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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,166
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
937 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,166 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Caitlin John, LLC0$00.00%−90−100.0%Sold out
Tucker Asset Management LLC0$00.00%−83−100.0%Sold out
Hall Laurie J Trustee0$00.00%−80−100.0%Sold out
MidAtlantic Capital Management, Inc.0$00.00%−65−100.0%Sold out
Friedenthal Financial0$00.00%−52−100.0%Sold out
PFG Private Wealth Management, LLC0$00.00%−50−100.0%Sold out
Synergy Financial Management, LLC0$00.00%−47−100.0%Sold out
FPC Investment Advisory, Inc.0$00.00%−33−100.0%Sold out
Van Hulzen Asset Management, LLC0$00.00%−30−100.0%Sold out
Pacific Capital Wealth Advisors, Inc0$00.00%−25−100.0%Sold out
Modus Advisors, LLC0$00.00%−20−100.0%Sold out
WFA Asset Management Corp0$00.00%−19−100.0%Sold out
Kohmann Bosshard Financial Services, LLC0$00.00%−16−100.0%Sold out
Tradewinds Capital Management, LLC0$00.00%−14−100.0%Sold out
Lee Danner & Bass Inc0$00.00%−11−100.0%Sold out
Clark Wealth Partners0$00.00%−11−100.0%Sold out
Legend Financial Advisors, Inc.0$00.00%−7−100.0%Sold out
MCF Advisors LLC0$00.00%−5−100.0%Sold out
Human Investing LLC0$00.00%−4−100.0%Sold out
Decker Retirement Planning Inc.0$00.00%−4−100.0%Sold out
JDM Financial Group LLC0$00.00%−3−100.0%Sold out
Horizon Financial Services, LLC0$00.00%−2−100.0%Sold out
Sugar Maple Asset Management, LLC0$00.00%−2−100.0%Sold out
Wingate Wealth Advisors, Inc.0$00.00%−2−100.0%Sold out
Capital & Planning, LLC0$00.00%−2−100.0%Sold out
Atwood & Palmer Inc0$00.00%−1−100.0%Sold out
Nuveen Asset Management, LLC––––Not filed
Swedbank AB––––Not filed
Natixis Investment Managers International––––Not filed
Global Retirement Partners, LLC––––Not filed
Chiron Investment Management, LLC––––Not filed
Wetherby Asset Management Inc––––Not filed
Vise Technologies, Inc.––––Not filed
Boston Financial Mangement LLC––––Not filed
Executive Wealth Management, LLC––––Not filed
Blue Capital, Inc.––––Not filed
Lake Street Advisors Group, LLC––––Not filed
Stenger Family Office, LLC––––Not filed
Kolinsky Wealth Management, LLC––––Not filed
GG Group Ventures, LLC––––Not filed
Southern Style Financial, Inc.––––Not filed
Geller Advisors LLC––––Not filed
Zions Bancorporation, N.A.––––Not filed
Avitas Wealth Management LLC––––Not filed
Private Portfolio Partners LLC––––Not filed
Hilltop National Bank––––Not filed
Lakeview Capital Partners, LLC––––Not filed
Wintrust Investments LLC––––Not filed
Oliver Lagore Vanvalin Investment Group––––Not filed
Strategic Wealth Partners, Ltd.––––Not filed
Lantern Wealth Advisors, LLC––––Not filed
Carlson Capital Management––––Not filed
Madison Investment Advisors, LLC––––Not filed
Campbell Wealth Management––––Not filed
Caxton Associates LP––––Not filed
Householder Group Estate & Retirement Specialist, LLC––––Not filed
WR Wealth Planners, LLC––––Not filed
Cassady Schiller Wealth Management, LLC––––Not filed
Criterion Capital Advisors, LLC––––Not filed
Financial Gravity Companies, Inc.––––Not filed
Legacy Investment Solutions, LLC––––Not filed
Chapman Financial Group, LLC––––Not filed
Sanctuary Wealth Management, L.L.C.––––Not filed
HBC Financial Services, PLLC––––Not filed