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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,166
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
937 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,166 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
GuoLine Advisory Pte Ltd51,480$41.0M4.34%+7,830+17.9%Added
Voloridge Investment Management, LLC51,627$41.1M0.15%+32,814+174.4%Added
Xponance, Inc.51,808$41.2M0.40%−1,228−2.3%Reduced
Teachers Retirement System of the State of Kentucky51,925$41.3M0.37%+2,081+4.2%Added
Bank of Nova Scotia52,061$41.5M0.09%+24,471+88.7%Added
Cetera Investment Advisers52,934$42.1M0.08%+1,720+3.4%Added
Argent Capital Management LLC52,976$42.2M1.29%−738−1.4%Reduced
Aristotle Atlantic Partners, LLC53,056$42.2M1.43%−32,003−37.6%Reduced
Kayne Anderson Rudnick Investment Management LLC53,281$42.4M0.10%+20,598+63.0%Added
Marex Group plc53,484$42.6M0.82%+15,432+40.6%Added
La Banque Postale Asset Management SA54,287$43.2M0.67%−1,024−1.9%Reduced
Union Bancaire Privee, UBP SA55,427$43.2M0.84%+7,865+16.5%Added
Commonwealth Equity Services, LLC54,303$43.2M0.06%+4,906+9.9%Added
Corebridge Financial, Inc.54,464$43.4M0.25%−2,365−4.2%Reduced
Gateway Investment Advisers LLC54,732$43.6M0.50%−54−0.1%Reduced
Eastern Bank54,771$43.6M0.85%+511+0.9%Added
Segall Bryant & Hamill, LLC55,443$44.1M0.68%−5,453−9.0%Reduced
State of Michigan Retirement System55,855$44.5M0.26%−100−0.2%Reduced
Janney Montgomery Scott LLC56,366$44.9M0.13%+2,132+3.9%Added
Creative Planning57,394$45.7M0.04%+5,812+11.3%Added
MML Investors Services, LLC58,331$46.4M0.15%+2,442+4.4%Added
Healthcare of Ontario Pension Plan Trust Fund58,339$46.4M0.10%+58,260+73,746.8%Added
Forsta Ap-Fonden59,200$47.1M0.36%−900−1.5%Reduced
Abn Amro Investment Solutions59,289$47.2M0.99%+46,392+359.7%Added
OP Asset Management Ltd59,435$47.3M0.80%+59,435New
Arizona State Retirement System60,455$48.1M0.31%+710+1.2%Added
Castleark Management LLC60,694$48.3M1.67%+748+1.2%Added
Chilton Investment Co LLC61,052$48.6M1.19%+5,517+9.9%Added
Rafferty Asset Management, LLC61,070$48.6M0.21%−17,060−21.8%Reduced
Atalanta Sosnoff Capital, LLC62,030$49.4M1.18%−11,220−15.3%Reduced
MetLife Investment Management62,436$49.7M0.27%−1,133−1.8%Reduced
Nippon Life Global Investors Americas, Inc.63,230$50.3M2.47%−210−0.3%Reduced
Jupiter Asset Management Ltd63,554$50.6M0.48%−11,327−15.1%Reduced
Cullen/Frost Bankers, Inc.64,065$51.0M0.71%−1,402−2.1%Reduced
Factory Mutual Insurance Co64,400$51.3M0.59%00.0%Unchanged
Bamco Inc64,442$51.3M0.15%−7,457−10.4%Reduced
Northwestern Mutual Wealth Management Co65,013$51.8M0.04%+48,698+298.5%Added
Nissay Asset Management Corp65,243$51.9M0.34%−20,176−23.6%Reduced
EULAV Asset Management66,164$52.7M1.30%−1,000−1.5%Reduced
Bridges Investment Management Inc66,228$52.7M0.76%−1,738−2.6%Reduced
Capital Fund Management S.A.66,762$53.2M0.68%+26,715+66.7%Added
Sandhill Capital Partners LLC67,322$53.6M4.41%−1,254−1.8%Reduced
Jones Financial Companies LLLP67,926$54.2M0.05%+17,781+35.5%Added
Wealth Enhancement Advisory Services, LLC68,244$54.3M0.10%−25,123−26.9%Reduced
State of New Jersey Common Pension Fund D69,425$55.3M0.25%−6,103−8.1%Reduced
CIBC World Markets Inc.69,656$55.5M0.13%−14,524−17.3%Reduced
Oppenheimer Asset Management Inc.69,925$55.7M0.69%−12,903−15.6%Reduced
Teacher Retirement System of Texas70,309$56.0M0.23%+6,768+10.7%Added
Associated Banc-Corp73,051$58.2M1.77%−8,754−10.7%Reduced
State of Tennessee, Treasury Department73,408$58.4M0.22%−1,054−1.4%Reduced
Sarasin & Partners LLP74,832$59.6M0.65%+74,832New
Mn Services Vermogensbeheer B.V.75,188$59.9M0.46%−5,800−7.2%Reduced
Lansforsakringar Fondforvaltning AB (publ)75,747$60.3M0.37%−6,879−8.3%Reduced
British Columbia Investment Management Corp76,150$60.6M0.37%+11,100+17.1%Added
Impax Asset Management Group plc76,559$60.6M0.37%+25,932+51.2%Added
Trillium Asset Management, LLC76,554$60.9M1.75%−5,201−6.4%Reduced
Thematics Asset Management78,116$62.2M3.15%+9,925+14.6%Added
Chicago Capital, LLC78,207$62.3M1.76%+509+0.7%Added
Praesidium Investment Management Company, LLC78,620$62.6M11.70%−5,530−6.6%Reduced
Swiss Life Asset Management Ltd79,931$63.6M0.46%−2,336−2.8%Reduced
Raiffeisen Bank International AG80,617$64.3M1.03%+27,270+51.1%Added
SurgoCap Partners LP80,938$64.4M3.18%+80,938New
KLP Kapitalforvaltning AS81,365$64.8M0.32%+1,940+2.4%Added
Oversea-Chinese Banking CORP Ltd81,614$65.1M1.91%+26,280+47.5%Added
Employees Retirement System of Texas82,672$65.8M0.60%−32,529−28.2%Reduced
Marsico Capital Management LLC82,743$65.9M2.26%+7,837+10.5%Added
CCLA Investment Management Ltd83,121$66.2M1.17%−4,606−5.3%Reduced
Erste Asset Management GmbH83,527$66.7M0.86%+2,514+3.1%Added
HighTower Advisors, LLC85,034$67.7M0.09%+2,316+2.8%Added
Kames Capital plc85,381$68.0M0.99%−3,610−4.1%Reduced
Nicholas Company, Inc.85,525$68.1M1.18%−4,015−4.5%Reduced
Public Employees Retirement System of Ohio86,757$69.1M0.25%−2,788−3.1%Reduced
Capital Group Private Client Services, Inc.87,735$69.8M0.68%−14,583−14.3%Reduced
Cerity Partners LLC87,802$69.9M0.14%+1,574+1.8%Added
KPS Global Asset Management UK Ltd89,500$71.3M14.33%00.0%Unchanged
UniSuper Management Pty Ltd89,889$71.6M0.53%+13,099+17.1%Added
Whittier Trust Co91,942$73.2M1.02%+15,715+20.6%Added
Pinebridge Investments, L.P.92,214$73.4M0.60%+5,465+6.3%Added
Actiam N.V.95,392$75.9M1.21%−3,738−3.8%Reduced
Fifth Third Bancorp95,436$76.0M0.29%+7,534+8.6%Added
Peregrine Capital Management LLC96,587$76.9M2.55%−3,540−3.5%Reduced
RGM Capital, LLC96,994$77.2M3.20%−4,500−4.4%Reduced
Toronto Dominion Bank98,049$78.1M0.20%−3,784−3.7%Reduced
Polar Capital Holdings Plc98,100$78.1M0.48%−85,848−46.7%Reduced
Liontrust Investment Partners LLP98,170$78.2M1.22%−32,586−24.9%Reduced
Munro Partners98,193$78.2M3.71%−1,705−1.7%Reduced
Treasurer of the State of North Carolina98,960$78.8M0.31%+1,253+1.3%Added
Baird Financial Group, Inc.99,205$79.0M0.15%+3,968+4.2%Added
BNP PARIBAS ASSET MANAGEMENT Holding S.A.101,458$80.8M0.22%−9,812−8.8%Reduced
Carmignac Gestion103,701$82.6M1.36%+40,840+65.0%Added
Huntington National Bank103,934$82.7M0.60%+4,700+4.7%Added
Macquarie Group Ltd104,148$82.9M0.10%+33,398+47.2%Added
Asset Management One Co.,Ltd.104,192$83.0M0.29%+4,417+4.4%Added
Riverbridge Partners LLC105,583$84.1M1.35%−1,420−1.3%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)105,985$84.4M0.24%−20,452−16.2%Reduced
Chevy Chase Trust Holdings, Inc.108,108$86.1M0.28%−164−0.2%Reduced
Nomura Asset Management Co Ltd108,517$86.4M0.26%−22,977−17.5%Reduced
Commerce Bank110,323$87.8M0.56%+951+0.9%Added
Handelsbanken Fonder AB110,668$88.1M0.36%−75,418−40.5%Reduced
Railway Pension Investments Ltd111,000$88.4M1.25%−50,600−31.3%Reduced