ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Thomasville National Bank | 15,952 | $12.7M | 0.93% | +472+3.0% | Added |
| Quest Investment Management LLC | 16,358 | $13.0M | 1.61% | +3,111+23.5% | Added |
| Mizuho Securities USA LLC | 16,494 | $13.1M | 0.28% | −3,030−15.5% | Reduced |
| Edgestream Partners, L.P. | 16,495 | $13.1M | 0.45% | +16,495 | New |
| Achmea Investment Management B.V. | 16,624 | $13.2M | 0.19% | +4,152+33.3% | Added |
| Walter Public Investments Inc. | 16,630 | $13.2M | 2.47% | −7,324−30.6% | Reduced |
| Y-Intercept (Hong Kong) Ltd | 16,679 | $13.3M | 0.90% | +16,237+3,673.5% | Added |
| Shell Asset Management Co | 16,736 | $13.3M | 0.63% | −653−3.8% | Reduced |
| Gotham Asset Management, LLC | 16,830 | $13.4M | 0.11% | +2,781+19.8% | Added |
| Main Street Research LLC | 16,997 | $13.5M | 0.88% | −15,740−48.1% | Reduced |
| Generali Asset Management SPA SGR | 17,008 | $13.5M | 0.33% | −1,912−10.1% | Reduced |
| Cornerstone Capital, Inc. | 17,126 | $13.6M | 1.47% | −20−0.1% | Reduced |
| Mercer Global Advisors Inc | 17,326 | $13.8M | 0.03% | +2,904+20.1% | Added |
| Integrated Wealth Concepts LLC | 17,377 | $13.8M | 0.16% | +180+1.0% | Added |
| Tenere Capital LLC | 17,600 | $14.0M | 3.86% | +17,600 | New |
| BLI - Banque de Luxembourg Investments | 17,610 | $14.0M | 0.43% | −29,520−62.6% | Reduced |
| Oregon Public Employees Retirement Fund | 17,677 | $14.1M | 0.27% | +18+0.1% | Added |
| Massmutual Trust Co FSB | 17,681 | $14.1M | 0.41% | +6,164+53.5% | Added |
| Meiji Yasuda Life Insurance Co | 17,703 | $14.1M | 0.28% | +3,468+24.4% | Added |
| Taurus Asset Management, LLC | 17,750 | $14.1M | 1.43% | +190+1.1% | Added |
| Woodline Partners LP | 17,754 | $14.1M | 0.09% | +9,243+108.6% | Added |
| Eisler Capital Management Ltd. | 17,759 | $14.1M | 0.42% | +17,759 | New |
| Waycross Partners, LLC | 17,869 | $14.2M | 1.59% | +17,869 | New |
| IMC-Chicago, LLC | 17,898 | $14.2M | 0.55% | −2,115−10.6% | Reduced |
| Archon Partners LLC | 18,000 | $14.3M | 1.74% | 00.0% | Unchanged |
| TD Waterhouse Canada Inc. | 18,102 | $14.7M | 0.12% | +2,207+13.9% | Added |
| Federation des caisses Desjardins du Quebec | 18,531 | $14.8M | 0.07% | +4,753+34.5% | Added |
| Kovitz Investment Group Partners, LLC | 18,671 | $14.9M | 0.07% | −10,677−36.4% | Reduced |
| GW&K Investment Management, LLC | 18,807 | $15.0M | 0.14% | −101−0.5% | Reduced |
| Rakuten Investment Management, Inc. | 18,829 | $15.0M | 0.07% | +18,829 | New |
| Banque Transatlantique SA | 18,848 | $15.0M | 0.45% | −36,416−65.9% | Reduced |
| DJE Kapital AG | 19,725 | $15.1M | 0.45% | −15,242−43.6% | Reduced |
| Kadensa Capital Ltd | 19,070 | $15.2M | 1.88% | +19,070 | New |
| CIBC Private Wealth Group, LLC | 21,071 | $15.3M | 0.03% | −69,569−76.8% | Reduced |
| Middleton & Co Inc | 19,579 | $15.6M | 1.82% | −1,031−5.0% | Reduced |
| Palo DS Manager LLC | 19,596 | $15.6M | 7.52% | +2,560+15.0% | Added |
| ATOMVEST Ltd | 19,900 | $15.8M | 33.07% | 00.0% | Unchanged |
| Exchange Traded Concepts, LLC | 20,045 | $16.0M | 0.29% | +5,778+40.5% | Added |
| South State Corp. | 20,342 | $16.2M | 0.74% | +263+1.3% | Added |
| Quadrature Capital Ltd | 20,348 | $16.2M | 0.36% | +20,348 | New |
| Ossiam | 20,628 | $16.4M | 0.23% | −132,859−86.6% | Reduced |
| Focus Financial Network, Inc. | 20,645 | $16.4M | 0.67% | +3,028+17.2% | Added |
| Itau Unibanco Holding S.A. | 20,739 | $16.5M | 0.64% | +3,775+22.3% | Added |
| Harvest Portfolios Group Inc. | 20,821 | $16.6M | 0.49% | −2,631−11.2% | Reduced |
| Vident Advisory, LLC | 20,837 | $16.6M | 0.24% | +6,554+45.9% | Added |
| Davis R M Inc | 20,950 | $16.7M | 0.33% | +7,468+55.4% | Added |
| Capitolis Liquid Global Markets LLC | 20,954 | $16.7M | 0.15% | +20,954 | New |
| Knollwood Investment Advisory, LLC | 20,971 | $16.7M | 1.85% | +55+0.3% | Added |
| Lido Advisors, LLC | 21,283 | $16.9M | 0.10% | −434−2.0% | Reduced |
| Glenview Trust Co | 21,535 | $17.1M | 0.33% | +21,144+5,407.7% | Added |
| Atria Investments LLC | 21,863 | $17.4M | 0.22% | −3,163−12.6% | Reduced |
| Nicola Wealth Management Ltd. | 22,000 | $17.5M | 1.71% | +8,000+57.1% | Added |
| Walleye Trading LLC | 22,022 | $17.5M | 0.50% | −9,952−31.1% | Reduced |
| Brinker Capital Investments, LLC | 22,055 | $17.6M | 0.17% | +3,266+17.4% | Added |
| Orion Portfolio Solutions, LLC | 22,055 | $17.6M | 0.17% | +3,266+17.4% | Added |
| Ami Asset Management Corp | 22,128 | $17.6M | 1.03% | −656−2.9% | Reduced |
| Envestnet Portfolio Solutions, Inc. | 22,199 | $17.7M | 0.07% | −2,624−10.6% | Reduced |
| Martingale Asset Management L P | 22,316 | $17.8M | 0.45% | −7,102−24.1% | Reduced |
| Azimuth Capital Investment Management LLC | 22,401 | $17.8M | 0.71% | −8,166−26.7% | Reduced |
| Capital International Ltd | 22,540 | $17.9M | 0.78% | +328+1.5% | Added |
| Financial Counselors Inc | 22,608 | $18.0M | 0.27% | −1,882−7.7% | Reduced |
| Cambridge Investment Research Advisors, Inc. | 22,747 | $18.1M | 0.06% | −1,349−5.6% | Reduced |
| United Asset Strategies, Inc. | 23,031 | $18.3M | 1.70% | +708+3.2% | Added |
| Danica Pension, Livsforsikringsaktieselskab | 23,145 | $18.4M | 0.36% | 00.0% | Unchanged |
| Bedrijfstakpensioenfonds Voor de Media Pno | 25,100 | $18.5M | 2.63% | 00.0% | Unchanged |
| South Street Advisors LLC | 23,449 | $18.7M | 3.05% | +135+0.6% | Added |
| Valiant Capital Management, L.P. | 23,626 | $18.8M | 2.03% | 00.0% | Unchanged |
| Virtu Financial LLC | 23,640 | $18.8M | 1.02% | +16,123+214.5% | Added |
| Pacer Advisors, Inc. | 23,778 | $18.9M | 0.04% | −2,370−9.1% | Reduced |
| Fred Alger Management, LLC | 23,824 | $19.0M | 0.11% | −69,915−74.6% | Reduced |
| Gemmer Asset Management LLC | 23,918 | $19.0M | 1.91% | +12+0.1% | Added |
| Northwest & Ethical Investments L.P. | 23,922 | $19.0M | 0.52% | +4,696+24.4% | Added |
| Spence Asset Management | 23,958 | $19.1M | 4.75% | +827+3.6% | Added |
| Washington Trust Bank | 24,098 | $19.2M | 1.92% | +386+1.6% | Added |
| State of Alaska, Department of Revenue | 24,137 | $19.2M | 0.22% | −735−3.0% | Reduced |
| ASR Vermogensbeheer N.V. | 24,213 | $19.3M | 0.29% | +24,213 | New |
| Banco Bilbao Vizcaya Argentaria, S.A. | 24,580 | $19.5M | 0.20% | +1,770+7.8% | Added |
| Scotia Capital Inc. | 24,571 | $19.6M | 0.10% | −181−0.7% | Reduced |
| Aware Super Pty Ltd as trustee of Aware Super | 24,659 | $19.6M | 0.33% | 00.0% | Unchanged |
| NS Partners Ltd | 24,777 | $19.7M | 0.87% | +372+1.5% | Added |
| Toroso Investments, LLC | 24,807 | $19.7M | 0.17% | −20,985−45.8% | Reduced |
| CIBC World Markets Corp | 24,847 | $19.8M | 0.16% | −7,648−23.5% | Reduced |
| Mutual of America Capital Management LLC | 24,875 | $19.8M | 0.23% | +201+0.8% | Added |
| Elo Mutual Pension Insurance Co | 25,166 | $20.0M | 0.45% | +6,367+33.9% | Added |
| Squarepoint Ops LLC | 25,168 | $20.0M | 0.05% | −54,910−68.6% | Reduced |
| Yousif Capital Management, LLC | 25,213 | $20.1M | 0.23% | −245−1.0% | Reduced |
| Steward Partners Investment Advisory, LLC | 25,370 | $20.2M | 0.18% | −107−0.4% | Reduced |
| Boston Family Office LLC | 25,406 | $20.2M | 1.43% | +3,136+14.1% | Added |
| Sava Infond d.o.o. | 25,440 | $20.3M | 3.86% | +1,165+4.8% | Added |
| Hantz Financial Services, Inc. | 25,498 | $20.3M | 0.36% | −14,127−35.7% | Reduced |
| Ethic Inc. | 25,099 | $20.4M | 0.41% | −648−2.5% | Reduced |
| Lyell Wealth Management, LP | 25,748 | $20.5M | 1.92% | −293−1.1% | Reduced |
| Gradient Investments LLC | 25,863 | $20.6M | 0.42% | +5,775+28.7% | Added |
| O'Shaughnessy Asset Management, LLC | 25,870 | $20.6M | 0.17% | +2,298+9.7% | Added |
| Klingenstein Fields & Co LP | 25,910 | $20.6M | 0.88% | −86−0.3% | Reduced |
| Avalon Global Asset Management LLC | 25,920 | $20.6M | 7.00% | +420+1.6% | Added |
| First Financial Bankshares Inc | 25,992 | $20.7M | 0.45% | +4,768+22.5% | Added |
| Howland Capital Management LLC | 26,100 | $20.8M | 0.93% | +3,289+14.4% | Added |
| Heritage Investors Management Corp | 26,101 | $20.8M | 0.71% | +2,835+12.2% | Added |
| Bowie Capital Management, LLC | 26,141 | $20.8M | 1.05% | +26,141 | New |