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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,166
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
937 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,166 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Stifel Financial Corp385,518$306.9M0.33%−440.0%Reduced
DekaBank Deutsche Girozentrale410,013$320.1M0.63%−6,431−1.5%Reduced
National Pension Service403,014$320.9M0.31%+19,046+5.0%Added
Raymond James Financial Inc406,982$324.0M0.12%+35,451+9.5%Added
BNP Paribas Arbitrage, SA418,126$332.9M0.25%−11,427−2.7%Reduced
WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST425,000$338.4M4.23%00.0%Unchanged
Mitsubishi UFJ Kokusai Asset Management Co., Ltd.425,376$338.7M0.31%+55,960+15.1%Added
Scge Management, L.P.435,000$346.3M9.98%−553,000−56.0%Reduced
AQR Capital Management LLC473,609$362.6M0.37%+249,101+111.0%Added
Arrowstreet Capital, Limited Partnership478,615$381.0M0.31%+130,666+37.6%Added
California Public Employees Retirement System478,883$381.3M0.27%+928+0.2%Added
Sumitomo Mitsui Trust Holdings, Inc.484,839$386.0M0.27%−28,516−5.6%Reduced
Daiwa Securities Group Inc.493,324$392.8M1.66%+200,554+68.5%Added
Neuberger Berman Group LLC497,443$396.0M0.33%−5,062−1.0%Reduced
Envestnet Asset Management Inc563,053$448.3M0.14%−27,090−4.6%Reduced
Clearbridge Investments, LLC568,091$452.3M0.40%−55,439−8.9%Reduced
Tiger Global Management LLCSuperinvestorTiger Global Management579,655$461.5M1.74%00.0%Unchanged
Swiss National Bank581,000$462.6M0.33%−900−0.2%Reduced
Qube Research & Technologies Ltd607,082$483.3M0.75%+592,899+4,180.3%Added
Voya Investment Management LLC626,761$498.6M0.55%−349,609−35.8%Reduced
Parnassus Investments652,908$519.8M1.25%+652,908New
Winslow Capital Management, LLC668,019$531.8M2.12%+145,066+27.7%Added
Sustainable Growth Advisers, LP723,457$576.0M3.21%+355,629+96.7%Added
Nordea Investment Management AB768,127$588.2M0.62%+171,384+28.7%Added
Janus Henderson Group PLC755,041$602.3M0.33%−69,684−8.4%Reduced
Alphinity Investment Management Pty Ltd763,508$607.9M4.12%+119,743+18.6%Added
Wells Fargo & Company826,394$657.9M0.16%+57,886+7.5%Added
HSBC Holdings PLC878,721$693.8M0.46%+104,238+13.5%Added
UBS Group AG938,788$747.4M0.17%+531+0.1%Added
Polen Capital Management LLC949,728$756.1M2.37%−684,867−41.9%Reduced
Ameriprise Financial Inc965,565$766.0M0.21%−83,467−8.0%Reduced
Massachusetts Financial Services Co971,371$773.3M0.26%−374,957−27.9%Reduced
Capital Research Global Investors1,097,384$873.7M0.19%−327,295−23.0%Reduced
Royal Bank of Canada1,164,058$926.8M0.21%−116,482−9.1%Reduced
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main1,201,460$956.5M1.11%−628,959−34.4%Reduced
Goldman Sachs Group Inc1,212,626$965.4M0.18%+262,531+27.6%Added
Brown Advisory Inc1,277,277$1.02B1.45%−175,460−12.1%Reduced
Barclays PLC1,284,562$1.02B0.46%+172,984+15.6%Added
Charles Schwab Investment Management Inc1,351,231$1.08B0.20%+58,309+4.5%Added
Bank of Montreal1,389,615$1.11B0.59%+27,470+2.0%Added
Legal & General Group Plc1,406,940$1.12B0.31%+41,409+3.0%Added
Sands Capital Management, LLC1,457,978$1.16B3.95%+5,723+0.4%Added
Deutsche Bank AG1,522,141$1.21B0.48%+295,066+24.0%Added
Amundi1,638,927$1.27B0.46%+626,623+61.9%Added
Edgewood Management LLC1,619,830$1.29B4.49%+563,280+53.3%Added
Bank of New York Mellon Corp1,622,430$1.29B0.26%+117,985+7.8%Added
Invesco Ltd.1,658,667$1.32B0.25%−62,384−3.6%Reduced
Fisher Asset Management, LLC1,678,634$1.34B0.58%−3,507−0.2%Reduced
Alliancebernstein L.P.1,732,686$1.38B0.50%+242,132+16.2%Added
Jennison Associates LLC2,012,921$1.60B1.12%−339,190−14.4%Reduced
Wellington Management Group LLP2,091,279$1.66B0.32%−864,337−29.2%Reduced
Northern Trust Corp2,199,534$1.75B0.26%−60,057−2.7%Reduced
Nuveen, LLC2,282,934$1.82B0.57%+2,282,934New
Norges Bank2,370,089$1.89B0.26%−85,633−3.5%Reduced
Capital International Investors2,408,624$1.92B0.38%−37,988−1.6%Reduced
Franklin Resources Inc2,730,723$2.17B0.63%−119,236−4.2%Reduced
UBS Asset Management Americas Inc2,843,117$2.26B0.58%+188,292+7.1%Added
Bank of America Corp3,161,107$2.52B0.22%+139,681+4.6%Added
Geode Capital Management, LLC4,486,506$3.56B0.28%+173,935+4.0%Added
FMR LLC4,519,203$3.60B0.23%−1,359,697−23.1%Reduced
Morgan Stanley5,273,507$4.20B0.30%−149,898−2.8%Reduced
JPMorgan Chase & Co7,192,895$5.73B0.44%+791,060+12.4%Added
Price T Rowe Associates Inc7,666,918$6.10B0.75%−289,006−3.6%Reduced
State Street Corp9,169,312$7.30B0.30%+28,546+0.3%Added
BlackRock, Inc.18,649,174$14.8B0.31%+399,059+2.2%Added
Vanguard Group Inc19,496,992$15.5B0.28%+297,734+1.6%Added
Proequities, Inc.0$00.00%−1,796−100.0%Sold out
Coatue Management LLCSuperinvestorCoatue Management0$00.00%−369,342−100.0%Sold out
Artisan Partners Limited Partnership0$00.00%−103,224−100.0%Sold out
Oribel Capital Management, LP0$00.00%−76,700−100.0%Sold out
Zurich Insurance Group Ltd0$00.00%−75,680−100.0%Sold out
Twinbeech Capital LP0$00.00%−46,153−100.0%Sold out
Anomaly Capital Management, LP0$00.00%−44,390−100.0%Sold out
WT Asset Management Ltd0$00.00%−39,100−100.0%Sold out
Keystone Investors Pte Ltd0$00.00%−36,344−100.0%Sold out
Trivest Advisors Ltd0$00.00%−28,832−100.0%Sold out
Telemark Asset Management, LLC0$00.00%−25,000−100.0%Sold out
Picton Mahoney Asset Management0$00.00%−20,430−100.0%Sold out
Zweig-DiMenna Associates LLC0$00.00%−18,766−100.0%Sold out
Connors Investor Services Inc0$00.00%−16,105−100.0%Sold out
HRT Financial LP0$00.00%−13,001−100.0%Sold out
Verde Servicos Internacionais S.A.0$00.00%−10,944−100.0%Sold out
Sora Investors LLC0$00.00%−8,577−100.0%Sold out
Mizuho Markets Americas LLC0$00.00%−7,656−100.0%Sold out
Ardsley Advisory Partners LP0$00.00%−7,600−100.0%Sold out
Geneva Partners, LLC0$00.00%−7,577−100.0%Sold out
Waratah Capital Advisors Ltd.0$00.00%−7,493−100.0%Sold out
Gunderson Capital Management Inc.0$00.00%−7,057−100.0%Sold out
Grand Jean Capital Management Inc0$00.00%−6,806−100.0%Sold out
Crestline Management, LP0$00.00%−6,518−100.0%Sold out
Q Fund Management (Hong Kong) Ltd0$00.00%−6,300−100.0%Sold out
Maytus Capital Management, LLC0$00.00%−6,000−100.0%Sold out
HWG Holdings LP0$00.00%−5,669−100.0%Sold out
SPX Equities Gestao de Recursos Ltda0$00.00%−5,000−100.0%Sold out
Goldstream Capital Management Ltd0$00.00%−4,632−100.0%Sold out
Bleakley Financial Group, LLC0$00.00%−4,134−100.0%Sold out
Longbow Finance SA0$00.00%−4,072−100.0%Sold out
Surience Private Wealth LLC0$00.00%−3,965−100.0%Sold out
First Hawaiian Bank0$00.00%−3,541−100.0%Sold out
Teza Capital Management LLC0$00.00%−3,523−100.0%Sold out