellus Advisors LLC | 254 | $202.2K | 0.04% | 00.0% | Unchanged |
| BancorpSouth Bank | 255 | $203.0K | 0.01% | −7−2.7% | Reduced |
| Strategic Blueprint, LLC | 257 | $204.6K | 0.01% | −56−17.9% | Reduced |
| Smith, Moore & Co. | 257 | $204.6K | 0.02% | +60+30.5% | Added |
| Mount Lucas Management LP | 258 | $205.4K | 0.10% | +258 | New |
| LM Advisors LLC | 259 | $206.0K | 0.04% | −3−1.1% | Reduced |
| MONECO Advisors, LLC | 259 | $206.2K | 0.02% | −21−7.5% | Reduced |