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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,166
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
937 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,166 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Glynn Capital Management LLC26,210$20.9M5.49%−141−0.5%Reduced
Wealthfront Advisers LLC26,359$21.0M0.06%+47+0.2%Added
BI Asset Management Fondsmaeglerselskab A/S26,388$21.0M0.24%−3,453−11.6%Reduced
Northeast Investment Management26,428$21.0M0.98%+3,443+15.0%Added
Los Angeles Capital Management LLC26,639$21.2M0.09%−131,560−83.2%Reduced
Spears Abacus Advisors LLC26,830$21.4M0.46%−2,492−8.5%Reduced
Jane Street Group, LLC27,005$21.5M0.04%−108,538−80.1%Reduced
Mirabella Financial Services LLP27,209$21.8M0.89%+18,270+204.4%Added
Captrust Financial Advisors27,630$22.0M0.06%+5,118+22.7%Added
Public Employees Retirement Association of Colorado27,799$22.1M0.09%−45−0.2%Reduced
JustInvest LLC28,001$22.3M0.33%+377+1.4%Added
Congress Wealth Management LLC28,003$22.3M0.27%+583+2.1%Added
Two Sigma Advisers, LP28,400$22.6M0.05%+27,300+2,481.8%Added
Sycomore Asset Management25,703$22.7M3.24%00.0%Unchanged
Andra AP-fonden28,711$22.9M0.37%+10,911+61.3%Added
Hartline Investment Corp28,785$22.9M3.06%+2,985+11.6%Added
F/M Investments LLC28,958$23.1M0.92%00.0%Unchanged
GWM Advisors LLC29,014$23.1M0.14%−456−1.5%Reduced
Harel Insurance Investments & Financial Services Ltd.29,090$23.2M0.30%−140.0%Reduced
Moody Lynn & Lieberson, LLC29,439$23.4M1.50%−3,345−10.2%Reduced
Mediolanum International Funds Ltd29,733$23.7M0.33%−1,338−4.3%Reduced
Police & Firemen's Retirement System of New Jersey29,870$23.8M0.24%−40.0%Reduced
Dana Investment Advisors, Inc.30,474$24.3M0.87%+98+0.3%Added
New York Life Investment Management LLC30,519$24.3M0.25%−126−0.4%Reduced
Grace & Mercy Foundation, Inc.30,600$24.4M6.08%+5,300+20.9%Added
Parkwood LLC30,824$24.5M2.40%+15,676+103.5%Added
Worldquant Millennium Advisors LLC30,909$24.6M0.16%+30,909New
AIA Group Ltd31,259$24.9M0.61%−13,649−30.4%Reduced
Trexquant Investment LP31,474$25.1M0.29%+31,474New
Varma Mutual Pension Insurance Co31,483$25.1M0.22%−9,600−23.4%Reduced
LGT Group Foundation31,757$25.3M0.35%−28,835−47.6%Reduced
Ieq Capital, LLC31,844$25.4M0.20%+8,702+37.6%Added
Pittenger & Anderson Inc31,848$25.4M0.93%−60−0.2%Reduced
Advisor Group Holdings, Inc.32,100$25.6M0.06%−23,705−42.5%Reduced
Trybe Capital Management LP32,374$25.8M8.73%−10,520−24.5%Reduced
Dai-Ichi Life Insurance Company, Ltd32,416$25.8M0.75%−1,666−4.9%Reduced
Ostrum Asset Management32,493$25.9M1.36%+28,191+655.3%Added
Braun Stacey Associates Inc33,107$26.4M1.08%−976−2.9%Reduced
USS Investment Management Ltd33,110$26.4M0.20%00.0%Unchanged
TownSquare Capital, LLC33,421$26.6M0.28%−17,185−34.0%Reduced
Fjarde Ap-Fonden /Fourth Swedish National Pension Fund33,456$26.6M0.32%−3,500−9.5%Reduced
Sanctuary Advisors, LLC33,461$26.6M0.19%+999+3.1%Added
Utah Retirement Systems33,993$27.1M0.31%−45−0.1%Reduced
Pinnacle Financial Partners Inc30,857$27.4M0.55%−327−1.0%Reduced
Alberta Investment Management Corp34,899$27.8M0.19%+4,548+15.0%Added
Gabelli Funds LLC35,078$27.9M0.21%−7,990−18.6%Reduced
Quantinno Capital Management LP35,546$28.3M0.18%+14,096+65.7%Added
Natixis36,439$28.4M0.17%−119,453−76.6%Reduced
DF Dent & Co Inc35,886$28.6M0.38%+10,468+41.2%Added
Glenmede Trust Co NA36,006$28.7M0.15%−31,026−46.3%Reduced
Exor Capital LLP36,104$28.7M0.75%00.0%Unchanged
Capital International Sarl36,235$28.8M0.65%+1,633+4.7%Added
Capital Investment Services of America, Inc.36,610$29.1M2.95%−793−2.1%Reduced
M&T Bank Corp36,631$29.2M0.11%+774+2.2%Added
Aptus Capital Advisors, LLC36,855$29.3M0.33%−1,741−4.5%Reduced
Renaissance Group LLC37,618$29.9M1.32%−834−2.2%Reduced
J. Safra Sarasin Holding AG38,058$30.3M0.55%−15,647−29.1%Reduced
B. Metzler seel. Sohn & Co. AG38,250$30.5M0.31%+750+2.0%Added
Fullerton Fund Management Co Ltd.38,694$30.8M1.98%+38,040+5,816.5%Added
RPG Investment Advisory, LLC39,166$31.2M2.23%+23,996+158.2%Added
Whittier Trust Co of Nevada Inc39,375$31.3M0.79%+7,393+23.1%Added
BNP Paribas39,367$31.4M1.31%−2,040−4.9%Reduced
Covea Finance39,665$31.6M1.45%+3,100+8.5%Added
Ilmarinen Mutual Pension Insurance Co39,784$31.7M0.28%+4,500+12.8%Added
Bank Julius Baer & Co. Ltd, Zurich40,136$32.0M0.10%+301+0.8%Added
IFM Investors Pty Ltd40,219$32.0M0.35%+149+0.4%Added
Prudential PLC40,657$32.4M0.16%+5,815+16.7%Added
Rockefeller Capital Management L.P.41,008$32.6M0.08%−9,614−19.0%Reduced
Jump Financial, LLC41,246$32.8M0.49%+34,566+517.5%Added
Ithaka Group LLC41,471$33.0M6.73%−2,130−4.9%Reduced
Quintet Private Bank (Europe) S.A.41,915$33.4M1.97%+1,716+4.3%Added
Vancity Investment Management Ltd42,300$33.7M4.62%+42,300New
Tiaa Trust, National Association42,329$33.7M0.11%+11,987+39.5%Added
Dock Street Asset Management Inc42,443$33.8M3.99%+9,289+28.0%Added
ProShare Advisors LLC42,813$34.1M0.08%+1,131+2.7%Added
Welch & Forbes LLC42,869$34.1M0.45%+20,615+92.6%Added
CIBC Asset Management Inc43,605$34.7M0.12%−1,070−2.4%Reduced
Mirae Asset Global Investments Co., Ltd.43,732$34.9M0.14%+6,075+16.1%Added
Retirement Systems of Alabama44,268$35.2M0.14%−333−0.7%Reduced
Comerica Bank44,384$35.3M0.15%−3,001−6.3%Reduced
Sumitomo Mitsui DS Asset Management Company, Ltd44,601$35.5M0.36%+1,415+3.3%Added
Amalgamated Bank45,262$36.0M0.31%+847+1.9%Added
Groupe la Francaise43,292$36.0M0.77%+1,286+3.1%Added
GF Fund Management Co. Ltd.45,431$36.2M0.85%−10,096−18.2%Reduced
Susquehanna International Group, LLP46,118$36.7M0.06%−57,957−55.7%Reduced
Lazard Asset Management LLC46,730$37.2M0.06%+9,981+27.2%Added
Commonwealth of Pennsylvania Public School Empls Retrmt Sys47,110$37.5M0.22%+3,308+7.6%Added
Czech National Bank47,315$37.7M0.34%+2,522+5.6%Added
Pathstone Holdings, LLC47,313$37.7M0.16%+13,308+39.1%Added
Nisa Investment Advisors, LLC48,351$38.5M0.19%−17,489−26.6%Reduced
Guggenheim Capital LLC48,443$38.6M0.36%+1,895+4.1%Added
MayTech Global Investments, LLC48,948$39.0M5.06%+1,278+2.7%Added
Banco Santander, S.A.49,098$39.1M0.43%+17,649+56.1%Added
Assetmark, Inc49,262$39.2M0.11%+246+0.5%Added
Badgley Phelps Wealth Managers, LLC49,587$39.5M0.95%−219−0.4%Reduced
Nan Shan Life Insurance Co., Ltd.49,971$39.8M0.94%+47,427+1,864.3%Added
CDAM (UK) Ltd50,101$39.9M6.45%−10,200−16.9%Reduced
Capital International Inc50,204$40.0M0.48%−1,712−3.3%Reduced
Hudson Bay Capital Management LP50,312$40.1M0.25%−4,252−7.8%Reduced
Gillespie Robinson & Grimm Inc50,663$40.3M3.26%−980−1.9%Reduced